# Optimizely Commerce Connect Reviews
**Vendor:** Optimizely  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 32
## About Optimizely Commerce Connect
Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely&#39;s PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution. With Commerce Connect, customers can: -Manage content and commerce in one -Build unique, customer-centric brand experiences -Execute sales at global scale -Personalize content and promotions -Integrate 3rd party solutions for increased operational efficiency



## Optimizely Commerce Connect Pros & Cons
**What users like:**

- Users value the **easy customization options** of Optimizely Commerce Connect, enhancing their website setup experience. (1 reviews)
- Users value the **ease of use** of Optimizely Commerce Connect, finding it simple to set up and customize. (1 reviews)
- Users praise the **quick setup** of Optimizely Commerce Connect, allowing for easy website creation and customization. (1 reviews)
- Users value the **reliability** of Optimizely Commerce Connect, appreciating its quick setup and ease of use. (1 reviews)

## Optimizely Commerce Connect Reviews
  ### 1. Nice product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mwaniki M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 11, 2023

**What do you like best about Optimizely Commerce Connect?**

Optimizely customized commerce is quick to set up and create website, making it easy to work with.
Developer friendly and easily customizable.

**What do you dislike about Optimizely Commerce Connect?**

So far, I am yet to encounter a problem with the platform.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

E commerce platforms, optimizely customized commerce ensures the delivery of personalized search rankings and product recommendations to consumers market.
The platform has provided our business with a complete package of web and mobile shopping experience and a customer service application to help orchestrate customer journey at every point of our business journey.

  ### 2. Opti for B2C

**Rating:** 4.0/5.0 stars

**Reviewed by:** ali g. | Product Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** November 11, 2022

**What do you like best about Optimizely Commerce Connect?**

Content authoring, redirect placement, and custom development solutions are available as well as IB vs OOB solutions.

**What do you dislike about Optimizely Commerce Connect?**

Site Search provides false positives. Site search analytics is not reliant.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

CMS

**Official Response from Emma Davis:**

> Hi Ali,

We appreciate your review and are happy to hear that our product is working great for your business needs! If you ever run into any issues with our product, please make sure to share your insights with our Customer Service team or Customer Success Manager. Or you can leave us a message at reviews@optimizely.com at any time. 

  ### 3. One of the best cloud b2b ecommerce framework

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shashikant B. | Technical Architect, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2022

**What do you like best about Optimizely Commerce Connect?**

I like build deployment process, content management system, quickly setup and easily create website and published.

**What do you dislike about Optimizely Commerce Connect?**

I don't have any dislike points but they have very limited customized code documents.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

They need to solve training documents because training examples are very easy customization. They need to provide details about spire cloud b2b framework.

**Official Response from Emma Davis:**

> Hi Shashikant,
Thanks for leaving us a review! It's great to hear that you're enjoying our product. If you ever have any insights or feedback on how we can improve your experience, please let your CSM know or you can leave us a message at reviews@optimizely.com. 

  ### 4. Best in class 👏

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mujtahid A. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 18, 2022

**What do you like best about Optimizely Commerce Connect?**

Easy to work with, developer friendly and using the latest technology (.net 6).

**What do you dislike about Optimizely Commerce Connect?**

Some of the features in version 11 is not supported in the version 12.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Catalog, Product and Variant are easy to setup and help the development time.

**Official Response from Emma Davis:**

> Hi Mujtahid,
Thanks for sharing your insights, we love to hear that your business is finding success with our product. Please feel open to sharing any feedback into how we could improve your user experience with you Customer Success Manager. You can also message us at reviews@optimizely.com and we can get your message to the right people.

  ### 5. Robust platform that discourages customizations, but can handle it when needed

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Warehousing | Enterprise (> 1000 emp.)

**Reviewed Date:** September 01, 2021

**What do you like best about Optimizely Commerce Connect?**

Optimizely Commerce Cloud is a robust eCommerce tool, offering almost all of the features I need to accomplish our goals

**What do you dislike about Optimizely Commerce Connect?**

While the tool is configurable, it's a challenge to get my own team certified to support it without the constant reliance on an implementer.

**Recommendations to others considering Optimizely Commerce Connect:**

The support team at Optimizely is good to work with, but it has been a challenge to have the InsiteCommerce tool be purchased by Episerver, then shortly thereafter, purchased by Optimizely. Stability would be nice. As is, I had learned where the information I needed was on their support sites, then they get merged into another company's sites, the information you have access to changes, etc. It's also made it challenging to get my team trained because the content seems to continuously change and they do not provide a practice/test environment for those going through the certification process, though they do expect you to pay a retest fee should the developer fail the test. I've never experienced that with other certifications.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

We have greatly reduced the number of developers needed to support our eCommerce platform due to the ability to utilize most of the out-of-the-box features.

**Official Response from Emma Davis:**

> Hi,
Thank you for your review! We are happy to hear about your satisfaction with our product. If you have any questions or comments, please contact your customer success manager or message us at reviews@optimizely.com so we can work together towards the solutions that are right for you.

  ### 6. Good Option for Midsize Businesses with Scaling Needs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 21, 2021

**What do you like best about Optimizely Commerce Connect?**

Optimizely provides a flexible and scalable platform that is a good foundation for a growing company

**What do you dislike about Optimizely Commerce Connect?**

The redundancies between user account management in Commerce Cloud and the newer admin panel have caused some confusion and complexity

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Multi-site needs with separate catalogs but the ability to cart products across catalogs, and to efficiently add additional brands as needed. Optimizely has been a great platform for the complexity of this need as well as extendability and efficiency in spinning up additional sites with their own catalogs.

**Official Response from Emma Davis:**

> Hello There,
Thanks for leaving us a review, we appreciate it! If you ever have any inquiries or insights on how we could improve your user experience, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

  ### 7. Empowering

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** August 23, 2021

**What do you like best about Optimizely Commerce Connect?**

Optimizely Commerce Cloud makes it extremely easy to segment our B2C customers and deliver personalized customer experiences. We have multiple purchase funnels that we are trying to optimize. In the past, we've attempted to implement our own segmentation and personalization. But now, with Optimizely Commerce Cloud, we can accomplish this much more efficiently. I'm particularly impressed with the level of developer support. Our purchase flows are very JavaScript-heavy. With Commerce Cloud, we can easily integrate powerful segmentation tools into these JavaScript-heavy environments.

**What do you dislike about Optimizely Commerce Connect?**

The AI-powered results are not as transparent as I'd like them to be. The AI tools offer unique insights, but it can be challenging to understand exactly how these insights were derived. Ultimately, this is a minor issue.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

With Optimizely Commerce Cloud, we are able to deliver highly personalized experiences to our B2C customers. We can segment them based on many different traits. Ultimately, this helps us increase our conversion rate and maximize revenue.

**Official Response from Emma Davis:**

> Hi,
We got back to your comment on our B2B Commerce Cloud page, but once again, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com with any inquiries! Thank you.

  ### 8. Have just begun migrating to Optimizely platform.  Unsure Not of capabilities migrating from Epi.

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.)

**Reviewed Date:** October 26, 2021

**What do you like best about Optimizely Commerce Connect?**

Great assets in knowledge of Optimizely experts so far. Good exchange of information and technical intellectual assets being shared.

**What do you dislike about Optimizely Commerce Connect?**

Don't know enough yet. We are looking forward to using all of the aspects of the marketing potential, integrating with our SalesForce instance.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Retention and new customers.

**Official Response from Emma Davis:**

> Hi There,
We apologize for the late response and we're sorry to hear that your experience with Optimizely is not going as planned. We hope that things have improved since you left this review, but if not, please share any feedback on how we can better your user experience with your Customer Success Manager or leave us a message at reviews@optimizely.com and we will get back to you as soon as possible.
Thanks!

  ### 9. Great product

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 10, 2021

**What do you like best about Optimizely Commerce Connect?**

The customizability of the platform and ease of use

**What do you dislike about Optimizely Commerce Connect?**

The search engine native to the platform is extremely weak and requires tons of development/modification to make it even close to usable.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

We have seen an increase in traffic and conversion since we switched to optimizely

**Official Response from Emma Davis:**

> Hi,
Thanks for your review! At Optimizely, we prioritize our customers and your feedback is key in the evolution of our products. If you have any questions or comments please reach out to your customer success manager or message us at reviews@optimizely.com.

  ### 10. Optimizely Commerce

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2021

**What do you like best about Optimizely Commerce Connect?**

Fully managed solution with good breadth of functionality

**What do you dislike about Optimizely Commerce Connect?**

Solution is a collection of separate software systems that are linked rather than being fully integrated

**Recommendations to others considering Optimizely Commerce Connect:**

Good e-commerce solution with wide selection of functionality

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Successful growing online sales and lead generation

**Official Response from Emma Davis:**

> Hi There,
Thanks for leaving us a review. We're happy to hear that your finding success with our product and would like to encourage you to share any suggestions on how we could improve user experience with your Customer Success Manager. Or, you can message us at reviews@optimizely.com and we'll connect you with the right people.

  ### 11. An integrated solution which allow a powerful personalisation and recommendation engine

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 21, 2021

**What do you like best about Optimizely Commerce Connect?**

Great personalisation based on customer segments and recommendation engine

**What do you dislike about Optimizely Commerce Connect?**

Would need a lot of logic and configuration for company's with limit products/SKUs

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

This solution has allowed us to bundle/package products which was difficult before

**Official Response from Emma Davis:**

> Hi There,
Thanks so much for leaving us a review, we love to hear your insights surrounding your experience with Commerce Cloud. Always feel more than welcome to share any feedback with your Customer Success Manager, big or small! Or, you can leave us a message at reviews@optimizely.com.

  ### 12. Great product, easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.)

**Reviewed Date:** January 19, 2021

**What do you like best about Optimizely Commerce Connect?**

Its fully ISO 27001 compliant, which is crucial when you are managing information. It is simple and easy to create and edit content, being able to use a drag and drop system is brilliant and makes the content manager's job easier. I also find that the system is fast.

**What do you dislike about Optimizely Commerce Connect?**

The high costs for licenses is my only bugbear.

**Recommendations to others considering Optimizely Commerce Connect:**

Enjoy using it, compared to some other CMS systems, its a pleasure

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Creating a new website. It's really good to have the on page editing so you can see the changes as you are working. 

Also, it's easy for beginners to pick this up and start managing content with little previous experience.

  ### 13. Epi fan

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 09, 2021

**What do you like best about Optimizely Commerce Connect?**

The simplicity of building your site content.
The copy and paste process from a sandbox or UAT environment to live.

**What do you dislike about Optimizely Commerce Connect?**

Some blocks having too many levels to them unnecessarily.

**Recommendations to others considering Optimizely Commerce Connect:**

Such an easy platform with great intuitive features for content and eCommerce.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

I am transferring content from one platform to episerver. Benefits are the ease o which I can do this intuitively.

  ### 14. Easy to use but needs to be SaaS or it's outdated quickly

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Security and Investigations | Enterprise (> 1000 emp.)

**Reviewed Date:** June 10, 2020

**What do you like best about Optimizely Commerce Connect?**

It's overall easy to use but can be time-consuming to switch between files, images, forms, etc. for a large site

**What do you dislike about Optimizely Commerce Connect?**

Limitations of the template and not having regular updates. Our website feels stuck in the past at times.

**Recommendations to others considering Optimizely Commerce Connect:**

It can be up and running quickly but I've found it tough to get everything the way my team would like.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

We need a website and this works for now. It's easy to use on a large scale with so many people who need to be up and running quickly

  ### 15. Very pleasant for development.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mario G. | Software Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 08, 2020

**What do you like best about Optimizely Commerce Connect?**

Code first approach, good documentation.

**What do you dislike about Optimizely Commerce Connect?**

Sometimes it tends to be slow after a build. As a developer I really liked using it.

**Recommendations to others considering Optimizely Commerce Connect:**

Read documentation

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

I have been developing a commercial site. Benefits are that documentation and support is very nice and pleasant.

  ### 16. Episerver - review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 28, 2020

**What do you like best about Optimizely Commerce Connect?**

It was easy to navigate, intuitive design, all needed features were available

**What do you dislike about Optimizely Commerce Connect?**

Episerver quite often was slow and did crash quite often in the beginning

**Recommendations to others considering Optimizely Commerce Connect:**

Currently, don't have any

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

We were using Episerver for content management purposes

  ### 17. Great to work with

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** June 30, 2020

**What do you like best about Optimizely Commerce Connect?**

The flexibility, and also that there is a straight way of coding.

**What do you dislike about Optimizely Commerce Connect?**

It can be tricky to do some things, but there is always a way.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Dont remember it was a while ago.

  ### 18. Episerver Commerce after 1.5 years

**Rating:** 3.5/5.0 stars

**Reviewed by:** Milos M. | Episerver / .NET Developer, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2017

**What do you like best about Optimizely Commerce Connect?**

Good support for programming C# ASP.NET and free choice of frontend frameworks that can be used. Strong and large community. Good support both from Episerver and other developers on forum. Good integration with Episerver CMS, and increasing support of new UI for Commerce Catalog.

**What do you dislike about Optimizely Commerce Connect?**

Pricing. IMHO Commerce UI is a "dinosaur with a kick". Old ASP.NET forms application hardly fit in year 2017. Some of the old api's can sometimes be confusing.

**Recommendations to others considering Optimizely Commerce Connect:**

Read "Pro Episerver Commerce" book. Avoid using old api's and approaches as much as possible. Use new UI for catalog management in Episerver CMS as much as possible. Read blog posts and formus on world.episerver.com frequently.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

It is a great and stable platform for implementing wide spectrum of e-commerce applications. Long time on the market. Incremental improvements. I wouldn't trade it for any other similar platform at time being.

  ### 19. Great support

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 16, 2018

**What do you like best about Optimizely Commerce Connect?**

The support from the team to encourage the optimal use of the platform.

**What do you dislike about Optimizely Commerce Connect?**

It's not clear that the partners are fully trained on capabilities and we have a lot of "bespoke" rather than out the box solutions.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

We are delivering the marketing assets to represent our brand rather than simply transactional.  It is helping engage consumers.

  ### 20. Episerver, a complete offering for digital transformation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mats H. | Director EMEA Delivery, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2016

**What do you like best about Optimizely Commerce Connect?**

Episerver is a complete offering, and their solution enables all aspects of digital transformation for a client. I appreciate the versatility in the product suite, which makes it appropriate for most business segments. The platform provides solutions for marketing automation, campaign management, digital commerce and content management just to mention a few. The fact that you can choose whether you want to run solutions in the cloud or on-premise makes the offering even more compelling.

**What do you dislike about Optimizely Commerce Connect?**

Episerver is a huge platform, and it is growing at a very fast pace, as a client or a vendor it is a challenge to keep up with new functionality or acquisitions to the product portfolio.

**Recommendations to others considering Optimizely Commerce Connect:**

Make sure you work through an experienced Agency, have a look at the partner section at www.episerver.com and ask Episerver for how long they have been implementing Episerver and how many certified developers they have. Do not look at your Episerver implementation as a pure technology project, make sure that your vendor can provide strategy, UX/design and development.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

The platform is the perfect match for any company wanting to be successful online. Focus is mainly on those who have a strategic view on digital and want to follow up and increase sales, lead generation, brand awareness. I think companies with a global footprint is an especially good match as the platform works very well in multiple markets.

  ### 21. Always finding new ways to use Episerver 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike S. | Marketing Manager, Wholesale, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2016

**What do you like best about Optimizely Commerce Connect?**

Ease of use and scalability. We add a tremendous amount of content to our site because it is much faster than our previous CMS. Users / Page Views / Time on Site continue to increase each year. Personalization is a powerful feature and we are just starting to scratch the surface of Episerver's capabilities. 

**What do you dislike about Optimizely Commerce Connect?**

We do not dislike anything about Episerver. When there is a problem, Episerver or our implementer are there to solve it. 

**Recommendations to others considering Optimizely Commerce Connect:**

Explore the personalization capabilities with Episerver. We have a lot of fun creating and tracking our content and how it is performing with each group. 

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

eCommerce, multi-language/multi-country. Integration with Marketo has been crucial to our marketing strategy in 2016.

  ### 22. Good well-rounded solution 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alberto B. | Group Marketing & eCommerce Sales Director, Enterprise (> 1000 emp.)

**Reviewed Date:** November 21, 2016

**What do you like best about Optimizely Commerce Connect?**

The ease of managing different locales all from the same platform and the fact we can use Episerver for both Commerce and CMS making easier track user journeys and personalise them.

**What do you dislike about Optimizely Commerce Connect?**

It's catching up with more robust ecommerce solutions, but you can't expect the same level of integrations that other platforms have.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

It enabled us to sell online to a variety of markets and to offer a localised experience.

  ### 23. A solid CMS with great direction and momentum

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** December 01, 2016

**What do you like best about Optimizely Commerce Connect?**

Episerver provides a great framework to create a CMS that works the way your business works, without getting the the way. Developers can create the functionality your business needs without fighting against the CMS, and actually utilizing all the features that it provides. The only true .NET MVC enterprise platform. 

**What do you dislike about Optimizely Commerce Connect?**

Some of way the application works with the database limits options for deploying new code.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Efficiency and re-usability are the two largest drivers behind our implementation.

  ### 24. Easy for the average person to understand. 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 01, 2016

**What do you like best about Optimizely Commerce Connect?**

The tool is pretty easy to use. I do not have a lot of HTML CSS skills and this makes it easy for me to manage the tool.

**What do you dislike about Optimizely Commerce Connect?**

The tool is really slow. even though i can update landing pages.. it take a bit longer than i would like. the page has to reload every time to drag something to the page. 

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

creating a personalized site.  helping show people what they are looking for. 

  ### 25. Episerver is a great platform for eCommerce.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Michael C. | Internet Marketing Manager, Telecommunications, Enterprise (> 1000 emp.)

**Reviewed Date:** November 21, 2016

**What do you like best about Optimizely Commerce Connect?**

Versatility of the software.  Currently I am able to manage eCommerce, CMS processes, A/B website testing, and user performance.

**What do you dislike about Optimizely Commerce Connect?**

Can be non-intuitive regarding user-friendliness.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

eCommerce cart check out process for national and international transactions.

  ### 26. Great commerce platform for business users!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Warehousing | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 01, 2016

**What do you like best about Optimizely Commerce Connect?**

We love the that Episerver allows business users to easily manage content and that it integrates fairly easily with other systems.

**What do you dislike about Optimizely Commerce Connect?**

We see some opportunities to improve Cloud-based offering.

**Recommendations to others considering Optimizely Commerce Connect:**

It's a good solid platform and can easily be used to support both B2B and B2C initiatives.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

We have improved speed to market and customer experience, resulting in increased AOV.

  ### 27. Episerver, A single content and commerce platform for the upper mid market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris O. | Vice President of Business Strategy, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 06, 2016

**What do you like best about Optimizely Commerce Connect?**

Out of the box, Episerver offers features that other platforms don't offer by default such as unlimited CMS editors, plug and play e-commerce, content targeting, on-page editing, unification of content and commerce, and more.

**What do you dislike about Optimizely Commerce Connect?**

The lack of a multi-tier content staging feature which controls deployment for content, assets, and code.  This  would be a really great feature to have.

**Recommendations to others considering Optimizely Commerce Connect:**

Episerver is not like other CMS platforms which I have experienced and I know a lot of them.  They have been extremely thoughtful about how the system interacts with the editors and how that impacts the end users.  If you haven't seen a demo of this software, I'd highly recommend it.. 

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Content editing and speed to market was a big problem for us.  Now with Episerver, our marketing team can see the what their content will look like realtime and also what it will look under different circumstances e.g. mobile, personas, etc.  This has allow us to create a vast amount of additional content in substantially less time.

  ### 28. Really great and stable product for both editors and developers!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel O. | Solution Architect and Competence Coach .NET, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 12, 2016

**What do you like best about Optimizely Commerce Connect?**

I really like that it's a stable CMS that is easy to use for editors and easy and fun to develop for developers. It's very easy to customize anything you would like for a new sites and you can use the latest frameworks and technologies like Azure, .NET MVC etc which increase productivity. I've been developing EPiServer sites for 10 years+ and also tried a lot of other CMSs and I can honestly say that this is the best. Other CMSs maybe have a few more functions on the paper but does a crappy job on the core CMS parts. EPiServer CMS has focused on what you actually need as developer and editor and refined that to near perfection. It's easy to build a pretty nice site with EPiServer even for a junior developer and a pretty unskilled editor. But it's also possible to create a large enterprise site hosted in the cloud for 10 coutries. I like it!

**What do you dislike about Optimizely Commerce Connect?**

Community part. It wasn't EPiServer who built it to their defence. Skip this addon. 

**Recommendations to others considering Optimizely Commerce Connect:**

Buy it, use it!
Really great enterprise search solution with EPiServer Find btw.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

EPiServer is a great tool whether you use it to build a fancy site to sell porsches like www.porsche.se or build a government site like www.regeringen.se. It's also a great tool for exposting internal systems like customer portals since it is easy to integrate vs basically any system using standard methods in .NET. The EPiServer Find enterprise search solution makes it easy to create a user friendly search solution for any type of information from any system.

  ### 29. EpiServer CMS

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** November 21, 2016

**What do you like best about Optimizely Commerce Connect?**

Simple to use and cost effective. Easy integration with many leading providers.

**What do you dislike about Optimizely Commerce Connect?**

We are still on version 6.2. Can't wait to go live on v9.5!

**Recommendations to others considering Optimizely Commerce Connect:**

No

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Global CMS is live in 44 countries using a shared code for Brain, Delonghi, and Kenwood websites!

  ### 30. Episerver commerce please build/release a new cart and ordersystem =)

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 09, 2016

**What do you like best about Optimizely Commerce Connect?**

That the functions are being merged into the CMS interfaces

**What do you dislike about Optimizely Commerce Connect?**

BussinessFoundation, the current cart/order system, The old promotionsystem,

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

performance, i have learned not to fully rely on episervers own caching.

  ### 31. Excellent product and very scalable

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 09, 2016

**What do you like best about Optimizely Commerce Connect?**

Very scalable and flexible solution.  Easy to use by users of all levels

**What do you dislike about Optimizely Commerce Connect?**

Documentation is sometimes lacking.  If there are internal problems with the CMS code EPiServer's support is in Sweden so you have to wait a day to get a response.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Franchisee ownership of content.
Site flexibility and scalability
Responsive design

  ### 32. Episerver as a platform for E-commerce

**Rating:** 3.5/5.0 stars

**Reviewed by:** Chiranjoy D. | Chief Information Officer, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 19, 2016

**What do you like best about Optimizely Commerce Connect?**

One single platform for content management, PIM, & search engine.

**What do you dislike about Optimizely Commerce Connect?**

Too cumbersome when it comes to coding, customizing & integrating.

**Recommendations to others considering Optimizely Commerce Connect:**

Use it out of the box, & don't customize it.

**What problems is Optimizely Commerce Connect solving and how is that benefiting you?**

Consolidating too many tools & technologies under one simple platform -and host it too (IaaS).


## Optimizely Commerce Connect Discussions
  - [How does Episerver support product information and catalog management?](https://www.g2.com/discussions/product-information-catalog-management) - 1 upvote
  - [Will Episerver allow me to personalize the multichannel customer experience?](https://www.g2.com/discussions/multichannel-personalization) - 1 upvote
  - [Will Episerver allow me to create and run product promotions?](https://www.g2.com/discussions/product-promotions) - 1 upvote
  - [How can Episerver enhance my search engine optimization and natural ranking?](https://www.g2.com/discussions/search-engine-optimization) - 1 upvote
  - [Does Episerver support multichannel and mobile experience?](https://www.g2.com/discussions/episerver-responsive-design) - 1 upvote

- [View Optimizely Commerce Connect pricing details and edition comparison](https://www.g2.com/products/optimizely-commerce-connect/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+14%3A47%3A26+-0500&secure%5Bsession_id%5D=2b000435-7450-45f2-a517-1d8d6eb83f53&secure%5Btoken%5D=bf54d8cb98c36c90c17f17a45e40b0ae0d70cd537d6b77300fa680244e5c80e6&format=llm_user)

## Optimizely Commerce Connect Features
**Content**
- Content Authoring
- Rich Text Editor
- Versioning
- Plug-ins/Widgets/Apps
- Approval Process
- Content Scheduling
- Asset Management
- Internal Search
- Content Repository

**Design**
- Breadth of Pre-Built Templates
- Mobile
- Branding/Themes
- Customization

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Platform**
- User Community
- SEO
- Flexible Navigation Structures
- User, Role, and Access Management
- Enterprise Scalability
- Internationalization
- Dashboards and Reports
- API / Integrations

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Web Content Management**
- Cross-system Integration
- Natural Language Interaction

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Site Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability

## Top Optimizely Commerce Connect Alternatives
  - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - 4.3/5.0 (546 reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,925 reviews)
  - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - 4.0/5.0 (234 reviews)

