Link copied to clipboard # Klaviyo vs Retention.com Comparison - What are their main differences? Share [ Export ](/compare/klaviyo/retention-com/export.csv) KlaviyoRetention.com[+ Add Product](#) Reviews **Klaviyo** [ 4.6/5(1,368) ](https://www.g2.com/products/klaviyo/reviews#reviews) **Retention.com** [ 4.5/5(123) ](https://www.g2.com/products/retention-com/reviews#reviews) Pricing **Klaviyo** Free Trial No pricing available **Retention.com** Free Trial **$0.10** 1 lead ยท Product #1: Grow **Pricing Insights** from reviews Time to Implement **Klaviyo** 1 month Based on 344 responses **Retention.com** \<1 monthFaster Based on 24 responses Return on Investment **Klaviyo** 7 months1 month sooner Based on 296 responses **Retention.com** 8 months Based on 20 responses Perceived Cost **Klaviyo** $$$$$ **Retention.com** $$$$$ Average Discount **Klaviyo** 7% **Retention.com** 7% ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") ![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com") G2 offers free advice on this comparison. 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Pros & Cons **Klaviyo** [ Ease of Use (167) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews)[ Email Marketing (131) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews)[ Expensive (73) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews)[ Learning Curve (63) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298949&qs=pros-and-cons#reviews) **Retention.com** [ Ease of Use (8) ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226124&qs=pros-and-cons#reviews)[ Easy Setup (7) ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226046&qs=pros-and-cons#reviews)[ Lead Quality (3) ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227094&qs=pros-and-cons#reviews)[ Contact Management (1) ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516296&qs=pros-and-cons#reviews) Integrations **Klaviyo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5f17289cdbdc5bb8190f64de232a5ff5/anthropics.jpg "Product Avatar Image") Anthropics ](https://www.g2.com/products/anthropics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ View all ](https://www.g2.com/products/klaviyo/integrations) **Retention.com** Not enough data Screenshots **Klaviyo** ![Klaviyo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1769410/klaviyo-review-site-illustration-01-_2_%282%29.png) **Retention.com** ![Retention.com screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1356402/Screenshot-2024-01-18-at-12.42.07-PM.png) Ratings Meets Requirements **Klaviyo** 9.0 9.0995 **Retention.com** 9.0 9.074 Ease of Use **Klaviyo** 8.6 8.61,005 **Retention.com** 9.0 9.074 Ease of Setup **Klaviyo** 8.5 8.5653 **Retention.com** 8.5 8.544 Ease of Admin **Klaviyo** 8.9 8.9525 **Retention.com** 9.1 9.138 Quality of Support **Klaviyo** 8.4 8.4947 **Retention.com** 8.8 8.871 Has the product been a good partner in doing business? **Klaviyo** 8.9 8.9529 **Retention.com** 9.3 9.338 Product Direction (% positive) **Klaviyo** 8.9 8.9941 **Retention.com** 8.4 8.471 Features SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);) 8.0 173 6.3 5 Text Messaging Bulk SMS 8.6(won by default) 151 Not enough data Two-Way Text Messaging 8.1(won by default) 101 Feature Not Available Text Scheduler 8.8(won by default) 133 | Verified Feature Not Available Automatic Replies 8.3(won by default) 115 | Verified Feature Not Available Automatic URL Shortening 8.7(won by default) 126 | Verified Feature Not Available MMS Marketing 8.5(won by default) 107 Feature Not Available Personalization 8.9(won by default) 135 | Verified Feature Not Available Transactional SMS 8.7(won by default) 55 Feature Not Available Link Shortening Not enough data Not enough data SMS Messaging Not enough data Not enough data Scheduled Messaging Not enough data Not enough data Chat/Messaging Not enough data Not enough data 2-Way Messaging Not enough data Not enough data SMS Platform Reporting 8.6(won by 2.3) 135 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.3 5 Marketing Automation 8.9(won by default) 135 | Verified Feature Not Available Short Codes 8.3(won by default) 63 Feature Not Available API Integration 8.8(won by default) 111 | Verified Feature Not Available White Label Feature Not Available Feature Not Available Text-to-Landline Feature Not Available Feature Not Available QR Codes Not enough data Not enough data Agentic AI - SMS Marketing Autonomous Task Execution 6.8(won by default) 11 Not enough data Multi-step Planning 6.7(won by default) 10 Not enough data Cross-system Integration 6.8(won by default) 10 Not enough data Natural Language Interaction 6.7(won by default) 10 Not enough data Proactive Assistance 6.8(won by default) 10 Not enough data Decision Making 7.0(won by default) 10 Not enough data Third-Party Integrations Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Language Not enough data Not enough data AI Automation - SMS Marketing AI SMS Not enough data Not enough data AI Content Generation - SMS Marketing AI SMS Not enough data Not enough data Additional Functionality Campaign Scheduling Not enough data Not enough data Reputation Management Not enough data Not enough data Polls/Voting Not enough data Not enough data Compliance Management Not enough data Not enough data Customer Segmentation Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Text-to-Win Not enough data Not enough data Mobile Coupons Not enough data Not enough data Natural Language Processing Not enough data Not enough data Customizable Templates Not enough data Not enough data Drip Campaigns Not enough data Not enough data Contact Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Communication Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Tracking Not enough data Not enough data Multi-Campaign Not enough data Not enough data Mass Texting Not enough data Not enough data Interaction Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Consent Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Open Rate Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Automated Responses Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Templates Not enough data Not enough data Survey Builder Not enough data Not enough data Contact Database Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customizable Fields Not enough data Not enough data Reminders Not enough data Not enough data Mobile Alerts Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Management Not enough data Not enough data MMS Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile Keywords Not enough data Not enough data Audience Targeting Not enough data Not enough data Activity Dashboard Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 8.2 688 Not enough data Email Marketing Building and Personalizing Emails 9.0(won by default) 575 | Verified Not enough data Sending Outbound Emails 9.3(won by default) 564 | Verified Not enough data Manage Email Deliverability 8.9(won by default) 506 | Verified Not enough data Automated Email Responses 9.0(won by default) 503 | Verified Not enough data Online Marketing Landing Pages and Forms 7.9(won by default) 383 | Verified Not enough data Dynamic Content 8.4(won by default) 408 | Verified Not enough data A/B Testing 8.7(won by default) 440 | Verified Not enough data Mobile Optimized 8.7(won by default) 456 Not enough data Search Tracking and Optimization 8.2(won by default) 254 Not enough data Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.5(won by default) 356 Not enough data Data Quality Management 8.4(won by default) 273 Not enough data Segmentation 9.0(won by default) 529 | Verified Not enough data Lead Scoring and Grading 7.8(won by default) 221 Not enough data Lead Nurturing 8.5(won by default) 361 | Verified Not enough data Email Tracking 8.5(won by default) 402 | Verified Not enough data Automated Alerts and Tasks 8.4(won by default) 333 | Verified Not enough data CRM Lead Integration 8.3(won by default) 289 | Verified Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.7(won by default) 348 | Verified Not enough data Event / Webinar Marketing 8.0(won by default) 200 Not enough data Calendaring 8.1(won by default) 288 | Verified Not enough data Budgeting 7.6(won by default) 198 Not enough data Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Sharing 7.8(won by default) 196 Not enough data Social Campaigns 7.8(won by default) 189 Not enough data Social Media Engagement 7.5(won by default) 184 Not enough data Social Media Advertising 7.8(won by default) 258 | Verified Not enough data Social Listening Feature Not Available Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 8.5(won by default) 498 | Verified Not enough data Web Analytics 8.3(won by default) 416 | Verified Not enough data ROI Analytics 8.4(won by default) 429 | Verified Not enough data Revenue Analytics 8.4(won by default) 443 | Verified Not enough data SEO / Keyword Analytics 7.6(won by default) 200 Not enough data Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 8.5(won by default) 339 | Verified Not enough data Workflow Capability 8.7(won by default) 332 | Verified Not enough data User, Role, and Access Management 8.9(won by default) 318 | Verified Not enough data Internationalization 8.3(won by default) 208 | Verified Not enough data Sandbox / Test Environments 7.8(won by default) 194 | Verified Not enough data Performance and Reliability 8.9(won by default) 327 | Verified Not enough data Output Document Generation 8.0(won by default) 161 Not enough data Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution 6.8(won by default) 27 Not enough data Multi-step Planning 7.0(won by default) 25 Not enough data Cross-system Integration 7.4(won by default) 26 Not enough data Adaptive Learning 7.0(won by default) 23 Not enough data Proactive Assistance 6.9(won by default) 26 Not enough data Decision Making 7.3(won by default) 25 Not enough data Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 8.5(won by default) 324 | Verified Not enough data Integration APIs 8.6(won by default) 324 | Verified Not enough data Breadth of Partner Applications 8.5(won by default) 273 | Verified Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Conversational Marketing[Hide 68 FeaturesShow 68 Features](javascript:void(0);) 7.0 17 Not enough data Messenger Sequencing 7.6(won by default) 14 Not enough data AI 6.4(won by default) 14 Not enough data Video Chat 6.5(won by default) 14 Not enough data Customization Interface 6.3(won by default) 13 Not enough data Generative AI Not enough data Not enough data Channels Social Media Integration 6.4(won by default) 13 Not enough data Text Message (SMS) 6.5(won by default) 14 Not enough data Other 6.9(won by default) 13 Not enough data Website Feature Not Available Not enough data Voice Assistants Feature Not Available Not enough data Multi-Channel Marketing Not enough data Not enough data Customers Audience Targeting 8.3(won by default) 14 Not enough data Profiles 7.7(won by default) 14 Not enough data Analytics 7.3(won by default) 13 Not enough data Lead Gathering 6.9(won by default) 13 Not enough data Sales Conversion 6.9(won by default) 14 Not enough data Customer Service Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Agentic AI - Conversational Marketing Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Multi-Language Not enough data Not enough data Additional Functionality Customizable Fields Not enough data Not enough data API Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Lead Nurturing Not enough data Not enough data Human Handover Not enough data Not enough data Lead Management Not enough data Not enough data Product Recommendations Not enough data Not enough data Customer Experience Management Not enough data Not enough data SMS Messaging Not enough data Not enough data Appointment Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Lead Distribution Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Data Import/Export Not enough data Not enough data A/B Testing Not enough data Not enough data Real-Time Data Not enough data Not enough data Real-time Conversations Not enough data Not enough data Customizable Branding Not enough data Not enough data Lead Qualification Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Contact Database Not enough data Not enough data Customer Segmentation Not enough data Not enough data One-to-One Messaging Not enough data Not enough data Communication Management Not enough data Not enough data Campaign Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Appointment Scheduling Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Chatbot Not enough data Not enough data Group Messaging Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Database Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Email Automation Not enough data Not enough data Surveys & Feedback Not enough data Not enough data CRM Not enough data Not enough data Engagement Tracking Not enough data Not enough data Email Deliverability[Hide 18 FeaturesShow 18 Features](javascript:void(0);) 8.3 41 Not enough data Diagnosis IP Address 8.2(won by default) 29 Not enough data Domains 8.6(won by default) 30 Not enough data Content 8.4(won by default) 33 Not enough data Policy Compliance 8.5(won by default) 31 Not enough data Tracking Processing Time 8.3(won by default) 28 Not enough data Placement 7.9(won by default) 28 Not enough data Open Rate 9.0(won by default) 36 Not enough data Time to Open 8.8(won by default) 32 Not enough data Alerts 8.6(won by default) 28 Not enough data Reporting Campaign Performance 9.1(won by default) 33 Not enough data Domain Reputation 8.7(won by default) 29 Not enough data Brand Reputation 8.7(won by default) 29 Not enough data Blacklist and Whitelist 8.4(won by default) 27 Not enough data Agentic AI - Email Deliverability Autonomous Task Execution 8.2(won by default) 14 Not enough data Cross-system Integration 8.1(won by default) 15 Not enough data Adaptive Learning 8.0(won by default) 14 Not enough data Proactive Assistance 7.3(won by default) 14 Not enough data Decision Making 8.0(won by default) 14 Not enough data Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 8.1 504 Not enough data Templates Text and Themes 8.6(won by default) 427 | Verified Not enough data Proofing 8.4(won by default) 348 | Verified Not enough data Mobile Responsive 8.8(won by default) 260 Not enough data Stock Images Feature Not Available Not enough data Edit Pre-Made 8.4(won by default) 360 | Verified Not enough data Build 8.8(won by default) 423 | Verified Not enough data HTML 8.3(won by default) 335 | Verified Not enough data Logistics Analytics 8.7(won by default) 428 | Verified Not enough data Issues 7.9(won by default) 340 | Verified Not enough data Integrations 8.8(won by default) 403 | Verified Not enough data Shareable Link 8.4(won by default) 198 Not enough data Generative AI AI Text Generation 7.5(won by default) 66 Not enough data AI Text Summarization 7.4(won by default) 52 Not enough data Agentic AI - Email Template Builder Autonomous Task Execution 6.4(won by default) 19 Not enough data Cross-system Integration 7.0(won by default) 19 Not enough data Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.4 131 Not enough data Data Sourcing Data Enrichment 8.4(won by default) 76 Not enough data Expandability 8.3(won by default) 68 Not enough data Content Marketing 8.5(won by default) 96 Not enough data Multiple Devices 8.5(won by default) 91 Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Data Not enough data Not enough data Intelligence Marketing Metrics 8.6(won by default) 105 Not enough data Predictive Modeling 8.1(won by default) 73 Not enough data Recommendation Engine 8.0(won by default) 68 Not enough data Additional Functionality Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data A/B Testing Not enough data Not enough data Lead Generation Not enough data Not enough data Data Integration Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Lead Capture Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Management Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Email Management Not enough data Not enough data Lead Qualification Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Template Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Personalization Not enough data Not enough data Campaign Planning Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Email Tracking Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Management Not enough data Not enough data Channel Management Not enough data Not enough data AI Copilot Not enough data Not enough data Audience Targeting Not enough data Not enough data GDPR Compliance Not enough data Not enough data Customer Profiles Not enough data Not enough data Customer Database Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Tagging Not enough data Not enough data Customizable Templates Not enough data Not enough data Pop-Up Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 8.5 31 Not enough data Design and Customization Pre-Designed Templates 9.0(won by default) 24 Not enough data Pop-Up Types 8.9(won by default) 25 Not enough data No-Code Customization 9.1(won by default) 24 Not enough data Mobile Optimized 8.9(won by default) 22 Not enough data Campaigns Targeting 8.8(won by default) 24 Not enough data Triggered Campaigns 8.9(won by default) 22 Not enough data A/B Testing 8.8(won by default) 24 Not enough data Analytics 8.8(won by default) 25 Not enough data Integrations CRM/Email Integrations 9.1(won by default) 23 Not enough data WCM Integrations 8.1(won by default) 19 Not enough data E-Commerce Integrations 9.1(won by default) 25 Not enough data Social Media Integrations 8.5(won by default) 20 Not enough data Generative AI AI Text Generation 7.5(won by default) 20 Not enough data Agentic AI - Vulnerability Scanner Autonomous Task Execution 6.8(won by default) 10 Not enough data Proactive Assistance 7.5(won by default) 10 Not enough data Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.9 21 Not enough data Platform Basics Dynamic Segmentation 9.0(won by default) 17 Not enough data Journey Optimization 9.0(won by default) 16 Not enough data Platform Data Journey Reporting 8.5(won by default) 16 Not enough data Trends Reporting 8.3(won by default) 15 Not enough data Dashboards 8.8(won by default) 15 Not enough data Advanced Data Filtering 8.2(won by default) 15 Not enough data Platform Additional Functionality Journey Mapping 8.4(won by default) 16 Not enough data Integrations 9.2(won by default) 14 Not enough data Automated Alerts 8.3(won by default) 14 Not enough data Agentic AI - Customer Journey Analytics Autonomous Task Execution 6.0(won by default) 5 Not enough data Cross-system Integration 7.0(won by default) 5 Not enough data Adaptive Learning 6.3(won by default) 5 Not enough data Proactive Assistance 6.9(won by default) 6 Not enough data Review Management[Hide 71 FeaturesShow 71 Features](javascript:void(0);) 8.6 10 Not enough data Collection Authentication 7.4(won by default) 7 Not enough data Review Forms 8.8(won by default) 7 Not enough data Personalization 8.6(won by default) 6 Not enough data Engagement 8.6(won by default) 6 Not enough data Community Q&A 7.2(won by default) 6 Not enough data Agentic AI - Review Management Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Multi-Language Not enough data Not enough data Additional Functionality Reminders Not enough data Not enough data Review Monitoring Not enough data Not enough data Email Reminders Not enough data Not enough data Monitoring Not enough data Not enough data Performance Metrics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Activity Tracking Not enough data Not enough data Data Import/Export Not enough data Not enough data Review Notification Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Feedback Management Not enough data Not enough data AI Copilot Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data SMS Messaging Not enough data Not enough data CRM Not enough data Not enough data Visual Analytics Not enough data Not enough data Purchasing & Receiving Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customizable Reports Not enough data Not enough data Response Management Not enough data Not enough data Customizable Branding Not enough data Not enough data SEO Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Review Badge Management Not enough data Not enough data Negative Feedback Management Not enough data Not enough data Social Sharing Not enough data Not enough data Real-Time Data Not enough data Not enough data Dashboard Not enough data Not enough data Communication Management Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Customizable Templates Not enough data Not enough data Commenting/Notes Not enough data Not enough data Template Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Social Promotion Not enough data Not enough data Campaign Management Not enough data Not enough data Email Management Not enough data Not enough data Review Request Not enough data Not enough data Multi-Location Not enough data Not enough data Multi-Channel Campaigns Not enough data Not enough data Chat/Messaging Not enough data Not enough data Moderation Reviewer Validation 9.5(won by default) 7 Not enough data Response Types 9.0(won by default) 5 Not enough data Legal Agreements 9.3(won by default) 5 Not enough data Use Cases E-commerce 9.8(won by default) 9 Not enough data Retail 8.9(won by default) 6 Not enough data Customer Service 9.7(won by default) 5 Not enough data Administration Incentives 9.3(won by default) 7 Not enough data Syndication 8.6(won by default) 6 Not enough data Insights 8.0(won by default) 5 Not enough data Content 8.0(won by default) 5 Not enough data Sampling 8.0(won by default) 5 Not enough data Display Options Badges 8.6(won by default) 6 Not enough data Widgets 8.3(won by default) 7 Not enough data Third-Party Integrations 8.3(won by default) 6 Not enough data Marketing 8.1(won by default) 6 Not enough data Social Media Integration Not enough data Not enough data Website Integration Not enough data Not enough data Generative AI AI Text Generation 7.8(won by default) 6 Not enough data Generative AI Not enough data Not enough data Online Form Builder[Hide 44 FeaturesShow 44 Features](javascript:void(0);) 7.4 7 Not enough data Customization Conditional Logic 8.6(won by default) 6 Not enough data Multi-page Forms 7.0(won by default) 5 Not enough data Design 6.7(won by default) 5 Not enough data Custom Fields Not enough data Not enough data Forms Creation & Design Not enough data Not enough data Additional Functionality Embedded Forms 7.0(won by default) 5 Not enough data Offline Capability 7.7(won by default) 5 Not enough data Notifications Not enough data Not enough data Payments Not enough data Not enough data Mobile Forms Not enough data Not enough data Customizable Forms Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Publishing Options Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Content Library Not enough data Not enough data Document Classification Not enough data Not enough data Drag & Drop Not enough data Not enough data Customizable Branding Not enough data Not enough data SSL Security Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Document Storage Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Autofill Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Convert to PDF Not enough data Not enough data Customizable Templates Not enough data Not enough data Media Library Not enough data Not enough data Generative AI Not enough data Not enough data Full Text Search Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Forms Management Not enough data Not enough data Electronic Signature Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Mobile Access Not enough data Not enough data Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);) 6.9 19 Not enough data Agentic AI - Personalization Autonomous Task Execution 6.9(won by default) 14 Not enough data Cross-system Integration 7.0(won by default) 14 Not enough data Adaptive Learning 6.9(won by default) 15 Not enough data Natural Language Interaction 6.8(won by default) 14 Not enough data Proactive Assistance 6.3(won by default) 14 Not enough data Decision Making 7.4(won by default) 16 Not enough data Third-Party Integrations Not enough data Not enough data AI Personalization - Personalization Predictive Recommendations Not enough data Not enough data Audience Segmentation Not enough data Not enough data Adaptive Content Not enough data Not enough data Additional Functionality AI Copilot Not enough data Not enough data Engagement Tracking Not enough data Not enough data Content Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Behavior Tracking Not enough data Not enough data Website Personalization Not enough data Not enough data Recommendations Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Content Analytics Not enough data Not enough data Behavioral Targeting Not enough data Not enough data Account Based Marketing Not enough data Not enough data Website Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Profiles Not enough data Not enough data Template Management Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data API Not enough data Not enough data Abandoned Cart Saver Not enough data Not enough data Drag & Drop Not enough data Not enough data Contextual Targeting Not enough data Not enough data Experience Management Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Activity Dashboard Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data A/B Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Email Marketing Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 7.8 31 Not enough data Marketing Operations ROI Tracking 8.6(won by default) 20 Not enough data Data Collection 8.6(won by default) 20 Not enough data Customer Insights 8.9(won by default) 22 Not enough data Multi-User Access 8.8(won by default) 17 Not enough data Spend Management 7.3(won by default) 16 Not enough data White Label 7.6(won by default) 15 Not enough data Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.1(won by default) 18 Not enough data Reports and Dashboards 8.5(won by default) 24 Not enough data Campaign Stickiness 8.1(won by default) 17 Not enough data Multichannel Tracking 7.5(won by default) 17 Not enough data Brand Optimization 8.1(won by default) 17 Not enough data Predictive Analytics 8.1(won by default) 16 Not enough data Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution 7.6(won by default) 7 Not enough data Cross-system Integration 7.6(won by default) 7 Not enough data Proactive Assistance 7.9(won by default) 8 Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Show 8 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data Not enough data WhatsApp Messaging - WhatsApp Marketing Transactional Messages Not enough data Not enough data Bulk WhatsApp Messaging Not enough data Not enough data Conversational Messaging Not enough data Not enough data Personalization Not enough data Not enough data Promotional Messages Not enough data Not enough data Automated Replies Not enough data Not enough data WhatsApp Business Platform - WhatsApp Marketing Segmentation Not enough data Not enough data API Integration Not enough data Not enough data WhatsApp Commerce Not enough data Not enough data Analytics Not enough data Not enough data Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Visitor Identification Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Conversion Rate Optimization Not enough data Not enough data SEO Management Not enough data Not enough data Drag & Drop Not enough data Not enough data Visual Analytics Not enough data Not enough data API Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data A/B Testing Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Site Search Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Engagement Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Funnel Analysis Not enough data Not enough data Widgets Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Heatmaps Not enough data Not enough data Search/Filter Not enough data Not enough data Conversion Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Referral Tracking Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Data Visualization Not enough data Not enough data Behavior Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Pageview Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data Charting Not enough data Not enough data Visualization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Time on Site Tracking Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Monitoring Not enough data Not enough data Tagging Not enough data Not enough data Dashboard Creation Not enough data Not enough data Campaign Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data User Interaction Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Multiple Site Management Not enough data Not enough data Website Analytics Not enough data Not enough data Identity Resolution[Hide 3 FeaturesShow 3 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Firewall Software Autonomous Task Execution Not enough data Not enough data Adaptive Learning Not enough data Not enough data AI/Machine Learning Not enough data Not enough data RCS Business Messaging[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data Not enough data Messaging - RCS Business Messaging Personalization Not enough data Not enough data Rich Media Not enough data Not enough data Interactive Messages Not enough data Not enough data Branded Templates Not enough data Not enough data Automation Not enough data Not enough data Conversational RCS Not enough data Not enough data Transactional RCS Not enough data Not enough data Promotional RCS Not enough data Not enough data Security / Verification - RCS Business Messaging Verified Sender Not enough data Not enough data Encryption Not enough data Not enough data Authentication Not enough data Not enough data Analytics / Deliverability - RCS Business Messaging Read Receipts Not enough data Not enough data Analytics Not enough data Not enough data SMS Fallback Not enough data Not enough data AI - RCS Business Messaging AI Not enough data Not enough data AI Marketing Agents[Hide 54 FeaturesShow 54 Features](javascript:void(0);) Not enough data Not enough data Performance Optimization & Learning - AI Marketing Agents Send-Time Optimization Feature Not Available Not enough data Autonomous A/B Testing Feature Not Available Not enough data Autonomous Campaign Orchestration - AI Marketing Agents End-to-End Campaign Execution Not enough data Not enough data Goal-Based Campaign Planning Not enough data Not enough data Cross-Channel Orchestration Not enough data Not enough data Conversational Campaign Setup Not enough data Not enough data Real-Time Campaign Adaptation Not enough data Not enough data AI Content Generation - AI Marketing Agents Dynamic Content Optimization Not enough data Not enough data AI Copy Generation Not enough data Not enough data Personalized Content Creation Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Ad Optimization Not enough data Not enough data Audience Intelligence & Segmentation - AI Marketing Agents Predictive Modeling Not enough data Not enough data Behavioral Triggering Not enough data Not enough data Predictive Audience Segmentation Not enough data Not enough data Marketing Automation Not enough data Not enough data AI Writing Assistant Not enough data Not enough data Integrations & Data Connectivity - AI Marketing Agents Event & Data Ingestion Not enough data Not enough data CRM & CDP Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Grammar Check Not enough data Not enough data Campaign Analytics Not enough data Not enough data For Marketing and Advertising Not enough data Not enough data AI Copilot Not enough data Not enough data Content Ideas Not enough data Not enough data Trend Analysis Not enough data Not enough data SMS Marketing Not enough data Not enough data Performance Metrics Not enough data Not enough data Email Marketing Not enough data Not enough data Chat/Messaging Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Content Marketing Not enough data Not enough data API Not enough data Not enough data Predictive Analytics Not enough data Not enough data Personalization Not enough data Not enough data Template Management Not enough data Not enough data Behavior Analytics Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Text Editing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Dashboard Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Natural Language Processing Not enough data Not enough data Product Recommendations Not enough data Not enough data Tone Selection Not enough data Not enough data Chatbot Not enough data Not enough data Keyword Research Tools Not enough data Not enough data Marketing Management Not enough data Not enough data Brand Guidelines Not enough data Not enough data Omnichannel Outreach Not enough data Not enough data AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - AI Agents Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Small-Business(50 or fewer emp.) 82.0% Mid-Market(51-1000 emp.) 16.3% Enterprise(\> 1000 emp.) 1.7% [![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")](https://www.g2.com/products/retention-com/reviews) Retention.com Small-Business(50 or fewer emp.) 87.5% Mid-Market(51-1000 emp.) 12.5% Enterprise(\> 1000 emp.) 0% Small-Business (50 or fewer emp.) 82.0% 87.5% Mid-Market (51-1000 emp.) 16.3% 12.5% Enterprise (\> 1000 emp.) 1.7% 0% Reviewers' Industry [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Retail 19.2% Marketing and Advertising 12.8% Apparel & Fashion 12.5% Consumer Goods 11.5% Health, Wellness and Fitness 7.2% Other 36.8% [![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")](https://www.g2.com/products/retention-com/reviews) Retention.com Consumer Goods 14.4% Retail 11.7% Marketing and Advertising 11.7% Health, Wellness and Fitness 9.9% Apparel & Fashion 7.2% Other 45.0% FAQs ## Klaviyo vs Retention.com FAQs Generated using AI Last updated: August 17, 2026 ### What is the difference between Klaviyo vs Retention.com? Klaviyo stands out for its advanced marketing automation and segmentation, while Retention.com is favored for rapid email list growth and ease of use. | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | [Retention.com](https://www.g2.com/products/retention-com/reviews) | | --- | --- | | 4.6/5 (1,360 reviews) | 4.5/5 (123 reviews) | | Small-Business | Small-Business | | 8.5 | 8.5 | | 8.4 | 8.8 | | Advanced automation and segmentation (167 mentions for Ease of Use, 123 for Email Marketing, 92 for Automation) | Email list growth and ease of use (8 mentions for Ease of Use, 7 for Easy Setup) | ### How do the pricing models of Klaviyo and Retention.com compare? Klaviyo and Retention.com are rated at parity for pricing satisfaction, with no significant difference in reviewer sentiment on value. - **Klaviyo:** Reviewers frequently mention that pricing increases as contact lists grow, with several noting the need to monitor costs as their business scales. - **Retention.com:** Reviewers cite rising platform costs as a concern, especially for smaller teams or those with lower traffic, but many still report a positive ROI and rapid list growth. ### What are the best alternatives to Klaviyo and Retention.com? The top three alternatives to Klaviyo and Retention.com are ActiveCampaign, Braze, and Listrak. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | Pricing increases with list size | Advanced automation and segmentation | | [Retention.com](https://www.g2.com/products/retention-com/reviews) | 4.5/5 (123 reviews) | Small-Business | Positive ROI, but rising costs noted | Email list growth and ease of use | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | โ€” | Automation and campaign management | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | โ€” | Personalization and cross-channel engagement | | [Listrak](https://www.g2.com/products/listrak/reviews) | 4.5/5 (306 reviews) | Mid-Market | โ€” | Omnichannel marketing and analytics | ### Which Marketing Automation features should I prioritize when comparing Klaviyo and Retention.com? Buyers should prioritize automation, segmentation, integrations, analytics, and ease of use when comparing Klaviyo and Retention.com. - **Automation:** Klaviyo is cited in 92 reviews for Automation and 75 for Automation Efficiency, while Retention.com is mentioned for effective automation in recent reviews. - **Segmentation:** Klaviyo has 63 mentions for Market Segmentation, 60 for Data Segmentation, and 58 for Segmentation Analysis; Retention.com is noted for user identification and list growth. - **Integrations:** Klaviyo is mentioned in 255 reviews for Shopify integration; Retention.com is frequently praised for easy integration with Shopify and other platforms. - **Analytics:** Klaviyo has 51 mentions for Analytics and 45 for Analytics Expertise; Retention.com is cited for its analytics dashboard and data accuracy. - **Ease of Use:** Klaviyo has 167 mentions for Ease of Use; Retention.com has 8 mentions for Ease of Use and 7 for Easy Setup. ### What are the pros and cons of Klaviyo vs Retention.com? Klaviyo's headline strength is advanced automation and segmentation, while Retention.com excels at rapid email list growth and ease of use. - **Klaviyo strengths:** 167 reviews mention Ease of Use, 123 cite Email Marketing, 92 highlight Automation, and 63 mention Market Segmentation. - **Klaviyo trade-offs:** 55 reviews mention a learning curve, and 28 note the platform is not always intuitive. Pricing increases with list size are a recurring concern. - **Retention.com strengths:** Recent reviews highlight ease of use (8 mentions), easy setup (7), and rapid email list growth. Reviewers also note effective integrations and positive ROI. - **Retention.com trade-offs:** Reviewers mention concerns about lead quality, rising platform costs, and potential impacts on email deliverability and domain reputation. ### Is Klaviyo or Retention.com better for small businesses? Klaviyo and Retention.com are both primarily used by small businesses, but Klaviyo receives more frequent praise for its automation and segmentation capabilities among small-business reviewers. - **Klaviyo:** Largest segment is Small-Business; reviewers highlight time savings, automation, and segmentation as key benefits for small teams. - **Retention.com:** Largest segment is Small-Business; reviewers value rapid list growth and easy setup, but note that ROI may depend on traffic volume and lead quality. ### Which Marketing Automation platform has better integrations? Klaviyo is favored for integrations, especially with Shopify, according to G2 reviewers. - **Klaviyo:** Shopify integration is mentioned in 255 reviews, with many reviewers highlighting smooth connections to ecommerce platforms and other tools. - **Retention.com:** Reviewers frequently mention easy integration with Shopify and HubSpot, but with fewer total mentions than Klaviyo. ### How do Klaviyo and Retention.com compare on customer support? Retention.com scores higher on Quality of Support by 0.4 points, indicating a material advantage over Klaviyo. - **Klaviyo:** Reviewers cite helpful support and onboarding, but some note slower response times and limited one-on-one assistance for smaller businesses. - **Retention.com:** Reviewers consistently praise the support team for being proactive, helpful, and providing strategic guidance, with several noting quick replies and attentive service. ### Which is easier to implement, Klaviyo or Retention.com? Klaviyo and Retention.com are rated at parity for Ease of Setup, both scoring 8.5, with reviewers describing straightforward implementation for each. - **Klaviyo:** Reviewers describe setup as quick and easy, especially with Shopify integration and onboarding wizards, though some mention a learning curve for advanced features. - **Retention.com:** Reviewers highlight very easy initial setup, rapid activation, and minimal ongoing effort, with several noting that setup is simple even for small teams. ### Which product has better Website? Klaviyo is more frequently cited for Website-related strengths, including integration and customization. - **Klaviyo:** Website is the most frequently mentioned feature, with reviewers praising integration, customization, and the ability to manage email, review, and customer lists in one place. - **Retention.com:** Reviewers mention the analytics dashboard and ease of integration, but with fewer total mentions related to Website features. Alternatives **Klaviyo Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) **Retention.com Alternatives** ![Listrak](https://images.g2crowd.com/uploads/product/hd_favicon/48ea104dd8402031a82d0f209c7dee22/listrak.svg "Listrak") [ Listrak ](/products/listrak/reviews) ![Customers.ai](https://images.g2crowd.com/uploads/product/hd_favicon/d13e640c74221877c47e7e5b4b8e6e4d/customers-ai.svg "Customers.ai") [ Customers.ai ](/products/customers-ai/reviews) ![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend") [ Omnisend ](/products/omnisend/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews)