--- title: mParticle by Rokt Reviews meta\_title: 'mParticle by Rokt Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 175 reviews by the users' company size, role or industry to find out how mParticle by Rokt works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 175 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # mParticle by Rokt Reviews & Product Details Visit Website Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels. * * * Product Website mParticle by Rokt Seller [ROKT](https://www.g2.com/sellers/rokt) Discussions [mParticle by Rokt Community](https://www.g2.com/products/mparticle-by-rokt/discuss) Languages Supported English Solution Type All-in-One Overview by Mirabella Katz Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/mparticle-by-rokt/pricing) ## mParticle by Rokt Integrations (83) What do users say about integrations? 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](https://www.g2.com/products/unity-dataflow-solutions-unity/reviews) Show More ![Verified User in Information Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Services") AI Verified User in Information Services Mid-Market (51-1000 emp.) 8/25/2022 "A tool that lacks intuitive design" 1.5/5 What do you like best about mParticle by Rokt? Not many things. It falls short of Amplitude in many regards Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? It is not intuitive. So I can't just give it to one of our managers and have them find use in it. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? It's creating more problems than it is solving Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-7034110/official_response/edit) Hello, Thanks for taking the time to review Indicative. We take feedback seriously and will consider your comments as we continue to improve the tool. If you have any specific feedback or questions, please feel free to reach out to us at support@indicative.com. Happy analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/19/2022 "Good data visual but limited capabilities" 2/5 What do you like best about mParticle by Rokt? It's great for non-BI users. Easy to build visuals such as line charts and bar charts. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? It's very limited on what you can do. Can't query within the tables. It's not made for someone with more than mid-advanced experience with BI tools. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Easy, quick visualizations. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5395462/official_response/edit) Hi, Thanks for taking the time to review Indicative. While we are sorry to hear that the platform didn't meet your expectations, we welcome the chance to receive feedback so that we can continue to improve. If you have any further suggestions or comments, please reach out to us at support@indicative.com. Happy analyzing! Validated ReviewerIncentivizedSource: Seller invite ## Questions about mParticle by Rokt? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about mParticle by Rokt ](https://www.g2.com/products/mparticle-by-rokt/discussions/new) GU Guest User What is Indicative used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-indicative-used-for) ![José Augusto B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "José Augusto B.") JB José Augusto Bezerra (Guto) • Last activity over 5 years ago May you have created some tutorials for beginners? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) [ View all Discussions ](https://www.g2.com/products/mparticle-by-rokt/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months ### Average Discount 11% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/mparticle-by-rokt/pricing) ## How much does mParticle by Rokt cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 4 purchases. 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