Optimizely Commerce Connect Features
Merchandising/Marketing (7)
Storefront Design Tools
As reported in 10 Optimizely Commerce Connect reviews. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
Ability to display and manage photos, 3D views, videos etc for each product 12 reviewers of Optimizely Commerce Connect have provided feedback on this feature.
Recommendations / Personalization
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc 15 reviewers of Optimizely Commerce Connect have provided feedback on this feature.
Promotions and Discounts
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. This feature was mentioned in 10 Optimizely Commerce Connect reviews.
Shopping Cart Abandonment
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
Based on 14 Optimizely Commerce Connect reviews. Provides tools to drive traffic to pages via organic search
Product Catalog (4)
Content Management
Ability to add/update products, product pricing, product information and other content included on eCommerce site. 14 reviewers of Optimizely Commerce Connect have provided feedback on this feature.
Product Configuration
As reported in 11 Optimizely Commerce Connect reviews. Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting 16 reviewers of Optimizely Commerce Connect have provided feedback on this feature.
Intangible Products
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (8)
Checkout Process
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. 13 reviewers of Optimizely Commerce Connect have provided feedback on this feature.
Shipping Options
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. 13 reviewers of Optimizely Commerce Connect have provided feedback on this feature.
Tax Display and Processing
Based on 10 Optimizely Commerce Connect reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. This feature was mentioned in 10 Optimizely Commerce Connect reviews.
Order Management
As reported in 12 Optimizely Commerce Connect reviews. Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
Based on 11 Optimizely Commerce Connect reviews. Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (7)
Omnichannel
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 10 Optimizely Commerce Connect reviews.
Mobile
Features that enable customers to easily to shop for products using a mobile device. This feature was mentioned in 13 Optimizely Commerce Connect reviews.
Social Commerce
Based on 10 Optimizely Commerce Connect reviews. Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (20)
APIs
As reported in 14 Optimizely Commerce Connect reviews. System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
Based on 16 Optimizely Commerce Connect reviews. Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. This feature was mentioned in 14 Optimizely Commerce Connect reviews.
User Management
Enables customers to update their own user information, settings and preferences. This feature was mentioned in 16 Optimizely Commerce Connect reviews.
Reporting / Analytics
Provides standard and ad-hoc reporting ability to meet business requirements This feature was mentioned in 14 Optimizely Commerce Connect reviews.
Security
Software provides appropriate tools and certifications to protect against fraud and malicious attacks 13 reviewers of Optimizely Commerce Connect have provided feedback on this feature.
Multi-Site Management
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. This feature was mentioned in 14 Optimizely Commerce Connect reviews.
Admin Access Rights
As reported in 17 Optimizely Commerce Connect reviews. Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
As reported in 14 Optimizely Commerce Connect reviews. Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation 14 reviewers of Optimizely Commerce Connect have provided feedback on this feature.
Cross Browser Support
Enables store or site to provide the same user experience in all browsers and browser versions. 16 reviewers of Optimizely Commerce Connect have provided feedback on this feature.
Performance and Reliability
As reported in 17 Optimizely Commerce Connect reviews. Software performs well and runs with minimal unscheduled downtime
User Community
The system has a large and interactive community of users.
SEO
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization
Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
Access pre-built and custom reports and dashboards.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Content (9)
Content Authoring
Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Formatting content is straight-forward and painless.
Versioning
Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Approval Process
Can easily institute an approval routing process between authors and editors.
Content Scheduling
Easily schedule content to be published at a certain time and in a certain order.
Asset Management
System allows the storage and management of rich media files.
Internal Search
Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Design (4)
Breadth of Pre-Built Templates
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile
Effective mobile templates are available and easily customizable.
Branding/Themes
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization
The visual appearance of webpages can be easily customized to fit your site’s needs.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Web Content Management (2)
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.




