--- title: Google Analytics 360 Reviews meta\_title: 'Google Analytics 360 Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 599 reviews by the users' company size, role or industry to find out how Google Analytics 360 works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 599 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ## Top-Rated Alternatives [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,975) ](https://www.g2.com/products/amplitude-analytics/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Adobe Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Analytics") Adobe Analytics 4.2/5(1,245) ](https://www.g2.com/products/adobe-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics-360/competitors/alternatives) # Google Analytics 360 Reviews & Product Details Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [Google Analytics 360 Community](https://www.g2.com/products/google-analytics-360/discuss) Solution Type Best-of-Breed Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgoogle-analytics-360%2Freviews%3Ffilters%255Bnps_score%255D%255B%255D%3D2) ## User Insights Average based on 599 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ![Chayaram V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chayaram V.") CV Chayaram V. Business Consultant Health, Wellness and Fitness Small-Business (50 or fewer emp.) 4/16/2025 "Good for customer" 3/5 What do you like best about Google Analytics 360? Understand your customers. Get smarter insights to improve ROI. Connect your insights to results. Make your data work for you. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? Its complexity, the steep learning curve, and the aggressive pricing. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? Analyzing large datasets, understanding customer behavior, and making data-driven decisions Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Civic & Social Organization](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Civic & Social Organization") UC Verified User in Civic & Social Organization Small-Business (50 or fewer emp.) 1/9/2022 Business partner of the seller or seller's competitor, not included in G2 scores. "Solid, but other platforms are better" 2.5/5 What do you like best about Google Analytics 360? It's relatively easy for beginners to use vs. other platforms Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? Other platforms like PowerBI have similar learning curves but are more powerful. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? I do quick analyses with Google Analytics. It helps save time because it is often faster for very small things versus other software platforms. It also is relatively easy to share. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Holly M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holly M.") HM Holly M. Omnichannel Ordering Performance Manager Small-Business (50 or fewer emp.) 11/17/2019 "Easy to change and compare dates however would be good to personalise the terms used in your own GA" 3/5 What do you like best about Google Analytics 360? Easy to compare time periods and find data Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? But fiddly getting to all the information you need with filters and categories not being defined as you’d call them Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics 360: Try it out and make your own dashboards Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? Comparing user infections with filter buttons on site, comparing individual deal performance (clicks and revenue by SKUs) Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 10/24/2019 "Very good tool for people who starting works with Ads and stuff." 3/5 What do you like best about Google Analytics 360? I like integration with Google services. It is make work more simple. Also interface is very simple and useful. Access to awesome ads platforms. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? Payments not always clear. And analytics web page is hard to open on slow laptops. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? It's become a good starter tool for Mobile Developers. No need to implement a lot of custom logic to track all app activity. It's very useful to just use this service for all statistics/analytics/ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/28/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Awesome Marketing Suite" 2.5/5 What do you like best about Google Analytics 360? Google Analytics 360 is simply the best, easy and flexible, it has helped me to check the core area and pages that performs excellently by using digital traffic reporting. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? I don't really have dislike except perhaps unnecessary data gets downloaded into the excel files when downloading. Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics 360: Easy to setup tool and provides extremely valuable information. I highly recommend. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? I was able to make use of Google AdWords campaign perfectly.. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") UM Verified User in Music Small-Business (50 or fewer emp.) 3/23/2019 "Fair use of demographics" 3/5 What do you like best about Google Analytics 360? It’s a clean overview of information posted - from graphs to written reports on analytics. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? It’s decent enough. But easy to forget about, there could possibly be a better system to set goals of analytic views + more Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics 360: Do the tutorial and read up on the info! The video is good Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? Google analytics. 360 allows for views on demographics, clicks and more. It’s resourceful when you’d like a first hand understanding of ones audience Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Tobacco](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Tobacco") AT Verified User in Tobacco Small-Business (50 or fewer emp.) 3/7/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Very great analytics service for your sites - a little refinement." 3/5 What do you like best about Google Analytics 360? I am pleased with this service because I use it at work to analyze site statistics.With this feature, I can attract traffic and also track the statistics of purchases / sales on my site Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? I believe that it will not be easy for beginners to master, but if you work on a permanent basis, mastering will be fast and Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics 360: For novice IT site administrators, I advise this service, it really helps not to get confused Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? I can analyze in detail the most profitable sources of traffic and improve these visits and working to increase the conversion, because it is directly proportional to the number of sales. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research") UR Verified User in Research Small-Business (50 or fewer emp.) 4/10/2019 "Google Analytics 360" 2.5/5 What do you like best about Google Analytics 360? What I like best is the fact my team can collaborate on the Google Analaytics Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? I dislike the fact that my google drive will run out of storage therefore causing a haunt to my google analytics Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics 360: Go for it! It’s user friendly! Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? I’m solving the problem of viewers that see our profile. We are able to have a broader outreach and a larger audience Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Zeal B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zeal B.") ZB Zeal B. Analyst, Research and Insights Mid-Market (51-1000 emp.) 10/19/2018 "Great for our company" 2.5/5 What do you like best about Google Analytics 360? Good interface and fairly straight forward usability to set up custom accounts. Easy to toggle between dates and different metrics Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? Exporting of reports is easy but output is a bit clunky. If I am running 5 different metrics for 10 pages it will only spilt out one metric and only the pages visible on the screen. Also run time of reports are a bit slow. Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics 360: n.a Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? Daily traffic investigation and analysis Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Guy K T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Guy K T.") GT Guy K T. Site Superintendent Public Relations and Communications Small-Business (50 or fewer emp.) 10/8/2018 "Works well" 2.5/5 What do you like best about Google Analytics 360? Compatibility with other google products make using this software easy to use. Most of the work is made easy to do. it show the amount of traffic that happens on your site. Making it easy to quantify Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? Not really anything to dislike, i wish it would do all of the work for me, like totally. Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics 360: None Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? it makes quantifying campaigns easy. I used it with other google products as well it makes my work easier Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Google Analytics 360? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Google Analytics 360 ](https://www.g2.com/products/google-analytics-360/discussions/new) ![Klepon M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klepon M.") KM Klepon Mas denox • Last activity over 4 years ago Iron 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/50936-best) GU Guest User • Last activity almost 4 years ago How does Google Analytics 360 work? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-does-google-analytics-360-work) [ View all Discussions ](https://www.g2.com/products/google-analytics-360/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 11 months ### Average Discount 12% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/google-analytics-360/pricing) ## How much does GA 360 cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 9 purchases. Get Price Estimate Google Analytics 360 Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics 4.2/5(1,245) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-google-analytics-360) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-google-analytics-360) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/google-analytics-360-vs-mixpanel) ##### ##### Google Analytics 360 Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Trending Segmentation Custom Reports and Dashboards Other User Data Site Search Reporting Campaign Tracking Administration Performance and Reliability [ View More Features ](https://www.g2.com/products/google-analytics-360/features) ## Work at Google? 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[ Claim this profile ](https://www.g2.com/products/google-analytics-360/claim_requests/new?utm_medium=profile-footer-claim-cta&utm_source=g2) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics) ##### Explore More [Which bot platforms have a genuinely usable no-code builder that a non-technical marketer can set up in a day without reading documentation?](https://www.g2.com/discussions/bot-platforms-which-bot-platforms-have-a-genuinely-usable-no-code-builder-that-a-non-technical-marketer-can-set-up)[Top-rated catalog management software for B2B sales](https://www.g2.com/discussions/top-rated-catalog-management-software-for-b2b-sales)[What are the highest rated awards management software platforms for enterprise teams recognizing thousands of employees annually?](https://www.g2.com/discussions/what-are-the-highest-rated-awards-management-software-platforms-for-enterprise-teams-recognizing-thousands-of-employees-annually) [What is the best earned wage access software for a mid-size company that wants fast employee payouts without waiting for a full payroll cycle to close?](https://www.g2.com/discussions/what-is-the-best-earned-wage-access-software-for-a-mid-size-company-that-wants-fast-employee-payouts-without-waiting-for-a-full-payroll-cycle-to-close)[Paessler PRTG vs Zabbix vs Pandora FMS for a small IT team: which gives the best visibility without a full-time admin?](https://www.g2.com/discussions/paessler-prtg-vs-zabbix-vs-pandora-fms-for-a-small-it-team-which-gives-the-best-visibility-without-a-full-time-admin)[Pros and Cons Details](https://www.g2.com/products/google-analytics-360/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)