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Compare Twilio Segment and mParticle by Rokt 
Featured Products
At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Mid-Market (53.2% of reviews)
Entry-Level Pricing
$120 Per month
No pricing available
Twilio Segment
Star Rating
(563)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansmParticle by Rokt
Star Rating
(173)4.4 out of 5
Market Segments
Mid-Market (53.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktTwilio Segment vs mParticle by Rokt
When assessing the two solutions, reviewers found Twilio Segment easier to use, set up, and administer. However, reviewers preferred doing business with mParticle by Rokt overall.
- Reviewers felt that Twilio Segment meets the needs of their business better than mParticle by Rokt.
- When comparing quality of ongoing product support, reviewers felt that mParticle by Rokt is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Twilio Segment over mParticle by Rokt.
Pricing
Entry-Level Pricing
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
mParticle by Rokt
No pricing availableFree Trial
Twilio Segment
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
8.9
427
8.1
136
Ease of Use
8.7
429
8.2
135
Ease of Setup
8.5
245
7.9
56
Ease of Admin
8.9
237
8.5
52
Quality of Support
8.6
367
8.8
115
Has the product been a good partner in doing business?
8.8
225
8.9
56
Product Direction (% positive)
8.3
387
7.8
123
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.6
86
6.7
9
8.2
68
6.5
9
8.7
77
7.1
8
8.0
85
5.9
9
Management
8.2
43
7.8
9
8.5
52
7.8
9
8.6
49
8.0
10
8.1
48
5.6
9
8.6
46
7.0
9
Compliance
8.9
96
9.0
10
8.7
80
8.3
9
8.8
85
8.3
9
8.7
83
8.0
9
Security
9.0
56
8.9
9
8.4
54
8.0
10
8.9
50
8.7
10
Data Quality
8.7
99
8.2
10
9.1
98
8.3
9
9.3
98
8.5
9
Maintainence
9.0
53
8.7
10
8.7
46
8.3
9
Generative AI
7.1
7
Not enough data
7.4
7
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
142
|
Verified
8.2
25
8.7
147
|
Verified
8.8
28
Feature Not Available
7.0
21
8.6
138
|
Verified
8.3
28
Intelligence
8.0
123
|
Verified
7.4
24
6.9
85
|
Verified
7.0
21
Feature Not Available
6.6
20
Functionality
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Not enough data
Functionality
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Not enough data
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
8.9
47
8.6
14
8.1
39
8.8
13
Management
8.0
46
8.3
10
8.6
43
9.2
11
Integration Options
8.4
23
8.7
5
8.4
23
6.4
7
8.8
39
8.1
12
8.5
20
7.0
5
Data Management
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
Functionality
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Not enough data
Security
8.3
5
Not enough data
7.7
5
Not enough data
Generative AI
Not enough data
Not enough data
Functionality
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Twilio Segment and mParticle by Rokt are categorized as Data Subject Access Request (DSAR), Data Governance, Customer Data Platform (CDP), and E-Commerce Data Integration
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Privacy Management, and Reverse ETL
mParticle by Rokt is categorized as Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Financial Services
12.1%
Information Technology and Services
10.4%
Computer Software
8.1%
Food & Beverages
6.9%
Retail
5.2%
Other
57.2%
Alternatives
Discussions
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features
1 Comment
AE
Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
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