# Best customer loyalty software for service businesses

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 community, I’m curious. What do you think is the <a class="a a--md" elv="true" href="https://www.g2.com/categories/loyalty-management">best customer loyalty platform</a> for service businesses? I’m trying to build a quality list based on first-hand experience. If you've used any of these tools or have others you’d recommend, drop your thoughts below. I’d especially love input from anyone using <strong>Yotpo</strong>, <strong>TapMango</strong>, or <strong>Kangaroo Rewards</strong> in a service-based setting.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/yotpo/reviews"><strong>Yotpo Loyalty &amp; Referrals</strong></a><strong>: </strong>Yotpo is a comprehensive solution designed for businesses that want to build emotional connections with their customers. For service businesses, Yotpo makes it easy to reward recurring visits, referrals, and engagement across channels like email and SMS. Its modular setup allows you to tailor loyalty programs around your business goals. Whether you're a spa, fitness studio, or consulting agency, tier-based programs and custom rewards help keep clients returning.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/kangaroo-rewards/reviews"><strong>Kangaroo Rewards</strong></a><strong>: </strong>Kangaroo Rewards is built with service-driven businesses in mind. It offers real-time loyalty tracking, customer profiles, and automated campaigns. It supports mobile apps, appointment-based rewards, and personalized messaging to encourage repeat visits. Kangaroo integrates with POS systems and offers a branded customer experience, making it ideal for salons, dental practices, and local service providers.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/tapmango/reviews"><strong>TapMango</strong></a><strong>: </strong>TapMango is a flexible loyalty and customer engagement platform for high-touch service businesses like auto shops, cafes, and medical spas. It includes features like digital punch cards, referral incentives, branded mobile apps, and in-store tablets. TapMango helps businesses reward frequency, provide exclusive offers, and collect customer feedback in one ecosystem.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/fivestars/reviews"><strong>Fivestars</strong></a><strong>: </strong>Fivestars helps local service businesses increase customer retention through loyalty automation and intelligent marketing. It tracks customer behavior and sends personalized promotions based on visit frequency or time since last service. With text and email reminders, it is especially effective for businesses that rely on walk-in traffic or regular appointments, like dry cleaners, barbershops, and massage clinics.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/belly/reviews"><strong>Belly</strong></a><strong>:</strong> Belly is a simple, tablet-based loyalty platform designed for small service businesses that want to reward customer loyalty without complicated setup. It allows customers to check in with a digital card and redeem customized rewards. Belly’s analytics give business owners visibility into customer visits, reward redemption, and retention trends, making it a lightweight but effective option for single-location service providers.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What do you think of these suggestions?</p>

##### Post Metadata
- Posted at: 12 months ago
- Author title: Industry Analyst
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I generated my list from options here: https://www.g2.com/categories/loyalty-management. You can also find more options there. Are you looking for more free options? They also list out segment size pages and free options from that category page.&lt;/p&gt;

##### Comment Metadata
- Posted at: 12 months ago
- Author title: Industry Analyst





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