Google Data Studio Reviews & Product Details

Google Data Studio Overview

What is Google Data Studio?

Transform raw numbers into beautiful visuals with just a few clicks — for free. Want to share reports that drive better insights? Need an easy way to present data with polish? Google Data Studio is a new breed of free data visualization and reporting tools that take data-driven decision making to a much higher level. Data Studio lets you effortlessly connect to all your data and turn that data into beautiful, informative reports that you can fully customize, present, and share.

Google Data Studio Details
Product Description

Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Start telling great stories with your data and make better business decisions.


Seller Details
Seller
Google
Ownership
NASDAQ:GOOG
Company Website
Phone
+1 (650) 253-0000
Year Founded
1998
HQ Location
Mountain View, CA
Total Revenue (USD mm)
$161,857
Twitter
@google
22,626,565 Twitter followers
LinkedIn® Page
www.linkedin.com
224,374 employees on LinkedIn®
Description

Organize the world’s information and make it universally accessible and useful.


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Google Data Studio Reviews

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Service Delivery Leader - Analytics
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Irrespective of the data type, Data Studio has the tools that can help you to create compelling data stories with intuitive visualization that are interactive and purpose driven.

Data connectors within data studio helps easy access to multitude of data sources. Data blending can be done with ease to turn the data into meaningful information, data studio defines the true meaning of data democratization by sharing and collaborating with the internal and external team members.

Data studio is a perfect mix for rookies and veterans a like to get the most out of it. Review collected by and hosted on G2.com.

What do you dislike?

Honestly, I haven't come across anything that I dislike about data studio as it is such a fun data analytics solution. However, one thing that google might want to look at its rigidness when it comes to displaying ones art on the community website and gallery too much of scrutiny may steer away creative souls from showing their creativity at the community level. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am a data science enthusiast who loves to present compelling data stories using complex data sets, especially when it comes to dealing with economic data, I have been able to leverage data studio's flexibility of utilizing various data sources along with googlesheets intuitive function to blend the data and then ingest it within the data studio environment .

One of the main benefits that I can think off my head is reduction in data cleaning effort and time which is they key in the analytics industry given the fact that analysts spend 80% of the time in cleaning and blending data. Review collected by and hosted on G2.com.

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Manager of Digital Paid Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It's a free tool, it connects directly with other Google products, it can connect with other non-Google products, its easily sharable, and can make data very digestible. Review collected by and hosted on G2.com.

What do you dislike?

You really need to use (and pay for) third part connectors to get the full use out of it. The Google connectors it has still doesn't show everything that the platforms show, in some cases, I have had to use the third party tools to connect to Google products to show the one thing I wanted to show on the report. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Invest the time to create the report (which can take a while) if it means you don't have to keep making the same report later on. The initial time sink can be well worth the incremental time shifts. Plus if you have several other reports from other clients that are very similar, you can create one as a template and save time on those later reports too! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Client report that provides data in an automated way. A client can look at a report and check metrics from 1 week, 1 month, 1 quarter, 1 year, or any other date range they want. All from the same report. No putting in requests for that data to be pulled. Review collected by and hosted on G2.com.

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Open Discussions in Google Data Studio
SEO Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I really like how Google Data Studio reports are so customizable. Whether you're updating the theme colors, page sizing, chart settings, etc. - there are endless ways to create a report. At our digital marketing agency, we've been able to take our reports to the next-level with the help of data studio. I like that this works seamlessly with so many native and third-party data connectors. The fact that you can retroactively update data and share with clients is incredible. Review collected by and hosted on G2.com.

What do you dislike?

If you have many data sources (and blended data sources) connected to the report it can really slow down both the editing and loading aspects. My company has a few very robust reports and they are just a hastle to update because it loads so slowly - especially if you have multiple people editing the report simultaneously. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Google Data Studio is a great option if you are looking for a lot of customization. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Google Data Studio reports have really helped us connect the dots across all of our digital marketing initiatives for our clients. One issue that Google Data Studio has been great at solving is combining various data sets into one source. We are able to do this with blended data and it helps make the data even more clear to show trends and results. Additionally, we are able to show clients their data in a way that is digestible and easy to understand. Review collected by and hosted on G2.com.

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Digital Design, Marketing and Strategy Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Google Data Studio makes data pivots, combinations and views so fast and easy. You can customize your own data report from its styling (colors, dimensions, sections) to its contents. By connecting your own existing Google Analytics data sources, you can quickly filter and view data in a myriad of ways, including creating your own custom filters. I've been able to uncover so much powerful data because so much less time is spent trying to access the data itself vs. Google Analytics. With Data Studio, it's more about the visual, so you can easily view and display data from a plethora of directions. Reports can be duplicated/cloned, and they can be shared for real-time collaboration. Review collected by and hosted on G2.com.

What do you dislike?

The only downsides I've found are twofold: 1) Very rarely, there will be a data point that it can't find even though you've previously been able to view it with a different report - and it's pulling the data from the same source/table. It's rare, but does happen. 2) If your report includes a good number of charts, tables, and/or graphs, the system can become bogged down and it can take a little while before it resolves and displays your results. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use Data Studio to create client dashboards that allow for real-time collaboration, as well as, sharing. I also use Data Studio to discover insights into what actions are being taken by shoppers and visitors, as well as, why they're being taken, in conjunction with data from other user research. The benefits have been immense. I've been able to track user behavior, intent and outcomes from beginning to end across multiple websites and user experiences - quickly and efficiently. I also love that the custom filters allow me to define which data points I want to view - in the way I need to view them, as opposed to only able to view them in a way that's predefined but not necessarily useful. Review collected by and hosted on G2.com.

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Validated Reviewer
Review source: Invitation from G2
What do you like best?

Google Data Studio is really user friendly. The Dashboards are designed very well and easy to navigate. It allows you to analyze data quickly and create data visualizations with ease. I also like how it connects with all your other Google tools such as google drive and google analytics, which is very useful. Review collected by and hosted on G2.com.

What do you dislike?

It can be a bit too simple sometimes. Google Data Studio offers limited functionality as compared to other tools such as tableau etc. I only use it for small data projects, as it does not allow me to work with very complex data projects. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a great tool for easy work with data. A pretty good tool for engineers and beginners as well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use it to analyze data and generate insights and value for my product. I also use it sometimes to create data visualizations. It is effective for generating value and finding any trends in data. Review collected by and hosted on G2.com.

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Marketing Team Leader
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

How it automatically brings in data from other google softwares such as google analytics and google search console and combines these all together in one place. It's also great how it constantly updates this data without any manual work from us. We can also bring in our own data using google sheets which is brilliant for keeping all of the information in one report. Review collected by and hosted on G2.com.

What do you dislike?

Currently there isn't much i dislike, it does take a small amount of time to get used to how it work. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would highly recommend using google data studio, it will make your life easier. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Everyone can view our reporting through one link which also doesn't have to be manually updated by us. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Google Data studio is easy to use and set up and integrates easily with Big Query. Review collected by and hosted on G2.com.

What do you dislike?

The platform is slow and there are limits on the filtering Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use this to create dashboards that are updated monthly. It is not something you can use for research or for daily use to quickly find information you need. Drilling down is difficult due to the slow speed, but data blending is exceptionally easy and there are filtering options when you merge data so it meets most objectives. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are tracking SEO performance and finding new opportunities using our collected data stored in Big Query that comes from Google Search Console. Review collected by and hosted on G2.com.

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Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The ease in connecting and use the built in Google connectors makes Data Studio a breeze to use for anyone familiar with things like Google Analytics or even Google Sheets. The Robust 3rd party connectors take it even further, I use a number of them for connecting Social media stats. Automated reporting is way better than copy and paste reporting. I use and subscribe to the Supermetrics suite of connectors, it is invaluable for bringing in Facebook and Instagram data to give my workplace a more holistic view of our digital landscape. Review collected by and hosted on G2.com.

What do you dislike?

The primary functions are great, but not always super stable. I have done some fairly heavy data crunching creating visualizations from some massive google sheets and Data Studio can slow to a crawl. Could be that 16gb of RAM isn't enough, could be I am asking it to do far more than I should. Either way, it can get frustrating when trying to update an important dashboard and it freaks out and locks up my computer for 5-10 minutes. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take your time, start with specific questions/needs and build from there. Filters are your friend. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data Studio has cut down on the "Hey how is this doing" type of questions, with enough planning ahead of time I can have a dashboard built and shared with our Digital Marketing team before a campaign begins, then they can just watch the traffic start flowing in. Saves hours of digging through multiple systems, all in one place is a dream come true. Review collected by and hosted on G2.com.

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Ad Operations Campaign Manager
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The best feature that I like in Google Data Studio is connecting to all different data sources (e.g. google sheets, google cloud query, GA products, 360 advertising platforms). It makes much easier to use existing data sources to create dashboards. I also like features such as data refreshes automatically and many graphs and tables to select to build dashboards. It also provides some existing templates and does not need users to create from scratch. Review collected by and hosted on G2.com.

What do you dislike?

Selecting different metrics and dimensions requires some Excel knowledge in order to combine data correctly to create graphs and tables. Sometimes reports with significant amount of rows and columns can not connect to Data Studios correctly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Google Data Studio allows users to connect to many different data sources including their advertising products. It is much easier to create customized dashboards based on the data users want. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have been using Google Data Studio to connect to our Google Cloud SQL queries (internal DSP data) to build dashboards for our teams who do not have the SQL skills/knowledge. It provides more visualization and allows our team members to use filters to get information that they need. I also use Google Data Studio to build some customized campaign tracking dashboards for our team. Review collected by and hosted on G2.com.

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Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's a free data visualization tool that integrates with other Google software. The UI is very user-friendly and intuitive and there are many tools and custom integrations for 3rd party software including Salesforce and Hubspot. It's very flexible because you can pretty much graph and work with any data by importing it into Google Sheets. Review collected by and hosted on G2.com.

What do you dislike?

There are some bugs when working with custom filters or large datasets. I've had issues where the numbers in scorecards and graphs didn't match and re-adding the data source wouldn't fix it. I've also gotten different numbers using the Google Analytics integration versus the analytics homepage. There were a few times where a mixed data source would display no data even though it should have existed. I still like the software but I've had to double-check almost all of my data when I use the dashboard.

It also doesn't make much sense that the graphs in Datastudio are more limited than in Google Sheets. In spreadsheets, the software will interpret and graph the data correctly but if I try to replicate the result in datastudio, the graphs will sometimes break or display no data.

On occasion, the dashboard has trouble loading data at all but this is more of a minor annoyance since it usually fixes itself once I refresh. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Play around with the integrations and see what data sources you can consolidate. Double-check your data to make sure there aren't any bugs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It makes it easy to combine data from many sources and present them in a single, accessible format. Review collected by and hosted on G2.com.

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Commercial in Finance
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Google Data Studio is used as a tool for developing dashboards and ad hoc reports. It is used by various members of the team as a way to showcase data insights and automate reports which were previously being distributed in the form of Excel sheets or Powerpoints.

Currently It is being used by our department only. The business problem it solves is the need for automated reporting dashboards and being able to create flexible reports. Review collected by and hosted on G2.com.

What do you dislike?

It's not easy to find some but i have to admit that the live text integration is not the best and it for sure can be improved Review collected by and hosted on G2.com.

Recommendations to others considering the product:

While Google Data Studio has a resources (video tutorial) tab, it's very basic. The tutorials state navigational answers to exploring around the site, setting up data connections, and creating calculated fields. The videos are outdated 2016 and older and rarely dig into the actual building of reports and dashboards, especially with Google-owned products.

In order to connect solutions outside Google's products such as 3rd party tools, you need to pay a subscription to a 3rd party service to connect the data. The two main companies (Supermetrics, Power My Analytics) help you connect these 3rd party tools through their subscription services. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm solving a lot of issues like the fact that you can select all the filters in a second create a document is so easy to learn, to build and to share ! And that is the major point share ! Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like the amount of information and customization that you get with Google data studios. I also like how you can integrate other Google products like Google Analytics and Adwords so you can have even more info. Review collected by and hosted on G2.com.

What do you dislike?

There isn't a lot I don't like about this product. It's simple and easy to use. It did have a few bug at the beginning and I haven't found a great way to organize all the report into folders yet. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has helped me solve reporting to clients. It gives me all the information from Analytics or Adwords and I can show the client the import info. It makes it easier to explain to them how they are doing with out them getting bogged down with all the details. Review collected by and hosted on G2.com.

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AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

So easy to use with any Google data source, and the visualization/card options are good (especially for a free tool). There are many settings and reporting options and they work really well (if you know how to use them). Review collected by and hosted on G2.com.

What do you dislike?

The inability to bring in other data sources free. Paid connectors have the be used to pull in non-google data sources. Also, using multiple data sources, even Google ones, on one report seems to be tricky and have issues. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Google (and others) have good training courses on how to use GDS, which I recommend doing before just starting your own reporting. It's different from excel reports, more robust and more like real-time pivot table that can be sliced and diced. But it's still unique and requires a good training module or two to watch before diving in! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating real-time advertising reporting and dashboards. For those non-google data sources, I place the data manually in Google sheets and pull it in that way, seems to be a good workaround to not having to pay for a paid data connector. Review collected by and hosted on G2.com.

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Global SEO/Digital Marketing Program Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Google Data Studio - being a Google product - is designed intuitively and has many integrations with other Google products. Review collected by and hosted on G2.com.

What do you dislike?

The customization level is good, but nowhere near Tableau or Power BI (which is to be expected since it is free!) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed a fast (free!) way to present data visually. Data Studio fulfills these needs. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I think I love data integration the most. This feature allows me to integrate a large amount of data effortlessly. The UI is also great, and it is quite easy to use even for noobs like me. I also love the customizable reporting feature, and this feature helps me to analyze my data in the way that I want. Review collected by and hosted on G2.com.

What do you dislike?

I love Google Data Studio, but I think it would be better if Google fixed some bugs. It is not a big deal since the bugs only occur for a while, but sometimes it could be frustrating if the user isn't in a good mood. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This programs is working well for big data, in case you curious. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I analyze my data to do my reporting tasks with this tool. I realized that Google Data Studio mades my jobs easier.And I also think that my report is better-looking nowadays. Review collected by and hosted on G2.com.

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Data Strategist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Team Lead
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The tool provides the ability to consolidate large amounts of data and to put several reports in the same place. It helps you gather all the information without having to move from one report to another with great ease of use. The other good thing is that you can integrate it with google sheets, salesforce reports and many other tools that can help you organize your data and have visibility shared for your team. Review collected by and hosted on G2.com.

What do you dislike?

It has long wait times when the report has too much data which is expected, but coming from a company that has servers like google does, it kind of disappoints you. The other big problem is that links with third party apps tend to easily break down and they require you to constantly check those to keep them working. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would recommend to have someone with knowledge on basic HTML and programming since the tool also offers the option to create your own reports with raw data and calculate data and show it the way you want it to look like. Having that will help you get the most out of the tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

In our company we have several metrics that we need to keep an eye on. We have data studio dashboards created for all kinds of metrics and they can be easily divided into tiers and categories. This helps our team to easily provide the information to the management team and anyone who needs to have visibility on their team performance. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Amazing variety of charts and possibilities.

Options to publish or embed reports is a real-life saver in making custom dashboards. Review collected by and hosted on G2.com.

What do you dislike?

Would like it more if there would be a way to create and share reports via API

The charts can have better labeling options. No way to automate the process for multiple users.

The connector review process is also slightly long Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Providing custom analytics on the usage of our product to users Review collected by and hosted on G2.com.

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Dental Student
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Google data studio is a great way to organize everything you need in one view. Review collected by and hosted on G2.com.

What do you dislike?

Initially a little confusing but you get the hang of things Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely a great tool to work with. I would recommend to everyone! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Easier way of keeping everything organized and together. Great way of presentation as well Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I am very excited to using Google Data Studio because i can create a good dashboard from whatever data source i have. Review collected by and hosted on G2.com.

What do you dislike?

I can't create report from Social Media in Free Plan Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Buy some community visualization for better experience with Google Data Studio Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have to create dashboard from various data source. Google data studio is very helpfull because this tool can pull data from many data source. We can even combine data source with blend feature Review collected by and hosted on G2.com.

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UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It works with Google, which is a suite of products we already use at my company. It is basic and easy to learn for people starting out with analytics and data modeling needs. Review collected by and hosted on G2.com.

What do you dislike?

There are not enough functions and options for the data charting and modeling we need to use now in the healthcare industry. It has been phased out because of it's simplicity. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Basic data modeling and charting needs, works well with our Google suite of products like Sheets and Docs. It is easy to learn and teach others how to pull together a quick and easy chart/data report. Review collected by and hosted on G2.com.

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Senior Software Engineer/Architect
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Google data studio is the best tool and it can be easily connected to a variety of live data resources and it is simple to build, simple to learn and I can easily share my data with this. It enables us to view our all data sources from one location and it provides common connections like Google ads, Google analytics, etc. The dashboard can be updated in real-time even if it is being accessed by someone and everyone can see the changes by refreshing it. Review collected by and hosted on G2.com.

What do you dislike?

Google data studio has no report delivery option and in this platform, our reports cannot be exported as PDF or in any other file. There are so many issues with data connections and there is no option provided for automatic refresh. The text cannot be easily moved around and I cannot add headers or page numbers easily. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Google data studio is free to use and it can easily connect to your Google account and it can connect all the varieties of data. It allows me to switch to different chart versions and they provide basic training tutorials online. Users can create so many fields and rename them easily and they also provide articles for them to learn. Review collected by and hosted on G2.com.

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Analista de programação
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

O que eu gosto no Google Data Studio é sem dúvida o quão fácil é colocar pontos de dados em diferentes gráficos e visualizações. A interface do usuário é visualmente agradável, típica dos produtos do Google. Super intuitivo e fácil de usar, e a maioria dos aspectos do produto se comporta exatamente como o usuário esperaria, o que o diferencia da multidão. Review collected by and hosted on G2.com.

What do you dislike?

O que eu não gosto neste produto de computador é principalmente o fato de o texto da legenda estar frequentemente oculto e não ser fácil redimensionar e mover, e não encontrei nenhuma opção para inserir automaticamente cabeçalhos ou números de página. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Eu recomendo fortemente o Google Data Studio, pois essa ferramenta oferece ótima conectividade com as outras ferramentas de marketing do Google, o que a torna ainda mais versátil, coleta de maneira eficiente uma ampla variedade de dados externos, juntamente com dados internos do site de uma empresa ou ativos de marketing implantados na Internet. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Os problemas resolvidos com o Google Data Studio são ter uma ferramenta sólida para apresentar dados e estatísticas principalmente para apresentações de marketing dentro da empresa, mas também para uso externo quando apresentado a clientes atuais e potenciais. O uso da plataforma ajuda nossa modesta empresa a usar dados para tomar decisões estratégicas de marketing, compartilhar dados em tempo real com outros colegas e comunicar o valor do produto à matéria-prima mais importante e a razão de ser como empresa "nossos clientes" . Review collected by and hosted on G2.com.

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