Optimizely Commerce Connect Reviews & Product Details

Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution. With Commerce Connect, customers can: -Manage content and commerce in one -Build unique, customer-centric brand experiences -Execute sales at global scale -Personalize content and promotions -Integrate 3rd party solutions for increased operational efficiency

Seller

Optimizely

Discussions

Optimizely Commerce Connect Community

Solution Type

All-in-One

Overview by

Emma Davis

Value at a Glance

Averages based on real user reviews.

Time to Implement

8 months

Perceived Cost

$$$$$

View More Pricing Information

Top-Rated Alternatives

Salesforce B2C Commerce

View All Alternatives

User Insights

Average based on 33 real user reviews.

Implementation Time

8 months

Perceived Cost

$$$$$

Optimizely Commerce Connect Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Optimizely Commerce Connect, and what problem is it built to solve?

Optimizely is a global software company whose Optimizely One digital experience platform brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics. It is built to help marketing teams manage digital content and experiences in one place rather than switching between disconnected tools.

What company sizes and industries is Optimizely Commerce Connect the best fit for?

The strongest fit in practice appears to be among mid-market and enterprise companies, with small businesses also represented. Industry experience spans several areas rather than concentrating in just one.

What customer support options does Optimizely Commerce Connect provide, and how do users find the overall support experience?

The support experience comes across as mixed but often helpful. Technical guidance and knowledgeable support are valued, while documentation, partner readiness, and delays in getting answers can make it harder for teams to become self-sufficient.

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Verified User in Retail

Small-Business (50 or fewer emp.)

10/21/2021

"Optimizely Commerce"

4/5

What do you like best about Optimizely Commerce Connect?

Fully managed solution with good breadth of functionality Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Solution is a collection of separate software systems that are linked rather than being fully integrated Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Commerce Connect

Hi There,

Thanks for leaving us a review. We're happy to hear that your finding success with our product and would like to encourage you to share any suggestions on how we could improve user experience with your Customer Success Manager. Or, you can message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

10/21/2021

"An integrated solution which allow a powerful personalisation and recommendation engine"

4.5/5

What do you like best about Optimizely Commerce Connect?

Great personalisation based on customer segments and recommendation engine Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Would need a lot of logic and configuration for company's with limit products/SKUs Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Commerce Connect

Hi There,

Thanks so much for leaving us a review, we love to hear your insights surrounding your experience with Commerce Cloud. Always feel more than welcome to share any feedback with your Customer Success Manager, big or small! Or, you can leave us a message at reviews@optimizely.com.

Verified User in Information Services

Enterprise (> 1000 emp.)

1/19/2021

"Great product, easy to use"

4/5

What do you like best about Optimizely Commerce Connect?

Its fully ISO 27001 compliant, which is crucial when you are managing information. It is simple and easy to create and edit content, being able to use a drag and drop system is brilliant and makes the content manager's job easier. I also find that the system is fast. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

The high costs for licenses is my only bugbear. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Commerce Connect:

Enjoy using it, compared to some other CMS systems, its a pleasure Review collected by and hosted on G2.com.

What problems is Optimizely Commerce Connect solving and how is that benefiting you?

Creating a new website. It's really good to have the on page editing so you can see the changes as you are working. Also, it's easy for beginners to pick this up and start managing content with little previous experience. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

1/9/2021

"Epi fan"

5/5

What do you like best about Optimizely Commerce Connect?

The simplicity of building your site content. The copy and paste process from a sandbox or UAT environment to live. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Some blocks having too many levels to them unnecessarily. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Commerce Connect:

Such an easy platform with great intuitive features for content and eCommerce. Review collected by and hosted on G2.com.

What problems is Optimizely Commerce Connect solving and how is that benefiting you?

I am transferring content from one platform to episerver. Benefits are the ease o which I can do this intuitively. Review collected by and hosted on G2.com.

Verified User in Security and Investigations

Enterprise (> 1000 emp.)

6/10/2020

"Easy to use but needs to be SaaS or it's outdated quickly"

2/5

What do you like best about Optimizely Commerce Connect?

It's overall easy to use but can be time-consuming to switch between files, images, forms, etc. for a large site Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Limitations of the template and not having regular updates. Our website feels stuck in the past at times. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Commerce Connect:

It can be up and running quickly but I've found it tough to get everything the way my team would like. Review collected by and hosted on G2.com.

What problems is Optimizely Commerce Connect solving and how is that benefiting you?

We need a website and this works for now. It's easy to use on a large scale with so many people who need to be up and running quickly Review collected by and hosted on G2.com.

Mario G.

Software Developer

Small-Business (50 or fewer emp.)

6/8/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Very pleasant for development."

4.5/5

What do you like best about Optimizely Commerce Connect?

Code first approach, good documentation. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Sometimes it tends to be slow after a build. As a developer I really liked using it. Review collected by and hosted on G2.com.

Verified User in Construction

Mid-Market (51-1000 emp.)

7/28/2020

"Episerver - review"

4.5/5

What do you like best about Optimizely Commerce Connect?

It was easy to navigate, intuitive design, all needed features were available Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Episerver quite often was slow and did crash quite often in the beginning Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

6/30/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great to work with"

3.5/5

What do you like best about Optimizely Commerce Connect?

The flexibility, and also that there is a straight way of coding. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

It can be tricky to do some things, but there is always a way. Review collected by and hosted on G2.com.

Milos M.

Episerver / .NET Developer

Information Technology and Services

Mid-Market (51-1000 emp.)

12/19/2017

"Episerver Commerce after 1.5 years"

3.5/5

What do you like best about Optimizely Commerce Connect?

Good support for programming C# ASP.NET and free choice of frontend frameworks that can be used. Strong and large community. Good support both from Episerver and other developers on forum. Good integration with Episerver CMS, and increasing support of new UI for Commerce Catalog. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Pricing. IMHO Commerce UI is a "dinosaur with a kick". Old ASP.NET forms application hardly fit in year 2017. Some of the old api's can sometimes be confusing. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Commerce Connect:

Read "Pro Episerver Commerce" book. Avoid using old api's and approaches as much as possible. Use new UI for catalog management in Episerver CMS as much as possible. Read blog posts and forums on world.episerver.com frequently. Review collected by and hosted on G2.com.

What problems is Optimizely Commerce Connect solving and how is that benefiting you?

It is a great and stable platform for implementing a wide spectrum of e-commerce applications. Long time on the market. Incremental improvements. I wouldn't trade it for any other similar platform at the time being. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

3/16/2018

"Great support"

3/5

What do you like best about Optimizely Commerce Connect?

The support from the team to encourage the optimal use of the platform. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

It's not clear that the partners are fully trained on capabilities and we have a lot of "bespoke" rather than out the box solutions. Review collected by and hosted on G2.com.