Klaviyo Reviews & Product Details

I use Klaviyo for email marketing and audience segmentation. It replaced the guesswork in my email marketing by letting me see exactly who's engaging and send the right message to the right people. I really like the segmentation feature; I can split my audience by behavior and send much more targeted campaigns. I can separate buyers from non-buyers and people who clicked a brand deal from those who didn't. The initial setup with Klaviyo was really smooth, and the Shopify integration was basically plug and play. Review collected by and hosted on G2.com.

Pricey once your list begins to grow, it's expensive for a solo creator. Review collected by and hosted on G2.com.

I find Klaviyo very intuitive and clear. I like the ability to create customizable content, which makes it extensive and adaptable to our needs. I particularly appreciate that we can customize email campaigns, landing pages, and sign-up pages so that they match our brand both in terms of content and appearance. The ability to target much more precisely along the customer journey is also a big plus for me. Additionally, the initial setup of Klaviyo was very easy. Review collected by and hosted on G2.com.

The only thing that doesn't work is that in the campaign evaluation, it is not possible to view the unsubscribe rate per customer segment. Only open rate, click rate, placed order rate, and conversion are available. It would be helpful if under "Recipient Activity" one could not only download a list of contacts but also obtain further information on each contact's previous user behavior, such as since when a contact has been part of our list and when a contact last made a purchase. This way, after exporting the file as a CSV, one could filter within a specific user activity, such as unsubscribe, and potentially recognize certain behavior patterns or anomalies more quickly. Review collected by and hosted on G2.com.

What I like best about Klaviyo is how easy it is to create personalized email and SMS campaigns. The platform gives me powerful segmentation tools, intuitive automation flows, and detailed analytics that help me understand my audience and improve performance. Review collected by and hosted on G2.com.

“What I dislike about Klaviyo is that some advanced features can feel a bit overwhelming at first, and the learning curve can be steep. The platform can also be slow at times, especially when working with large lists or complex flows Review collected by and hosted on G2.com.

Klaviyo is an easy to use platform and I like that I am not a designer yet I can build email templates and elements pretty easily. It integrates with most tools and platforms I use in our ecommerce business daily. I appreciate the Klaviyo guides and support/academy. Review collected by and hosted on G2.com.

I miss having a dedicated support / account manager. I haven't had an issue getting through to a human via the support chat but it is kind of a hassle sometimes and takes a little longer. Review collected by and hosted on G2.com.

The customer service chat support is incredibly helpful and always able to help answer our questions to the best of their ability. Klaviyo is constantly updating so there is a number of features that the frequency of use of Klaviyo becomes high as we implement more into our marketing program. Review collected by and hosted on G2.com.

Our business type is very unique and specialized, so we find that the platform is too simplified for our business, with many of the articles, seminars, and forums not able to to be implemented into our business. Klaviyo seems to be built for businesses that are easy, quick-sale items, but ours are luxury items that people truly do take a longer time to contemplate. We have been having a harder time tracking purchases on Shopify due to our extensive catalog that has a different tagging system and integrating the information it properly into Klaviyo. Review collected by and hosted on G2.com.

I use Klaviyo for my email marketing and collecting new leads via email signup forms. Klaviyo makes it easy to segment my email list according to a robust variety of metrics. Its interface is very user-friendly, and I'm able to create very professional-looking emails. I can track emails and flows' performance and conduct and interpret AB tests easily. One of the things I like most about Klaviyo is that they are always innovating. I trust them to provide the most up-to-date technologies and robust educational resources. The drag-and-drop editor makes it really easy to create emails. I also like being able to save templates, which ensures everything I send out is aligned with my brand identity. Review collected by and hosted on G2.com.

I would say it could be clearer how to integrate Klaviyo reviews with Shopify. Review collected by and hosted on G2.com.

It's integration with Shopify. Particularly the abandoned cart/abandoned browse, etc. Review collected by and hosted on G2.com.

I still find Klaviyo a little difficult to use. It's getting easier over time but setting up flows can still be quite complicated. I also find the new features quite difficult to get to grips with - the social media one that is similar to many chat and the customer hub, they often require more work than I'm willing to put in for a feature that I may feel is out of my price range by the time it is properly released. Some more control over bots signing up would be appreciated too. Review collected by and hosted on G2.com.

I find Klaviyo very valuable for my ecommerce business as it allows me to reach my audience in multiple ways through both email and SMS text messaging, which helps increase my sales. I really appreciate the ready-made flows in Klaviyo that make it simple for me to create strategies without having to figure everything out from scratch. The plug and play aspect simplifies the initial setup process for me. The analytics feature is also great because it lets me see how much revenue I've generated from emails and helps me focus on what to do next. I enjoy using it with Shopify too. Review collected by and hosted on G2.com.

Klaviyo only allows a certain amount of contacts, and then they constantly charge you more for the additional contacts. I would love for it to not be so expensive. Review collected by and hosted on G2.com.

I like the ease of use, which makes it simple to build personalized emails that can be sent to millions of subscribers at once. As a furniture company, the ability of Klaviyo to use data and house user info allows our brand to give personalized content, helping users learn more about our brand and what we sell at great prices. I also appreciate the great omnichannel experience it provides. Klaviyo supports an easy initial setup, and I believe the team enjoys better pricing compared to our previous service. The features like SMS and the ability to house customer data are particularly valuable. Review collected by and hosted on G2.com.

I think I would like better benchmarks to help us measure what is working and what is not compared to our peers. Our brand sells big ticket items and we would love to be compared to other retailers that also have higher AOVs (around 1,200 per order). Review collected by and hosted on G2.com.

I find Klaviyo's interface really user-friendly. Although I'm not hugely experienced, I find it easy to navigate and set up campaigns and flows. The setup process was really easy, and the onboarding team provided great support. Any issues or questions during onboarding were swiftly dealt with. I appreciate that we were assigned a specific person for our onboarding process. For ongoing use, any questions are easily addressed via chat or email, the help desk is accessible, knowledgeable, and mostly answers my questions. I also like how easy it is to perform any A/B testing and see the results. The ability to generate forms and pop-ups is great as well, though I would prefer more design freedom with fonts. Overall, I am really pleased with how Klaviyo is set up and the ability to look at individual profiles. I believe we're only scratching the surface with its capabilities. What I like most is that it's just really easy to use. Review collected by and hosted on G2.com.

I do think there could be a bit more design freedom for the pop-ups, in terms of font and that sort of thing. The downside with using Klaviyo data to inform our meta audiences for retargeting campaigns is that we can only link it to one meta account. We actually have two ad accounts, one for the UK market and one for the US, and we can only link it to one, so we have to choose which one we link it to. Review collected by and hosted on G2.com.