--- title: Paddle Reviews meta_title: 'Paddle Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 240 reviews by the users' company size, role or industry to find out how Paddle works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 240 scale: '5' date_modified: '2026-07-26' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Paddle Reviews **Vendor:** Paddle **Category:** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record) **Average Rating:** 4.5/5.0 **Total Reviews:** 240 ## About Paddle Paddle is a market leading subscription billing platform that offers a comprehensive payment, tax, compliance and reporting solution for digital businesses, including AI, SaaS, mobile apps, games and digital downloads. Instead of managing a fragmented payments stack, we provide an all-in-one platform that serves as your single source of truth for revenue data. Paddle helps start-ups, enterprise and fast-scaling subscription companies grow faster, automatically. As your Merchant of Record (MoR), we handle: - Checkouts and payment management - Subscription management and billing for one time purchases - Invoicing and renewals - Global tax compliance and remittance - Fraud protection and chargeback processing - Dunning and failed payment recovery - Comprehensive reporting How do we streamline your operations? - We integrate with multiple payment service providers, so you don't have to - We take on the liability for charging and remitting sales tax worldwide - Our systems reconcile revenue data across subscription billing and payments - We implement strategies to reduce churn and recover failed payments - Our team handles billing-related support queries - Our developer-friendly documentation and API-first merchant of record makes it easy to get set up By entrusting Paddle as your Merchant of Record, you can focus on growing your business while we optimize every aspect of your payments and billing process. Ready to simplify your digital product payments? Visit our website and schedule a call to learn how Paddle can transform your payment infrastructure. ## Paddle Pros & Cons **What users like:** - Users commend the **responsive and friendly customer support** of Paddle, appreciating their professionalism and effective problem-solving. (36 reviews) - Users find Paddle's **ease of use** invaluable, simplifying payments, subscriptions, and tax compliance significantly. (32 reviews) - Users commend Paddle for their **exceptional communication** , simplifying payment processing and enhancing the overall experience. (24 reviews) - Users value the **responsive customer support** of Paddle, appreciating their clarity and collaborative assistance throughout the process. (22 reviews) - Users appreciate the **streamlined payment management** of Paddle, making international sales simpler and more efficient. (19 reviews) - Users appreciate the **easy integration** with websites and a helpful support system that simplifies their payment processes. (18 reviews) - Users greatly value the **easy integrations** of Paddle, especially with its developer-friendly API and extensive currency support. (17 reviews) - Subscription Management (17 reviews) - Automation (16 reviews) - Reliability (15 reviews) **What users dislike:** - Users highlight the need for **improvement in discount code management** and support for local payment methods like PIX. (17 reviews) - Users experience **poor customer support** with slow response times that can complicate necessary actions regarding invoices and transactions. (13 reviews) - Users face significant **access limitations** with Paddle, struggling with undisclosed approval requirements and restricted payment options. (10 reviews) - Users are frustrated with **billing issues** like unclear fee increases and lack of customizable billing options. (9 reviews) - Users report **poor support services** with slow response times and limited assistance for detailed inquiries. (9 reviews) - Users find Paddle's pricing **expensive** , especially with additional fees that can burden small-scale businesses. (7 reviews) - Limited Service Availability (7 reviews) - Limitations (6 reviews) - Users find the **missing features** in Paddle, such as limited currency options, can hinder their implementation experience. (6 reviews) - Slow Performance (6 reviews) ## Paddle Reviews ### 1. Glad my customers can have easy checkout process now **Rating:** 5.0/5.0 stars **Reviewed by:** Maxim A. | Mac Software Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Paddle?** I was looking for a streamlined checkout experience to sell my software products with. Paddle has pretty nice checkout steps and they give a promise of constantly iterating it and improving conversion rates. That’s less guesswork for me. **What do you dislike about Paddle?** I am yet to find something to complain about. **Recommendations to others considering Paddle:** Initial product setup is easy and their support was responsive, so there’s no harm in trying it out. **What problems is Paddle solving and how is that benefiting you?** I’ve been selling my own side-projects as shareware software for over decade. Several companies I’ve used in the past for processing orders still seem to be stuck in 2000s. I’m talking both about what customers have to go through and my use of their control panels/dashboards/reports as a developer. Paddle keeps up on both of these fronts. Also pricing is clear and they have well documented and evolving APIs. ### 2. Paddle brings more customers while saving me tons of work **Rating:** 5.0/5.0 stars **Reviewed by:** Channing D. | Founder, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Paddle?** A few month ago I decided to sell a macOS app I originally created for myself to customers. Usually it may take a week or so to develop the licensing system, integrate checkout, and so on. With Paddle, it took only a few hours. This enabled me to put the app online and start making money in just a few days. The in-app checkout also provides a much better purchasing experience for the users and boosts the conversion rate of my app. **What do you dislike about Paddle?** The admin panel is not very well organized. It may take you some time to find a feature you need in some cases. **Recommendations to others considering Paddle:** Paddle is the no-brainer solution if you want to sell apps on macOS outside of App Store. **What problems is Paddle solving and how is that benefiting you?** I integrated Paddle SDK into my app to handle all the licensing and payment processing. ### 3. Wonderful folks, great payment solution. **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Paddle?** How great the support team is, and how personable they treat you. I never feel like an account number when working with paddle. Everything is there for you to see, nothing hidden. The integration was second to none, and I had zero trouble plugging it into everything from customer software, to point-of-sale frameworks. **What do you dislike about Paddle?** Nothing, really. They do just what they say. **Recommendations to others considering Paddle:** If you've used paypal API's or authorize.net in the past, paddle will likely be a breath of fresh air. Single payments and recurring payments, alike are super easy to implement. With both webhooks and query api methods available, it's very flexible. **What problems is Paddle solving and how is that benefiting you?** This a prime checkout solution for those who need to accept payments for digital products. No cost to get started, supreme support, great vendor panel. ### 4. After my bank sent back the wire amount, Paddle decided to take the hit on the fees ($101.46) **Rating:** 5.0/5.0 stars **Reviewed by:** Ervin K. | Chief Executive Officer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Paddle?** The interface, the API integration and the fact that it's one of the very few payment gateways that support vendors in Albania. **What do you dislike about Paddle?** UPDATE: After my bank sent back the wire amount, the processing fees came out to be astronimical ($101.46). As a gesture of goodwill, Paddle decided to take the hit on the fees. Heartwarming! It's been a month already that I've been waiting for a payout via a wire transfer. A month of calling my bank, contacting Paddle and trying to figure out what was going on. At the very end, the bank in UK (Paddle's end) refused to give some extra info my bank asked for. "This is what we have. You can revert the transfer if you want" the UK bank said. They basically cut it short. If only they did that in the very beginning so I wouldn't have to wait for a whole month. What's the point of being able to accept credit card payments from all over the World when you don't actually get to enjoy them? Very dissapointed **What problems is Paddle solving and how is that benefiting you?** Ability to accept credit cards payments from all over the World for an App my team has built. It's a subscription based app and Paddle allows us to manage & automaticall charge the subscribers. **Official Response from Octave Auger:** > Hi Ervin, Please know we have done everything in our power to process this payout for you. Unfortunately, the payment couldn’t be accepted by your bank. We are pleased to be able to offer you payouts via Payoneer, an account for which I believe you are in the process of setting up. As soon as this is done we will re-send your payout and the funds should arrive same day. Please don’t hesitate to contact us via: vendors@paddle.com if we can help further? Many thanks! ### 5. Works great for my small business **Rating:** 4.5/5.0 stars **Reviewed by:** William W. | Senior Level Web Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** The admin interface is hugely better over that of competing services. It is very easy to track orders and view day-to-day sales. Customers also seem to greatly enjoy the checkout experience and I often get asked what checkout I am using on my websites. Security seems to be tighter and I have fewer chargebacks. **What do you dislike about Paddle?** It would be nice if you could do more actions 'globally' to take effect over all products. I have several hundred products listed and uploaded to Paddle now. It can be pain to go through each one to add new currencies or change something like email messages. I would love to see options that can be applicable to all products store-wide. **Recommendations to others considering Paddle:** It may seem a little pricey at first glance, compared with other providers. But the amount of admin / accountancy work Paddle does on your behalf makes it excellent value for money. **What problems is Paddle solving and how is that benefiting you?** The main reason for switching to Paddle was compliance with the awful VAT-MOSS EU laws. I do not have the time or willingness to register myself for VAT in however many EU countries and do all the extra paperwork. If I had not switched to Paddle, then I would have needed to shut down my company. ### 6. It was so far the best payment option that enabled developer to ship product quick **Rating:** 4.5/5.0 stars **Reviewed by:** Rifki Y. | Senior Web Developer, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Paddle?** In terms of integration, paddle has good in terms of documentation and structure. I believe this most of developers expect from a service. And it comes with the dashboard that I believe don't have any issue with UI/UX. It just, I was come across with this error page that still isn't showing a clear message (seems still a Laravel kind of default response 4XX/5XX). **What do you dislike about Paddle?** Paddle doesn't seems have somewhat like a sandbox environment. Yes, there is a work around where we can have product with 0 price, but still using real CC to purchase. But, it wasn't really a blocker for us. Just nice to consider. **Recommendations to others considering Paddle:** If you are same like us that wanted to ship your product (for us is SaaS), we recommend Paddle as your partner. It helps a lot on the Payment Gateway side, less headache for you. **What problems is Paddle solving and how is that benefiting you?** We are able to roll out the product fast. Accept payment from all around the world, without too much hustle, etc. Price localisation and language, this is save us from educate customer. ### 7. Hassle free subscription management **Rating:** 5.0/5.0 stars **Reviewed by:** Joe B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Paddle?** Paddle has every aspect of subscription management covered. All I need to do is set up the plan and everything else is handled by Paddle. **What do you dislike about Paddle?** I'm sure they're working on this already but it would be awesome to be able to drill down further into subscription metrics. **Recommendations to others considering Paddle:** In the time I've been using Paddle, the service has just been getting better and better. Updates and improvements come thick and fast and I'm always pleased to see that the priority is in improving the most important thing to me, making selling easier. **What problems is Paddle solving and how is that benefiting you?** Subscription management. Not having to manage this myself saves me time so I can focus on my main tasks. ### 8. Great service for indie software shops **Rating:** 4.5/5.0 stars **Reviewed by:** Ben L. | Co Founder, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Paddle?** Paddle is super fast to set up and after that very easy to use. They're happy to work with you and all around nice folks! We used them for several of our products and they were always quick to respond and helped us create a custom purchase flow with their SDK. Additionally, their out of the box experience is very user friendly and they're always looking to help you find new ways to sell your products. Features are added quite often and bugs are quashed quickly (the once revved their SDK just to fix a blocking bug for us). **What do you dislike about Paddle?** Sometimes the dashboard interface left something to be desired. I'd like their metrics platform to be expanded even more, although what they have lets you customize your event tracking as needed which gets you most of the way there. Transferring users and admin rights around was more difficult than expected and didn't always work as expected, e.g. instead of being able to transfer ownership of a product, you had to give the person your admin credentials and then let them change things once they've logged in. **Recommendations to others considering Paddle:** Don't hesitate, Paddle is a great option if you're looking for an online store. **What problems is Paddle solving and how is that benefiting you?** We were able to roll out a compelling in-app store using Paddle's SDK. In addition, their metrics helps us stay on top of user engagement. Our in-app experience was heavily customized and leveraged the API/SDK heavily. We planned to use more of their features, but on of our developers got pulled off the project so we didn't do wuite as much as we'd hoped. ### 9. Paddle saves me days worth of work that I can spend on improving my apps instead **Rating:** 5.0/5.0 stars **Reviewed by:** Marcus O. | Gränssnittsutvecklare, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Paddle?** Creating a new product with Paddle's framework is easy. A brand new application can be integrated in less than a day, and Paddle provides the UI both in-app and for embedding on a product website. If you aren't happy with the UI, there's a lot of customization options as well. **What do you dislike about Paddle?** Most of the things I've been missing has been added since I joined as a vendor, so I can't say that I have much to dislike. The only thing I'm missing right now is a proper way to set up test environments, where you can try out the full checkout experience with fake credit cards and such. **Recommendations to others considering Paddle:** They are one of the most friendly companies I've worked with, which alone makes it worth the money. **What problems is Paddle solving and how is that benefiting you?** When I first started making Mac apps, I was only planning on having them on the Mac App Store since it would take too long to create my own platform for managing sales and licenses. But then Paddle contacted me and showed me their framework, which allowed me to create non-MAS versions quickly without having to worry about things like VAT or payment gateways. Today I use Paddle for all my Mac apps like Hypernap, and I'm planning on using their frameworks on the web in the near future as well. ### 10. Paddle made it super easy to sell my Mac app direct to customers **Rating:** 5.0/5.0 stars **Reviewed by:** Brendan D. | President, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Paddle?** Adding Paddle's framework and code to Tap Forms 5 for Mac took less than a day, so it was super simple to get going selling direct to my customers. They even have a website button that takes only a couple of lines of code to implement that gives customers choice in how they want to purchase. Other than that, the best thing about Paddle is their reliability, both in service and in their monthly payouts. I couldn't be happier with what Paddle has to offer. It even costs way less than selling elsewhere. **What do you dislike about Paddle?** There's not much I don't like about Paddle, so this is a tough question. I've seen the odd glitch in the Paddle Dashboard website where it shows the wrong icon on screen for my company and occasionally you see an error in the dashboard until you refresh the page. There was only one time in the past 2 years that the payout took longer than expected to arrive. But it was just that one time only. **Recommendations to others considering Paddle:** If you want to earn more from each sale, provide customers with a stellar in-app purchase experience, and/or provide a simple to use website checkout button, then Paddle is the place to go. **What problems is Paddle solving and how is that benefiting you?** Aside from being able to earn more from each sale via Paddle, they also allow me to issue coupons and provide an upgrade discount for current Tap Forms customers that I'm not able to do selling on the App Store. This has been a huge benefit for my business. It just gives me one more way of providing great customer support. ### 11. Significant improvement over our previous payment provider **Rating:** 5.0/5.0 stars **Reviewed by:** Sam D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2018 **What do you like best about Paddle?** We chose Paddle because of their handling of VAT. It was easy to integrate, and the team was very responsive to teething issues. The payment collection dialog looks great and the split testing/optimisation that Paddle does behind the scenes handles things we wouldn't have time to do ourselves. **What do you dislike about Paddle?** There are a few niggles with integration (e.g. no test credit cards) and a few features we'd like that don't exist. **What problems is Paddle solving and how is that benefiting you?** We successfully moved from a long, multi-step checkout process to a simple two step process. This resulted in a marked improvement in conversion rate. ### 12. Easy and Fast Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Serhat U. | Founder, Sports, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** I have downloaded the Wordpress plugin and got it working in less than 30 minutes. Paddle lets you do many customizations from design to functionality. Works fine on mobile device front ends too. And maybe the most important asset of Paddle: Employees. They've been so friendly to me as we resolved major bank issues I had. **What do you dislike about Paddle?** Cart abandonment emails sent by Paddle should be set to 1 hour later, not 6 hours. As a vendor of Paddle, I also need a mobile app. **Recommendations to others considering Paddle:** Do not hesitate, you'll love Paddle, and they'll love you too. **What problems is Paddle solving and how is that benefiting you?** You get 2 powerful gateways installed at your checkout page: all types of credit cards/debit card and PayPal. All transactions are checked against fraud. Refunds are so easy to make. ### 13. Vastly simplified sales **Rating:** 4.5/5.0 stars **Reviewed by:** Adam A. | Founder & CEO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Paddle?** It's virtually zero-touch for us. Paddle allows us to eliminate the time spent handling things like VAT and charge-backs. **What do you dislike about Paddle?** Nothing particularly. The search functions for transactions vs subscriptions have inconsistent features, but this is a minor issue. **Recommendations to others considering Paddle:** Paddle is easily the best solution we found both for handling VAT and for handling subscription-based recurring payments. **What problems is Paddle solving and how is that benefiting you?** They handle VAT, renewal, notification, charge-backs, etc and just send us a monthly stack of BACS-transferred cash. Selling to the EU would be nearly impossible for us due to tax and reporting requirements without Paddle handling the VAT. They even have an API to allow us to insert a tax-inclusive price into our HTML. Switching to Paddle allowed us to effectively have zero increased overhead from an expanding user base. ### 14. Modern and Dynamically growing e-commerce platform **Rating:** 5.0/5.0 stars **Reviewed by:** Oleksandr K. | CEO, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** The onboarding was extremely easy, with the help of excellent customer support. The team is ready to implement custom requests and very helpful. The whole system looks light and modern without the extra burden of a 20-year old system, like most of the competitors have. **What do you dislike about Paddle?** It may lack some rarely used payment methods in some specific Countries. The platform is still developing and may miss some functionality of APIs. **Recommendations to others considering Paddle:** It doesn't take much time to start selling your products on Paddle. But at the same time, you will get a much more modern look of your products storefront. **What problems is Paddle solving and how is that benefiting you?** Go-To Market Speed. Automatic taxation management. Receiving payments across different countries and languages. Analytics of e-commerce flow. ### 15. Account disabled, fund lost **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2018 **What do you like best about Paddle?** API was well written, super easy to integrate. **What do you dislike about Paddle?** After asking if my business was okay, we started integrating Paddle on our website. After one day of processing, they cancelled our account saying our business was finally not okay. Funds were held in theory for 90 days. We are now asking our funds each day from the day 90 to 120 and they haven't been released yet. **What problems is Paddle solving and how is that benefiting you?** Payment processor easy to integrate, accepting credit card and paypal. **Official Response from Octave Auger:** > I'm sorry to hear that! Could you reach out to our team at vendors@paddle.com, mentioning the feedback you just gave and we'll make sure we solve this much quicker than you seem to have experienced so far. - Octave from Paddle ### 16. Simple and reliable - perfect for small scale startups. **Rating:** 5.0/5.0 stars **Reviewed by:** James G. | Founder and CEO, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Paddle?** I'm a small company (mostly me:) and I love the ease of integration of Paddle into my apps for security and data tracking. I have several apps and Paddle made it super easy to sell them on right from my site. **What do you dislike about Paddle?** One feature I'd love to see is a shopping cart, especially as I sell several different apps on my site. **Recommendations to others considering Paddle:** Strong reliable product backed by a great team. **What problems is Paddle solving and how is that benefiting you?** I started selling apps in the Apple app store, and adding Paddle made it simple to start selling right from my site. Now anyone can download my app for a free trial, then purchase it from in the app with the Paddle tech. ### 17. Easy implementation, robust features **Rating:** 4.5/5.0 stars **Reviewed by:** Brett T. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** Started with Paddle a few years ago after researching many options for my app. Pale was the simplest to implement and made a lot of the pain points of others "just work." I've been with them ever since, and they've only gotten better. **What do you dislike about Paddle?** There are a few things lacking from order management (I can't manually correct an email address for a customer yet) but they're edge cases for me. **Recommendations to others considering Paddle:** A few lines of code and you're up and running. Customer support is great, everything is customizable, and devmate integration. **What problems is Paddle solving and how is that benefiting you?** Direct licensing of my app, international sales with price localization, payment processing. ### 18. An absolute pleasure. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Paddle?** Great documentation, extremely responsive staff, and reliability. Paddle was very easy to integrate a few years back and everything has been running smoothly ever since. **What do you dislike about Paddle?** The only thing I'd like to see is an app, so I could quickly see my sales on my iPhone. Currently a web browser is required. **Recommendations to others considering Paddle:** Nothing beats Paddle in terms of UI. **What problems is Paddle solving and how is that benefiting you?** Getting payments working for selling my software through my website. Paddle integrates with my server seamlessly and handles everything. They direct-deposit revenue into my bank account - couldn't ask for anything easier to implement. ### 19. Paddle is a delight to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Yelena R. | Independent Business Consultant, Research, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Paddle?** They go above and beyond for us and our customers and constantly help us meet our customers requests and expectations. They are extremely effective on all levels and really good at focusing on what customers need and require. Great job! **What do you dislike about Paddle?** We have never had a negative experience with Paddle. **Recommendations to others considering Paddle:** We recommend Paddle to everyone who is in need of such services. They demonstrate professionalism at all times and on all levels. **What problems is Paddle solving and how is that benefiting you?** They provide assistance to our customers and problem solving is one of their stongest key skills ### 20. The best payments integration platform I've used so far **Rating:** 5.0/5.0 stars **Reviewed by:** Diogo A. | Product Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2018 **What do you like best about Paddle?** The ease-of-setup, the low transactions fees and the simplicity. **What do you dislike about Paddle?** It lacks some subscription-related analytics, but I was told by the Account Manager that this is being worked on. **What problems is Paddle solving and how is that benefiting you?** Subscription Management; One-time Purchases; Pay-per-seat billing ### 21. Great integration and quick to set up **Rating:** 5.0/5.0 stars **Reviewed by:** Stian A. | CEO, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Paddle?** The payment solution is very easy to set up and integrates beautifully with our web site without the need to create design templates. The Paddle team is responsive and listen to feature requests. **What do you dislike about Paddle?** We see the very simple check-out as beneficial, but it might not suit everyone. The lack of a shopping cart might be a problem for businesses that usually sell multiple items per order. **What problems is Paddle solving and how is that benefiting you?** Paddle handles everything related to eCommerce fulfillment, that is payment processing, VAT handling and shipping license keys. ### 22. Glyph + Paddle **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Paddle?** I’ve been using Paddle for my side project for over a year now. Love how simple the setup process is. It’s a no hassle system that just works great. **What do you dislike about Paddle?** Paddle needs to be more transparent about how they charge fees and local taxes. Also many customers complained that the receipt for Paddle comes through as HTML text. **Recommendations to others considering Paddle:** If you want something simple and easy to setup go for it. **What problems is Paddle solving and how is that benefiting you?** Glyph is a simple resume generator using a lifetime access model with a single payment. I’m currently using the pop up module to get payments directly in my site. Works like a charm. Because the pop up shows up in my website I lose less customers. ### 23. Amazing platform for launching or growing your online business **Rating:** 5.0/5.0 stars **Reviewed by:** Oskar G. | Founder, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** Features for selling digital products, such as license key generation, delivery and activation. **What do you dislike about Paddle?** Occasional poor experience for end-user looking to get help with their order. **Recommendations to others considering Paddle:** The ultimate e-commerce solution if you want to focus on building your product, and not on maintaining payment gateways, tax regulations and providing order support. **What problems is Paddle solving and how is that benefiting you?** Selling digital software products. Some of the benefits include instant license key delivery, activation, payment gateway, avoiding tons of paper work and dealing with tax laws when selling around the world. ### 24. Paddle works perfect for our business **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew L. | Co-founder / Everything, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** We love how Paddle handles all the taxes. it'd be a huge pain for us having to handle all the taxes by ourselves. **What do you dislike about Paddle?** Paddle Analytics is not that great, we'd like to have a way to track events/conversions better. **Recommendations to others considering Paddle:** Paddle is great for getting paid for your product, handling licenses, coupons, refunds. It's not that great for analytics, though. **What problems is Paddle solving and how is that benefiting you?** We're using Paddle to sell in-app purchases in our browser extensions and as a licensing provider for our macOS app. ### 25. Works well for me **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse G. | Owner, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** Accepting and processing payments for Mac app outside of Mac App Store with very little effort. **What do you dislike about Paddle?** Generally I like the service very much. Longer term I would like paddle to provide a standard UI so that users can manager their license key activations. For example disable license activation on old broken computer so that they can move the activation to their new computer. **What problems is Paddle solving and how is that benefiting you?** Payment processing and web/native UI for accepting payments in for my macOS app. ### 26. Great support. Great UI **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen D. | Director, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Paddle?** The guys at Paddle really went out of their way to accommodate us. Great support. Great checkout UI **What do you dislike about Paddle?** Nothing yet. Only a few months into using the service. **What problems is Paddle solving and how is that benefiting you?** Subscription and one-off app purchasing ### 27. Best AppStore Alternative **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie M. | Software Engineer, Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** Simplicity. From signing up to having an app up and running with a working trial and licensing is about 30 minutes. **What do you dislike about Paddle?** There are some corner cases that are not handled and upgrade scenarios are not fully though-through at this moment. **What problems is Paddle solving and how is that benefiting you?** Licensing, payments, etc. All the stuff around the apps that would take a lot of time to develop while it has actually nothing to do with actual app development. ### 28. Paddle solves VAT MOSS - but that's the only win. **Rating:** 3.5/5.0 stars **Reviewed by:** Jesper B. | CEO, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Paddle?** If you're setting up a small company that handles payments within Europe, you're going to have difficulties handling VAT MOSS reporting. Thank god Paddle solves all that for you. Just hook it up, and they take care of all the VAT nonsense. **What do you dislike about Paddle?** They're not a great platform to develop against though. There are severe limitations and NO statistics outside of actual sales. So it's a black box. **Recommendations to others considering Paddle:** If you want to solve VAT MOSS, use Paddle. It's getting better. But if you can handle the VAT MOSS, use something else for a better end user experience. **What problems is Paddle solving and how is that benefiting you?** Subscriptions and reporting of income tax. ### 29. Selling easily and handling VAT **Rating:** 5.0/5.0 stars **Reviewed by:** Maik B. | Head of Software Development, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** Best selling platform for EU sellers as they handle VAT for all of us in a professional way. **What do you dislike about Paddle?** The could be some more options for coupons or options to report sales. **What problems is Paddle solving and how is that benefiting you?** Selling with ease and handling VAT as an EU seller is the most important part for my one-man-business. ### 30. Our conversion grew by 30% after connecting paddle.com **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** We have been using paddle.com for more than a year for our projects. And we are very grateful to the paddle.com team for the excellent service with excellent support. These are the best conditions on the market for accepting payments on the site. Our conversion grew by 30% after connecting paddle.com. We want to wish your team to further develop this wonderful service. **What do you dislike about Paddle?** There is no official version of the WooCommerce plug-in **Recommendations to others considering Paddle:** Сreate a new official plugin for WooCommerce) **What problems is Paddle solving and how is that benefiting you?** Sell gaming assets on craftpix.net ### 31. Best Platform to Sell Digital Products **Rating:** 5.0/5.0 stars **Reviewed by:** Lasantha Bandara K. | Web Developer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** Easy to use and has many good features. Also they provide different payment methods for buyers and different payout methods for sellers. **What do you dislike about Paddle?** When there are many products, there is no option to search a product without going page to page. **What problems is Paddle solving and how is that benefiting you?** Selling themes and scripts. ### 32. Best way to see digital products **Rating:** 5.0/5.0 stars **Reviewed by:** Rui A. | iOS & macOS Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** Paddle is very transparent, all fees as visible and self explained. **What do you dislike about Paddle?** I think more functions should be exposed via API. **What problems is Paddle solving and how is that benefiting you?** We sell software through Paddle, we changed from AppStore because we want do more stuff, and sometime s with sandbox rules its complicated ### 33. It's a great start, but there could be more. **Rating:** 4.5/5.0 stars **Reviewed by:** Christoph V. | iOS/Mac Software Projectmanagement with Usability focus, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Paddle?** Paddle does an excellent job taking care of your business. I am writing the code and all sales go through them and I get a payout. Done! **What do you dislike about Paddle?** Sadly implementing Paddle is extremely easy hackable, all our paddle-apps have been hacked and pirated. Also I wish Paddle would open their own store, this would put our Software more on display. **What problems is Paddle solving and how is that benefiting you?** Thanks to Paddle I can offer off-AppStore sales and be part of Bundles and other market places. Great! ### 34. Best Payment Gateway for Indian Startup **Rating:** 5.0/5.0 stars **Reviewed by:** Tarun M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Paddle?** Easy and secure integration, subscription management **What do you dislike about Paddle?** Automatic payout on each month, support reply is bit late. **What problems is Paddle solving and how is that benefiting you?** We need recurring payment solutions being SaaS startup. Plus we needed inline checkout js for that, and Paddle is best for that. ### 35. The simplest subscription payment service provider **Rating:** 5.0/5.0 stars **Reviewed by:** Mohd Hazwan N. | Front End Engineer, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Paddle?** The integration is pretty straightforward **What do you dislike about Paddle?** Cannot control coupon frequency. dashboard for affiliate overall a bit confusing **What problems is Paddle solving and how is that benefiting you?** It's the best alternative for those who having an issue with big player like braintree and stripe ### 36. Easy to move to **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Paddle?** The developers were willing to work with me to add features for my licensing system. **What do you dislike about Paddle?** Things have been working very well but I had trouble integrating the Mac SDK to support in app purchase. That was a while ago and I will try again soon. **What problems is Paddle solving and how is that benefiting you?** I am using paddle as my e-commerce solution. I had previously been using PayPal and e-junkie. ### 37. Convenient & flexible **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Paddle?** Paddle offers a convenient service that makes e-commerce significantly easier to manage for vendors. The focus on allowing flexible and custom solutions alongside Paddle is great, and makes it rather distinctive compared to its competitors. **What do you dislike about Paddle?** The commission fees could possibly be more competitive, and more payment options could be beneficial. **What problems is Paddle solving and how is that benefiting you?** Dealing with VAT requirements for sales becomes a great deal more simple. ### 38. Love Paddle! **Rating:** 4.5/5.0 stars **Reviewed by:** Ray M. | CEO, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** Paddle is very easy to use and get setup. It handles all of the issues related to providing e-commerce within your apps. They're constantly improving the system and adding new features. **What do you dislike about Paddle?** I suppose I'd tweak the dashboard to only show what's interesting to me but really not an issue. **What problems is Paddle solving and how is that benefiting you?** e-commerce within my app and website. ### 39. Great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Paddle?** Easy to implement, good support, great Dashboard design, recently global coupons were introduced, it handles VAT EU on your behalf. **What do you dislike about Paddle?** Price, fee is very high for low priced products. **Recommendations to others considering Paddle:** / **What problems is Paddle solving and how is that benefiting you?** Payment gateway for the digital products on our Ecommerce website. ### 40. So far, so good! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Paddle?** Easy set up and integration with our website. **What do you dislike about Paddle?** No transactions reports by Month or Year! Instead there are reports for Today, Yesterday, Last 7 days, Month to Date, Year to Date, All Time. Why reports by Month and Year aren't available escapes me as they are extremely common and logical units. **What problems is Paddle solving and how is that benefiting you?** Digital downloads ## Paddle Discussions - [I want to get the unauthorized charges to be refunded](https://www.g2.com/discussions/50154-i-want-to-get-the-unauthorized-charges-to-be-refunded) - 1 comment, 1 upvote - [How does Paddle prevent fraud?](https://www.g2.com/discussions/how-does-paddle-prevent-fraud) - 1 comment, 1 upvote - [How does Paddle handle VAT and Sales Tax on my behalf?](https://www.g2.com/discussions/how-does-paddle-handle-vat-sales-tax-on-my-behalf) - 1 comment, 1 upvote - [Can I customize my checkout look & feel?](https://www.g2.com/discussions/can-i-customize-my-checkout-look-feel) - 1 comment, 1 upvote - [Which languages do you support?](https://www.g2.com/discussions/which-languages-do-you-support) - 1 comment, 1 upvote - [View Paddle pricing details and edition comparison](https://www.g2.com/products/paddle/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-29+05%3A51%3A15+-0500&secure%5Bsession_id%5D=ac2c2d75-6c98-451c-9314-d00cdf951f57&secure%5Btoken%5D=802eeeb064e605d21e97063c6e8998bbecce62a9ceff22c03cb4abd66f400af1&format=llm_user) ## Paddle Integrations - [Bubble](https://www.g2.com/products/bubble/reviews) - [Front](https://www.g2.com/products/front/reviews) - [ProfitWell Metrics by Paddle](https://www.g2.com/products/profitwell-metrics-by-paddle/reviews) - [Stripe Billing](https://www.g2.com/products/stripe-billing/reviews) - [Supabase](https://www.g2.com/products/supabase-supabase/reviews) ## Paddle Features **Billing and Payments** - Payment Terms - Personalized Billing - Custom Pricing **Payment Methods** - ACH - Credit and Debit - Wire Transfer **Billing** - Automation - Consolidation - Adjustments - Blacklisting **Data Sources** - Internal - External - Consolidation **Bill Generation** - Templates - Digital Billing - Recurring Billing **Order Management** - Opportunities - Order History - Upsell & Cross-sell - Renewals **Tracking** - Sales Tax - VAT - GST - Exemptions - Adjustments - Localization **Architecture** - Unified API - POL - Integrations **Data Management** - Updating - Data cleansing - Integration **Payments - Embedded Payments** - Processing - Fraud Protection - Payment Methods **Payment processing - Merchant of Record** - Automation - Cross Border - Payment Options - Multi-Currency - Reconciliation - Chargeback **Payment failure - Failed Payment Recovery** - Failed payment prevention - Failure Detection - Instant Notifications - Automated Retry - Failure Categorization **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Revenue Recognition** - Usage Tracking **Payment Processing ** - Batch Processing - Payments Scheduling - Automated Workflows - Self Service - Reconciliation - Settlements - Payment Tracking **Dunning** - Collections - Dispute Management - Escalation **Analysis** - KPIs - Compliance - Dashboards **Bill Processing** - Consolidation - Batch Invoicing - Management **Products & Plans** - Packages - Multi-part Deals - Plan Changes - Bundles **Integrations** - Integrations **Processing** - Validation - Automation - Cross Border - Routing - Reconciliation **Analysis** - KPIs - Dashboards - Segmentation - Revenue Optimization **Personalization - Embedded Payments** - Customer Onboarding - Checkout Customization - Localization - Merchant Portal **Tax management - Merchant of Record** - Automated tax calculation - Standard compliance - Tax reporting **Customer Communication - Failed Payment Recovery** - Email/SMS Alerts - Customizable Messaging - In-app Support **Revenue Optimization** - At-Risk Customers - Offer Optimization - Customer Churn - Revenue Forecasting **Security and Compliance** - PCI Compliant - P2PE - Fraud Management - SSL Encryption - SOX - SOC **Performance** - Packages - Discounts - Plan Changes **Integration** - Accounting - Payments - ERP **Pricing** - Standard Price - Discounts - Optimization **Remittance** - Returns - Notifications - Global/Cross Borders - Analytics **Risk & Compliance** - Failed payments - Tokenization - Compliance **Setup - Embedded Payments** - Payment Flows - APIs - Dispute Management **Security and Compliance - Merchant of Record** - AML-KYC - Secure SLC - PCI-DSS - Encryption and tokenization **Advance payment method update - Failed Payment Recovery** - Card Expiry - Card Account Updater - Secure Payment Gateway **Agentic AI - Subscription Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Integration** - Agnostic Integration - Reporting Consolidation - Plugins and APIs **Reporting** - Dimensions **Revenue Management** - Automation - Consolidation - Adjustments - Billing Types **Analytics** - Consolidation - Optimization - Fraud **Analytics - Embedded Payments** - Transactions - Reconciliation - Revenue **Administration - Merchant of Record** - E-commerce Integration - Reporting & Analytics - Customer support **Failed payment analytics - Failed Payment Recovery** - Insight and trends - AI-driven reporting - Real-Time Tracking **Agentic AI - Billing** - Autonomous Task Execution **Agentic AI - Sales Tax and VAT Compliance** - Autonomous Task Execution - Natural Language Interaction **Integration** - Payments - Accounting - CRM & Sales **Payment Types** - AP Automation - E-Commerce - Retail **Agentic AI - Subscription Billing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning **Agentic AI - Payments Orchestration** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Embedded Payments** - Cross-system Integration **Agentic AI - Subscription Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Enterprise Payment** - Adaptive Learning ## Top Paddle Alternatives - [Chargebee](https://www.g2.com/products/chargebee/reviews) - 4.4/5.0 (966 reviews) - [Recurly](https://www.g2.com/products/recurly/reviews) - 4.1/5.0 (218 reviews) - [FastSpring](https://www.g2.com/products/fastspring/reviews) - 4.5/5.0 (178 reviews)