# Retention.com Reviews **Vendor:** Retention.com **Category:** [Other Marketing Software](https://www.g2.com/categories/other-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 123 ## About Retention.com 10x Your Email List with Retention.com 95% of visitors leave your website without ever filling out a form.That's not just lost traffic, it's lost revenue sitting that you wouldn't be able to reach. Until now. Retention.com identifies up to 40% of your anonymous website visitors and delivers verified, deliverable email addresses straight to your email provider, even if the contact never fills out a form, subscribes to a pop-up, or creates an account. That means the shoppers who browsed your best sellers, added items to their cart, or spent time on your landing pages can now enter your email flows automatically. No more relying solely on opt-in forms and discount pop-ups to grow your list. Retention.com works alongside your existing acquisition strategy to unlock a massive pool of contacts you were previously invisible to. The result is faster list growth, higher-intent audiences, and more revenue per send. Getting started is simple. Retention.com integrates directly with your existing email platform, so new contacts flow into your welcome series, abandonment sequences, and promotional campaigns from day one. There's no complex setup, no engineering resources required, and no disruption to your current workflows. Trusted by 1,500+ brands including Manscaped, Living Spaces, Spanx, and Mejuri, Retention.com is the fastest way to scale your email list with real, marketable contacts. If you're serious about email list growth, stop leaving subscribers on the table and start turning your anonymous traffic into your most profitable channel. ## Retention.com Pros & Cons **What users like:** - Users appreciate the **ease of use** of Retention.com, enjoying a straightforward setup and seamless integration with tools. (8 reviews) - Users praise the **easy setup** of Retention.com, enabling quick integration and effective audience expansion with minimal effort. (8 reviews) - Users commend the **easy implementation** of Retention.com, facilitating swift setup and enhanced revenue generation. (5 reviews) - Users appreciate the **easy setup and integration** of Retention.com, enhancing their marketing efforts with minimal effort. (5 reviews) - Users highlight the **significant revenue growth** achieved with Retention.com through effective visitor tracking and reclaim campaigns. (5 reviews) - Users appreciate the **easy integrations** with Klaviyo, enhancing their email marketing efforts with minimal ongoing adjustments. (3 reviews) - Users highlight the **efficiency of email capture** from anonymous visitors, significantly boosting engagement and revenue. (3 reviews) - Helpful (3 reviews) - Integrations (3 reviews) - Platform Integration (3 reviews) **What users dislike:** - Users note that the **quality of leads** can be inconsistent, requiring further filtering for effective use. (4 reviews) - Users note that the **email quality** of contacts added through Retention.com may not be optimal, affecting engagement. (2 reviews) - Users report **poor customer support** from Retention.com, making it challenging to resolve issues effectively. (2 reviews) - Users report that the **inconsistent contact quality** affects their overall satisfaction with Retention.com. (1 reviews) - Users note that the **data limitations** in Retention.com lead to less qualified contacts and minimal revenue impact. (1 reviews) - Data Management (1 reviews) - Users express concerns about **email spamming** and urge for better quality and customer support engagement. (1 reviews) - Expensive (1 reviews) - Filtering Issues (1 reviews) - Implementation Delays (1 reviews) ## Retention.com Reviews ### 1. Empowers Outreach with Data-Driven Signals **Rating:** 4.0/5.0 stars **Reviewed by:** Jack D. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Retention.com?** I find Retention.com's data aspect really valuable. We don't send through Retention.com but receive data from it, which majorly helps with our outreach. Getting a good return on investment is evident, with a clear difference in results when using Retention.com versus not using it. This is mainly due to having access to signals and data on the people we're prospecting. I know many who use Shopify and ecom platforms find it extremely useful, even though we don't use those, we still benefit a lot. The setup was really easy—just making an account and either using short codes or possibly a plugin—and once activated, it started collecting data right away without any disconnections. **What do you dislike about Retention.com?** I don't have an e-commerce platform or use Shopify, so there are features in Retention.com that are geared towards those types of businesses. It's not that they don't work well for us, it's just that we're not fully using all the features that others might. **What problems is Retention.com solving and how is that benefiting you?** Retention.com helps us identify anonymous site visitors and improve outreach accuracy, turning cold prospects into warm leads. It provides signals on company activities, allowing for more personalized and effective outreach. ### 2. Contact Quality Varies, and Pricing Feels High Without Consistent Results **Rating:** 2.5/5.0 stars **Reviewed by:** Tom H. | Internet Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Retention.com?** Retention.com makes it easier to identify some anonymous website visitors without relying entirely on form fills. Setup is relatively straightforward, and once it’s running, contacts begin appearing with minimal ongoing effort. It integrates well with existing email and CRM tools, which makes it easier to test within an existing marketing workflow. **What do you dislike about Retention.com?** The quality and usefulness of the contacts can vary depending on traffic source and industry. Not every identified contact is relevant or usable, so additional filtering is often required. Pricing may also feel high for smaller teams or those with lower traffic volumes, making it harder to justify without consistent results. **What problems is Retention.com solving and how is that benefiting you?** It helps provide additional visibility into website traffic that would otherwise remain anonymous. This can support outbound and email marketing efforts by adding more contacts into the funnel, particularly for B2B use cases. While it doesn’t replace traditional lead capture, it can complement existing strategies when used alongside other tools. ### 3. Strategic Email Platform with Revenue Focus **Rating:** 3.5/5.0 stars **Reviewed by:** Ivy P. | Marketing Assistant **Reviewed Date:** January 21, 2026 **What do you like best about Retention.com?** I really like Retention.com's revenue-first dashboard because it organizes everything around what's making profit, not just what's being opened. It's an email platform that actually cares about the pipeline. The support and strategic guidance are also really helpful, as their team actively helps us think through flow strategy, test new ideas, and optimize based on what's working. It feels like having a strategist on the team. **What do you dislike about Retention.com?** The onboarding process was quite long. Migrating flows and getting everything dialed in took longer than I expected but it wasn't a deal breaker or anything. The integrations and guided onboarding were helpful, but unfortunately, migrating existing flows took longer than expected, so maybe a 7/10. **What problems is Retention.com solving and how is that benefiting you?** I use Retention.com for email and SMS marketing, solving visibility issues in revenue drivers by organizing around profit not just engagement. Their support feels like having a strategist on the team. ### 4. Effortless Retargeting with Seamless Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Mike G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Retention.com?** I love that Retention.com is very user-friendly and sort of affordable for what they offer. The integration is another highlight for me; it's so easy to connect it with my Shopify website, and the initial setup was very easy. Everything I tested worked amazingly. **What do you dislike about Retention.com?** Nothing, it worked great for us. **What problems is Retention.com solving and how is that benefiting you?** I use Retention.com for retargeting, helping me market to site visitors who didn't buy. It's user-friendly, sort of affordable, and integrates easily with my Shopify site. ### 5. Turns Anonymous Traffic into Real Opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Joana V. **Reviewed Date:** January 20, 2026 **What do you like best about Retention.com?** I appreciate Retention.com for its ability to turn anonymous contacts into good users. It helps us transform traffic that we would normally lose into real opportunities, allowing us to follow people who are actually interested. The initial setup was very easy. **What do you dislike about Retention.com?** I would like clearer insights on which users are most likely to convert. Clearer dashboards that highlight which visitors are more likely to convert and are the most valuable. **What problems is Retention.com solving and how is that benefiting you?** I use Retention.com to make better use of the traffic we have by reducing the amount of valuable traffic leaving the website without buying, and it turns anonymous contacts into good users. ### 6. Smooth Integration, Boosts E-commerce Revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Adrianna N. **Reviewed Date:** January 22, 2026 **What do you like best about Retention.com?** I use Retention.com mostly for e-commerce and keeping track of visitors. With it, I don't miss out on more revenue from people who almost buy. I like the smooth integration, and when we tried it first, we loved it. The initial setup was super easy. **What do you dislike about Retention.com?** Sometimes contact quality is inconsistent. **What problems is Retention.com solving and how is that benefiting you?** I use Retention.com for e-commerce, keeping track of visitors, and it helps me not miss out on more revenue from people who almost buy. ### 7. Best and most effective way to grow your Customer base! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole R. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Retention.com?** Love their new additions and products they offer. A lot more with AI and data as well **What do you dislike about Retention.com?** Customer support teams need to be more attentive and proactive with optimizations for their clients. **Recommendations to others considering Retention.com:** Do it!! You won't regret it! **What problems is Retention.com solving and how is that benefiting you?** We increased our customer database with engaged, revenue-driving emails! We love only capturing emails who engaged with our website, which we would have lost otherwise! They are coming back in the future months for purchasing after being nurtured! ### 8. Expands Audience Without Extra Spend **Rating:** 5.0/5.0 stars **Reviewed by:** Toby B. **Reviewed Date:** January 16, 2026 **What do you like best about Retention.com?** I like that Retention.com expands our addressable audience without extra traffic spend and solves the problem of us paying for traffic that leaves without identifying itself, so we can market to it again. Plus, the initial setup was easy for our team. **What do you dislike about Retention.com?** Nothing. **What problems is Retention.com solving and how is that benefiting you?** Retention.com grows our first-party audience by identifying visitors who didn't sign up, solving the issue of paying for lost traffic. It expands our addressable audience without extra traffic spend. ### 9. Effortless Lead Generation with Speed **Rating:** 5.0/5.0 stars **Reviewed by:** Weronika N. | Freelance Marketing and Sales, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Retention.com?** I like the speed at which I can turn website traffic into usable data and drive revenue. Setting up Retention.com was super easy, and it offers a more effective solution for on-site data, which is why we switched to it. **What do you dislike about Retention.com?** Reporting on downstream engagement would be nice. **What problems is Retention.com solving and how is that benefiting you?** I use Retention.com to grow email lists by identifying anonymous website visitors, quickly converting traffic into usable data and driving revenue. ### 10. Effortless User Experience with Handy Integrations **Rating:** 3.5/5.0 stars **Reviewed by:** Kai S. | Digital Marketing Freelancer **Reviewed Date:** January 24, 2026 **What do you like best about Retention.com?** I find Retention.com easy to use, which I really appreciate. I like the LinkedIn integration because it makes finding people a lot easier for me. The initial setup was pretty straightforward, and I primarily use it with LinkedIn and HubSpot. **What do you dislike about Retention.com?** Nothing to add **What problems is Retention.com solving and how is that benefiting you?** Retention.com makes customer retention easier and has helpful LinkedIn integration for finding people. ### 11. Solid lift in email revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan S. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2024 **What do you like best about Retention.com?** Our ecommerce business has been using Retention.com for nearly 6 months. The setup/implementation was pretty seamless. We've been most impressed with the "reclaim" campaigns (ie. they duplicate our abandon cart, abandon checkout, browse abandonment flows in Klaviyo and send them to subscribers who may have been missed by our normal Klaviyo flows). Since getting everything setup, we've seen a 5.1x ROI, which we're very pleased with. **What do you dislike about Retention.com?** We use both the "reclaim" and "grow" tools through retention (reclaim helps us recover existing customers, grow helps capture new contacts and adds them to our email list). The "grow" tool has added approximately 20k new contacts to our email list since launching it 6 months ago. However, we have noticed that these grow contacts aren't as qualified/engaged as our normal subscribers. The addition of these new contacts hasn't had a noticeable impact on our email revenue. I'm sure with some more work on our end we can figure out how to improve that though. **What problems is Retention.com solving and how is that benefiting you?** We chose Retention.com for two reasons: 1) to reclaim existing email subscribers/customers and 2) to grow our email list. Retention's reclaim and growth tools have done their jobs in both instances. We've seen a solid lift in email revenue from existing email subscribers/customers via the reclaim flows. We've nearly doubled our list size with their "grow" tool. ### 12. Serious ROI in both revenue and list growth. **Rating:** 5.0/5.0 stars **Reviewed by:** Mitch W. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Retention.com?** Onboarding is great; they set things up from the start, which is very helpful as I am part of a small team. They get the flows created and optimized and create the proper lists within Klaviyo. communication is great through out the entire process. I wouldn't call it a set it and forget solution, but it's not far from it. Installing the tool was pretty simple, and we saw a positive ROI in the first week. **What do you dislike about Retention.com?** Had some pricing issues in terms of onboarding at one price and then needing to upgrade less than 60 days later, but it was actually a positive in the end. Even after changing our plan, we maintained a very healthy ROI. **What problems is Retention.com solving and how is that benefiting you?** Capturing engaged users who most likely visit via paid channels. This tool has really helped us stabilize our blended ROAS. ### 13. More contacts to email **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Retention.com?** Great at catching people who get missed from our eCommerce/Mailing Integration Tools, so we know more people who visit our site, and can email more contacts. Abandoned Cart Flows are the most clicked flows, so emailing more people is great. On the daily, once set up the tool runs by itself. No need to make very many changes. **What do you dislike about Retention.com?** Implementation was a bit challenging, because we wanted to make sure we were not double sending our Abandoned Cart Flows or any other emails. Our implementation specialist did not fully understand our mailing integration logic, and so our team had to double check everything and correct some mistakes that our implementation specialist had made. **What problems is Retention.com solving and how is that benefiting you?** There's a lot of people who bounce from our site and we are unable to identify them, Retention is able to find who they are and if they are already in our system, allow us to send them marketing emails. We've already received thousands of these contacts that we are able to email. ### 14. Excellent experience **Rating:** 5.0/5.0 stars **Reviewed by:** Zac H. | Customer Experience & Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Retention.com?** Retention has been a great resource since we have began with them. We've generated a 6.8x lift in the short time we've been working together. The support is fantastic as well. The ease of use combined with the support makes this a no brainer. **What do you dislike about Retention.com?** Not much to not like. All works so smoothly that you can nearly set it and forget it. **What problems is Retention.com solving and how is that benefiting you?** We simply needed to gain more out of those who come to our site. Retention has done that for us very well. ### 15. Really helpful for growing my email list!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2025 **What do you like best about Retention.com?** Definitely the ability to capture emails from anonymous website visitors, huge game changer **What do you dislike about Retention.com?** The email quality might not be the best. **What problems is Retention.com solving and how is that benefiting you?** It has has helped me grow my email list faster and reach potential customers I would have otherwise lost and also it allows me to send targeted emails to visitors who didn’t take action while saving me lots of time ### 16. Easy and Impactful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Retention.com?** We have seen a significant impact for our lead acquisition efforts by using Retention.com. It is very simple to setup and has shown immediate results. The user interface is very intuitive and is easy to navigate. Customer support is very helpful and I always get a quick reply. **What do you dislike about Retention.com?** The only thing of concern with Retention.com is the impact to deliverability. They have improved by running additional filters, but it is something we continuously monitor. **What problems is Retention.com solving and how is that benefiting you?** We use Retention.com to identify anonymous visitors on our website that allows us to contact potential customers. It has been very beneficial to us and consistently produces a positive ROI. ### 17. Honest opinion **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Retention.com?** It's cool that you can capture user info from everyone that comes to the site **What do you dislike about Retention.com?** The dishonesty with their UX on the dashboard is troubling. They have this big green box that displays an outrageously high ROI (ours said it was 20x ROI), and when we dove into the actual numbers, they were super inflated. Retention attributes any customer who goes to your site and purchases but just so happens to be in their data base as retention revenue, even when retention never sent them an email or made any contact through their software. these customers all came from ads or other touch points in our funnel but retention still attributes the revenue to their involvement. That's just a flat-out lie. I get it, you need your customers to see a return, but come on, don't mislead people. Our own CSM told us to ignore all those numbers because they are misleading and just focus on a few. Or, if I want true accurate attribution, I had to go through all my Klaviyo contacts and do all the math myself, leaving me blind unless I spent hours trying to figure out if we were actually making anything with the software. The second issue we encountered is the spam complaint, which they are upfront and honest about, but it's just too high, at least for our company. Maybe it works for others, and I'm sure it does, but long term, this would never be a good solution. The whole idea of collecting consumer information from people who didn't first party consent to you having their info is sketchy and not worth it in my eyes. It's only a matter of time before more laws are put in place to shut down this type of business model, unfortunately. Does retention work? I don't know, probably for the right company. As an email marketer I wouldn't recommend it though, regardless of the industry . You're just going to cause more issues in the long run trying to repair your deliverabilty issues. **What problems is Retention.com solving and how is that benefiting you?** Honestly couldn't tell ya, They've never went over any solutions to the problems that were faced mostly just accepted that these were common issues that were expressed to them. ### 18. Retention.com is a No Brainer **Rating:** 5.0/5.0 stars **Reviewed by:** Roman B. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Retention.com?** It's an easy software to set up and integrate that immediately starts generating incremental revenue from your email + SMS channels. Their support is great and super helpful, and it's been a pleasure working with their team. **What do you dislike about Retention.com?** Getting granular revenue reporting for some of the products they offer (Grow) isn't as granular as I'd like it to be, but I know they're working on better revenue performance tracking. **What problems is Retention.com solving and how is that benefiting you?** We're able to identify, capture, and communicate with customers and prospective customers that we otherwise wouldn't be able to. It allows us to send more triggered, personalized messages through email + SMS which has driven significant incremental revenue for our business. ### 19. Innovative product with potential **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Retention.com?** Retention.com is a great way to build your email list and cut costs, especially if you use Klaviyo as your ESP. They fill a gap allowing you to drive revenue and collect emails from the majority of your traffic that doesn't submit to an email popup. They also provide a self-serve competitive offering to tools like Wunderkind if you're not looking for full white glove service and the high price tag that comes with it. The people on their team I've interacted with have been very friendly and willing to help out. **What do you dislike about Retention.com?** Works best if you're on Shopify. We're currently migrating to Shopify Plus but previously integrated while on Salesforce Commerce Cloud and things took a while. They also don't yet have a "checkout abandonment" option that would send the entire contents of a users cart. This would likely drive much better performance than the "add to cart" event they have which triggers off just the first event the user adds. It would also be great to get some visiblity into the match rate on your site to compare to other solutions like Wunderkind. **What problems is Retention.com solving and how is that benefiting you?** Retention.com allows us to email otherwise unrecognized visitors to drive revenue and add new subscribers to our list. Currently, about 25% of the emails we get from them engage (click one or more emails) and are then added to our main sending list. Having a self-serve alternative also allows us to test against tools like Wunderkind and potentially save significantly in fees. ### 20. Litterally is printing money **Rating:** 5.0/5.0 stars **Reviewed by:** Steve H. | Founder | Podcast Host, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Retention.com?** It helps reveal 80%+ of the unknown website visitors who have been active with their email address in the past 7 days. That shared email address is piped to Klaviyo for a "Thanks for Visiting" email flow. The entire process is easy to use and implements well with Shopify and existing tech stack. **What do you dislike about Retention.com?** Not much of a downside other than a small cost to prove it's value of being able to email people who have looked at your site and not yet made a purchase. **What problems is Retention.com solving and how is that benefiting you?** It solves the problem of identifing anonimous website visitors so an email welcome sequence can begin. ### 21. Great way to add incremental, new customers **Rating:** 4.0/5.0 stars **Reviewed by:** Ian M. | Marketing & Growth Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Retention.com?** I like that it's always running in the background and integrates pretty seamlessly with Klaviyo. **What do you dislike about Retention.com?** Just keeping expectations managed, the leads it brings in are not as high-intent as those who chose to subscribe, etc.. **What problems is Retention.com solving and how is that benefiting you?** helping to push more top of funnel traffic to mid-funnel ### 22. A marketing point of view **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Retention.com?** Maintaining users in the funnel and achieving a general conversion, along with having relevant data, greatly aids in understanding the target audience and new users who are arriving, enabling more effective marketing. **What do you dislike about Retention.com?** They should have a less invasive page, by this I mean what they show visually, at the written level. **What problems is Retention.com solving and how is that benefiting you?** Register different users who are willing to buy my services. ### 23. Retention for the win! **Rating:** 5.0/5.0 stars **Reviewed by:** Jason S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Retention.com?** Lowering our customer acquisition costs and recovering lost shoppers. **What do you dislike about Retention.com?** I have not seen or experienced it yet, but we are keeping an eye out on how the possible spam rates my tick up, especially with the new Google and Yahoo updates. **What problems is Retention.com solving and how is that benefiting you?** We are recovering lost shoppers, and being able to put them back into our flows, is lowering our customer acquisition costs. ### 24. Easily been the faster accelerator of growth for many of the e-commerce brands I consult **Rating:** 5.0/5.0 stars **Reviewed by:** Michael Z. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Retention.com?** Easy to install, really powerful tool that enables us to really accelerate our email list growth. I've loved it. One of my clients picked up 60,000 additional emails in the 1st five months from the tool. Helped increase sales and we get a 5x-9x ROI on it month over month. **What do you dislike about Retention.com?** Nothing really. It's been consistenly great to work with. **What problems is Retention.com solving and how is that benefiting you?** Really helping solve email acquisition which has been a key part for us and my clients. Great demonstrated proof of email list growth. ### 25. Great support and service, results are decent but are expected to improve over time **Rating:** 4.0/5.0 stars **Reviewed by:** Roy A. | Ecommerce company owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2023 **What do you like best about Retention.com?** Theoretically it helps us take advantage and capitalize on a very large segment that was not available to us without Retention.com. It lets us collect contact information of people who don't sign up to our newsletter or enter their email in the purchase process, and then we can continuously communicate with them and attempt to convert them. Their service, support, and dedication are great, and are probably the main reason that made stay at the beginning before we started seeing actual results. **What do you dislike about Retention.com?** It takes a while to see significant results, and unless you have very high traffic, results are just OK and not as significant as we though and hoped to see. But overall the return on the investment is positive and over time results accumulate exponentially. **What problems is Retention.com solving and how is that benefiting you?** Without Retention.com we are only able to get contact information of a very small portion of our traffic - those who sign up to our newsletter, or those that get far enough in the purchase process at least to the point where they enter their email address. The rest are lost traffic. With Retention.com we are now able to get many of these people and add them to our lists. ### 26. Retention.com is great **Rating:** 4.0/5.0 stars **Reviewed by:** Hannah T. | Social Media + Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Retention.com?** We love that it's growing our revenue AND our email list simultaneously. **What do you dislike about Retention.com?** A bit expensive for us, but the ROI is positive for us most months. **What problems is Retention.com solving and how is that benefiting you?** Grabbing more potential customers and their email addresses that we wouldn't have been able to get without Retention.com. ### 27. Great way to capture more site visitors! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea P. | Part Time Professor (Business), Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Retention.com?** One of the reasons I am most likely to suggest Retention.com is that it helps grow email lists and lowers cost per acquisition - something most businesses are struggling with right now. **What do you dislike about Retention.com?** I don't love the reclaim product as I find it a bit glitchy (tagging existing users as reclaim when they're already engaged) **What problems is Retention.com solving and how is that benefiting you?** Cost per acquisition for my clients. ### 28. Great Source of New Leads! **Rating:** 4.5/5.0 stars **Reviewed by:** Ari S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Retention.com?** We get access to the emails of new leads. These are excellent leads since they are people who already visited our site. Retention also has excellent customer support! **What do you dislike about Retention.com?** Have not had any issues. Any time we have questions we can get them answered right away. **What problems is Retention.com solving and how is that benefiting you?** How to contact anonmyous users to our site. ### 29. High Value for Low Maintenance **Rating:** 4.5/5.0 stars **Reviewed by:** Domenick S. | eCommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2023 **What do you like best about Retention.com?** My title says it all. We get the highest value for almost zero upkeep. This has really been a set it and forget it tool which has been amazing. Our email list has grown significantly and couldn't be happier with the results. **What do you dislike about Retention.com?** I haven't found anything I don't like about Retention.com yet. I'm not sure there is anything to not like! **What problems is Retention.com solving and how is that benefiting you?** A majority of website visitors come to our website without filling out anything. Even with a great offer on our pop ups, sometimes, people just don't want to do anything. That is where this tool has come in. We're able to capture lead generation with zero work on our end. It's amazing. **Official Response from Julia Bouterakos:** > Thank you for the positive review Domenick! We are so happy you are seeing the results you sought out for with Retention.com – Looking forward to continuing to grow together! ### 30. I love the team, but the product falls short **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Retention.com?** The team is awesome. Great, lovely people to collaborate with. **What do you dislike about Retention.com?** Sales people often push too hard without hearing or understanding the concerns of the customer. The product itself has had a negative impact on our attribution and reliability score. This appears to be an issue with other customers as many paid agencies are recommending against using it. **What problems is Retention.com solving and how is that benefiting you?** Theoretically helping us identify and retarget lost site visitors ### 31. Happy that we started working with Retention.com **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron W. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Retention.com?** We have millions of visitors each month that visit our marketplace and do not place an order with us on their first visit. It has been essential to connect with these customers and be able to make them an offer or engage with them to help with their decision to place an order with us. Retention.com helps improves this effort by connecting us better with our customers. **What do you dislike about Retention.com?** I wish there were a way we could work with Retention.com to grow our email list even faster, either by matching a higher percentage of visitors or some other means. Pricing is a bit high. **What problems is Retention.com solving and how is that benefiting you?** Retention.com is solving the problem of how we can make the most out of the traffic to our marketplace. Driving traffic has quickly become more expensive over the last several years so a platform like Retention.com helps with building your owned data and maximizing the impact of the advertising efforts. ### 32. Useful tool but the value is a bit overstated **Rating:** 3.5/5.0 stars **Reviewed by:** Cole K. | Ecommerce Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Retention.com?** We've been using Retention.com, and there are some positive aspects that we appreciate. One of the best things about Retention.com is its ability to connect us with website visitors who initially don't make a purchase. This allows us to engage with them and improve conversion rates by providing targeted offers. **What do you dislike about Retention.com?** While Retention.com offers benefits, we feel that the value provided may be slightly overstated. I would expect to see more revenue coming through the channel with the amount of orders and site visitors we see on a monthly basis. **What problems is Retention.com solving and how is that benefiting you?** Retention.com addresses the challenge of optimizing website traffic and capturing interested prospects who didn't initially opt-in. By using Retention.com, we can build stronger connections with potential customers and improve our overall conversion rates. It helps us maximize the impact of our advertising efforts and ensures that interested prospects are not lost in the process. ### 33. Works as Advertised - Which is Extremely Useful **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Retention.com?** We like that is allows us to gather data that we would not have access to without it. Most of the customer emails that we are able to gather are extremely helpful in our marketing campaigns. **What do you dislike about Retention.com?** The dashboard for Retention.com is extremely basic and could use improvement. Sometimes the software takes credit for customers that would have made a purchase any way but we are still well into a positive return on our investement even with that taken into account. **What problems is Retention.com solving and how is that benefiting you?** We are able to collect customer email addresses that we would previously not have access to. This is helpful as most websites do not collect any data on 90% of their visitors. **Official Response from Julia Bouterakos:** > Hi Jacob! Thank you for your positive review! We are always working toward improving the dashboard and we will absolutely share your feedback with the CS team. regarding any mistaken loss in credits, please get in touch with us @ support@retention.com ### 34. Grows Email List Much Faster **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob B. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Retention.com?** I like that it helps us grow our email marketing list significantly faster than before. This ensures the time we spend on our email marketing, produces higher revenue than before. **What do you dislike about Retention.com?** The Retention.com analytics could use improvement but overall I still think the service is great. **What problems is Retention.com solving and how is that benefiting you?** Retention.com helps us identify email addresses from what would be anonymous visitors to our site. ### 35. Good way to build list quickly **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Retention.com?** We like being able to match an email address to our web visitors so that we can send them other offers and get them into our funnels. Overall the match rate has been good, and the open and click-through rates are surprisingly good for emails that did not optin. **What do you dislike about Retention.com?** You do get some confused messages from people wondering how we acquired their emails, but it is surprisingly low. **What problems is Retention.com solving and how is that benefiting you?** We have visitors on our site who don't optin, but are actually interested in hearing from us. **Official Response from Julia Bouterakos:** > Thank you for the review, Kevin! We truly appreciate your feedback and look forward to watching your success with Retention.com! ### 36. A powerful tool if used correctly **Rating:** 4.5/5.0 stars **Reviewed by:** Paul D. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2023 **What do you like best about Retention.com?** The fact that you can capture net new customers without doing anything is incredible. You can stick with your typical 5% subscribe rate with popups, or you can add retention and get upwards of 20-30 percent. Be sure to add them into different flows like abandon cart or browse abandon. Test test test. See what works and pushes them over the edge. It's not like a typical welcome series. The didn't sign up, so you have to go beyond your welcome discount to people who do subscribe. I recommend using Fondue cash rebates with retention to arbitrarily give a much larger discount... you can do a 40% cash back and because only 50% of people take you up on it, it's basically a 20% off coupon. It's not right now, but having Retention at scale could potentially be affecting our math on allowable CPA. We're a <$1m company currently, and trust me, it pays for itself. Tell them Paul at Mosi Tea sent you. Sign up. **What do you dislike about Retention.com?** You have to be careful with separating the retention "customers" for awhile to maintain the spam rate, etc. It's worth tracking and the extra sales you will get from it; however, this group will inherently have a higher spam rate and unsubscribe rate. **What problems is Retention.com solving and how is that benefiting you?** Net new emails from people who showed interest but didn't sign up for our newsletter or take our quiz. ### 37. Decent tool - small flaws, but low cost. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Retention.com?** Retention.com is an effective tool we use to identify anonymous web traffic. We have seen success in converting these users, and the cost to use it is relatively low. **What do you dislike about Retention.com?** Unfortunately, the team. We've been with retention for a few years now and it feels like they have very high employee turnover; it can be really frustrating to have to re-explain things to new reps constantly & there have been times where we have no clear point of contact. **What problems is Retention.com solving and how is that benefiting you?** The tool has allowed us to grow our contact list by providing email addresses for anonymous web browsers who visit our e-commerce site. We have seen increases in monthly sales as a result. ### 38. Super Easy to Set up. Initial results positive **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan L. | Investor, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Retention.com?** The Set up was very easy. Starteed seeing results very quickly. **What do you dislike about Retention.com?** Reporting or tutorials on reporting could be easier to truley understand where the incrementality is coming from **What problems is Retention.com solving and how is that benefiting you?** Retention.com is helping us recapture revunue from site visitors were were currently losing by not being able to identify who they are. **Official Response from Julia Bouterakos:** > We appreciate your positive review, Jonathan! ### 39. Didn't work for the first few month but seeing some conversion this month **Rating:** 3.0/5.0 stars **Reviewed by:** Pratik R. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2023 **What do you like best about Retention.com?** _ Customer Success team is excellent in helping us with some strategies to increase the conversion rate **What do you dislike about Retention.com?** - Has captured <20% of traffic's email - Conversion rate of emails that we have got was very bad for the first few months **What problems is Retention.com solving and how is that benefiting you?** It has helped us increase our email list **Official Response from Julia Bouterakos:** > Hi Pratik! Thanks for your feedback, we truly appreciate it! It's common to see conversions pick up over time with our Grow product but if you are utilizing our Reclaim tool for cart and product abandonment, results tend to cultivate quicker. I also recommend checking out this article about how our attribution system - https://retention.com/support/how-attribution-works/ ### 40. Retention is a great tool for small business' focusing on acquisition **Rating:** 3.0/5.0 stars **Reviewed by:** Erica S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Retention.com?** I enjoy how easy it is to integrate into my existing systems and to actually see each retained client's email to recapture/retarget them. **What do you dislike about Retention.com?** Since we are are just starting out on retention we have not yet see the ROI for the program in the first 3 weeks but hope to shortly ! **What problems is Retention.com solving and how is that benefiting you?** Trying to retarget visitors back to our website and welcome flows. ### 41. Loving It So Far! **Rating:** 5.0/5.0 stars **Reviewed by:** Sonia R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Retention.com?** As a small business owner, I was constantly frustrated with the limitations imposed by big tech companies like Metas and Google. It was becoming more and more expensive to grow my email list and reach my audience through organic social media, and I felt like I was stuck playing by their rules. That's why I was so thrilled to discover Retention.com. This platform has completely changed the game for me, offering a way to get in front of my audience without being blocked by big tech companies. It's been a lifesaver for my business, giving me a play in my playbook to grow my email list and reach my target audience on my own terms. What I love about Retention.com are the powerful features it offers for small businesses like mine. I can easily analyze customer data, segment my customers, create personalized experiences, and measure the success of my retention strategies. The platform is easy to use and offers excellent customer support, making it a hassle-free solution for growing my business. In conclusion, I would highly recommend Retention.com to any small business looking to grow its email list and reach its audience. The platform is a game-changer, delivering on its promise of helping small businesses play by their own rules and grow their businesses. So far, my experience with Retention.com has been nothing short of amazing. If that changes, I will be sure to come back and update you. **What do you dislike about Retention.com?** I wish it was more affordable for small biz like ours. Or an unlimited plan. **What problems is Retention.com solving and how is that benefiting you?** Not being able to capture traffic with pop ups. Or having our organic social media fall flat. if they see an organic social media post and visit our site, we can capture their email without them inputting it. Love it. ### 42. Great way to grow your email list **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Retention.com?** Retention has enabled our business to triple our email list and implement powerful retargeting and lifecycle marketing strategies. It has substantially increased our revenue opportunities, and we are happy with the results. **What do you dislike about Retention.com?** There's nothing I dislike about Retention, but I think identifying the source of emails captured could help for a clearer understanding of whether emails are generated organically or as a result of a paid advertisement. **What problems is Retention.com solving and how is that benefiting you?** Our store receives a lot of organic traffic but we have had issues growing our email list since we started collecting emails. Retention has helped us greatly with fixing this issue. ### 43. Such a great addition! **Rating:** 5.0/5.0 stars **Reviewed by:** Tom R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Retention.com?** I love the wizardry that is Retention.com. The entire idea is genius to be able to capture people on your site that clearly had intent but may not have left you their info. **What do you dislike about Retention.com?** Can't find a downside yet. Everything has been super simple. The setup process could've been easier because of a communication issue but other than that we are happy. **What problems is Retention.com solving and how is that benefiting you?** We get a ton of people to our site but have a high ticket product so we get a ton of window shoppers. Retention.com is hopefully going to help our Conversion Rate in the long run. ### 44. Build your contact list quickly. **Rating:** 5.0/5.0 stars **Reviewed by:** Joe M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Retention.com?** Very easy to work with. They help identify all visitors to our website so that we can communicate and build a relationship with potential customers who show interest in our products. **What do you dislike about Retention.com?** There is not a lot of risk in using their service. The only downside is that we are very seasonal, so they are a little expensive during our off-season. However, we anticipate great value in season. **What problems is Retention.com solving and how is that benefiting you?** Helping to identify visitors to our site. **Official Response from Julia Bouterakos:** > Thanks for the positive review, Joe! ### 45. Your Secret Weapon For List Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Retention.com?** it's a tool that does what it says it does.. it helps builds your email list by identifying anonymous user on your website. **What do you dislike about Retention.com?** Sometimes there are folks who are already on your list that get added to the retention list, but this is a pretty rare occurrence. **What problems is Retention.com solving and how is that benefiting you?** Growing our email list **Official Response from Julia Bouterakos:** > Thanks for the positive review! ### 46. Very happy to have found retention.com **Rating:** 5.0/5.0 stars **Reviewed by:** Julio M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Retention.com?** Retention.com has helped us increase our database with warm audiences. **What do you dislike about Retention.com?** Everything's been great but there was some set up time to get everything going on the technical side. **What problems is Retention.com solving and how is that benefiting you?** Retention.com has helped us retain a % of the traffic that we're paying to send to our site while enabling us to email users that we previously couldn't reach. ### 47. Overall great to drive additional sales if you are a high volume DTC website **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Retention.com?** We're increasing our list size, ability to communicate with more users, and ultimately drive additional sales we may have not had without using Retention.com. **What do you dislike about Retention.com?** I know they have been growing like crazy. We had a rockier onboarding experience and the people who were helping eventually were not on the team. Not a major issue as we have a team to execute internally but we couldn't move as quickly as we wanted as some things needed to be confirmed by their team. **What problems is Retention.com solving and how is that benefiting you?** We are having conversations with users that have not opted in that help indoctrinate them around our brand further that leads to conversions. ### 48. Awesome software **Rating:** 3.5/5.0 stars **Reviewed by:** Murad N. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Retention.com?** I loved that they could find customers of ours that were using a different device and re-enter them into our flows. **What do you dislike about Retention.com?** I felt that the brand new customer finding flow was spammy if one were to send three emails before removing them out, but that's a simple fix of changing the flow to one's liking. **What problems is Retention.com solving and how is that benefiting you?** We pay a lot of money to bring in visitors to our site and Retention is another tool to help us close out as many sales as we can. ### 49. 3X'd our email acquisition! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Retention.com?** It makes our job so much easier to retarget our users! Retention / lifecycle marketing is such a large portion of our revenue, and the overall self-optin rates from users that hit our site isn't the best. With Retention.com, we're capturing about 3 times as many emails as we were with just an optin box. **What do you dislike about Retention.com?** The only issue we ran into was we were initially collecting email addresses from all visitors to our site, regardless of which page they arrived on. That lasted a couple of weeks before our ESP paused our account due to spam issues. After some digging, we found that emails collected from visitors who arrived on our blog articles from google were the bulk of the spam complaints, so we disabled the collection script from our blog articles, and everything has been running perfect since then! **What problems is Retention.com solving and how is that benefiting you?** Email acquisition! More emails = more retention = more revenue ### 50. Invaluable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2023 **What do you like best about Retention.com?** We have been subscribers for 6 months. We have captured numerous names and email addresses. We are having great luck at turning them into subscribers and supporters. **What do you dislike about Retention.com?** So far, we see no downsides. Everything is working well. **What problems is Retention.com solving and how is that benefiting you?** We have been frustrated by strangers visiting our website and being unable to connect with them. This is exactly what Retention helps us do. ## Retention.com Discussions - [What is GetEmails?](https://www.g2.com/discussions/what-is-getemails) - 1 comment - [View Retention.com pricing details and edition comparison](https://www.g2.com/products/retention-com/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+10%3A01%3A34+-0500&secure%5Bsession_id%5D=5af6b329-997d-4338-8930-b798b9575ba1&secure%5Btoken%5D=7710073d3d23c9032334fb10d83b6a92ce9d2c100483cecdae7e4d97ab820ee9&format=llm_user) ## Retention.com Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Text Messaging** - Bulk SMS **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **SMS Platform** - Reporting **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Retention.com Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,300 reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) - 4.6/5.0 (1,139 reviews) - [Customers.ai](https://www.g2.com/products/customers-ai/reviews) - 4.8/5.0 (417 reviews)