# Tealium Customer Data Hub vs mParticle by Rokt Comparison
---
## AI Generated Summary
- **G2 reviewers report** that mParticle by Rokt excels in **ease of use** , with users appreciating its ability to organize customer data in one place, making it easier to understand event tracking. This is highlighted by feedback stating, "What I like best about mParticle is how it helps to organize customer data in one place instead of spreading it across multiple tools."
- **Users say** that Tealium Customer Data Hub shines in **customization** and **real-time audience targeting**. Reviewers have noted the platform's ability to micro-target audiences based on specific business parameters, which enhances their marketing strategies significantly.
- **According to verified reviews** , mParticle's customer support is frequently praised, with users mentioning that the support team is "top notch" and responsive to their needs. This level of support can be crucial for businesses looking to maximize their use of the platform.
- **Reviewers mention** that Tealium's user interface is **intuitive** , allowing users without technical backgrounds to navigate the platform effectively. This ease of use is a significant advantage for teams looking to onboard new users quickly.
- **G2 reviewers highlight** that while mParticle offers strong data integration capabilities, it sometimes faces challenges in **data modeling** , with users rating it lower in this area compared to Tealium. This could impact organizations that require advanced data analytics features.
- **Users report** that Tealium's integration with tools like Snowflake is a standout feature, providing **turnkey solutions** for data activation. This seamless integration is particularly beneficial for organizations looking to leverage data insights efficiently.



| | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 474 | 175 | 
| **Largest Market Segment** | Enterprise (50.6% of reviews) | Mid-Market (53.1% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Tealium Customer Data Hub

Pros:
- Ease of Use (59 reviews)
- Data Management (56 reviews)

Cons:
- Learning Curve (64 reviews)
- Difficult Learning (47 reviews)

### mParticle by Rokt

Pros:
- Ease of Use (4 reviews)
- Insights (4 reviews)

Cons:
- Complex Configuration (2 reviews)
- Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
  | **Meets Requirements** | 8.7 (329 reviews) | 8.2 (138 reviews) | 
  | **Ease of Use** | 7.7 (360 reviews) | 8.2 (137 reviews) | 
  | **Ease of Setup** | 7.6 (253 reviews) | 8.0 (57 reviews) | 
  | **Ease of Admin** | 7.9 (180 reviews) | 8.5 (53 reviews) | 
  | **Quality of Support** | 8.9 (313 reviews) | 8.8 (117 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (176 reviews) | 8.9 (57 reviews) | 
  | **Product Direction (% positive)** | 8.8 (322 reviews) | 7.9 (125 reviews) | 

---
## Pricing

### Tealium Customer Data Hub

#### Entry-Level Pricing

Plan: Custom

Price: Contact Us

Description: Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.

Key Features:
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.

[Learn more about Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)

#### Free Trial

No

### mParticle by Rokt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | N/A | N/A |
| **mParticle by Rokt** | 8.5/10 | 44 |

#### Metrics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.0 (23 reviews) | 
| **Engagement** | Not enough data | 8.2 (23 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.2 (19 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (22 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.3 (24 reviews) | 
| **Retention** | Not enough data | 7.8 (20 reviews) | 
| **Return** | Not enough data | 8.5 (21 reviews) | 
| **Conversions** | Not enough data | 8.8 (21 reviews) | 
| **Funnels** | Not enough data | 8.9 (22 reviews) | 

#### Reporting

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (20 reviews) | 
| **Trending** | Not enough data | 8.3 (19 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 8.8 (20 reviews) | 
| **Mobile Reporting** | Not enough data | 8.3 (14 reviews) | 
| **Unification Across Devices** | Not enough data | 8.7 (15 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (22 reviews) | 

#### Other

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **User Data** | Not enough data | 8.9 (20 reviews) | 
| **Site Search Reporting** | Not enough data | 8.9 (12 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.8 (11 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (14 reviews) | 
| **Promotional Messages** | Not enough data | 7.5 (8 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (23 reviews) | 
| **QA Testing** | Not enough data | 8.7 (20 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (29 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (30 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | N/A | N/A |
| **mParticle by Rokt** | 8.2/10 | 23 |

#### User Identification

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Demographics** | Not enough data | 7.8 (15 reviews) | 
| **User Segmentation** | Not enough data | 8.6 (20 reviews) | 
| **Geolocation** | Not enough data | 8.1 (19 reviews) | 

#### Tracking & Reporting

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (22 reviews) | 
| **Real-Time Insights** | Not enough data | 8.9 (19 reviews) | 
| **Attribution** | Not enough data | 7.7 (20 reviews) | 
| **Dashboard** | Not enough data | 8.6 (22 reviews) | 
| **User Path Tracking** | Not enough data | 8.5 (21 reviews) | 
| **User Activity History** | Not enough data | 8.5 (20 reviews) | 

#### Metrics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | N/A | N/A |
| **mParticle by Rokt** | 8.6/10 | 43 |

#### Product Analytics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.4 (23 reviews) | 
| **User-Level Analytics** | Not enough data | 8.7 (30 reviews) | 
| **Segmentation** | Not enough data | 8.6 (37 reviews) | 
| **Funnels** | Not enough data | 8.8 (41 reviews) | 
| **Alerts** | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.8 (26 reviews) | 
| **User Scoring** | Not enough data | 8.6 (21 reviews) | 
| **Integrations** | Not enough data | 8.5 (27 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | 7.3/10 | 23 |
| **mParticle by Rokt** | 7.8/10 | 10 |

#### Administration

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Data Modelling** | 7.4 (21 reviews) | 6.7 (9 reviews) | 
| **Recommendations** | 7.3 (18 reviews) | 6.5 (9 reviews) | 
| **Workflow Management** | 7.1 (21 reviews) | 7.1 (8 reviews) | 
| **Dashboards and Visualizations** | 7.0 (19 reviews) | 5.9 (9 reviews) | 

#### Management

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Business Glossary** | 7.2 (15 reviews) | 7.8 (9 reviews) | 
| **Data Discovery** | 6.9 (16 reviews) | 7.8 (9 reviews) | 
| **Data Profililng** | 7.3 (16 reviews) | 8.0 (10 reviews) | 
| **Reporting and Visualization** | 6.9 (17 reviews) | 5.6 (9 reviews) | 
| **Data Lineage** | 7.8 (17 reviews) | 7.0 (9 reviews) | 

#### Compliance

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Sensitive Data Compliance** | 8.4 (19 reviews) | 9.0 (10 reviews) | 
| **Training and Guidelines** | 6.8 (19 reviews) | 8.3 (9 reviews) | 
| **Policy Enforcement** | 7.6 (18 reviews) | 8.3 (9 reviews) | 
| **Compliance Monitoring** | 7.2 (19 reviews) | 8.0 (9 reviews) | 

#### Security

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Access Control** | 7.7 (16 reviews) | 8.9 (9 reviews) | 
| **Roles Management** | 8.1 (16 reviews) | 8.0 (10 reviews) | 
| **Compliance Management** | 7.6 (17 reviews) | 8.7 (10 reviews) | 

#### Data Quality

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Data Preparation** | 7.6 (17 reviews) | 8.2 (10 reviews) | 
| **Data Distribution** | 7.2 (16 reviews) | 8.3 (9 reviews) | 
| **Data Unification** | 8.1 (16 reviews) | 8.5 (9 reviews) | 

#### Maintainence

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Data Quality Management** | 7.9 (17 reviews) | 8.7 (10 reviews) | 
| **Policy Management** | 8.0 (17 reviews) | 8.3 (9 reviews) | 

#### Generative AI

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | 5.6 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 5.6 (11 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | 7.3 (8 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | 7.9/10 | 164 |
| **mParticle by Rokt** | 7.6/10 | 33 |

#### Data Sourcing

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Data Enrichment** | 8.4 (123 reviews) ✓ Verified | 8.2 (25 reviews) | 
| **Expandability** | 8.8 (138 reviews) ✓ Verified | 8.8 (29 reviews) | 
| **Content Marketing** | Feature Not Available | 7.0 (21 reviews) | 
| **Multiple Devices** | 8.5 (128 reviews) ✓ Verified | 8.3 (28 reviews) | 

#### Intelligence

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Marketing Metrics** | 7.7 (109 reviews) ✓ Verified | 7.5 (25 reviews) | 
| **Predictive Modeling** | 7.0 (85 reviews) ✓ Verified | 7.0 (21 reviews) | 
| **Recommendation Engine** | 7.2 (92 reviews) ✓ Verified | 6.6 (20 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | 7.7/10 | 21 |
| **mParticle by Rokt** | N/A | N/A |

#### Functionality

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Dashboard** | 7.3 (16 reviews) | Not enough data | 
| **Reporting** | 8.0 (18 reviews) | Not enough data | 
| **Integrations** | 8.4 (20 reviews) | Not enough data | 
| **End-user management** | 8.2 (16 reviews) | Not enough data | 
| **Audit trails** | 7.9 (16 reviews) | Not enough data | 
| **APIs** | 7.5 (16 reviews) | Not enough data | 
| **Mobile SDK** | 6.9 (17 reviews) | Not enough data | 
| **Customizable design** | 7.1 (16 reviews) | Not enough data | 
| **Server-side storage** | 7.9 (15 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | 8.0/10 | 38 |
| **mParticle by Rokt** | 8.3/10 | 40 |

#### Platform Basics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Dynamic Segmentation** | 8.2 (31 reviews) | 8.2 (32 reviews) | 
| **Journey Optimization** | 7.8 (29 reviews) | 8.5 (31 reviews) | 

#### Platform Data

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Journey Reporting** | 8.1 (32 reviews) | 8.7 (32 reviews) | 
| **Trends Reporting** | 8.3 (30 reviews) | 8.1 (28 reviews) | 
| **Dashboards** | 8.2 (31 reviews) | 8.5 (32 reviews) | 
| **Advanced Data Filtering** | 7.8 (30 reviews) | 8.6 (29 reviews) | 

#### Platform Additional Functionality

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Journey Mapping** | 7.7 (30 reviews) | 8.6 (30 reviews) | 
| **Integrations** | 8.0 (33 reviews) | 8.1 (31 reviews) | 
| **Automated Alerts** | 7.7 (30 reviews) | 7.5 (23 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (21 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (21 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (20 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | 8.2/10 | 17 |
| **mParticle by Rokt** | 8.1/10 | 14 |

#### Development 

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Pre-built Connectors** | 8.1 (15 reviews) | 8.6 (14 reviews) | 
| **Custom Connectors** | 7.6 (14 reviews) | 8.8 (13 reviews) | 

#### Management 

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Reporting and Analytics** | 8.8 (14 reviews) | 8.3 (10 reviews) | 
| **Data Mapping** | 8.1 (14 reviews) | 9.2 (11 reviews) | 

#### Integration Options

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **ERP Systems** | 8.6 (14 reviews) | 8.7 (5 reviews) | 
| **Accounting Systems** | 7.7 (14 reviews) | 6.4 (7 reviews) | 
| **CRM and Marketing Automation Systems** | 8.3 (14 reviews) | 8.1 (12 reviews) | 
| **EDI** | 8.3 (13 reviews) | 7.0 (5 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | 8.3/10 | 10 |
| **mParticle by Rokt** | N/A | N/A |

#### Management

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Hierarchy Management** | 8.0 (10 reviews) | Not enough data | 
| **Reference Data Management** | 8.0 (10 reviews) | Not enough data | 
| **Data Lineage** | 8.3 (10 reviews) | Not enough data | 
| **Metadata Management** | 8.5 (10 reviews) | Not enough data | 

#### Functionality 

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Multi-Domain** | 8.0 (10 reviews) | Not enough data | 
| **Match & Merge** | 7.7 (10 reviews) | Not enough data | 
| **Relationship Mapping** | 8.8 (10 reviews) | Not enough data | 
| **User Interface** | 8.0 (10 reviews) | Not enough data | 

#### Security

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Data Governance** | 8.8 (10 reviews) | Not enough data | 
| **Data Masking** | 8.7 (10 reviews) | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |

#### Functionality

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 
| **DSAR Portal** | Not enough data | Not enough data | 
| **Reporting and logs** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tealium Customer Data Hub** | N/A | N/A |
| **mParticle by Rokt** | 8.0/10 | 13 |

#### Metrics

| Feature | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

---
## Categories
**Shared Categories (4):** [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration)

**Unique to Tealium Customer Data Hub (5):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Tag Management Systems](https://www.g2.com/categories/tag-management-systems), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm)

**Unique to mParticle by Rokt (4):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Tealium Customer Data Hub | mParticle by Rokt | 
|---|---|---|
| **Small-Business** | 20.2% | 26.9% | 
| **Mid-Market** | 29.2% | 53.1% | 
| **Enterprise** | 50.6% | 20.0% | 

### By Industry

#### Tealium Customer Data Hub

- **Financial Services:** 9.6%
- **Retail:** 7.4%
- **Information Technology and Services:** 6.2%
- **Insurance:** 5.2%
- **Marketing and Advertising:** 4.9%
- **Telecommunications:** 4.2%
- **Computer Software:** 4.2%
- **Leisure, Travel & Tourism:** 4.2%
- **Hospital & Health Care:** 3.2%
- **Banking:** 2.7%
- **Other:** 48.3%

#### mParticle by Rokt

- **Financial Services:** 12.0%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 8.0%
- **Food & Beverages:** 6.9%
- **Internet:** 5.1%
- **Leisure, Travel & Tourism:** 5.1%
- **Retail:** 5.1%
- **Entertainment:** 4.0%
- **Marketing and Advertising:** 3.4%
- **Health, Wellness and Fitness:** 3.4%
- **Other:** 36.6%

---
## Alternatives

### Alternatives to Tealium Customer Data Hub

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (623 reviews)
- [Optimove](https://www.g2.com/products/optimove/reviews) — 4.6/5 stars (234 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)

### Alternatives to mParticle by Rokt

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (623 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1356 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2889 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)

---
## Top Discussions

### Tealium Customer Data Hub

- Title: [What is tealium audience stream?](https://www.g2.com/discussions/what-is-tealium-audience-stream) — 1 comment *(includes official response)*
  > **Top comment:** "Tealium AudienceStream is a Customer Data Platform that helps companies build a unified customer profile to orchestrate customer experience actions and..."
- Title: [What is the primary purpose of a CDP?](https://www.g2.com/discussions/what-is-the-primary-purpose-of-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [What is CDP software?](https://www.g2.com/discussions/tealium-audiencestream-cdp-what-is-cdp-software) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [Is tealium a CDP?](https://www.g2.com/discussions/is-tealium-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, Tealium does have a Customer Data Platform, called AudienceStream, as part of it's overall product suite called the Customer Data Hub. Complementing..."
- Title: [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) — 1 comment, 1 upvote
  > **Top comment:** "I would recommend putting that into the Tealium learning center and have Sav or Dave add that to the product development list."

### mParticle by Rokt

- Title: [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) — 1 comment, 2 upvotes
  > **Top comment:** "Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of..."
- Title: [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this,  we are constantly releasing new improvements which..."
- Title: [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data..."
- Title: [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) — 1 comment, 1 upvote
  > **Top comment:** "Hi Caira! 

My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/tealium-customer-data-hub-vs-mparticle-by-rokt)