mParticle by Rokt Pricing Overview

Honestly, the user interface (at least the newer versions) is markedly improved over what I've seen before. It's not beautiful, mind you, but it's functional. And I’ll concede - the reporting is actually decent for the level of granularity offered. Review collected by and hosted on G2.com.

This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on so many features, so many integrations, and so many complex rules, that it’s a nightmare for a mid-sized brand - let alone a smaller one - to actually use effectively. Review collected by and hosted on G2.com.

mParticle provides a very effective solution to building audiences for multichannel marketing campaigns, allowing you to reduce cross-channel cannibalisation of marketing campaigns and maximising ROI on ad-spend. The customer support team have been really supportive with getting our brands started and have always been helpful when we have had questions. The interface is very intuitive and makes it very easy to build segmentation, understand customers using the "User Profiles" and has good alerting in place when data feeds fail. Review collected by and hosted on G2.com.

At the moment, the calculated attributes has very basic and limited functionality, so I would recommend doing all engineering of your metrics outside of the platform. Simply being able to multiply, add, divide and take away numbers from user fields would be a simple yet effective way to increase its functionality. Review collected by and hosted on G2.com.