Nutshell Features
Platform (8)
Customization
Based on 636 Nutshell reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Based on 607 Nutshell reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Based on 658 Nutshell reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
Based on 481 Nutshell reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Based on 425 Nutshell reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Document & Content Mgmt.
Based on 500 Nutshell reviews. Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files.
Performance and Reliability
Based on 635 Nutshell reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Based on 481 Nutshell reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Sales Force Automation (8)
Contact & Account Management
Based on 886 Nutshell reviews and verified by the G2 Product R&D team. Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts.
Opportunity & Pipeline Mgmt.
Based on 859 Nutshell reviews and verified by the G2 Product R&D team. Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.
Task / Activity Management
Based on 875 Nutshell reviews and verified by the G2 Product R&D team. Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities.
Territory & Quota Management
Based on 673 Nutshell reviews and verified by the G2 Product R&D team. Assign and manage sales quotas and territories. Track progress against quotas. Change as needed.
Desktop Integration
Based on 725 Nutshell reviews and verified by the G2 Product R&D team. Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.
Product & Price List Management
Based on 672 Nutshell reviews and verified by the G2 Product R&D team. Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.
Quote & Order Management
Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts. 583 reviewers of Nutshell have provided feedback on this feature.
Customer Contract Management
Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution. This feature was mentioned in 649 Nutshell reviews.
Marketing Automation (4)
Email Marketing
Based on 668 Nutshell reviews and verified by the G2 Product R&D team. Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders.
Campaign Management
Based on 601 Nutshell reviews. Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Lead Management
Based on 810 Nutshell reviews and verified by the G2 Product R&D team. Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification.
Marketing ROI Analytics
As reported in 571 Nutshell reviews. Enables analysis of effectiveness of an organizations various marketing activities
Customer Support (5)
Case Management
Tracks issues/help requests reported by customers through the resolution process. 635 reviewers of Nutshell have provided feedback on this feature.
Customer Support Portal
Based on 659 Nutshell reviews and verified by the G2 Product R&D team. Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base.
Knowledge Base
Based on 689 Nutshell reviews and verified by the G2 Product R&D team. Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions.
Call Center Features
Based on 556 Nutshell reviews and verified by the G2 Product R&D team. Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management.
Support Analytics
Based on 575 Nutshell reviews and verified by the G2 Product R&D team. Enables analysis of customer support activities to optimize customer support professionals, processes and tools.
Integration (7)
Data Import & Export Tools
Based on 605 Nutshell reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Based on 539 Nutshell reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
Based on 477 Nutshell reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Data Import & Export Tools
As reported in 246 Nutshell reviews. Tools for importing/exporting data to/from the platform to support campaign setup and reporting.
Integration APIs
Supports extensibility through APIs to build and manage integrations with third-party tools. 206 reviewers of Nutshell have provided feedback on this feature.
Breadth of Partner Applications
"Offers a wide range of plug-and-play integrations with third-party applications. " This feature was mentioned in 197 Nutshell reviews.
CRM Integration
Based on 217 Nutshell reviews. Integrates with CRM software, which can help provide context to your mailing lists.
Mobile & Social (3)
Social Collaboration Features
Based on 551 Nutshell reviews and verified by the G2 Product R&D team. Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone
Social Network Integration
Based on 550 Nutshell reviews and verified by the G2 Product R&D team. Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.
Mobile User Support
Based on 647 Nutshell reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices include phone and tablet devices.
Reporting & Analytics (5)
Reporting
Based on 791 Nutshell reviews and verified by the G2 Product R&D team. Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.
Dashboards
Based on 854 Nutshell reviews and verified by the G2 Product R&D team. An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance
Forecasting
Based on 680 Nutshell reviews and verified by the G2 Product R&D team. Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
A/B Testing
Based on 139 Nutshell reviews. Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
Basic Reporting
Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates. 241 reviewers of Nutshell have provided feedback on this feature.
Email Marketing (6)
Email and Mobile Preview
Based on 249 Nutshell reviews. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
Manage Email Lists
List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. 261 reviewers of Nutshell have provided feedback on this feature.
Building and Personalizing Emails
Based on 260 Nutshell reviews. Tools for designing, editing, and personalizing email content for recipients.
Sending Outbound Emails
As reported in 264 Nutshell reviews. Supports the ability to send outbound email campaigns to external recipients.
Manage Email Deliverability
As reported in 249 Nutshell reviews. Maximizes inbox placement by managing spam compliance and sender reputation.
Multi-user Account
Enables multiple users to login to the same account to maintain a single account for your entire marketing team. This feature was mentioned in 222 Nutshell reviews.
Data Sourcing (4)
Data Sourcing
As reported in 163 Nutshell reviews. Compiles data from a breadth of either internal or external sources.
Exporting & Sharing Data
Based on 173 Nutshell reviews. Enables user to communicate data by securely exporting and sharing it.
Interactive Dashboards
As reported in 184 Nutshell reviews. Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs.
Data Segmentation
Based on 170 Nutshell reviews. Enables user to segment customer or prospect data in meaningful ways such as by industry or region.
Predictive Analytics (3)
Lead Scoring
Provides scores or rankings of each prospect based on the data provided. 172 reviewers of Nutshell have provided feedback on this feature.
Opportunity Scoring
Based on 167 Nutshell reviews. Provides insights to determine which deals already in the pipeline have the best chance of closing.
Live Forecasting
Based on 161 Nutshell reviews. Provides live customer data so that sales organizations forecasts stay current.
Sales Management (2)
Live Pipeline Management
Based on 189 Nutshell reviews. Updates every time a change is made enabling users to trace a deal through the pipeline.
Activity Tracking
Enables sales managers to stay on top of their team activities by providing visibility into customer communication. 197 reviewers of Nutshell have provided feedback on this feature.
Analytics (3)
Open Rates
Based on 186 Nutshell reviews. Records the rate at which emails are opened.
Link Activity
Based on 180 Nutshell reviews. Records the rate at which links in emails are followed.
Attachment Activity
Records the rate at which email attachments are opened or downloaded. This feature was mentioned in 174 Nutshell reviews.
Customizations (5)
Email Platform Integration
Syncs information from other software such as contacts, emails and calls to reduce manual data entry. This feature was mentioned in 184 Nutshell reviews.
Email Scheduling
As reported in 191 Nutshell reviews. Allows administrators to schedule out emails in advance.
Notifications
As reported in 191 Nutshell reviews. Reminds administrators to follow-up on emails based on pre-set reminders.
Email Categorization
Allows for the categorization of emails. 175 reviewers of Nutshell have provided feedback on this feature.
Templates
Allows for the creation of templates for frequently-sent emails. This feature was mentioned in 189 Nutshell reviews.
Incentives (4)
Badges
Based on 93 Nutshell reviews. Assigns achievement badges to high-performing employees based on pre-determined standards.
Triggers
As reported in 97 Nutshell reviews. Automatically recognizes achievements that should be added to the leaderboard.
Commission Calculator
Helps users determine sales goals by calculating potential commission rates. This feature was mentioned in 93 Nutshell reviews.
Leaderboards
Based on 98 Nutshell reviews. Highlights top-performing employees to publicly reward their achievements.
Personalization (4)
Profiles
Creates user profiles similar to social media pages that display private or public statuses and updates. This feature was mentioned in 106 Nutshell reviews.
Custom Reports
Generates reports with customizable fields to further understand employee performance. 105 reviewers of Nutshell have provided feedback on this feature.
Dashboards
Based on 117 Nutshell reviews. Visualizes individual and team insights such as new leads and outbound calls.
Goal Setting
Allows teams to set trackable goals within the tool. This feature was mentioned in 104 Nutshell reviews.
Administrative (3)
Integration
Integrates with CRM and financial systems to help determine goals This feature was mentioned in 108 Nutshell reviews.
Employee Structure
As reported in 102 Nutshell reviews. Organizes team members by roles, activities and objectives and weighs tasks by importance.
Behavior Monitoring
Based on 96 Nutshell reviews. Allows managers and administrators to peruse profiles and monitor employee behavior and performance.
Integrated Workflows (6)
Task Management
Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete. 195 reviewers of Nutshell have provided feedback on this feature.
Email Tracking/Automation
As reported in 192 Nutshell reviews. Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence.
Calls and Voice
Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls. 160 reviewers of Nutshell have provided feedback on this feature.
CRM Integration
Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach. This feature was mentioned in 169 Nutshell reviews.
Calendar
Based on 180 Nutshell reviews. Integrates with calendar software so users can seamlessly schedule calls.
Shared Records
Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on. This feature was mentioned in 168 Nutshell reviews.
Repeatability and Reportability (3)
Workflow Management
Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems. This feature was mentioned in 173 Nutshell reviews.
Workflow Performance
Based on 168 Nutshell reviews. Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members.
Sales Coaching and Insights
As reported in 151 Nutshell reviews. Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints.
AI and Automation (2)
Lead Prioritization
Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers. 165 reviewers of Nutshell have provided feedback on this feature.
Lead Scoring
Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage 164 reviewers of Nutshell have provided feedback on this feature.
Customization (2)
Custom Fields
Allows users to add custom fields to forms that aren't already on the templates This feature was mentioned in 44 Nutshell reviews.
Design
Based on 41 Nutshell reviews. Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.)
Additional Functionality (5)
Embedded Forms
Enables forms to be embedded onto a website without having to create code from scratch This feature was mentioned in 43 Nutshell reviews.
Offline Capability
Can used without an internet connection 35 reviewers of Nutshell have provided feedback on this feature.
Notifications
Sends notifications when a completed form is recieved This feature was mentioned in 42 Nutshell reviews.
Payments
Contains integrations with payment processors, enabling users to accept payments through forms 33 reviewers of Nutshell have provided feedback on this feature.
Mobile Forms
As reported in 40 Nutshell reviews. Allows users to build, distribute and access forms from a mobile device
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt. 159 reviewers of Nutshell have provided feedback on this feature.
AI Text Summarization
As reported in 159 Nutshell reviews. Condenses long documents or text into a brief summary.
Agentic AI - Google Workspace for Sales (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - CRM (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 42 Nutshell reviews.
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 40 Nutshell reviews.
Cross-system Integration
Works across multiple software systems or databases 41 reviewers of Nutshell have provided feedback on this feature.
Adaptive Learning
Based on 41 Nutshell reviews. Improves performance based on feedback and experience
Natural Language Interaction
Based on 41 Nutshell reviews. Engages in human-like conversation for task delegation
Proactive Assistance
As reported in 40 Nutshell reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 41 Nutshell reviews.
Agentic AI - Sales Performance Management (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Email Tracking (7)
Autonomous Task Execution
Based on 12 Nutshell reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 11 Nutshell reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases 11 reviewers of Nutshell have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 11 Nutshell reviews.
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 11 Nutshell reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 11 Nutshell reviews.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 11 Nutshell reviews.
Agentic AI - Sales Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 13 reviewers of Nutshell have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 13 Nutshell reviews.
Adaptive Learning
Improves performance based on feedback and experience 13 reviewers of Nutshell have provided feedback on this feature.
Natural Language Interaction
Engages in human-like conversation for task delegation 13 reviewers of Nutshell have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 13 reviewers of Nutshell have provided feedback on this feature.
Agentic AI - Sales Engagement (7)
Autonomous Task Execution
As reported in 12 Nutshell reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 12 Nutshell reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases 12 reviewers of Nutshell have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 12 Nutshell reviews.
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 12 Nutshell reviews.
Proactive Assistance
Based on 12 Nutshell reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 12 Nutshell reviews.
Agentic AI - Email Marketing (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Cross-system Integration
Works across multiple software systems or databases
Technology Glossary Features
View definitions of the features and discover new technology terms.
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