--- title: Klaviyo Reviews meta_title: 'Klaviyo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1366 reviews by the users' company size, role or industry to find out how Klaviyo works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 1366 scale: '5' date_modified: '2026-10-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Klaviyo Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

AI Workflows

See how people combine Klaviyo with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Customer Experience
Rescue abandoning Shopify carts with proactive chat and automated email recovery

Convert hesitant shoppers in real time with proactive chat support, then re-engage abandoners through email sequences synced from Tidio to Klaviyo. You capture contacts during conversations and route them to recovery campaigns while suppressing those who already purchased.

Tools used:
Try the workflow
Prahlad K.
PK
Prahlad K.
Head of Operations & Supply Chain | Founding Team
Small-Business (50 or fewer emp.)
"Advanced Automations, But Comes at a Cost"
4.5/5
What do you like best about Klaviyo?

I really like Klaviyo's advanced automations, which include features like abandoned and checkout emails, product recommendation emails, and SMS marketing campaigns. I also appreciate its ability to integrate with almost all of the software available in the market, especially for an ecommerce company. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Their pricing is higher. It should be they can lower the price. Review collected by and hosted on G2.com.

Karthikeyan D.
KD
Karthikeyan D.
Life Cycle Manager
Small-Business (50 or fewer emp.)
"Easy Setup with Robust Features, But SDK Needs Work"
4/5
What do you like best about Klaviyo?

I really found the integration with Klaviyo to be very easy, and I appreciate having quick support available 24/7 via chat. The user-friendly interface and features, enhanced with AI, are things I particularly like. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Bringing customer events when SDK is connected and profile concept is very hard when we integrate with Shopify. SDK integration took delay. Review collected by and hosted on G2.com.

Ronald H.
RH
Ronald H.
President/Owner
Small-Business (50 or fewer emp.)
"Powerful Marketing and Texting Platform Once You Get the Hang of It"
4/5
What do you like best about Klaviyo?

We tried Klaviyo for marketing and texting, but it wasn’t very user-friendly. Compared with other platforms that include built-in templates, Klaviyo doesn’t feel especially beginner-friendly, and it took more effort than we expected to get comfortable using it. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

It was difficult to set up and even harder to understand at first. By the time I started to get the hang of it, the trial period was almost over, and it didn’t feel as cost-effective as it should have been. Review collected by and hosted on G2.com.

Heather E.
HE
Heather E.
Marketing Manager
Small-Business (50 or fewer emp.)
"User-Friendly Templates and Powerful Segmentation"
4/5
What do you like best about Klaviyo?

Klaviyo has very easy-to-use templates and rich segmentation options. The platform is also always evolving, mostly for the good. It is not a stagnant program. The customer support is also great. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

There are a lot of add-ons and relatively high pressure sales. Review collected by and hosted on G2.com.

BA
Bryanna A.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Intuitive Platform with Room for Improvement"
5/5
What do you like best about Klaviyo?

I like that Klaviyo is easy to use and offers many helpful additions. The platform includes features like subject line assist and analytics metrics, which help me create my audiences and perfect my creative assets. I also had no problem with the initial setup. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The deliverability success rate is really bad, especially with Apple users. Review collected by and hosted on G2.com.

Mingo B.
MB
Mingo B.
Own
Small-Business (50 or fewer emp.)
"Effortless Communications and Powerful Automations"
5/5
What do you like best about Klaviyo?

I use Klaviyo for Email and SMS sends as well as automated marketing. Klaviyo solves the problem of email marketing and SMS sending. By hosting all of our contacts, it makes it easy to set up automations for emailing and SMS for new customers and established customers. I think Klaviyo's ease of sending communication is great. It's not overwhelming and is very user-friendly. I love the automations and the ease in which to set them up. It was very easy to transfer information or automations. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I think the only issue I've found with Klaviyo is when setting up emails it can look a bit clunky but it can be overcome with some template adjustments. Review collected by and hosted on G2.com.

Madhura K.
MK
Madhura K.
Media Analyst
"Intuitive and Efficient for a lean team"
5/5
What do you like best about Klaviyo?

I really appreciate Klaviyo's automation scope, which is great for my small business as it helps with simple setups without needing an ecommerce manager or a coder. It serves as a fantastic thought starter tool for ideation on content for triggered flows and newsletters. The platform's insights are easy to read and quick to act upon, making it very helpful. What stands out to me is how much time it saves me, as it's a tool that lets a non-ecommerce expert run it effectively. Setting it up was extremely easy, contributing to my positive experience. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The tool has gotten expensive over time, making it difficult to keep using. The UI can be improved a little, and prices should be revisited, especially with Shopify rolling out even more effective tools. Review collected by and hosted on G2.com.

Marc D.
MD
Marc D.
Manager
Small-Business (50 or fewer emp.)
"Powerful E-Commerce Integration with Klaviyo"
4.5/5
What do you like best about Klaviyo?

I like that Klaviyo is built for e-commerce and integrates really well with Shopify. The templates are great, and I can build dynamic content for each customer. It's also much more powerful than the native Shopify app for email. Plus, the initial setup was relatively easy. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Navigation can be hard at times. Things are arranged a little different to other platforms I have used. It is just different, not good or bad, just another way of doing things. Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Verified User in Cosmetics
Small-Business (50 or fewer emp.)
"Powerful Segmentation and Personalization Made Easy"
5/5
What do you like best about Klaviyo?

I like how Klaviyo combines powerful segmentation with real-time customer data, making it easy to send highly personalized messages at the right moment. Its seamless integrations and clear reporting also make it simple to test, optimize, and prove impact quickly. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Klaviyo can feel complex and overwhelming at first, especially when setting up advanced flows or managing large numbers of segments. Pricing also scales quickly as your list grows, which can become challenging to justify over time. Review collected by and hosted on G2.com.

Michelle J.
MJ
Michelle J.
Marketing Coordinator
Small-Business (50 or fewer emp.)
"Intuitive Interface with Excellent Support"
5/5
What do you like best about Klaviyo?

I like Klaviyo's intuitive interface, which makes managing our emails, flows, lists, and segments straightforward. Our CSM reps have been great partners, being receptive to feedback and helpful in finding workarounds when we've had suggestions and issues. Additionally, the organization and efficiency of having both SMS and email in the same place is valuable, especially with Klaviyo's improved SMS offering. The initial setup was pretty easy, and the overall experience has been positive enough that I'd give it a 10 out of 10 in recommending it. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Our benchmarking metrics have always been a work in progress. Review collected by and hosted on G2.com.

Questions about Klaviyo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity 10 months ago

How do you integrate Klaviyo?

TR
Teresa Robertson
•
Last activity over 4 years ago

I have not figured out how to do a nice background for my emails. I have tried saving a photo at various sizes. It always looks distorted, too large, or with obvious repeat lines.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

7 months

Average Discount

7%

Klaviyo Comparisons
Klaviyo Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Dynamic Content
A/B Testing
Mobile Optimized
Segmentation
Basic Reporting
Web Analytics
ROI Analytics