1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) 4. [Rule Discussions](https://www.g2.com/products/rule/discuss) [ ![Rule](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3af005282935e48e3796276234ea3735/rule.png "Rule") ](/products/rule/reviews) # Rule Discussions Rule is a leading Swedish SaaS platform in the Marketing Automation and Customer Engagement software categories. Built for marketing teams, CRM professionals, and growth-focused organizations, Rule enables companies to create personalized, automated customer journeys across channels like Email, SMS, RCS, and Social Media. Designed to support businesses of all sizes, Rule makes it easy to automate and personalize communication throughout the entire customer lifecycle. All from the onboarding and conversion to the retention and re-engagement. With advanced segmentation, trigger-based workflows, and data-driven targeting, Rule empowers teams to deliver the right message at the right time. Founded in 2007, Rule has grown into a trusted platform for both small businesses and global enterprises across a wide range of industries. Its strengths lie in ease of use, scalability, and deep integration capabilities with CRM systems, e-commerce platforms, and other essential tools. Rule helps marketing and CX teams unify their communication strategy, improve engagement metrics, and increase digital revenue through smart, automated workflows. Whether you're looking to streamline operations or scale your efforts, Rule offers the flexibility and features needed to meet your goals. With Rule, no business is too small, too large, or too complex. We’re here to support your growth, one personalized customer journey at a time. - Omnichannel Campaign Management: Create and manage automated, personalized campaigns across Email, SMS, RCS, and Social Channels, all in one unified platform. - Data-Driven Personalization & Segmentation: Use customer data and behavior to trigger timely, relevant messages that drive engagement and conversions. - Powerful Integrations & API Access: Seamlessly connect Rule to your CRM, e-commerce platform, or data warehouse for streamlined workflows. - Scalable Marketing Automation: From growing startups to enterprise organizations, Rule adapts to your business complexity, no matter the size. - Privacy-First by Design: Built and hosted in Sweden, Rule is GDPR-compliant and trusted by companies that prioritize data security and privacy. ![Rule](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3af005282935e48e3796276234ea3735/rule.png "Rule") Rule Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+Rule+used+for%3F&title=What+is+Rule+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-rule-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+Rule+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-rule-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-rule-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+Rule+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-rule-used-for%0aWhat+is+Rule+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+Rule+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-rule-used-for%0aWhat+is+Rule+used+for%3F) - Copy link - [ ## What is Rule used for? ](/discussions/what-is-rule-used-for) What is Rule used for? [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-rule-used-for) ## Browse by popular topics [Marketing Automation Software](/products/rule/discuss?filters%5Btags%5D%5B%5D=marketing-automation-software)