--- title: Optimizely Commerce Connect Reviews meta_title: 'Optimizely Commerce Connect Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 33 reviews by the users' company size, role or industry to find out how Optimizely Commerce Connect works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 33 scale: '5' date_modified: '2026-11-11' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Optimizely Commerce Connect Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

8 months

Perceived Cost

$$$$$

User Insights

Average based on 33 real user reviews.

Implementation Time

8 months

Perceived Cost

$$$$$

Optimizely Commerce Connect Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Optimizely Commerce Connect, and what problem is it built to solve?

Optimizely is a global software company whose Optimizely One digital experience platform brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics. It is built to help marketing teams manage digital content and experiences in one place rather than switching between disconnected tools.

What company sizes and industries is Optimizely Commerce Connect the best fit for?

The strongest fit in practice appears to be among mid-market and enterprise companies, with small businesses also represented. Industry experience spans several areas rather than concentrating in just one.

What customer support options does Optimizely Commerce Connect provide, and how do users find the overall support experience?

The support experience comes across as mixed but often helpful. Technical guidance and knowledgeable support are valued, while documentation, partner readiness, and delays in getting answers can make it harder for teams to become self-sufficient.

Optimizely Commerce Connect Reviews (33)

Reviews

Optimizely Commerce Connect Reviews (33)

4.2
33 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Mats H.
MH
Mats H.
Director EMEA Delivery
Internet
Mid-Market (51-1000 emp.)
"Episerver, a complete offering for digital transformation"
5/5
What do you like best about Optimizely Commerce Connect?

Episerver is a complete offering, and their solution enables all aspects of digital transformation for a client. I appreciate the versatility in the product suite, which makes it appropriate for most business segments. The platform provides solutions for marketing automation, campaign management, digital commerce and content management just to mention a few. The fact that you can choose whether you want to run solutions in the cloud or on-premise makes the offering even more compelling. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Episerver is a huge platform, and it is growing at a very fast pace, as a client or a vendor it is a challenge to keep up with new functionality or acquisitions to the product portfolio. Review collected by and hosted on G2.com.

Mike S.
MS
Mike S.
Marketing Manager
Wholesale
Small-Business (50 or fewer emp.)
"Always finding new ways to use Episerver"
5/5
What do you like best about Optimizely Commerce Connect?

Ease of use and scalability. We add a tremendous amount of content to our site because it is much faster than our previous CMS. Users / Page Views / Time on Site continue to increase each year. Personalization is a powerful feature and we are just starting to scratch the surface of Episerver's capabilities. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

We do not dislike anything about Episerver. When there is a problem, Episerver or our implementer are there to solve it. Review collected by and hosted on G2.com.

Alberto B.
AB
Alberto B.
Group Marketing & eCommerce Sales Director
Enterprise (> 1000 emp.)
"Good well-rounded solution"
4/5
What do you like best about Optimizely Commerce Connect?

The ease of managing different locales all from the same platform and the fact we can use Episerver for both Commerce and CMS making easier track user journeys and personalise them. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

It's catching up with more robust ecommerce solutions, but you can't expect the same level of integrations that other platforms have. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Verified User in Consumer Goods
Enterprise (> 1000 emp.)
"A solid CMS with great direction and momentum"
5/5
What do you like best about Optimizely Commerce Connect?

Episerver provides a great framework to create a CMS that works the way your business works, without getting in the way. Developers can create the functionality your business needs without fighting against the CMS, and actually utilizing all the features that it provides. The only true .NET MVC enterprise platform. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Some of the way the application works with the database limits options for deploying new code. Review collected by and hosted on G2.com.

Verified User in Wholesale
AW
Verified User in Wholesale
Mid-Market (51-1000 emp.)
"Easy for the average person to understand."
3.5/5
What do you like best about Optimizely Commerce Connect?

The tool is pretty easy to use. I do not have a lot of HTML CSS skills and this makes it easy for me to manage the tool. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

The tool is really slow. Even though I can update landing pages, it takes a bit longer than I would like. The page has to reload every time to drag something to the page. Review collected by and hosted on G2.com.

Michael C.
MC
Michael C.
Internet Marketing Manager
Telecommunications
Enterprise (> 1000 emp.)
"Episerver is a great platform for eCommerce."
4.5/5
What do you like best about Optimizely Commerce Connect?

Versatility of the software. Currently I am able to manage eCommerce, CMS processes, A/B website testing, and user performance. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Can be non-intuitive regarding user-friendliness. Review collected by and hosted on G2.com.

Verified User in Warehousing
EW
Verified User in Warehousing
Mid-Market (51-1000 emp.)
"Great commerce platform for business users!"
4.5/5
What do you like best about Optimizely Commerce Connect?

We love that Episerver allows business users to easily manage content and that it integrates fairly easily with other systems. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

We see some opportunities to improve Cloud-based offering. Review collected by and hosted on G2.com.

Chris O.
CO
Chris O.
Vice President of Business Strategy
Internet
Small-Business (50 or fewer emp.)
"Episerver, A single content and commerce platform for the upper mid market"
5/5
What do you like best about Optimizely Commerce Connect?

Out of the box, Episerver offers features that other platforms don't offer by default such as unlimited CMS editors, plug and play e-commerce, content targeting, on-page editing, unification of content and commerce, and more. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

The lack of a multi-tier content staging feature which controls deployment for content, assets, and code. This would be a really great feature to have. Review collected by and hosted on G2.com.

Daniel O.
DO
Daniel O.
Solution Architect and Competence Coach .NET
Information Technology and Services
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Really great and stable product for both editors and developers!"
5/5
What do you like best about Optimizely Commerce Connect?

I really like that it's a stable CMS that is easy to use for editors and easy and fun to develop for developers. It's very easy to customize anything you would like for a new sites and you can use the latest frameworks and technologies like Azure, .NET MVC etc which increase productivity. I've been developing EPiServer sites for 10 years+ and also tried a lot of other CMSs and I can honestly say that this is the best. Other CMSs maybe have a few more functions on the paper but does a crappy job on the core CMS parts. EPiServer CMS has focused on what you actually need as developer and editor and refined that to near perfection. It's easy to build a pretty nice site with EPiServer even for a junior developer and a pretty unskilled editor. But it's also possible to create a large enterprise site hosted in the cloud for 10 countries. I like it! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Community part. It wasn't EPiServer who built it to their defence. Skip this addon. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
EC
Verified User in Consumer Goods
Enterprise (> 1000 emp.)
"EpiServer CMS"
4/5
What do you like best about Optimizely Commerce Connect?

Simple to use and cost effective. Easy integration with many leading providers. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

We are still on version 6.2. Can't wait to go live on v9.5! Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

8 months

Perceived Cost

$$$$$
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