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Compare Treasure Data Customer Data Platform and mParticle by Rokt 
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At a Glance
Market Segments
Enterprise (39.1% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Treasure Data Customer Data Platform
Star Rating
(158)4.5 out of 5
Market Segments
Enterprise (39.1% of reviews)
Entry-Level Pricing
Contact Us
Learn more about Treasure Data Customer Data PlatformmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Treasure Data excels in Quality of Support with a score of 9.0, while mParticle has a slightly lower score of 8.8. Reviewers mention that the support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that Treasure Data's Data Enrichment feature is robust, scoring 8.4, which allows for comprehensive user profiles. In contrast, mParticle also scores 8.4 but users report that its enrichment capabilities are less intuitive, making it harder to implement effectively.
- Users on G2 highlight that Treasure Data's Real-Time Reporting feature scores 8.3, providing timely insights that are crucial for decision-making. Meanwhile, mParticle's real-time capabilities are rated lower at 8.3, with users noting that the reporting can sometimes lag behind actual events.
- Reviewers say that Treasure Data shines in Data Mapping with a score of 9.2, allowing for seamless integration of various data sources. Users report that mParticle's mapping features, while functional, do not offer the same level of flexibility, scoring only 8.1.
- G2 users mention that Treasure Data's Custom Event Tracking feature is highly rated at 8.8, enabling detailed tracking of user interactions. In comparison, mParticle's custom tracking is rated at 8.8 as well, but users report that it requires more manual setup, which can be cumbersome.
- Users report that Treasure Data's Journey Mapping feature scores 8.8, providing a clear visualization of customer journeys. mParticle's journey mapping is rated slightly lower at 8.6, with reviewers mentioning that it lacks some of the advanced features found in Treasure Data.
Pricing
Entry-Level Pricing
Treasure Data Customer Data Platform
Custom Quote
Contact Us
Pricing to fit your needs
We would love to walk you through pricing. Keep in mind that all of our plans include full onboarding support and can be customized to meet your needs. Contact us to get started!
- Custom Pricing based on your requirements
mParticle by Rokt
No pricing availableFree Trial
Treasure Data Customer Data Platform
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
8.5
135
8.1
135
Ease of Use
8.4
138
8.3
134
Ease of Setup
8.3
80
8.0
55
Ease of Admin
8.5
78
8.5
52
Quality of Support
8.9
133
8.8
115
Has the product been a good partner in doing business?
9.1
80
8.9
56
Product Direction (% positive)
9.1
131
7.8
122
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.3
102
|
Verified
8.2
25
8.7
98
|
Verified
8.7
27
7.5
88
|
Verified
7.0
21
8.2
93
|
Verified
8.2
27
Intelligence
8.0
91
|
Verified
7.4
24
7.8
85
|
Verified
7.0
21
7.8
80
|
Verified
6.6
20
Platform Basics
7.4
25
Not enough data
8.7
29
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.8
28
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.8
36
8.2
31
8.3
34
8.5
31
Platform Data
8.4
33
8.7
32
8.2
33
8.1
28
7.9
35
8.5
32
8.5
35
8.6
29
Platform Additional Functionality
8.5
33
8.6
30
9.3
38
8.1
31
8.3
34
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Treasure Data Customer Data Platform and mParticle by Rokt are categorized as Customer Journey Analytics and Customer Data Platform (CDP)
Unique Categories
Treasure Data Customer Data Platform is categorized as Identity Resolution and Customer Journey Mapping
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, E-Commerce Data Integration, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.6%
Food & Beverages
9.3%
Information Technology and Services
7.3%
Automotive
7.3%
Retail
6.6%
Other
53.0%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
How i can do a Netsuite Integration with Treasure Data?
1 Comment
KM
Hi Rafael. We are sorry to hear that you are having issues with the Netsuite Integration. Please contact our support team through one of the channels...Read more
How do I add more AI/ML features to CDP
1 Comment
NS
Hi Aditya,
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows...Read more
What does a customer data platform do?
1 Comment
RR
A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data...Read more
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features
1 Comment
AE
Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
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