Compare Klaviyo and Retention.com

Save your comparisonKeep these tools in one place and come back anytime.
Save to board
At a Glance
Klaviyo
Klaviyo
Star Rating
(1,325)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
Retention.com
Retention.com
Star Rating
(123)4.5 out of 5
Market Segments
Small-Business (87.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.10 1 lead
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Klaviyo excels in user experience, with many users appreciating its intuitive design and functionality. One user mentioned, "I find Klaviyo easy to use, which is great because our social media managers have been able to use it for email marketing and manage our marketing campaigns without needing a dedicated email marketing specialist."
  • Users say that Retention.com offers a smooth integration process, particularly for e-commerce applications. A recent user highlighted, "I like the smooth integration, and when we tried it first, we loved it. The initial setup was super easy," indicating that new users can quickly get started without significant hurdles.
  • Reviewers mention that Klaviyo provides a comprehensive solution by combining email and SMS marketing under one platform. This feature has been particularly beneficial for users who appreciate having all their marketing tools in one place, as one user noted, "It's very helpful to have email & SMS under one umbrella."
  • According to verified reviews, Retention.com is praised for its data capabilities, allowing users to effectively track website visitors and convert traffic into actionable insights. A user remarked, "I find Retention.com's data aspect really valuable," showcasing its strength in data-driven marketing strategies.
  • G2 reviewers highlight that Klaviyo has a significantly higher overall satisfaction score compared to Retention.com, reflecting its strong market presence and user loyalty. Users have expressed that Klaviyo "provides solutions before there is even a problem," which speaks to its proactive approach in addressing user needs.
  • Users note that while both platforms have similar ease of setup ratings, Klaviyo's overall user satisfaction is higher, with many users enjoying its progressive design and functionality. One user stated, "I love the simple, progressive design of the software," which indicates a preference for Klaviyo's user interface over Retention.com.
Pricing
Entry-Level Pricing
Klaviyo
No pricing available
Retention.com
Product #1: Grow
$0.10
1 lead
Browse all 2 pricing plans
Free Trial
Klaviyo
Free Trial is available
Retention.com
Free Trial is available
Ratings
Meets Requirements
9.0
970
9.0
74
Ease of Use
8.6
978
9.0
74
Ease of Setup
8.5
626
8.5
44
Ease of Admin
8.9
522
9.1
38
Quality of Support
8.4
923
8.8
71
Has the product been a good partner in doing business?
8.9
526
9.3
38
Product Direction (% positive)
8.9
919
8.4
71
Features by Category
8.2
661
Not enough data
Email Marketing
9.0
564
|
Verified
Not enough data
9.3
552
|
Verified
Not enough data
8.9
504
|
Verified
Not enough data
9.0
488
|
Verified
Not enough data
Online Marketing
7.9
381
|
Verified
Not enough data
8.3
404
|
Verified
Not enough data
8.7
439
|
Verified
Not enough data
8.7
453
Not enough data
8.2
252
Not enough data
Lead Management
8.5
354
Not enough data
8.4
273
Not enough data
9.0
518
|
Verified
Not enough data
7.8
221
Not enough data
8.5
359
|
Verified
Not enough data
8.5
400
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
490
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
428
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
334
|
Verified
Not enough data
8.7
324
|
Verified
Not enough data
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
323
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
324
|
Verified
Not enough data
8.6
321
|
Verified
Not enough data
8.5
269
|
Verified
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
7.0
17
Not enough data
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
39
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
8.1
501
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
8.0
172
6.3
5
Text Messaging
8.6
151
Not enough data
8.1
101
Feature Not Available
8.8
133
|
Verified
Feature Not Available
8.3
115
|
Verified
Feature Not Available
8.7
126
|
Verified
Feature Not Available
8.5
107
Feature Not Available
8.9
135
|
Verified
Feature Not Available
8.7
55
Feature Not Available
SMS Platform
8.6
135
|
Verified
6.3
5
8.9
135
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
63
Feature Not Available
8.8
111
|
Verified
Feature Not Available
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.4
131
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
8.5
31
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.9
21
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
8.6
10
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
7.4
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor IdentificationHide 1 FeatureShow 1 Feature
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
6.9
17
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
8.0
27
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Reviews
Reviewers' Company Size
Klaviyo
Klaviyo
Small-Business(50 or fewer emp.)
82.2%
Mid-Market(51-1000 emp.)
16.1%
Enterprise(> 1000 emp.)
1.7%
Retention.com
Retention.com
Small-Business(50 or fewer emp.)
87.5%
Mid-Market(51-1000 emp.)
12.5%
Enterprise(> 1000 emp.)
0%
Reviewers' Industry
Klaviyo
Klaviyo
Retail
19.3%
Apparel & Fashion
12.6%
Marketing and Advertising
12.6%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.3%
Other
36.5%
Retention.com
Retention.com
Consumer Goods
14.4%
Retail
11.7%
Marketing and Advertising
11.7%
Health, Wellness and Fitness
9.9%
Apparel & Fashion
7.2%
Other
45.0%
Alternatives
Klaviyo
Klaviyo Alternatives
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Dotdigital
Dotdigital
Add Dotdigital
Braze
Braze
Add Braze
Iterable
Iterable
Add Iterable
Retention.com
Retention.com Alternatives
Omnisend
Omnisend
Add Omnisend
Customers.ai
Customers.ai
Add Customers.ai
Listrak
Listrak
Add Listrak
ZoomInfo Sales
ZoomInfo Sales
Add ZoomInfo Sales
Discussions
Klaviyo
Klaviyo Discussions
What is UTM tracking Klaviyo?
3 Comments
Chris C.
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
Andrew J.
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is Klaviyo used for?
2 Comments
Latika A.
LA
It is a tool for email marketing.Read more
Retention.com
Retention.com Discussions
What is GetEmails?
1 Comment
Nicole R.
NR
Get emails places a pixel on your website and sends you email addresses based on new IP. Their data used to be high quality and then recently they started...Read more
Monty the Mongoose crying
Retention.com has no more discussions with answers