mParticle by Rokt Features

Based on 23 mParticle by Rokt reviews. Accurately measure total web traffic and present data elegantly.

Based on 23 mParticle by Rokt reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Based on 19 mParticle by Rokt reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.

As reported in 22 mParticle by Rokt reviews. Software automatically tracks standard user actions.

As reported in 24 mParticle by Rokt reviews. Able to set up custom variables to track any user activity on the site.

Based on 20 mParticle by Rokt reviews. Accurately measure bounce rate.

Track user return rates and related metrics. 21 reviewers of mParticle by Rokt have provided feedback on this feature.

Track what proportion of users convert via a certain action. This feature was mentioned in 21 mParticle by Rokt reviews.

See how many users proceed down a certain path to conversion. 22 reviewers of mParticle by Rokt have provided feedback on this feature.

Configures and accurately measures an appropriate measure of engagement, such as average session length. This feature was mentioned in 12 mParticle by Rokt reviews.

Accurately determines where users close the app during their sessions.

Accurately measures bounce rate. This feature was mentioned in 10 mParticle by Rokt reviews.

As reported in 10 mParticle by Rokt reviews. Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action. 11 reviewers of mParticle by Rokt have provided feedback on this feature.

Based on 20 mParticle by Rokt reviews. Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time. 19 reviewers of mParticle by Rokt have provided feedback on this feature.

Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 20 reviewers of mParticle by Rokt have provided feedback on this feature.

Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 14 mParticle by Rokt reviews.

As reported in 15 mParticle by Rokt reviews. Able to unify user data across devices, recognizing returning users.

Allows users to easily build customized reports and dashboards. This feature was mentioned in 22 mParticle by Rokt reviews.

As reported in 20 mParticle by Rokt reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.

Based on 12 mParticle by Rokt reviews. Report on keywords used in internal searches.

Track load times on different devices and systems. This feature was mentioned in 11 mParticle by Rokt reviews.

Based on 13 mParticle by Rokt reviews. Analyze inbound marketing traffic to identify which campaigns are working best.

Track revenue and transactions. 14 reviewers of mParticle by Rokt have provided feedback on this feature.

Able to deploy promotional or other pop-up messages based on user actions.

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Based on 23 mParticle by Rokt reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately. 20 reviewers of mParticle by Rokt have provided feedback on this feature.

As reported in 29 mParticle by Rokt reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

As reported in 30 mParticle by Rokt reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Tools to (re)structure data in a manner that allows extracting insights quickly and accurately

Analyzes data to find and recommend the highest value customer segmentations.

Tools to create and adjust workflows to ensure consistency.

Presents information and analytics in a digestible, intuitive, and visually appealing way.

As reported in 15 mParticle by Rokt reviews. Identifies user demographics like gender or age.

Enables the view of analytic data based on user segment. 20 reviewers of mParticle by Rokt have provided feedback on this feature.

Identifies users locations. This feature was mentioned in 19 mParticle by Rokt reviews.

Enables you to define custom events for analysis. This feature was mentioned in 22 mParticle by Rokt reviews.

Provides real-time reports. This feature was mentioned in 19 mParticle by Rokt reviews.

Measures user acquisition analytics. 20 reviewers of mParticle by Rokt have provided feedback on this feature.

Provides a holistic summary of your data. 22 reviewers of mParticle by Rokt have provided feedback on this feature.

Displays a users progress throughout specific paths in an application. 21 reviewers of mParticle by Rokt have provided feedback on this feature.

Displays a users activity history. This feature was mentioned in 20 mParticle by Rokt reviews.

Based on 23 mParticle by Rokt reviews. Ability to see analytics at the account level.

Based on 30 mParticle by Rokt reviews. Ability to see analytics at the user level.

Ability to compare usage across segments such as role, company size, etc. 37 reviewers of mParticle by Rokt have provided feedback on this feature.

See how users move though a product via grouped page sequences 41 reviewers of mParticle by Rokt have provided feedback on this feature.

Receive automated alerts and reports based on gains or losses in performance.

View analytics for multiple products in a single dashboard, including cross-product engagement 26 reviewers of mParticle by Rokt have provided feedback on this feature.

Scores customers and visitors to identify at-risk or thriving accounts. 21 reviewers of mParticle by Rokt have provided feedback on this feature.

As reported in 27 mParticle by Rokt reviews. Breadth and functionality of integrations with third-party products.

As reported in 10 mParticle by Rokt reviews. Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards.

Provides guidelines or training related to sensitive data compliance requirements,

Allows administrators to set policies for security and data governance

Monitors data quality and send alerts based on violations or misuse

Curates collected data for big data analytics solutions to analyze, manipulate, and model This feature was mentioned in 10 mParticle by Rokt reviews.

Facilitates the disseminating of collected big data throughout parallel computing clusters

Compile data from across all systems so that users can view relevant information easily.

Based on 25 mParticle by Rokt reviews. Uses external data sources to improve customer profiles.

Based on 27 mParticle by Rokt reviews. Can be updated to accept new sources and types of data.

Can act as a content marketing platform. This feature was mentioned in 21 mParticle by Rokt reviews.

As reported in 27 mParticle by Rokt reviews. Can engage with customers across any device with a consistent message.

Based on 24 mParticle by Rokt reviews. Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. 21 reviewers of mParticle by Rokt have provided feedback on this feature.

Uses artificial intelligence to provide suggestions based on desired outcomes. This feature was mentioned in 20 mParticle by Rokt reviews.

Identity verification functionality validates a person's identity prior to a company complying with a data subject access request.

Offers workflows to process Data Subject Access Requests to enable multiple departments to assist when complying with user access and deletion requests.

Offers a user-facing portal for data subjects to request access to their data.

Has reporting and log functionality to prove that companies are in compliance with mandated response time, per privacy laws such as GDPR, CCPA, and others.

Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). This feature was mentioned in 31 mParticle by Rokt reviews.

Based on 31 mParticle by Rokt reviews. Automates the testing and optimization of customer-facing messaging and campaigns.

As reported in 32 mParticle by Rokt reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).

Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 28 reviewers of mParticle by Rokt have provided feedback on this feature.

As reported in 32 mParticle by Rokt reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.

As reported in 29 mParticle by Rokt reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

As reported in 30 mParticle by Rokt reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. This feature was mentioned in 31 mParticle by Rokt reviews.

Based on 22 mParticle by Rokt reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.

Based on 14 mParticle by Rokt reviews. Facilitiates API development and integrations with prebuilt connectors, templates, and examples.

Provides the ability to create connectors from existing services and APIs in catalog. This feature was mentioned in 13 mParticle by Rokt reviews.

Based on 10 mParticle by Rokt reviews. Provides dashboards to gain real-time insights into API performance, usage, and errors.

Facilitates to and fro data map according to the data model between applications/web services. 11 reviewers of mParticle by Rokt have provided feedback on this feature.

Provides integrations to ERP Systems.

Provides integrations to accounting Systems.

Provides integrations to customer relationship management and marketing automation systems. This feature was mentioned in 12 mParticle by Rokt reviews.

Provides integrations to EDI service providers.

Lets users build a glossary of business terms, vocabulary and definitions across multiple tools.

Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources.

Monitors and cleanses data with the help of business rules and analytical algorithms. This feature was mentioned in 10 mParticle by Rokt reviews.

Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console.

Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination.

Authenticates and authorizes individuals to access the data they are allowed to see and use.

Based on 10 mParticle by Rokt reviews. Helps identify and manage the roles of owners and stewards of data.

Helps adhere to data privacy regulations and norms. This feature was mentioned in 10 mParticle by Rokt reviews.

Defines, validates, and monitors business rules to safeguard master data readiness. 10 reviewers of mParticle by Rokt have provided feedback on this feature.

Allows users to create and review data policies to make them consistent across the organization.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives