Klaviyo Reviews & Product Details

I find Klaviyo really helpful for managing our email flows and campaigns. The training sessions are regularly available and really helpful. The team behind Klaviyo is supportive, especially for small businesses like ours. I appreciate their interest and support in what we're trying to achieve. The support is really quick and thorough, which is great. I also like how everything is broken down into reasonable chunks of information, making it easy to target certain areas efficiently. The premade flows are really easy to use, providing a good foundation for getting started. Initial setup was really easy and simple, and the support's responsiveness makes it even easier. I also like that they offer options that I haven't found elsewhere. Review collected by and hosted on G2.com.

I personally really like to use a physical document, particularly for planning. So I think maybe having more kind of printable documents that you can then use as a worksheet would be helpful. Review collected by and hosted on G2.com.

I like how easy it is to automate follow-ups and personalize emails with Klaviyo. I also appreciate how quickly I can segment people based on their behavior, like getting a quote or visiting certain pages, so we can send relevant messages at the right time. The initial setup was pretty pain-free, thanks to our dedicated account manager who was helpful and always available for any queries we had. Review collected by and hosted on G2.com.

It's not geared up completely to deal with the type of product we offer (i.e. we're not an ecommerce store, so a lot of the prebuilt journeys/templates etc are not particularly useful for us). For example, native support for quote-based funnels rather than just purchases. Review collected by and hosted on G2.com.

I use Klaviyo for email marketing, and it helps me stay connected with my customers by allowing me to differentiate between their needs and direct marketing strategies towards them. It's great for sending marketing campaigns, discounts, and informing them about new products. I find the interface fairly easy to navigate; it took a bit to learn, but now I'm comfortable with it. There are lots of useful hints and tips when creating things, making it a very easy-to-use and functional service. The initial setup was very easy, and with a little help in setting up a template, my emails now look professional. Review collected by and hosted on G2.com.

I think a lot of my problems are probably down to me not looking at the training enough. I feel like I could segment my audience a bit more and really nail down and use Klaviyo as much as I probably could do. So I've probably been underutilizing it to some degree, mainly because I haven't had the time, really. Review collected by and hosted on G2.com.

I really appreciate the ease of use of Klaviyo's interface. It's very simplistic and user-friendly even for someone who's not an expert. Additionally, there's a lot of help available, which is beneficial for both myself and my customers. I also enjoy the seamless integration of Klaviyo with other products. It works seamlessly with every system I use, making it a vital part of our marketing stack. The ability to target specific audiences instead of blanket targeting everyone is another standout feature for me, particularly in email campaigns. I find it incredible how Klaviyo allows us to segment our audience and create custom segments, which is essential for driving purchase paths. Also, the pricing transparency with Klaviyo is a big plus, contrasting with other tools like HubSpot and Mailchimp, where there are hidden costs. This transparency in billing helps our marketing agency better manage expenses. Review collected by and hosted on G2.com.

For an expert user, it's choosing those extra tools and capabilities within Klaviyo. Also, more help on integrating WhatsApp since it's relatively new for most people. Custom reports could be a bit better in my opinion. Review collected by and hosted on G2.com.

I find Klaviyo's platform super easy to navigate, which makes it easy to understand even if you don't have much experience. I appreciate that the platform is constantly getting new features. Klaviyo no longer offers just pure email marketing, but also enables reviews, customer service, analytics, and much more. I particularly like the new WhatsApp integrations and the SMS feature, even though SMS is not so widespread in the German market. In the past, you needed a separate platform for every problem, but now you can do a lot centrally directly in Klaviyo. Review collected by and hosted on G2.com.

I wish for a better alert system that automatically indicates when there are technical problems, such as when a flow no longer delivers emails. The price level of Klaviyo is also a point I view critically, as it has become quite expensive recently. Review collected by and hosted on G2.com.

My favorite part of Klaviyo is the amazing, competent, friendly and fast assistance from the Product Agents. No matter the complexity of my issue, they always take their time to make sure they understand the root of the challenge, explain the solutions or obstacles to me, and if possible, offer to help to resolve it. 95% of my working hours are spent in Klaviyo, so I appreciate it's easy UI and the amount of learning materials. I also like how new features are added frequently, and how I can easily add external integrations. Review collected by and hosted on G2.com.

While new features are great, I don't love how something like the UI changes quite often. It disrupts my work flow, leaving me spending more time looking for buttons or links I usually could find with my eyes closed. Also, for some of my colleagues who don't use Klaviyo as frequently as me, the changes often seem big, because more time passes between uses. I also don't particularly love how some seemingly obvious features are not available, and when I try to dig into why, the answer is often "just because". Review collected by and hosted on G2.com.

I like how easy Klaviyo is to use, how customizable it is, and how it integrates with Shopify. It makes it easy to stay connected to our customers at a regular cadence and to easily create nice emails. Klaviyo's features allow me to work easily and efficiently, letting me focus on the creative aspects of our email marketing. I appreciate how it makes audience segmentation easy and helps increase deliverability. The initial setup was very easy with no issues. I also liked Klaviyo's integrations and dashboards, which allow more creative email customization. Review collected by and hosted on G2.com.

I would love more specific recommendations on how to increase deliverability/open rates, etc., based on how people are clicking and opening the email. I would also love better clarity on what is tracking as an 'open' vs 'click' etc. Review collected by and hosted on G2.com.

I like how I'm able to create segments and track users via events in Klaviyo. The segments are highly customizable and there's a lot of user data available, which often helps with order debugging and exploring the user journey. It really helps me understand user flow, clicks, add to carts, location, and source. I also found the initial setup fairly easy. Review collected by and hosted on G2.com.

Getting very expensive, the new billing model is very unfair and getting out of hand. Billing based on profiles has doubled our billing in the past 12 months and stalled our growth as it is getting very expensive. The only reason we will leave Klaviyo will be due to this pricing. Review collected by and hosted on G2.com.

The ease of your and the multiple features. The training courses and video workshops.

Flow are clear and the pre-built templates are helpful. Review collected by and hosted on G2.com.

Sometimes the pricing can creep up as more people shop as more profiles are created but in the UK they cannot be contacted because of some ne UK / EU laws. Therefore we have to keep adjusting and supressing profiles which is a bit of a manual task.

The reporting could be better, in the emails I receive to tell me a report is available it would be better to have it shown in the email or as a PDF rather than requiring me to login.

The reporting is quite basic and more graphs would be great. Review collected by and hosted on G2.com.

I use Klaviyo for email marketing, and its automated flows are great for revenue. The email campaigns allow me to distribute new product information and releases quickly and efficiently to my customer base. I like that it's feature packed while still being easy to use. I also appreciate the ability to integrate with a lot of our existing technology stack. Plus, I love that they are always updating and upgrading. The initial setup was very easy too. Review collected by and hosted on G2.com.

For a long time, we were on Magento and the integrations were mid at best, and I would often have to have data syncs pushed manually. Also, the drag & drop editor leaves a lot to be desired in terms of creativity and customization for the emails. Review collected by and hosted on G2.com.