--- title: Klaviyo Reviews meta_title: 'Klaviyo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1366 reviews by the users' company size, role or industry to find out how Klaviyo works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 1366 scale: '5' date_modified: '2026-10-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Klaviyo Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

AI Workflows

See how people combine Klaviyo with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Customer Experience
Rescue abandoning Shopify carts with proactive chat and automated email recovery

Convert hesitant shoppers in real time with proactive chat support, then re-engage abandoners through email sequences synced from Tidio to Klaviyo. You capture contacts during conversations and route them to recovery campaigns while suppressing those who already purchased.

Tools used:
Try the workflow
Marcos C.
MC
Marcos C.
eCommerce Manager
Mid-Market (51-1000 emp.)
"User-friendly and with flawless integration with Shopify"
5/5
What do you like best about Klaviyo?

What I value most about Klaviyo is its segmentation and automation capabilities. It allows you to create very advanced flows based on user behavior and easily connect ecommerce data with personalized campaigns. Additionally, the integration with Shopify is very robust and makes it much easier to work with events, audiences, and analytics in one place. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The cost of some new features they are adding. There are also some limitations in advanced analytics. Review collected by and hosted on G2.com.

SM
Sarah M.
Marketing Manager
Small-Business (50 or fewer emp.)
"Great Integration but Lacks Support Responsiveness"
4/5
What do you like best about Klaviyo?

I like that Klaviyo links directly to our e-commerce store, which makes creating emails quick and straightforward. I appreciate how product images, prices, and titles are automatically populated so they can be added to an email easily and edited if necessary. Klaviyo is more widely used and has better integration with our e-commerce store, and it offers better segmentation of customers. Also, the initial setup of Klaviyo was easy. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I find the support obnoxious. The chat is a bot and can't handle specific questions, and email support can take hours or days. There's no one to talk to when there are follow-up questions based on the response from support. Review collected by and hosted on G2.com.

AS
Anna S.
Small-Business (50 or fewer emp.)
"Effortless Email Management with Minor Segmentation Gaps"
5/5
What do you like best about Klaviyo?

I appreciate Klaviyo's simple interface and find the drag and drop editor incredibly useful when creating emails. The ease of duplicating emails and running segmentation is a big plus for me. I value the ability to merge profiles and use universal blocks, which makes managing customer data more efficient. The AI for generating subject lines is another feature that I find valuable. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I don't find the data platform that great, and tend to export and work in Excel. It's annoying you can't use one segment to create another, for example, you can ask if a customer is in a list but not a segment. I would like to have smart sending to suit individuals not the whole database. Review collected by and hosted on G2.com.

Majo O.
MO
Majo O.
Marketing Manager
Small-Business (50 or fewer emp.)
"Intuitive Automation that Saves Time"
5/5
What do you like best about Klaviyo?

I love the user experience of Klaviyo, it's super intuitive. Also, I really like their courses, they are very useful, and the email platform they offer. I also highly value the flows they have, as they help automate many tasks and save me a lot of time. The integration with my branding is excellent, allowing me to maintain brand consistency across all communications. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I think that sometimes your website crashes a bit. It has happened to me that we make changes, for example, in templates, in campaigns, and they don't save correctly for some reason. I don't know if it's under maintenance sometimes. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"User-Friendly, Powerful CRM with Efficient Email & SMS Campaigns"
5/5
What do you like best about Klaviyo?

. It’s a very user-friendly platform that’s easy to get started with, but still powerful as you grow. New and innovative features are released regularly, the pricing is competitive, and it makes managing customer data simple. Having email and SMS channels all in one place makes campaign management much more efficient. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Some features come at an additional cost, which can add up depending on what you need. I’ve also found the Subject Line AI assistant to be fairly basic compared to other AI tools, so it’s not something I rely on heavily. Review collected by and hosted on G2.com.

MP
Mital P.
Small-Business (50 or fewer emp.)
"Streamlined Automation with Predictive Insights"
4.5/5
What do you like best about Klaviyo?

I find Klaviyo very efficient, especially in its predictive analytics capabilities. It makes it easy to send campaigns and create flows, with all the data conveniently in one place. The software allows me to automate a good part of my business, staying in touch with my list through campaigns. The predictive analytics helps me have the right touch point at the right time with customers, providing great insights into customer behavior and product insight. I also appreciate the built-in integration with Shopify and find the initial setup very easy. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I think the email editor could be improved. It's still a bit clunky. And just a little more flexibility when designing the flows. Review collected by and hosted on G2.com.

Dalveer S.
DS
Dalveer S.
Sr designer
Small-Business (50 or fewer emp.)
"Klaviyo: A Game-Changer for Sales, Workflows, and Subscriber Management"
5/5
What do you like best about Klaviyo?

Klaviyo has been a real game-changer for our stores.

It’s extremely helpful for increasing sales and reaching a larger audience. Its features are very useful, and our clients are really happy using it. The templates are beautiful and attractive, with lots of options already available in the library. The workflows and subscriber management features, in particular, have been absolute game-changers. All implementations are very helpful Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I don’t have a single word of dislike for it because it’s extremely helpful for growing our audience.

Its integration is very helpful to enhance the features Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Verified User in Food & Beverages
Small-Business (50 or fewer emp.)
"Powerful Analytics, Easy Flows, and Seamless Shopify & Meta Integrations"
4.5/5
What do you like best about Klaviyo?

Lots of analytics help you make educated decisions about what to send, when and why. I also enjoy how you can segment your groups to make your campaigns more effective. Flows are very easy to build and so are emails. Finally, integration with 3rd party apps like Shopify and Meta is extremely helpful. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Sometimes your integrations with 3rd party apps suddenly get disconnected for no apparent reason. I also dislike how alerts are sent out stating you're close to your limit when you're not actually as close to your limit as implied. Finally, the price jump between tiers feels quite drastic. Review collected by and hosted on G2.com.

Steve B.
SB
Steve B.
Small-Business (50 or fewer emp.)
"Effortless Email Campaigns and Flows with Klaviyo"
4.5/5
What do you like best about Klaviyo?

I like that Klaviyo is easy to use and has a nice user interface. It lets me preview any emails before they go out in different formats, so I can be sure they look right for our customers, no matter which device they use to view their email. I also find it generally easy to use, allowing the import of customer lists and the easy setup of templates for creating flows and email campaigns. It's very simple to use overall. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Sometimes, AI in Klaviyo doesn't quite work as expected and isn't quite as good at keeping the brand's tone of voice intact. Review collected by and hosted on G2.com.

Verified User in Wholesale
AW
Verified User in Wholesale
Small-Business (50 or fewer emp.)
"Effortless Customer Data to Targeted Automated Emails"
5/5
What do you like best about Klaviyo?

What I like best is how easy it is to turn customer data into targeted, automated emails without needing a heap of manual work. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Pricing can climb as your list grows, so you need to stay on top of list hygiene and make sure you’re getting value from what you’re sending. Review collected by and hosted on G2.com.

Questions about Klaviyo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity 10 months ago

How do you integrate Klaviyo?

TR
Teresa Robertson
•
Last activity over 4 years ago

I have not figured out how to do a nice background for my emails. I have tried saving a photo at various sizes. It always looks distorted, too large, or with obvious repeat lines.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

7 months

Average Discount

7%

Klaviyo Comparisons
Klaviyo Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Dynamic Content
A/B Testing
Mobile Optimized
Segmentation
Basic Reporting
Web Analytics
ROI Analytics