I find Rule's CCPA/TCPA-compliant data unification with a retail-optimized single customer view to be a standout feature. It's the reason we chose Rule over every other CDP/marketing automation tool we tested for our US business. Rule doesn't just unify customer data; it does so with US regulatory compliance integrated at every step, and it structures the single customer view for retail-specific insights. This is crucial for us as US retailers since non-compliance can lead to significant fines. Additionally, the initial setup of Rule was surprisingly streamlined and friendly for our lean team. We managed to have the platform fully configured and operational, with core integrations live, in just three business days without dedicated IT support, thanks to our marketing/CX lead.

I have worked with Rule for several years through our add-on product to their platform, of which I am a co-founder. The key advantage – and the reason why companies should turn to them when looking for a reliable system – is their wide network of partners, each an expert in their field. This means that as a customer, if you are looking for a specific solution to take your company to the next level, you can easily get the most optimal setup of the platform. In other words, you get a complete system tailored to your needs – without paying for features you don’t require!

As co-founder of Extend Marketing, I’ve worked with many marketing automation platforms over the years – but Rule is one we keep coming back to. It’s flexible, easy to work with and powerful enough to handle complex customer journeys for our clients without overcomplicating things. What makes the biggest difference is the team behind Rule. They’re quick to respond, know their stuff, and genuinely care about helping us and our clients succeed. For us, Rule isn’t just a tool – it’s a partner we trust to deliver results.