# mParticle by Rokt Reviews **Vendor:** ROKT **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 175 ## About mParticle by Rokt Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels. ## mParticle by Rokt Pros & Cons **What users like:** - Users appreciate the **ease of use** of mParticle, which simplifies customer data management and integration across platforms. (5 reviews) - Users praise **mParticle's data organization** , simplifying customer insights across platforms with improved flexibility and identity handling. (4 reviews) - Users appreciate the **excellent customer support** from mParticle, making implementation and problem-solving enjoyable and efficient. (3 reviews) - Users appreciate the **improved user interface** of mParticle by Rokt, noting its functionality and ease of use. (3 reviews) - Users appreciate the **automation efficiency** of mParticle, simplifying customer data management and enhancing overall workflow. (2 reviews) - Collaboration (2 reviews) - Users appreciate the **clear and user-friendly interface** of mParticle, enhancing customer data management across touchpoints. (2 reviews) - Easy Creation (2 reviews) - Users appreciate the **easy integrations** with mParticle, enhancing workflow and enriching their data ecosystem seamlessly. (2 reviews) - Efficiency (2 reviews) **What users dislike:** - Users struggle with **complexity** in mParticle, facing challenges in learning, configuration, and event tracking. (3 reviews) - Users struggle with the **steep learning curve** of mParticle, finding it complex and challenging for newcomers to navigate. (3 reviews) - Users struggle with the **complex configuration** of mParticle, finding it difficult to navigate and understand effectively. (2 reviews) - Users struggle with the **complexity issues** of mParticle, as it's challenging to navigate and understand for newcomers. (2 reviews) - Users find the **difficult setup** of mParticle by Rokt challenging, hindering visibility for marketing teams. (2 reviews) - Users find the **pricing too high** , especially for startups and small businesses, limiting their ability to scale effectively. (2 reviews) - High Complexity (2 reviews) - Learning Difficulty (2 reviews) - Users face **limitations in customization and high costs** , impacting scalability and overall effectiveness of mParticle by Rokt. (2 reviews) - Setup Difficulty (2 reviews) ## mParticle by Rokt Reviews ### 1. A tool that covers all the essentials to enable multi-channel marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Ben D. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about mParticle by Rokt?** mParticle provides a very effective solution to building audiences for multichannel marketing campaigns, allowing you to reduce cross-channel cannibalisation of marketing campaigns and maximising ROI on ad-spend. The customer support team have been really supportive with getting our brands started and have always been helpful when we have had questions. The interface is very intuitive and makes it very easy to build segmentation, understand customers using the "User Profiles" and has good alerting in place when data feeds fail. **What do you dislike about mParticle by Rokt?** At the moment, the calculated attributes has very basic and limited functionality, so I would recommend doing all engineering of your metrics outside of the platform. Simply being able to multiply, add, divide and take away numbers from user fields would be a simple yet effective way to increase its functionality. **What problems is mParticle by Rokt solving and how is that benefiting you?** It is helping us to reduce our marketing space and improve ROI through improved segmentation and it is also helping us to understand our customers on-site behaviour. ### 2. Love the tool mParticle – but with some troubles **Rating:** 4.0/5.0 stars **Reviewed by:** Ayur M. | Quality Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about mParticle by Rokt?** What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once data is coming through mParticle, it becomes much easier to understand what events are actually rising and where they are going. - It helps maintain consistency between web, mobile and backend events.. - Another good part is the flexibility it gives in routing data. We don’t need to send everything everywhere blindly. - We can control which events go to which destination, and that really helps in keeping things clean. - Identity handling is also useful because users come from different devices and sessions, and mParticle helps connect those dots in a better way. Overall, it reduces a lot of manual effort and confusion around customer data **What do you dislike about mParticle by Rokt?** - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand all the concepts like data planning, identities, and event flows. - The User Interfacie also feels heavy sometimes, and finding the exact setting you need can take good amount of time. - Also, mainly.. live stream debugging is bit tricky. - Sometimes it feels like things are not very clearly configured, and tracking events becomes a hectic task when something goes wrong. Small mistakes can take time to identify, especially when multiple integrations are involved. Anyhow, we're planning to switch to a new tool from mParticle. **What problems is mParticle by Rokt solving and how is that benefiting you?** - mParticle mainly solves the problem of messy and fragmented customer data. - Without a foundational platform, data usually behaves differently across tools and teams, which creates lot of mess and uncertainity. mParticle brings everything under one roof and enforces a common structure, which helps in keeping data reliable, clean and understandable. - This benefits me by saving time during troubleshooting, debugging and analysis. - Instead of guessing where data broke, I can trace events and user profiles more clearly. - It also helps teams trust the data more, which improves decision making and reduces unnecessary headache between engineering, analytics, and marketing teams. ### 3. mParticle Makes Event Tracking and Forwarding to Amplitude Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2026 **What do you like best about mParticle by Rokt?** mParticle easily captures all of our events and forwards them over to our analytics platform (Amplitude). Their Customer Support is top notch and they always make us feel heard - if there is something they can't support, they raise it to higher powers to get it on a roadmap, so they are truly great partners. **What do you dislike about mParticle by Rokt?** Their UI is a little clunky for the everyday user. It is definitely geared towards engineering folks, but I usually am able to find what I need. **What problems is mParticle by Rokt solving and how is that benefiting you?** mParticle is our CDP, and it gives us the ability to track users and gain additional insights through our analytics tool. It makes event capture extremely seamless and consistent across teams. Without it, our teams wouldn’t be able to inform their roadmaps as effectively or truly understand user behavior. ### 4. Shiny But Seriously Overcomplicated **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita B. | Freelance Product | UX / UI Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2025 **What do you like best about mParticle by Rokt?** Honestly, the user interface (at least the newer versions) is markedly improved over what I've seen before. It's not beautiful, mind you, but it's functional. And I’ll concede - the reporting is actually decent for the level of granularity offered. **What do you dislike about mParticle by Rokt?** This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on so many features, so many integrations, and so many complex rules, that it’s a nightmare for a mid-sized brand - let alone a smaller one - to actually use effectively. **What problems is mParticle by Rokt solving and how is that benefiting you?** The "benefit" is reliant on flawless implementation - which, frankly, is extraordinarily difficult. It’s a tool that can only be truly effective if a brand has a clear strategy, skilled personnel, and the discipline to actually use it correctly. ### 5. Great CDP tool with excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Carolina G. | Omnichannel Audience & Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about mParticle by Rokt?** Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where we need them to go. This year, I've also used mParticle for more than just Audience building, but also as a key tool to collect 1P data for Sweepstakes, NBCU Profile creation, ingestion of 1P data and much more. The platform seamlessly integrates with a lot of the vendors, partners or external tools we use. However, I think the #1 aspect of mParticle is it's amazing customer service team. I've been working with Molly ever since I began working at NBC/Telemundo and she's always been willing to help, while also offering easy, clear-cut solutions. Beyond Molly, the tech and support team is also always willing to help. Manny and his team are an absolute pleasure to work with, and they always feel like an extension of our internal team, which makes any implementation easy. I use Mparticle quite often for most of the projects I lead, and I wouldn't have it any other way. **What do you dislike about mParticle by Rokt?** The only part of mParticle I would say is my least favorite is the new UI, maybe it's a matter of me getting more used it but I sometimes don't feel it is as user-friendly as the past one. There are certain parts of the tool that I still need guidance on and maybe a new experience could make it feel a bit less intimidating. **What problems is mParticle by Rokt solving and how is that benefiting you?** They're solving easy but secure ways of sending our 1P data to vendors and partners. Using our one-app data to build audiences we can activate on our media campaigns. A way to ingest and organize data collected from Sweepstakes and events. Easy access to other brands' data (with the right approval of course), providing one unified ecosystem for the entire business. Data Compliance with the latest privacy and legal requirements to make sure we are using our data the right way. ### 6. Good product supported by a great team **Rating:** 4.5/5.0 stars **Reviewed by:** Dilpreet S. | Manager Audiences, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2023 **What do you like best about mParticle by Rokt?** Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years and its has always been a greta experience working with the team **What do you dislike about mParticle by Rokt?** Some segmentation features can be improved. **What problems is mParticle by Rokt solving and how is that benefiting you?** We use it to build audiences of our first party data and then share it across various platforms ### 7. mParticle : Top - notch Customer Data Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Venkata Sudharshana Reddy C. | Business System Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about mParticle by Rokt?** What I like best about mParticle is its intuitive user interface, which makes navigating and managing the events catalog exceptionally easy. The platform’s simplicity in setting up and managing connections streamlines our workflow, enhancing overall efficiency. Additionally, the ability to build real-time audiences and activate targeted campaigns is invaluable for our customer engagement strategies. Moreover, mParticle’s extensive array of out-of-the-box data connectors provides seamless integration with various of our services, further enriching our data ecosystem and operational capabilities. Customer Support is excellent. **What do you dislike about mParticle by Rokt?** mParticle can enhance its documentation to better cover various processes and best practices, facilitating easier setup and troubleshooting for users. The activity screen would benefit from more visual dashboards, displaying key metrics like the most frequently occurring events and projected event volumes. These improvements would provide with quicker, more actionable insights. Enhanced visual and informative interfaces would significantly boost overall data management and decision-making efficiency. **What problems is mParticle by Rokt solving and how is that benefiting you?** We are using mParticle as CDP at our organization. We are using mParticle to collect user events, build real time audience and send them to downstream applications to run targeted campaigns. mParticle has really solved the data integration part and makes data flow seamlessly between our marketing ecosystem. ### 8. User friendly platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2025 **What do you like best about mParticle by Rokt?** The user interface is easy to work with. **What do you dislike about mParticle by Rokt?** Support response times are not as fast as I would like. **What problems is mParticle by Rokt solving and how is that benefiting you?** Identity Resolution ### 9. Understand your customers behavior in digital channels by using mParticle **Rating:** 4.5/5.0 stars **Reviewed by:** Anders L. | Head of Cybersecurity, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about mParticle by Rokt?** Easy to integrate, powerful analysis tools and the opportunity to activate 3rd party tools within the mParticle integration. **What do you dislike about mParticle by Rokt?** It is quite difficult to get 100% visibility of a hybrid mobile app. **What problems is mParticle by Rokt solving and how is that benefiting you?** Multi-channel user behavior analytics and e-commerce user journey visualization ### 10. Powerfull and easy to use CDP tool **Rating:** 4.5/5.0 stars **Reviewed by:** Łukasz W. | Head of Digital, Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about mParticle by Rokt?** Clear and easy to use inteface that hugely improve ways that you can manage customer data. Very good customer support. **What do you dislike about mParticle by Rokt?** Lack of possibility o define own input platforms. **What problems is mParticle by Rokt solving and how is that benefiting you?** It act as one source of all customer related data and allows seamless integration to external tools. ### 11. Very strong core functionality and flexibility to accomplish business-specific goals **Rating:** 4.5/5.0 stars **Reviewed by:** Conor C. | Senior Director, Data Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about mParticle by Rokt?** tagging implementation and capabilities are great. the product is always improving and adapting to industry needs. the felxbility of data flows make the product very funcitonal for all aspects of operations. **What do you dislike about mParticle by Rokt?** data distribution process can be improved. limitations around cookies can harm positive impat of the tool. **What problems is mParticle by Rokt solving and how is that benefiting you?** we have many different business units with vastly different needs. mparticle makes it very easy to customize the implementation for the use cases but also synchronize across those units if a more standard enterprise application is required. ### 12. Amazing Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Guilherme F. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2024 **What do you like best about mParticle by Rokt?** All the connections possibilities and facilities to integrate new platforms into our architecture. **What do you dislike about mParticle by Rokt?** The only downside I had was with the rules for the unified profile, It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use. **What problems is mParticle by Rokt solving and how is that benefiting you?** The main issue MParticle resolves for us is all the connective and the ease of use. ### 13. functional for creating lists for marketing purposes **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about mParticle by Rokt?** great customer service team and once it is up and running, it works. **What do you dislike about mParticle by Rokt?** Feels like there is so much set up for engineering and PMs just for marketing to be able to use it **What problems is mParticle by Rokt solving and how is that benefiting you?** Getting lists in 3rd party ad platforms ### 14. Great partner and ever-evolving platform **Rating:** 5.0/5.0 stars **Reviewed by:** Luke S. | Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about mParticle by Rokt?** The mParticle team has been an incredible asset for us, always available to quickly address questions or issues we have. Additionally, they have really leaned into being a thought partner for us, where we push eachtoher to be better. They highlight any opporunities they see for us to either implement something in a better way or to use net new solutions they start offering. Vice versa, whenever there is a solution or product not available in mParticle that we want, they are transparent and work with their internal team to proritize and build a path forward for us. However, the ease of integrations and large library of connectors make that few and far between **What do you dislike about mParticle by Rokt?** The biggets hiccup we have is brand awareness / technical experience with mParticle. It is an awesome tool for us, but for most of our assocaites this is the first time they are working with it. While the learning curve is small, there is a bit more handholding neede to get up and running **What problems is mParticle by Rokt solving and how is that benefiting you?** Web analytics tagging and collection Centralized platform for data across many different sources Personalization feature store Customer Profiles and Audiences ### 15. mParticle is the secret weapon to our financial institutions success **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about mParticle by Rokt?** mParticle creates a holistic customer view, enables seamless audiences creation in our CRM, and can implement highly granular criteria for each audience based on site activity, product interaction, and demographics. **What do you dislike about mParticle by Rokt?** The UI could have more customization. Would also be nice to see more information about the existing integrations with the system instead of just a high level label. **What problems is mParticle by Rokt solving and how is that benefiting you?** mParticle allows us to cross promote services to existing customers according to very granular criteria, and automate the whole thing. ### 16. mParticle implementation **Rating:** 4.5/5.0 stars **Reviewed by:** Kumar V. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2023 **What do you like best about mParticle by Rokt?** I highly recommend this team for their exceptional professionalism and guidance throughout our project. They exhibited transparency in costing, were consistently available for queries, and provided invaluable direction for our success. Their innovative approach to database sync significantly reduced project timelines, showcasing their commitment to product innovation. Their emphasis on collaboration ensures customer success and maximizes the value of investments made. **What do you dislike about mParticle by Rokt?** Access to mParticle technical expertise in Melbourne. **What problems is mParticle by Rokt solving and how is that benefiting you?** We are collaborating with mParticle around AI and predictive modelling area. This will help us in proactive customer retention and reducing the churn rate. ### 17. Picking a composable CDP gives you flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Sam T. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about mParticle by Rokt?** Configurable for both custom ingesting data, custom outputing data and has large set of out of the box integrations **What do you dislike about mParticle by Rokt?** Like to see better out of the box analytics and drill down capability. **What problems is mParticle by Rokt solving and how is that benefiting you?** Collecting our customer data from our our consumer applications and giving us control over the governance of the data and identity. ### 18. Unified data and delivery makes an easy sell when it comes to making change **Rating:** 5.0/5.0 stars **Reviewed by:** Moazeem H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2023 **What do you like best about mParticle by Rokt?** mParticle is allowing us to drive massive changes in our business, whilst also helping us unify our tech stack. By having mParticle deployed across multiple brands, we immediately have a unified schema which we can draw understanding from. This is feeding into all understanding of customer flow, as we are now able to compare user events from various brands and have parity. Additionally, we've been able to use mParticle as the standard method of delivering data to endpoints across the business. Championing this means we have to unify our data schema, and ensure that all data is delivered in a uniform way to platforms. Not only does this help deliver projects on time, it means we are able to quickly identify base requirements, and approach how we deliver them in a uniform fashion Finally, mParticle's approach to open API services means we are able to create custom connections with ease. Whilst the directory is pretty huge, there are still gaps, but we're able to easily send custom data using services like Google Pubsub or Amazon SQS **What do you dislike about mParticle by Rokt?** Some of the holes in the integration directory are pretty big. In particular, not having a native connection to Salesforce Service cloud. Additionally, there is no real way to explore what is being sent to your connected platforms in platform, meaning that anything that goes wrong with your connections can end up being a support request **What problems is mParticle by Rokt solving and how is that benefiting you?** Collecting identity and user activity across multiple brands. Delivering a standard schema for product and user data which we're able to utilise in analytics. Delivering ecommerce and offline sales data for CAPI projects. Spearheading our move to server side event forwarding ### 19. Exactly what a CDP should do and more **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2023 **What do you like best about mParticle by Rokt?** Mparticle is very simple to use and connect to other platforms. Their innovationts towards new features that enhance their product is really icing on the cake. Have not been able to compare to other competitors but I know they have alot of innovating new features that some other sole CDPs don't have **What do you dislike about mParticle by Rokt?** Unable to show event data in profiles for current day (unable to accomodate for international timezones). Needs more complex logic handling to bolster audience segmentation. Needs more ability to export/define segments better, e.g exporting data catalog, putting descriptions for audiences **What problems is mParticle by Rokt solving and how is that benefiting you?** Centralising all data into one place to make it easily adaptable to plug and play with other platforms. By utilizing their other features like audiences, data warehouse ingestion, etc allows us to reap results with minimal interactions ### 20. Seamless data integration, actionable insights, and improved user experiences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about mParticle by Rokt?** mParticle's robust data integration and management capabilities make it stand out. Its ability to collect, unify, and activate data across various platforms enables seamless customer insights and personalized experiences, driving unparalleled value for businesse **What do you dislike about mParticle by Rokt?** I dislike mParticle's inconsistent connection setups, unreliable UI for events for customers, and lack of ability to link data with other non-customer related data. **What problems is mParticle by Rokt solving and how is that benefiting you?** mParticle is solving the problem of data fragmentation in the mobile marketing ecosystem. By providing a single platform for collecting, storing, and activating customer data, mParticle is helping businesses to: ### 21. Solid CDP and great team to work with **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2023 **What do you like best about mParticle by Rokt?** The mParticle team provided amazing support through the setup process. It's the perfect tool for allowing marketers to access data and create audiences without tech support. **What do you dislike about mParticle by Rokt?** We haven't fully explored all of the available features yet, but we have no complaints and haven't identified any glaring gaps or oversights. It's been great so far. **What problems is mParticle by Rokt solving and how is that benefiting you?** mParticle allows our marketing teams to access all of the data they need without having to request support via IT. Connections to downstream platforms are simple to set up and it's been saving us a lot of time. ### 22. Good but it could be better **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2023 **What do you like best about mParticle by Rokt?** Simplicity on creating audience and customer support. **What do you dislike about mParticle by Rokt?** Promised features no available, slowness on adding new integration, missing ability to manage stored data inside mParticle **What problems is mParticle by Rokt solving and how is that benefiting you?** Forward events to third party, use better audiences for marketing. ### 23. mParticle's team is great to work with and always willing to help solution when needed. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about mParticle by Rokt?** In all honesty, my favorite part about working with mParticle is the support we've received from their team. Our touch bases are always insightful, and the mParticle team is always willing to go above and beyond to help us solve any issues that come up. **What do you dislike about mParticle by Rokt?** Right now, I don't have any downsides, but I also am using mParticle, coming from a technical background. Basing my experience with their SDK, cms, and website, I haven't had anything negative to date. **What problems is mParticle by Rokt solving and how is that benefiting you?** Currently, mParticle SDK is in both our mobile apps, and we are connecting mobile insights to our marketing team. ### 24. Robust data integration tool with lots of integration partners **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2023 **What do you like best about mParticle by Rokt?** Robust data integration tool with lots of integration partners. The SDK is stable - very rarely seeing any data outages or issues. **What do you dislike about mParticle by Rokt?** We cannot leverage its CDP feature. It is hard for my company to adopt mParticle and replace Amplitude **What problems is mParticle by Rokt solving and how is that benefiting you?** Integration Caffeine's various data souces to our data lake while maintaining consistent data schema. We are also using its ID resolution feature. ### 25. A solid CDP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about mParticle by Rokt?** mParticld has centralized our data collection in a manner that allows us to function without needing data engineering resources for our event driven analytics. This has been highly useful and allowed us to scale at a rate we never could consider otherwise. **What do you dislike about mParticle by Rokt?** The cost can be simply too high. It's our biggest reason for considering alternatives. It simply does not scale the way we want. **What problems is mParticle by Rokt solving and how is that benefiting you?** It allows us to implement analytics with virtually no backend or data engineering effort. ### 26. It's been different **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about mParticle by Rokt?** Access to real time data/audience building in a UI friendly way **What do you dislike about mParticle by Rokt?** Need more explainations on the different attributes/custom varaible options **What problems is mParticle by Rokt solving and how is that benefiting you?** Access to data ### 27. mParticle CDP Review **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas K. | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about mParticle by Rokt?** Extremely flexible event logging with arbitrary number of event attributes. **What do you dislike about mParticle by Rokt?** Would like more flexibility in setting up the heirarchy of multiple workspaces. **What problems is mParticle by Rokt solving and how is that benefiting you?** Detailed event logging and customer segmentation. ### 28. Very user friendly, intuitive, great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Anna E. | EMEA Digital Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2023 **What do you like best about mParticle by Rokt?** It's very user friendly, it allows to have a unique and consolidated view of the data across our different toutchpoints. It's easy to integrate and the customer support is great and proactive **What do you dislike about mParticle by Rokt?** I would appreciate to have more touchpoints to understand how other clients are usign mParticle and which areas we are not exploring. I'd like to fully valorize the investment markets are making **What problems is mParticle by Rokt solving and how is that benefiting you?** The main problem we had was the ability to have a unique user profile, as in the different touchpoints we had different information being collected. At the same time, having a "point of trust" becomes relevant ### 29. mParticle precise audience targeting **Rating:** 4.5/5.0 stars **Reviewed by:** Gonzalo S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2023 **What do you like best about mParticle by Rokt?** mParticle is a great platform, it really help us target the precise audience across different platforms **What do you dislike about mParticle by Rokt?** We need mParticle to integrate with LinkedIn Ads for our B2B business **What problems is mParticle by Rokt solving and how is that benefiting you?** It let us have all the audiences in one place, be complaint with the users privacy and easily connect our users to the ad platforms ### 30. Great Customer data platform **Rating:** 5.0/5.0 stars **Reviewed by:** Josh S. | Retail Solutions Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about mParticle by Rokt?** Our team have found mParticle very easy to use and the customer success and professional services team great and very helpful **What do you dislike about mParticle by Rokt?** There is nothing in particular that we dislike **What problems is mParticle by Rokt solving and how is that benefiting you?** Provides us with a clear understanding and data across our users ### 31. Great tool for many data & marketing use cases **Rating:** 4.0/5.0 stars **Reviewed by:** Ramya C. | Senior Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about mParticle by Rokt?** Great support and client success staff to help figure out issues and use cases **What do you dislike about mParticle by Rokt?** It's still new and growing, so some needed features & integrations are still not available yet. **What problems is mParticle by Rokt solving and how is that benefiting you?** mParticle moves around click stream data easily between our systems ### 32. Excellent work team, the best people **Rating:** 5.0/5.0 stars **Reviewed by:** Gian Carlo F. | BI, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about mParticle by Rokt?** The group tries to understand and adapt a solution that satisfies the client's need **What do you dislike about mParticle by Rokt?** The language barrier in specific meetings has been a bit complicated, but there has always been someone who supports us on behalf of the mparticle team **What problems is mParticle by Rokt solving and how is that benefiting you?** mParticle is receiving the interaction events with the application and this helps us to manage the information ### 33. Great CDP, It just works **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about mParticle by Rokt?** With Mparticle you can have all your customer data in one place. The planning allows you to map the attributes and events that will unlock your marketing campaigns. Also the data validation is a great feature. Its a great tool for companies with low data resources that want to activate their data. **What do you dislike about mParticle by Rokt?** More Developer focus tools to map attributes, validation, etc with Infrastructure as Code, to make sure there are some data contracts in place. Sync from the Data Warehouse. I think that feature is coming soon, **What problems is mParticle by Rokt solving and how is that benefiting you?** Ability to ingest customer data and first party behavioural events is the key feature. Also the downstream sync capabilities with lots of built in destinations available. ### 34. mParticle's an incredibly robust and effective system, but does require a lot of developer effort. **Rating:** 4.0/5.0 stars **Reviewed by:** Austin D. | MarTech Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2022 **What do you like best about mParticle by Rokt?** The customer and technical support is excellent. I also like mParticle's customization options. It can be shaped into whatever design you need it to be and support a huge number of use cases. mParticle solves many of the problems that digital marketers have. For teams with the know-how and resources to take advantage of mParticle, I would strongly recommend using it and paying for the additional technical support. We have had the same technical support for a couple of years now, and they are intimately familiar with our account and goals. I trust their recommendations and they have been invaluable. **What do you dislike about mParticle by Rokt?** In order to be so incredibly flexible, it can be daunting to use due to the level of complexity. The good documentation and excellent technical support goes a long way to solving these problems, but this is not a platform I would recommend to a team that was not prepeared to put in the work needed to have a clearly defined data plan and use cases, particularly if they need to set up any custom integrations. **What problems is mParticle by Rokt solving and how is that benefiting you?** mParticle helps us bring in customer data from many disparate databases and unite them into one customer record, allowing us to build audiences based on this data. Without mParticle to put it all in one place, we would be far less able to effectively market to our customers. ### 35. Using it for Content Analysis than product analysis **Rating:** 5.0/5.0 stars **Reviewed by:** JK B. | Founder (Consulting + SaaS), Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about mParticle by Rokt?** I like the untraditional charts they have instead of the standard pie charts. Their graph, bubble-based funnel allows me to see the same set of data differently. I like it every day or when we do experiments. We do use other analytics for other purposes but we have not let the indicative let go. Our content marketing efforts and conversion rate them is viewed via the dashboards. **What do you dislike about mParticle by Rokt?** I don't like the get started page or the smaller fonts. Sometimes I try to zoom in them. The Get Started page can suddenly feel overwhelming. So i bookmarked my dashboard and go to the dashboard directly. **What problems is mParticle by Rokt solving and how is that benefiting you?** Data Analysis. Our Marketing Data is relies on Indicative **Official Response from Dan Powell:** > Hi JK, Thanks for taking the time to review Indicative! We appreciate your comments and we're glad that the tool is useful for your team. We also appreciate your feedback and take it into consideration as we continue to improve. Happy analyzing! ### 36. 2+ Years Usage of Indicative **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about mParticle by Rokt?** Indicative is more intuitive to use than Google Analytics. I feel it is much easier to build a report in Indicative. The learning curve to build a report in Indicative is much lower than other web analytics tools I have come across. While intuitive, it doesn't mean the reporting cannot be in-depth. You can build some complex queries in a very strange forward, "natural language-like" query. The Funnel analysis is powerful and easy to execute. We also have great support from Indicative. The support team is very responsive and able to solve all my past issues / questions. **What do you dislike about mParticle by Rokt?** One issue I had was with some very, very long URL strings. These long URLs when being exported in reports seem to be truncated so I can't see the original/full URL string. Indicative last informed me that their engineers are working on changing this. **What problems is mParticle by Rokt solving and how is that benefiting you?** Funnel and conversion analysis made very easy to do in Indicative. Also, the use of UTM parameters, when set up properly, can be tracked much easier than in Google Analytics in my opinion. **Official Response from Dan Powell:** > Hello, Thanks for taking the time to review Indicative.com! We're happy to hear that you are finding value in the tool. We recently released a new system for creating URLs in the app, so hopefully that issue is now resolved for you. If you have any other questions or comments, please reach out to us at support@indicative.com. Happy analyzing! ### 37. Indicative is a useful tool that I use mostly to compare user behavior across different treatments **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2022 **What do you like best about mParticle by Rokt?** I like how the tool is like drag and drop sql, which makes it very easy to analyze user segment and funnels without having to write code. The ability to choose different segmentation and funnel types is useful. **What do you dislike about mParticle by Rokt?** I would like to be able to analyze funnels/cvr rates over time. I think the donut visualization is not as intuitive as the bar chart view to see cvr rates/dropoffs. The run time is also quite long compared (+10 sec or so) to some other tools I've used, but that optimization may need to be done on our end not necessarily indicative's end. **What problems is mParticle by Rokt solving and how is that benefiting you?** On certain pages, what are the most popular user actions and how do they convert to business metrics. How does user behavior change when we run a/b tests; are they in line with what we meant to drive with our hypothesis? **Official Response from Dan Powell:** > Hi, Thanks for taking the time to review Indicative! We appreciate your comments and are glad that you are finding some use for your team. The Conversion Over Time tool allows for viewing how Funnels change over time -- more about that in the link below. We have sent your feedback about the run time to our team for consideration as we continue to improve. Happy analyzing! ### 38. Head of digital marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2023 **What do you like best about mParticle by Rokt?** Collaboration and product development are the things that stand out **What do you dislike about mParticle by Rokt?** Nothing is disliked by myself or the user team **What problems is mParticle by Rokt solving and how is that benefiting you?** Enables us to target our fanbase in a way that evolves our contact strategy ### 39. Great product analytics tool, with great support **Rating:** 5.0/5.0 stars **Reviewed by:** Rob B. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about mParticle by Rokt?** Indicative is very easy to use and, in my opinion, beats several other popular product analytics tools in this area. The ability to join events and quickly create user segments based on any query you can think of makes it even easier to get data for our product team independent of data analysts and developers. The support we've received from our account manager and product specialists from them has also been excellent. **What do you dislike about mParticle by Rokt?** The pricing can be a little restrictive. We're already one tier below the Enterprise edition and are limited to 50 saved analyses and a maximum of 25 widgets per dashboard. I get that everyone needs to structure their pricing around something, but the fact we have to get on a call with a salesperson to even find out what the next tier costs is a bit of a pain. **Recommendations to others considering mParticle by Rokt:** You still need developers to add events from your codebase. It's not going to allow non-technical people to do that, as some other products do. **What problems is mParticle by Rokt solving and how is that benefiting you?** We pass events covering all the key actions in our product, as well as those associated with AB and multivariate tests we run. We use the dashboards to present results directly to the rest of our company and gain valuable insights practically every week. **Official Response from Dan Powell:** > Hi Rob, Thanks for taking the time to review Indicative. We appreciate your feedback and will take this into account as we continue to improve. If you have any more questions or concerns, please feel free to reach out to us at support@indicative.com. Happy analyzing! ### 40. Great and easy tool for Product Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Manan S. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2022 **What do you like best about mParticle by Rokt?** Indicative is cheaper when compared to other analytical tools, I like the fact for the free plan provides 25M events with funnel creation and segmentation which is good for small businesses to step their foot in the analytical world without costing much. Also, the way it displays the data in the dashboard with conversion graph and rate and also with visualization looks good when checking every morning. **What do you dislike about mParticle by Rokt?** Using the product is a bit glitchy but that does not affect day-to-day functionality. Also, the important thing for us is we cannot add multiple event breakdowns(grouping) in the funnel that's a bit of a bummer. But so far it is working well for us. **What problems is mParticle by Rokt solving and how is that benefiting you?** We are creating AB Tests funnel conversion to determine whether our design experiment variants win or lose. **Official Response from Dan Powell:** > Hi Manan, We appreciate you taking the time to review the Indicative app. Thank you for your feedback. We will take it into account as we continue to improve our service. If you have any more questions or concerns, please feel free to reach out to us at support@indicative.com Happy analyzing! ### 41. Great tool for Business Analytics and Customer Journey tracking. **Rating:** 3.5/5.0 stars **Reviewed by:** Lucas K. | Data Science Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about mParticle by Rokt?** I can give you four tools that are very important to our analysis: 1. "Event/User Segmentation" 2. "Frequency RFM/LTV " 3. "Cohort Analysis - Retention" 4. "Cohort Analysis - Activation" **What do you dislike about mParticle by Rokt?** I came across two situations that disappointed me, that are: 1. Can`t upload an external csv/file to cross data inside other information inside Indicative - In fact, we tried to contact support and doesn`t work. 2. Is a bit difficult to read/analyze a user data table from some of the features inside Indicative. **What problems is mParticle by Rokt solving and how is that benefiting you?** Two majore objetives: 1. investigating our Customer journey and some gaps/insights in our product. 2. to provide data and information to our company encouraging our data driven decision culture. **Official Response from Dan Powell:** > Hi Lucas, Thank you for taking the time to review Indicative! We're glad to hear that you found the analysis tools to be useful for your team. Additionally, we appreciate your feedback and comments and will take them under consideration as we continue to improve. Happy analyzing! ### 42. One of the best customer experiences when it comes to creating useful metrics and dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about mParticle by Rokt?** Indicative is very intuitive as a product. It makes it easier for non--developers' profiles to create useful dashboards, as long as they know their data well. The data is easily understandable and there are a lot of different types of charts to choose from. One of the most interesting features is the possibility to compare periods and understand evolution. The funnel functionality is prety well implemented and it's quick to setup and evaluate a journey. **What do you dislike about mParticle by Rokt?** The lack of customization in metrics. It's not possible to choose colours or even to define "chart" types when using multiple sources. It would be beneficial to be able to add an extra axis to a metric so that data could be displayed in two separate referrals. So even though there is a wide variety to choose from, there's no possibility to customize the way data is displayed. This means that sometimes we need to create two separate graphics to show what's intended, which taking into account the limitation of the number of shared graphics/dashboards per account can lead to some frustration. **What problems is mParticle by Rokt solving and how is that benefiting you?** Indicative aims to give businesses the possibility to understand and improve user behaviours within the app. The ease with which new data is added and new metrics are created allow for fast experimentation without a big overhead in changing what's already done. This has helped us evaluate new features launched and quickly make business decisions regarding what paths to follow. **Official Response from Dan Powell:** > Hi, Thanks for taking the time to write this review! We appreciate your detailed comments, as well as your feedback on the Indicative app. We've submitted these features to our product team, and will take this information into consideration as we continue to improve. Happy analyzing! ### 43. I've recently started working with mParticle and have found value in their services **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about mParticle by Rokt?** Their services offered are valuable to our business in order to launch strategic marketing campaigns. **What do you dislike about mParticle by Rokt?** We've had some technical issues with our account to not be fully set up yet **What problems is mParticle by Rokt solving and how is that benefiting you?** Allowing us to utilize our first party data in our campaigns ### 44. Simple and effective **Rating:** 4.0/5.0 stars **Reviewed by:** Tim A. | General Manager - Advertising Products and Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about mParticle by Rokt?** Navigating the customer data platform market can be challenging for any business, especially when your expertise is not technology. At Nova Entertainment we required a simple but effective solution to be provided by someone that understood our business. The mParticle team were incredibly attentive through the selection process and committed to helping make sure the implementation of a customer data platform in our business was a success. **What do you dislike about mParticle by Rokt?** Not having the team located here in Australia originally was not ideal however, the mParticle team continues to grow and we take assurance from that. Connectors and integrations are always a challenging one and we did find a couple of instances where data feeds from other platforms required transforming before ingestion into mParticle. **What problems is mParticle by Rokt solving and how is that benefiting you?** We implemented mParticle to streamline data collection across our assets where we collect both registration and behavioural data from our audiences. The main need was to standardise that collection, collect behavioural data to then be appended to user profiles and then stream clean data to downstream platforms for activation and utilisation. ### 45. Easy to use software for analyzing experiments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about mParticle by Rokt?** The ability to quickly set up a variety of reports within minutes without the need to know how to write SQL. The visualizations and flexibility is great. Our team uses Indicative every day for running experiments on a variety of teams. **What do you dislike about mParticle by Rokt?** I wish the company had more educational material to learn the tool. They have great onboarding with their team, but it's difficult to self-serve at times. Video demos to show the power of the tool would be welcomed. The tool should also provide a calculation for statistical significance. We need to go to a separate tool for that. **Recommendations to others considering mParticle by Rokt:** Make sure your team has all their data set up/funneling properly before using Indicative. Indicative is only as good as the data that it uses. **What problems is mParticle by Rokt solving and how is that benefiting you?** We are trying to answer simple questions about our users/products and to determine which experiments are winners and which ones are losers. Our team can work much faster and without the need for data analysis experts on every project. **Official Response from Dan Powell:** > Hi, Thanks for taking the time to review Indicative! We appreciate your feedback and will take it into consideration as we continue to improve. I'm adding a link to our support documentation which includes detailed video walkthroughs of each tool. If you have any additional questions or comments, please reach out to us at support@indicative.com. Happy analyzing! ### 46. Indicative as second analysis tool **Rating:** 4.0/5.0 stars **Reviewed by:** Filip P. | Product Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about mParticle by Rokt?** Simplicity. Whenever you want to create a funnel or simple breakdown, It's straightforward and intuitive. I could start using the tool without any prior training, which was unexpected. **What do you dislike about mParticle by Rokt?** Limitations in the types of charts/types of cohorts. Also, I dislike the ability to filter things out when you try to map out customer journeys in the tool. In the same way as the 'reverse goal path' in the GA **What problems is mParticle by Rokt solving and how is that benefiting you?** Indicative is our go-to tool for non-analyst people. Whenever someone needs to do a simple analysis, check certain events It's our primary choice. For the more in-depth analysis, we just use SQL. **Official Response from Dan Powell:** > Hi Filip, Thanks for your review of the Indicative app! We are happy to hear that Indicative is providing value for your team. We also appreciate your feedback and will take it into consideration as we plan improvements to the app. Happy analyzing! ### 47. Very powerful tool, but you have to know how to use it **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about mParticle by Rokt?** How configurable everything is. It's relatively easy to know how to create a funnel, understand user journeys and follow up on the insights that came out of the graphic. **What do you dislike about mParticle by Rokt?** At first, it's a little difficult to understand the difference between the types of visualizations that you can create. Maybe it's better if you have a generic creator and then go from there according to your needs. **What problems is mParticle by Rokt solving and how is that benefiting you?** Mostly mapping events chronologically. We could do a manual SQL analysis on all these but Indicative makes it so much faster, and the customization aspect is definitely more than good enough. **Official Response from Dan Powell:** > Hi, Thank you for taking the time to post a review! We appreciate your comments and are glad that you saw some value from the tool. I'm attaching a link to our support center, which contains detailed information about how to set up analyses in the different tools. Happy analyzing! ### 48. New to Indicative, but so far so good! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about mParticle by Rokt?** Our org just started using Indicative. As I'm on the marketing team, I can't speak much to the technical onboarding details, but our rep has been very helpful so far in helping the marketing team build dashboards and talk through scenarios. The tool is pretty easy to use but also quite powerful at the same time. **What do you dislike about mParticle by Rokt?** The only pet peeve and a very small nitpick at this time is that when you duplicate a query on a dashboard, it sometimes shows up at the bottom and you have to drag it up without scrolling (so literally move it up by one space at a time). A very small thing and probably not something that we'll need to continuously do in the future. **What problems is mParticle by Rokt solving and how is that benefiting you?** We're able to get a single source of truth. Marketing can now self serve a bunch of metrics and dashboards without requiring data team's help. **Official Response from Dan Powell:** > Hi, Thanks for taking the time to review Indicative and for your feedback. We will take your thoughts into consideration as we make improvements to our platform. If you have anything else to share or any questions, we are available at support@indicative.com. Happy analyzing! ### 49. Good overview of data + trends **Rating:** 4.0/5.0 stars **Reviewed by:** Marc F. | Lead Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about mParticle by Rokt?** Easy to get high-level overview of users' behavior and conversion actions. Easy to manage data. **What do you dislike about mParticle by Rokt?** If working with Segment data, the integration does automatically expose all data in the right way / in the most user-friendly way. **What problems is mParticle by Rokt solving and how is that benefiting you?** Ability to draw conversion funnels for users who login halfway through the journey and link anonymous and identified users. **Official Response from Dan Powell:** > Hi Marc, Thanks for your review. We are glad to hear that you found Indicative to be a valuable tool for your team. We appreciate the feedback regarding data integration and will take your comments into consideration as we continue to improve. Happy analyzing! ### 50. Excellent technical support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Sunam K. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2022 **What do you like best about mParticle by Rokt?** Technical support team members are always friendly and quick to help us solve the issues we encountered while building mParticle. I am always grateful for this. **What do you dislike about mParticle by Rokt?** I think it lacks the ability to analyze data compared to firebase analytics. It would be nice to have data analytics added to the mParticle website. **Recommendations to others considering mParticle by Rokt:** mParticle may have more features than you might think. I suggest designing after considering the various functions of mParticle. **What problems is mParticle by Rokt solving and how is that benefiting you?** We didn't want to collect events redundantly from mParticle SDK as we are already collecting firebase logs on iOS and AOS. Data duplication could be avoided because mParticle can ingest data in a server-to-server manner using API calls. ## mParticle by Rokt Discussions - [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) - 1 comment, 2 upvotes - [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) - 1 comment, 1 upvote - [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) - 1 comment, 1 upvote - [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) - 1 comment, 1 upvote - [View mParticle by Rokt pricing details and edition comparison](https://www.g2.com/products/mparticle-by-rokt/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+21%3A42%3A57+-0500&secure%5Bsession_id%5D=83793557-0613-4e0b-9f0f-ad166846f65d&secure%5Btoken%5D=a320045f89e1f05091ac9d80b5e3fbe199e8385d7b7ed63942639d26d8260391&format=llm_user) ## mParticle by Rokt Integrations - 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[Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) - [Radar](https://www.g2.com/products/radar-labs-inc-radar/reviews) - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [SimpleReach](https://www.g2.com/products/simplereach/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Snowplow](https://www.g2.com/products/snowplow/reviews) - [Sprig](https://www.g2.com/products/sprig/reviews) - [Statsig](https://www.g2.com/products/statsig/reviews) - [Stormly](https://www.g2.com/products/stormly/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Taplytics](https://www.g2.com/products/taplytics/reviews) - [Taptica](https://www.g2.com/products/taptica/reviews) - [Tiktok](https://www.g2.com/products/tiktok/reviews) - [Triton](https://www.g2.com/products/lumafield-triton/reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) - [Unity](https://www.g2.com/products/unity-dataflow-solutions-unity/reviews) ## mParticle by Rokt Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Functionality** - Identity Verification - Workflow - DSAR Portal - Reporting and logs **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Data Quality** - Data Preparation - Data Distribution - Data Unification **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top mParticle by Rokt Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (756 reviews)