[ Innovid Reviews ](https://www.g2.com/products/mediaocean-innovid/reviews) [ Innovid Reviews ](https://www.g2.com/products/mediaocean-innovid/reviews) # Innovid Pricing Overview [Editedit](https://my.g2.com/mediaocean-innovid/pricings) ## Innovid Pricing Key Insights Last updated on Jul 28, 2026 * * * Information about Innovid pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase Innovid must be conducted with the seller. * * * Rated 4.1 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Pricing information for Innovid is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Innovid must be conducted with the seller. Pricing information was last updated on September 30, 2021 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 10% ### Perceived Cost $$$$$ ## Innovid Pricing FAQs Generated using AI Who is Innovid pricing best suited for? Innovid's pricing is best suited for enterprise and mid-market organizations running high-volume video advertising campaigns. G2 reviewers from enterprise companies across marketing, advertising, and telecommunications represent the dominant user base, leveraging Innovid for centralized video ad serving, cross-platform tag management, and campaign tracking at scale. Mid-market agencies in marketing and design also report strong fit, particularly for dynamic creative production and publisher tag distribution. G2 reviews of Innovid suggest smaller agencies or businesses with limited campaign volume may find the custom-quote model and ticket-based support less cost-efficient. Teams already operating within complex multi-publisher video ecosystems will extract the most value from Innovid's pricing structure. What are the key differences between the free and paid versions of Innovid? Innovid does not offer a free tier or publicly listed pricing tiers. According to G2's pricing data for Innovid, access is structured around custom enterprise quotes, meaning there is no self-serve free plan or standardized entry-level option to compare against. G2 reviewers note that Innovid operates as a managed or semi-self-service platform, with setup and publisher certification handled on a per-account basis. One reviewer flags that every publisher requires custom configuration before use. Prospective buyers should expect to engage Innovid's sales team directly to obtain pricing, as no free trial or freemium path is referenced in Innovid's pricing structure on G2. Is Innovid considered good value for its pricing? G2 reviewers of Innovid's pricing indicate strong value for enterprise and mid-market video advertising teams. The platform earns consistently high ratings, with most reviewers praising its intuitive UI, reliable ad delivery, cross-platform integration, and responsive support. G2 users in marketing, advertising, and telecommunications highlight measurable efficiency gains in campaign setup, creative QA, and reporting. One reviewer explicitly cites a cheaper ad serving rate as a cost advantage. Pain points include upload speed, limited bulk editing, and ticket-based support workflows, which can slow urgent tasks. Overall, Innovid's pricing appears justified for high-volume video ad operations, though smaller agencies with lighter workloads may find the custom-quote model less accessible. ## Top-Rated Alternatives [ ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") Google Marketing Platform 4.1/5(300) ](https://www.g2.com/products/google-marketing-platform/reviews) [ ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") Smartly 4.4/5(475) ](https://www.g2.com/products/smartly/reviews) [ View All Alternatives ](https://www.g2.com/products/mediaocean-innovid/competitors/alternatives) ## Innovid Pricing Reviews (1) ![Jenny Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny Z.") JZ Jenny Z. Campaign Manager Enterprise (\> 1000 emp.) 10/22/2025 "Challenging Setup, Outstanding Support and Cost Efficiency" 3.5/5 What do you like best about Innovid? I appreciate Innovid for providing a cheaper ad serving rate, which is beneficial for cost efficiency in serving our creative placements. I enjoy the platform's user-friendly interface, because it makes it easier to link all of our creative work effectively. Innovid also stands out with its excellent customer service, which has been incredibly helpful, especially when navigating the nuances during setup and trafficking processes. The platform's capability to flag any creative that is out of spec is valuable, as it links the creative specification to the publisher seamlessly. I also find it useful that Innovid allows for manual tracking of campaigns and the import of DCM tracking levels, which enhances our operational flexibility. Review collected by and hosted on G2.com. What do you dislike about Innovid? I found setting up Innovid to be a bit challenging initially because it was different from other ad servers I've used. Although customer service was helpful, there were a lot of nuances involved. Additionally, making changes to the export sheet can be difficult, which is a bit frustrating when trying to manage campaigns. Review collected by and hosted on G2.com. What problems is Innovid solving and how is that benefiting you? I find Innovid provides a cheaper ad serving rate, excellent customer service, and flags issues early. It helps us serve creatives effectively, solving traffic-related issues and enhancing campaign management. Review collected by and hosted on G2.com. 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