--- title: Optimizely Commerce Connect Reviews meta_title: 'Optimizely Commerce Connect Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 33 reviews by the users' company size, role or industry to find out how Optimizely Commerce Connect works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 33 scale: '5' date_modified: '2026-11-11' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Optimizely Commerce Connect Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the quick setup and ease of customization in Optimizely Commerce Connect, enhancing their workflow efficiently. (1 mentions)
Users appreciate the ease of use of Optimizely Commerce Connect, enjoying quick setup and customization for their websites. (1 mentions)
Users find the quick setup of Optimizely Commerce Connect to be efficient and developer-friendly for website creation. (1 mentions)
Users value the reliability of Optimizely Commerce Connect, noting its quick setup and ease of customization. (1 mentions)

Top Pros or Advantages of Optimizely Commerce Connect

Optimizely Commerce Connect Reviews (33)

Reviews

Optimizely Commerce Connect Reviews (33)

4.2
33 reviews
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NH
Natalie h.
Small-Business (50 or fewer emp.)
"Organized and User-Friendly for Small Teams"
5/5
What do you like best about Optimizely Commerce Connect?

I find Optimizely Commerce Connect very organized and functional, making it not too difficult for operation. It's easier to use, which helps me promote items effectively. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

no Review collected by and hosted on G2.com.

MM
Mwaniki M.
Mid-Market (51-1000 emp.)
"Nice product"
5/5
What do you like best about Optimizely Commerce Connect?

Optimizely customized commerce is quick to set up and create website, making it easy to work with. Developer friendly and easily customizable. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

So far, I am yet to encounter a problem with the platform. Review collected by and hosted on G2.com.

ali g.
AG
ali g.
Product Manager
Enterprise (> 1000 emp.)
"Opti for B2C"
4/5
What do you like best about Optimizely Commerce Connect?

Content authoring, redirect placement, and custom development solutions are available as well as IB vs OOB solutions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Site Search provides false positives. Site search analytics is not reliant. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Commerce Connect

Hi Ali,

We appreciate your review and are happy to hear that our product is working great for your business needs! If you ever run into any issues with our product, please make sure to share your insights with our Customer Service team or Customer Success Manager. Or you can leave us a message at reviews@optimizely.com at any time.

Shashikant B.
SB
Shashikant B.
Technical Architect
Mid-Market (51-1000 emp.)
Originally submitted 9/17/2022
"One of the best cloud b2b ecommerce framework"
5/5
What do you like best about Optimizely Commerce Connect?

I like build deployment process, content management system, quickly setup and easily create website and published. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

I don't have any dislike points but they have very limited customized code documents. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Commerce Connect

Hi Shashikant,

Thanks for leaving us a review! It's great to hear that you're enjoying our product. If you ever have any insights or feedback on how we can improve your experience, please let your CSM know or you can leave us a message at reviews@optimizely.com.

Mujtahid A.
MA
Mujtahid A.
Software Engineer
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Best in class 👏"
4.5/5
What do you like best about Optimizely Commerce Connect?

Easy to work with, developer friendly and using the latest technology (.net 6). Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Some of the features in version 11 is not supported in the version 12. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Commerce Connect

Hi Mujtahid,

Thanks for sharing your insights, we love to hear that your business is finding success with our product. Please feel open to sharing any feedback into how we could improve your user experience with you Customer Success Manager. You can also message us at reviews@optimizely.com and we can get your message to the right people.

Verified User in Warehousing
AW
Verified User in Warehousing
Enterprise (> 1000 emp.)
Originally submitted 9/1/2021
"Robust platform that discourages customizations, but can handle it when needed"
4/5
What do you like best about Optimizely Commerce Connect?

Optimizely Commerce Cloud is a robust eCommerce tool, offering almost all of the features I need to accomplish our goals Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

While the tool is configurable, it's a challenge to get my own team certified to support it without the constant reliance on an implementer. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Commerce Connect

Hi,

Thank you for your review! We are happy to hear about your satisfaction with our product. If you have any questions or comments, please contact your customer success manager or message us at reviews@optimizely.com so we can work together towards the solutions that are right for you.

Verified User in Sporting Goods
ES
Verified User in Sporting Goods
Mid-Market (51-1000 emp.)
"Good Option for Midsize Businesses with Scaling Needs"
5/5
What do you like best about Optimizely Commerce Connect?

Optimizely provides a flexible and scalable platform that is a good foundation for a growing company Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

The redundancies between user account management in Commerce Cloud and the newer admin panel have caused some confusion and complexity Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Commerce Connect

Hello There,

Thanks for leaving us a review, we appreciate it! If you ever have any inquiries or insights on how we could improve your user experience, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Empowering"
5/5
What do you like best about Optimizely Commerce Connect?

Optimizely Commerce Cloud makes it extremely easy to segment our B2C customers and deliver personalized customer experiences. We have multiple purchase funnels that we are trying to optimize. In the past, we've attempted to implement our own segmentation and personalization. But now, with Optimizely Commerce Cloud, we can accomplish this much more efficiently. I'm particularly impressed with the level of developer support. Our purchase flows are very JavaScript-heavy. With Commerce Cloud, we can easily integrate powerful segmentation tools into these JavaScript-heavy environments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

The AI-powered results are not as transparent as I'd like them to be. The AI tools offer unique insights, but it can be challenging to understand exactly how these insights were derived. Ultimately, this is a minor issue. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Commerce Connect

Hi,

We got back to your comment on our B2B Commerce Cloud page, but once again, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com with any inquiries! Thank you.

Verified User in Non-Profit Organization Management
IN
Verified User in Non-Profit Organization Management
Enterprise (> 1000 emp.)
"Have just begun migrating to Optimizely platform. Unsure Not of capabilities migrating from Epi."
2.5/5
What do you like best about Optimizely Commerce Connect?

Great assets in knowledge of Optimizely experts so far. Good exchange of information and technical intellectual assets being shared. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

Don't know enough yet. We are looking forward to using all of the aspects of the marketing potential, integrating with our SalesForce instance. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Commerce Connect

Hi There,

We apologize for the late response and we're sorry to hear that your experience with Optimizely is not going as planned. We hope that things have improved since you left this review, but if not, please share any feedback on how we can better your user experience with your Customer Success Manager or leave us a message at reviews@optimizely.com and we will get back to you as soon as possible.

Thanks!

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Great product"
4/5
What do you like best about Optimizely Commerce Connect?

The customizability of the platform and ease of use Review collected by and hosted on G2.com.

What do you dislike about Optimizely Commerce Connect?

The search engine native to the platform is extremely weak and requires tons of development/modification to make it even close to usable. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Commerce Connect

Hi,

Thanks for your review! At Optimizely, we prioritize our customers and your feedback is key in the evolution of our products. If you have any questions or comments please reach out to your customer success manager or message us at reviews@optimizely.com.