Innovid Features

Overall product functionality for display advertising. This feature was mentioned in 90 Innovid reviews.

Overall product functionality for video advertising. 64 reviewers of Innovid have provided feedback on this feature.

Based on 160 Innovid reviews. Product functionality for social advertising.

Overall product functionality for mobile advertising. 47 reviewers of Innovid have provided feedback on this feature.

As reported in 239 Innovid reviews. Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 213 Innovid reviews.

Amount and quality of inventory partner sites on which ads can be placed. 199 reviewers of Innovid have provided feedback on this feature.

Based on 220 Innovid reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 198 Innovid reviews.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 172 Innovid reviews.

As reported in 147 Innovid reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad. 132 reviewers of Innovid have provided feedback on this feature.

As reported in 191 Innovid reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 186 Innovid reviews.

Based on 150 Innovid reviews. Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps. 77 reviewers of Innovid have provided feedback on this feature.

As reported in 81 Innovid reviews. Supports rich media mobile ads that involve user interaction.

Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 225 Innovid reviews.

As reported in 192 Innovid reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.

As reported in 207 Innovid reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).

As reported in 143 Innovid reviews. Able to match the marketer's ad with specific content on a site or page.

As reported in 36 Innovid reviews. Able to track consumers on their mobile devices where cookies do not apply.

As reported in 77 Innovid reviews. Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction. This feature was mentioned in 81 Innovid reviews.

Based on 190 Innovid reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Based on 222 Innovid reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

As reported in 215 Innovid reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 244 Innovid reviews.

As reported in 187 Innovid reviews. Provides features to allow scaling for large organizations.

As reported in 207 Innovid reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 213 reviewers of Innovid have provided feedback on this feature.

Alerts marketer of the performance of particular campaigns. This feature was mentioned in 188 Innovid reviews.

Offers pre-made ad templates that can be filled in. This feature was mentioned in 42 Innovid reviews.

Based on 31 Innovid reviews. Allows users to make ads using HTML5.

Based on 34 Innovid reviews. Auto-creates ads using templating and/or data.

Provides tools to produce ads in multiple languages. 26 reviewers of Innovid have provided feedback on this feature.

Allows for multiple versions of a marketing campaign to be run simulanteously. 40 reviewers of Innovid have provided feedback on this feature.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 36 Innovid reviews.

Offers integrations with outside demand side platforms for ad distribution. This feature was mentioned in 39 Innovid reviews.

As reported in 41 Innovid reviews. Schedules marketing campaigns.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 33 Innovid reviews.

As reported in 15 Innovid reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 28 Innovid reviews.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 24 reviewers of Innovid have provided feedback on this feature.

It supports in-stream and out-stream video ads, enabling brands to engage users through rich, immersive media content.

Allows users to assess and rate the quality, diversity, and performance of the ad network’s inventory to ensure alignment with campaign goals.

Enables precise audience targeting based on demographics, location, interests, and behavior to maximize ad relevance and effectiveness.

Provides specialized ad formats optimized for mobile devices, ensuring seamless integration and user experience on smartphones and tablets.

Offers a variety of ad formats, such as display banners, native ads, video ads, pop-unders, and push notifications to support varied advertising strategies.

Uses artificial intelligence to continuously optimize campaigns, adjusting bids and targeting strategies based on real-time data and performance.

Utilizes RTB technology to let advertisers bid on individual impressions in real time, optimizing ad spending and performance

Provides detailed analytics and reporting tools to track ad performance, including impressions, clicks, conversions, and ROI metrics.

Implements mechanisms to identify and prevent ad fraud, ensuring the integrity of ad campaigns and protecting advertiser investments.

Offers data-driven insights and tools to help manage and optimize ad budgets and revenue strategies. Includes customizable reports to evaluate spending efficiency and maximize returns.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives