Innovid Features
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising. This feature was mentioned in 90 Innovid reviews.
Video Functionality (1)
Video Functionality
Overall product functionality for video advertising. 64 reviewers of Innovid have provided feedback on this feature.
Social Functionality (1)
Social Functionality
Based on 160 Innovid reviews. Product functionality for social advertising.
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising. 47 reviewers of Innovid have provided feedback on this feature.
Campaign Management (13)
Campaign Dashboard
As reported in 239 Innovid reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 213 Innovid reviews.
Reach
Amount and quality of inventory partner sites on which ads can be placed. 199 reviewers of Innovid have provided feedback on this feature.
Bulk Editing
Based on 220 Innovid reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 198 Innovid reviews.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 172 Innovid reviews.
Fraud Protection
As reported in 147 Innovid reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. 132 reviewers of Innovid have provided feedback on this feature.
Budget Pacing
As reported in 191 Innovid reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 186 Innovid reviews.
Rich Media Capabilties
Based on 150 Innovid reviews. Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps. 77 reviewers of Innovid have provided feedback on this feature.
Mobile Rich Media Capabilities
As reported in 81 Innovid reviews. Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 225 Innovid reviews.
Retargeting
As reported in 192 Innovid reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
As reported in 207 Innovid reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
As reported in 143 Innovid reviews. Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
As reported in 36 Innovid reviews. Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
As reported in 77 Innovid reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 81 Innovid reviews.
Platform (8)
API / Integrations
Based on 190 Innovid reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Based on 222 Innovid reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
As reported in 215 Innovid reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 244 Innovid reviews.
Enterprise Scalability
As reported in 187 Innovid reviews. Provides features to allow scaling for large organizations.
Customization
As reported in 207 Innovid reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 213 reviewers of Innovid have provided feedback on this feature.
Notifications
Alerts marketer of the performance of particular campaigns. This feature was mentioned in 188 Innovid reviews.
Authoring Tools (4)
Ad Templates
Offers pre-made ad templates that can be filled in. This feature was mentioned in 42 Innovid reviews.
HTML5 Authoring
Based on 31 Innovid reviews. Allows users to make ads using HTML5.
Automated Ad Creation
Based on 34 Innovid reviews. Auto-creates ads using templating and/or data.
Lanugage Translation
Provides tools to produce ads in multiple languages. 26 reviewers of Innovid have provided feedback on this feature.
Testing Tools (2)
Dynamic Versioning
Allows for multiple versions of a marketing campaign to be run simulanteously. 40 reviewers of Innovid have provided feedback on this feature.
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 36 Innovid reviews.
Publishing Tools (2)
Demand Side Platform Integration
Offers integrations with outside demand side platforms for ad distribution. This feature was mentioned in 39 Innovid reviews.
Campaign Scheduling
As reported in 41 Innovid reviews. Schedules marketing campaigns.
Platform Interoperability (4)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 33 Innovid reviews.
Close Ecosystem API
As reported in 15 Innovid reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 28 Innovid reviews.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 24 reviewers of Innovid have provided feedback on this feature.
Campaign Management - Ad Networks (7)
Video Advertising
It supports in-stream and out-stream video ads, enabling brands to engage users through rich, immersive media content.
Ad Inventory Quality
Allows users to assess and rate the quality, diversity, and performance of the ad network’s inventory to ensure alignment with campaign goals.
Advanced Targeting Options
Enables precise audience targeting based on demographics, location, interests, and behavior to maximize ad relevance and effectiveness.
Mobile Ad Support
Provides specialized ad formats optimized for mobile devices, ensuring seamless integration and user experience on smartphones and tablets.
Diverse Ad Formats
Offers a variety of ad formats, such as display banners, native ads, video ads, pop-unders, and push notifications to support varied advertising strategies.
AI-Driven Optimization
Uses artificial intelligence to continuously optimize campaigns, adjusting bids and targeting strategies based on real-time data and performance.
Real-Time Bidding (RTB)
Utilizes RTB technology to let advertisers bid on individual impressions in real time, optimizing ad spending and performance
Reporting & Analytics - Ad Networks (3)
Performance Tracking
Provides detailed analytics and reporting tools to track ad performance, including impressions, clicks, conversions, and ROI metrics.
Fraud Detection & Prevention
Implements mechanisms to identify and prevent ad fraud, ensuring the integrity of ad campaigns and protecting advertiser investments.
Budget & Revenue Optimization Insights
Offers data-driven insights and tools to help manage and optimize ad budgets and revenue strategies. Includes customizable reports to evaluate spending efficiency and maximize returns.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Ad Networks (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





