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Innovid Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Innovid Integrations

(1)
Verified by Innovid

Innovid Media

Discover how Innovid, the leading independent ad tech platform, enables marketers to create, deliver, measure, and optimize ads that people love across CTV, digital, linear, and social.
Play Innovid Video
Discover how Innovid, the leading independent ad tech platform, enables marketers to create, deliver, measure, and optimize ads that people love across CTV, digital, linear, and social.
Mediaocean CEO Bill Wise and Innovid President Grant Parker join Marketecture Founder Ari Paparo for an exclusive fireside chat at Marketecture Live.
Play Innovid Video
Mediaocean CEO Bill Wise and Innovid President Grant Parker join Marketecture Founder Ari Paparo for an exclusive fireside chat at Marketecture Live.
Hear from industry leaders as they share insights on what the Innovid and Flashtalking merger means for the future of ad tech and marketing.
Play Innovid Video
Hear from industry leaders as they share insights on what the Innovid and Flashtalking merger means for the future of ad tech and marketing.
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Innovid Reviews (377)

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Reviews

Innovid Reviews (377)

View 2 Video Reviews
4.1
377 reviews

Pros & Cons

Generated from real user reviews
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Verified User in Financial Services
AF
Small-Business (50 or fewer emp.)
"Campaign Management and Ad Trafficking"
What do you like best about Innovid?

Well organised and easy to access all aspects of the media content from creative manager to campaign manager. Simple to learn and understand and with fast and quick changes to keep up with dynamic campaigns.

Great customer support with any tech issues. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

The reporting section can be quite faulty. Sometimes reports don't load properly and the interface can be quite slow. Changing settings on the data grids can sometimes be faulty also. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Manage social media campaigns better"
What do you like best about Innovid?

In order to understand the interactions people have with our ads on the Internet, I use Flashtalking. It reduces the workload by making use of its powerful algorithm to identify the customer. With the knowledge gained, I can better optimize my social media advertising campaigns. The best thing is that it takes little time to adapt to the platform because the implementation is very fast. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

It is not a 100% automatic tool, you need to be aware of the ads it generates to make sure you protect your brand and your identity as a company. What I would suggest is integrating an asset blocker, but this obviously increases the cost. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
"Perfect for paid social"
What do you like best about Innovid?

It integrates perfectly with the main social networks and their advertising programs. Its use is relatively easy, it only requires a small learning curve. In which you have the help of the technical support team during your first steps on the platform. Then I must say that everything becomes a bit automatic. It is a platform for daily use so the cost benefit will depend on how good or bad the market is at that moment. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

The implementation takes a while and is a bit technical, but as I mentioned before the technical support was there for us at all times. However, one thing I must mention is that the after sales service is already a bit lacking and needs to improve. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
"More effective marketing with less work"
What do you like best about Innovid?

My team and I enjoy this platform every day. It has really had a positive impact on our workflow. It streamlines the entire creative creation and management cycle across our various advertising channels, and it also avoids unnecessary time and expense thanks to its automation features. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Having Flashtalking does reduce the workload, however you must keep in mind that it is necessary to have human control over the actions of the AI ​​because sometimes it generates ads or makes decisions that it considers correct and they are not. As for the implementation, it was quite simple because we had the support of the sales team throughout the process. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
"Ads tailored to the target"
What do you like best about Innovid?

Creating multiple banners for all channels is easy. Flashtalking AI helps us generate multiple banners of different sizes for our display advertising. It also helps us categorize those ads and distribute them to the audience that can most empathize with them. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Customer service is average. I ask a question and they don't care about my problem, they just give me the most obvious answer. Therefore, I recommend trying flashtalking and getting to know its virtues and limitations. Review collected by and hosted on G2.com.

Joe F.
JF
Campaign Analyst
Mid-Market (51-1000 emp.)
"Great experiance"
What do you like best about Innovid?

Overall its really great. I love that we can push creative directly to The Trade Desk. There are a couple technical hurdles that make learning the platform a bit hard, but over all its great. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

havign to setup macros when we first build out a new creative campaign. Its also a hassle to have the creative manually approved. On Frdiay afternoons, this has slowed us down, and we were not able to launch campaigns because we were waiting on FT creative to be approved. Review collected by and hosted on G2.com.

Ryan W.
RW
Enterprise (> 1000 emp.)
"Flashtalking is a great platform with very friendly and helpful staff"
What do you like best about Innovid?

I've been working on several platforms for many years, and I like working in Flashtalking, especially regarding decision trees. The interface is straightforward and supplemented well by the Help Center articles. The team are also friendly and helpful; they're always willing to have a call and talk through any issues and opportunities. They're also very receptive to feedback and take it on board for future developments. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

The only downside is some of the creative builder features. They're not entirely on par with other creative builders, especially regarding animations. However, they've taken a lot of feedback on board and are looking to develop this offering further. My only other issue is that the Help Center does need to be updated to match some of the new layout and features. Review collected by and hosted on G2.com.

Emma S.
ES
Enterprise (> 1000 emp.)
"Using Flashtalking by Mediaocean for Pinterest Management"
What do you like best about Innovid?

This product is incredibly helpful for Pinterest management specifically. This is the platform I am the most versed in and when it comes to my teams workflow, the platform that makes this product crucial to have. It allows us to pull larger amounts of data than the native platform, add SmartGroups for pin scheduling to control when the ads are on/off and activate and ad to multiple campaigns/ad groups at a time. This makes the task of managing all the ads we run on Pinterest a lot more efficiant and saves a large amount of time. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

There can be a lot of bugs that pop up at times that may negatively impact workflow, but the team support is always very responsive and quick to resolve any issues. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Better data and views across all of your channels"
What do you like best about Innovid?

Throughout the time in which we have integrated Flashtalking into our projects, it has proven to be a reliable tool. That the detection of fraud on the different platforms is taken seriously. He has a broad understanding of technology and helps us detect unwanted traffic and avoid unnecessary budget losses. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

At the moment I have no complaints about this service. Personally, I don't dislike the periodic updates they make to the software because I know that in this technological environment they have to constantly improve themselves. Review collected by and hosted on G2.com.

Arslan A.
AA
Marketing Manager
Mid-Market (51-1000 emp.)
""One of the best for scheduling on multiple Social Media platforms ""
What do you like best about Innovid?

Compared to other tools available in the market. Flashtalking is very easy to use and ease of Implementation. Customer service is outstanding and best of all, i can create custom ads and run smoothly on all social media channels. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Nothing I didn't like, only used it for it's scheduling tool which works great. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

Average Discount

10%

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Innovid Features
Campaign Dashboard
Campaign Optimization
Reach
Targeting
Retargeting
Geo-Targeting
API / Integrations
Custom Reports
User, Role, and Access Management
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