Introducing G2.ai, the future of software buying.Try now
Compare Treasure Data Customer Data Platform and mParticle by Rokt 
Featured Products
At a Glance
Market Segments
Enterprise (40.3% of reviews)
Mid-Market (53.2% of reviews)
Entry-Level Pricing
Free Trial Per Year
No pricing available
Treasure Data Customer Data Platform
Star Rating
(164)4.5 out of 5
Market Segments
Enterprise (40.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Year
Learn more about Treasure Data Customer Data PlatformmParticle by Rokt
Star Rating
(173)4.4 out of 5
Market Segments
Mid-Market (53.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktTreasure Data Customer Data Platform vs mParticle by Rokt
When assessing the two solutions, reviewers found Treasure Data Customer Data Platform easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with mParticle by Rokt.
- Reviewers felt that Treasure Data Customer Data Platform meets the needs of their business better than mParticle by Rokt.
- When comparing quality of ongoing product support, reviewers felt that Treasure Data Customer Data Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Treasure Data Customer Data Platform over mParticle by Rokt.
Pricing
Entry-Level Pricing
Treasure Data Customer Data Platform
Try for free
Free Trial
Per Year
Treasure Data offers complimentary proof of concepts (POCs) to try our CDP for free using your own data. Through the Trade-Up program, you can also switch Treasure Data and only pay in full after your incumbent CDP contract ends.
- https://www.treasuredata.com/product/pricing/
- https://www.treasuredata.com/cdp-poc/
- https://www.treasuredata.com/cdp-trade-up/
mParticle by Rokt
No pricing availableFree Trial
Treasure Data Customer Data Platform
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
8.5
137
8.1
136
Ease of Use
8.4
141
8.2
135
Ease of Setup
8.3
83
7.9
56
Ease of Admin
8.4
80
8.5
52
Quality of Support
8.9
135
8.8
115
Has the product been a good partner in doing business?
9.1
82
8.9
56
Product Direction (% positive)
9.1
133
7.8
123
Features by Category
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.3
103
|
Verified
8.2
25
8.7
101
|
Verified
8.8
28
7.5
88
|
Verified
7.0
21
8.2
93
|
Verified
8.3
28
Intelligence
8.0
92
|
Verified
7.4
24
7.8
85
|
Verified
7.0
21
7.8
80
|
Verified
6.6
20
Platform Basics
7.4
25
Not enough data
8.7
29
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.8
28
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.8
36
8.2
31
8.3
34
8.5
31
Platform Data
8.4
33
8.7
32
8.2
33
8.1
28
7.9
35
8.5
32
8.5
35
8.6
29
Platform Additional Functionality
8.5
33
8.6
30
9.3
38
8.1
31
8.3
34
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Treasure Data Customer Data Platform and mParticle by Rokt are categorized as Customer Data Platform (CDP) and Customer Journey Analytics
Unique Categories
Treasure Data Customer Data Platform is categorized as Identity Resolution, Marketing Automation, and Customer Journey Mapping
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, E-Commerce Data Integration, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Food & Beverages
9.1%
Information Technology and Services
7.8%
Automotive
7.1%
Retail
6.5%
Other
53.2%
Financial Services
12.1%
Information Technology and Services
10.4%
Computer Software
8.1%
Food & Beverages
6.9%
Retail
5.2%
Other
57.2%
Alternatives
Discussions
How i can do a Netsuite Integration with Treasure Data?
1 Comment
KM
Hi Rafael. We are sorry to hear that you are having issues with the Netsuite Integration. Please contact our support team through one of the channels...Read more
How do I add more AI/ML features to CDP
1 Comment
NS
Hi Aditya,
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows...Read more
What does a customer data platform do?
1 Comment
RR
A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
