Klaviyo Reviews & Product Details

I use Klaviyo for email marketing automation and communications as well as automating reviews on our website. I love the intuitive and easy-to-use user interface. The reporting features are great because they leverage data to provide visualized feedback, helping me know where to adjust. I also appreciate the direct integration with Shopify, which makes things seamless. The pre-created flows suggested by Klaviyo are very helpful for getting started, and I find the ability to create custom flows essential. Klaviyo uses data from customer behavior and purchases to directly adjust the communications sent and when they are sent. The initial setup with Shopify integration was fairly easy too. Review collected by and hosted on G2.com.

I wish it could integrate with more platforms other than Shopify. Review collected by and hosted on G2.com.

I like how easy it is for me to create emails that sync directly with information from my Shopify store. Klaviyo offers more customization than Shopify does for email marketing. I am able to sync everything from customer information and order info to metadata and browsing history, allowing me to create custom flows that increase sales. The initial setup was easy because of Klaviyo's pre-built integration to our storefront, which made setup very easy. Creating content is very simple with Klaviyo's email building tools. Review collected by and hosted on G2.com.

Klaviyo's UI can make it difficult for the casual user to find the settings and features they are looking for. There is confusion between flows and campaigns, lists and segments, etc. Review collected by and hosted on G2.com.

It is an industry leader that works with almost every platform that you may need to run an e-commerce business Review collected by and hosted on G2.com.

The price is quite high, and it may be out of reach for small businesses that are just getting started. Review collected by and hosted on G2.com.

It is incredibly powerful and integrates well with Shopify. Review collected by and hosted on G2.com.

Pricing is based on profiles, whether they are subscribed, active or not. Over the years we have 40k profiles which would cost us over $600 a month. In order to lower this to a cost we can warrant we have to suppress these profiles that haven't interacted for a while. We only email around 8k at the most at any one time. You pay for text messages and unused credits do not rollover, so that's disappointing too. Review collected by and hosted on G2.com.

I really like how user-friendly Klaviyo is, especially for non-developers or coders. The user-friendly interface makes designing emails and templates easy and intuitive. I appreciate having emails and SMS marketing combined under one platform, allowing an omnichannel approach in flows. The interplay of email, SMS, and push notifications within flows, enabled by a vast array of integrations, is very useful as it allows us to communicate with customers in different ways based on their channel preferences. Setting up new flows has been relatively straightforward. Review collected by and hosted on G2.com.

I have issues with the reporting/attribution, where the revenue is often massively inflated compared to GA4/Shopify attribution. We have a very tight attribution window on Klaviyo, but even so, the numbers seem inflated. Review collected by and hosted on G2.com.

I like Klaviyo for its powerful AI segmentation, which makes my job so much easier by suggesting segments without needing to search manually. It's pretty helpful as I just type whatever segment I want, and it gets done. The drag-and-drop email design feature is a time-saver for me, allowing for quick email designs without creative hassle. Klaviyo's segmentation and content suggestions are spot on, saving me a lot of effort and letting me focus on more important tasks. Additionally, tracking revenue through campaigns and emails is straightforward, allowing me to monitor month on month revenue efficiently. Review collected by and hosted on G2.com.

Sometimes the details like the send count are not available, and I have to go down to find them. And sometimes it's not user-friendly. It should be easier for beginners to use, like getting things in an easy way on the sign menu column. Review collected by and hosted on G2.com.

It has easy of sending and good deliverability. Review collected by and hosted on G2.com.

The product is very costly. One of costliest in market. Review collected by and hosted on G2.com.

I find Klaviyo easy to use, which is great because our social media managers have been able to use it for email marketing and manage our marketing campaigns without needing a dedicated email marketing specialist. I like that it's highly functional and effective, making our email cold marketing and campaigns a whole lot easier. Klaviyo is a complete platform that offers a lot of features, which made it a better option than our previous tools like Apollo. The setup process is straightforward for beginners, with a guided step-by-step onboarding process, and even though it was a bit complicated compared to Apollo, it was worth it for its features. Overall, it's a good option for us as it covers ecommerce, newsletters, and automation, not just lead generation. Review collected by and hosted on G2.com.

It was a bit complicated as compared to Apollo during the initial setup. You can add more features in Klaviyo that could be specifically helpful for cold outreach. Review collected by and hosted on G2.com.

Klaviyo is a beast! It’s easy to use and really helps me run my business like a well-oiled machine. Review collected by and hosted on G2.com.

The main downside for us is that, as a smaller business, we don’t get any one-on-one support from Klaviyo beyond live chat. We didn’t receive an onboarding call or have anyone available to help us set up the basics. They provide a lot of reading material, which is helpful, but sometimes it’s simply easier to speak with someone who can walk you through the initial setup and get you started. Review collected by and hosted on G2.com.

I use Klaviyo for all my email marketing needs and my loyalty program for my eCommerce website. Klaviyo provides solutions before there is even a problem, which is incredible. I love the simple, progressive design of the software. It integrates well with platforms like Shopify and Yotpo, which I really appreciate. The flexibility of Klaviyo is great, allowing me to adjust it to my needs. I adore the drag-and-drop email design feature, which means I don't need a developer to design emails the way I want. The smart segmentation feature is another favorite of mine. Klaviyo makes my work easier and faster, saving me a lot of time and indicating that there's still so much I can learn and benefit from. The benchmark feature of Klaviyo is amazing too. The initial setup was very easy. Review collected by and hosted on G2.com.

I would be very happy if the SMS service would be open in my country (Israel), because I love Klaviyo I stay with it but I miss this feature. Also, I would love a more elaborate analytics overview. Review collected by and hosted on G2.com.