--- title: Google Analytics 360 Reviews meta_title: 'Google Analytics 360 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 599 reviews by the users' company size, role or industry to find out how Google Analytics 360 works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 599 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Google Analytics 360 Reviews **Vendor:** Google **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 599 ## About Google Analytics 360 Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences. ## Google Analytics 360 Pros & Cons **What users like:** - Users value the **advanced reporting and seamless integration** of Google Analytics 360 for actionable insights and decision-making. (6 reviews) - Users appreciate the **easy integrations** of Google Analytics 360, enhancing their connection with the Google ecosystem. (5 reviews) - Users appreciate the **ease of use** of Google Analytics 360, simplifying data collection and integration across platforms. (3 reviews) - Users appreciate the **seamless integration** with Google tools, enhancing data analysis and marketing strategies effectively. (3 reviews) - Users value the **smart insights** from Google Analytics 360, effectively improving ROI and customer understanding. (2 reviews) - Helpful (2 reviews) - Journey Analysis (2 reviews) - Users appreciate the **advanced reporting** capabilities of Google Analytics 360, enabling insightful analysis and data-driven decision-making. (2 reviews) - Attribution (1 reviews) - Business Growth (1 reviews) **What users dislike:** - Users find the **steep learning curve** of Google Analytics 360 daunting, making initial setup and navigation challenging. (4 reviews) - Users find the **cluttered interface** of Google Analytics 360 difficult to navigate and challenging for beginners. (2 reviews) - Users find the **complex features** of Google Analytics 360 overwhelming, creating a steep learning curve for beginners. (2 reviews) - Users find the **complexity** of Google Analytics 360 overwhelming, especially with its steep learning curve and setup requirements. (2 reviews) - Users note that Google Analytics 360 is **expensive** , making it less accessible for smaller teams and budgets. (2 reviews) - Limited Charting Capabilities (2 reviews) - Users find the **steep learning curve** of Google Analytics 360 challenging, complicating setup and effective usage for newcomers. (2 reviews) - Users find the **complex setup** of Google Analytics 360 challenging, requiring advanced skills and dedicated resources. (1 reviews) - Users find the **difficult learning** curve of Google Analytics 360 challenging, particularly for beginners navigating the complex interface. (1 reviews) - Improvements Needed (1 reviews) ## Google Analytics 360 Reviews ### 1. Great for big data usage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Capital Markets | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2021 **What do you like best about Google Analytics 360?** Ability to get further data, analytics, and insights than Google Analytics alone. **What do you dislike about Google Analytics 360?** Only really helpful for larger scale sites, it's a paid service. **What problems is Google Analytics 360 solving and how is that benefiting you?** SEO and conversion data for my website ### 2. Great product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Google Analytics 360?** The dashboard and being able to select your widgets. **What do you dislike about Google Analytics 360?** Limitation on the number of hits produced **Recommendations to others considering Google Analytics 360:** Google analytics is a good tool to utilize when you need immediate insight to perform analysis of your website. **What problems is Google Analytics 360 solving and how is that benefiting you?** It really helped us with goal setting ### 3. Google Analytics 360 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Google Analytics 360?** Most popular analytics tool for every kind of business. **What do you dislike about Google Analytics 360?** There are some limitations, but generally, it is good to go. **What problems is Google Analytics 360 solving and how is that benefiting you?** Tracking campaigns. ### 4. Review for google analytics 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2021 **What do you like best about Google Analytics 360?** The ease of use as well as navigation is superb. Updated with new features regularly and also entirely on cloud **What do you dislike about Google Analytics 360?** Cost is very high as well as its very heavy application and sometimes slow to load if data is too much **Recommendations to others considering Google Analytics 360:** Go ahead and buy it, it makes work easier **What problems is Google Analytics 360 solving and how is that benefiting you?** Integrated with our tableau, we use it for creating custom dashboard, segments and reports and also gives us access to bigquery for data retrieval ### 5. Great analytics tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Google Analytics 360?** Honestly I would say the UI is great, very intuitive and easy to use and understand where to find everything. **What do you dislike about Google Analytics 360?** I would have to say that I do notice there are some glitches within the system that reverts dates back to like 2005 and it is very frustrating! **What problems is Google Analytics 360 solving and how is that benefiting you?** Page performance analytics, looking at paid vs organic campaigns, it's even helping me in competitive audits as well. ### 6. Data for the modern world **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2021 **What do you like best about Google Analytics 360?** Quickly gives us the most amount of data we need to track all our websites **What do you dislike about Google Analytics 360?** Can be a bit confusing with everything going on and all the data. Could organize it or give more tutorials. **Recommendations to others considering Google Analytics 360:** It provides a lot of data which is great. **What problems is Google Analytics 360 solving and how is that benefiting you?** We're solving all of our traffic issues and getting the correct data to make sure we're on top of our customers and getting the correct info to provide to them. ### 7. review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Google Analytics 360?** easy to use platform and easy login system **What do you dislike about Google Analytics 360?** hard to navigate on loading screen and between pages **What problems is Google Analytics 360 solving and how is that benefiting you?** no problems noticed so far besides browsing ### 8. Best in class for tracking your traffic and get user insights **Rating:** 5.0/5.0 stars **Reviewed by:** Fred Emanuel B. | SEO Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Google Analytics 360?** How complete it is, and how easy it is to get specific channel insights that let you understand which are your most valuable pages and the ones that are more deserving of your time and efforts. **What do you dislike about Google Analytics 360?** Segmenting groups of pages could be improved altogether as a feature. **Recommendations to others considering Google Analytics 360:** 360 gives you the most complete data you could have access to, and it's definitely worth the upgrade over the standard version. **What problems is Google Analytics 360 solving and how is that benefiting you?** GA 360 has allowed us to understand how well each channel is working, and the specific requirements of each channel by looking at user sessions for particular channels more in depth. ### 9. Marketing Analytics 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2021 **What do you like best about Google Analytics 360?** Consolidated purview of data from various channels to predict potential sales , optimize marketing budget & decision making is at ease **What do you dislike about Google Analytics 360?** Price is too costly and need a separate time for learning the tool for any beginner's to use **What problems is Google Analytics 360 solving and how is that benefiting you?** Personalized marketing to target audience based on the customer insights ### 10. A program that’s perfect to gather your data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Google Analytics 360?** I like that the data is easy to organize so you can find it easily. **What do you dislike about Google Analytics 360?** Sometimes there can be too much data which makes it seem overwhelming **Recommendations to others considering Google Analytics 360:** I recommend google analytics 360 if you want to gather data on the efficiency of your customer reach **What problems is Google Analytics 360 solving and how is that benefiting you?** We are figuring out the scope of who is engaging with our content. ### 11. All in one marketing suite **Rating:** 5.0/5.0 stars **Reviewed by:** Ali Z. | Business Intelligence Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Google Analytics 360?** I like the fact how I can search various marketing modules within Google analytics w/o bookmarking or saving favorites in browser. Once inside the GA suite, there are so many user friendly reports users can utilize to understand their audience and behaviors. **What do you dislike about Google Analytics 360?** When using custom dimensions, there doesn't seem to be a way to label them internally in system so when a user is including them in reports, a documentation needs to be maintained to ensure proper usage. **What problems is Google Analytics 360 solving and how is that benefiting you?** Audience Behavior on web and apps Traffic to website Mobile App usage ### 12. Google Analytics 360 usage review **Rating:** 5.0/5.0 stars **Reviewed by:** Devicharan M. | Assistant System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Google Analytics 360?** Currently my organization is using this application as a source of site measurement information. By using this application we used know the traffic that how many visitors are hitting out our website and what actually they are doing. It has good interface with well structured. Also, customization feature of dashboard I liked it very much. It shows the accurate information. **What do you dislike about Google Analytics 360?** It is bit expensive. Also, customer support is not upto the mark. **What problems is Google Analytics 360 solving and how is that benefiting you?** I used this app to analyze the site measurement information. I used to check if there are any issues the websites and also, used to fix the same. ### 13. A 360 approach to data management **Rating:** 4.5/5.0 stars **Reviewed by:** Ashish Pratap S. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Google Analytics 360?** Its Easier way to collect , process and refresh data with dedicated support specialist, Helps in easier work environment **What do you dislike about Google Analytics 360?** It is very costly and and the tailored audience list it provides is not much user friendly, **Recommendations to others considering Google Analytics 360:** It provides more granularity in data management than any other companies will offer and if your company size is small then google analytics free version is more than enough and better option for you **What problems is Google Analytics 360 solving and how is that benefiting you?** I manage data slicing, data processing, data listing of my clients which is very easy and comfortable for sharing with my colleagues during any virtual meetings ### 14. Its so necessary to my work as my right hand! **Rating:** 5.0/5.0 stars **Reviewed by:** Almy F. | Sócio proprietário, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Google Analytics 360?** - Easy to use - Easy to find in the dashboards the information that i need -A lot of information - the level of details on the informations **What do you dislike about Google Analytics 360?** in the past we could create a dashboard, save on gallery and import, nowadays it doesn´t work, every new dash board i have to create it. Sometimes it changes some areas without survey to the users, and normally make things more difficult to find **What problems is Google Analytics 360 solving and how is that benefiting you?** - Know who is my public -Measure my websites traffic -Know how articles are doing well with my public -Know what kind of content they looking for in my site ### 15. Excellent software for site optimization. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Google Analytics 360?** They have excellent tools that help optimize the site, several premium features that give you an insight into how your business is performing. **What do you dislike about Google Analytics 360?** There is nothing I don't like about this software, it delivers what it promises. **Recommendations to others considering Google Analytics 360:** I recommend using this software because it is very functional, practical, and will help your business. **What problems is Google Analytics 360 solving and how is that benefiting you?** The benefits I have had are in relation to the optimization of my site, several excellent resources that give me a better understanding of how my site's visitors are functioning. ### 16. Great analyitics software for your website **Rating:** 4.5/5.0 stars **Reviewed by:** Anna Maria D. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Google Analytics 360?** Google Analytics 360 is a great cloud based analytics software for websites. With the help of tutorials it is easy to integrate and use it proprely. The interface is well structured and has lots of good graphs that rapresent data in a understandable way. This dashboard can be customized so to see this data which is most important for you. **What do you dislike about Google Analytics 360?** Google Analytics 360 is quite expensive, and is only suitable if your website has lots of visitors. Can be a little bit overwhelming if you never used a website analytics tool in your life. **What problems is Google Analytics 360 solving and how is that benefiting you?** We use it for tracking the behaviour of our websites visitors and other stuff like geographical provenience, used devices/operating system, entering- exiting website, length of stay etc. On the basis of this data we optimize the website content in order to create better content for our target customers. ### 17. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Google Analytics 360?** Integration with a lot of tools, servers and technology **What do you dislike about Google Analytics 360?** Responsive view in tablets and phone could be better. **What problems is Google Analytics 360 solving and how is that benefiting you?** Data from many sources (app, responsive websites) ### 18. Helpful analysis tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Google Analytics 360?** Easy to visualize, no frills and many data viewing options. **What do you dislike about Google Analytics 360?** I haven't used it recently but there was a bit of a learning curve. **What problems is Google Analytics 360 solving and how is that benefiting you?** Learning user activity in response to platform changes and shifts. ### 19. Best softwre to know our website traffic ,visitors and all the things related to our site. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2021 **What do you like best about Google Analytics 360?** Using Google analytics 360 we can analayze our website we know traffic how many visitor viit our websit. We can easily know audience report , advertisment report and many more reports. **What do you dislike about Google Analytics 360?** Nothing to dislike I think this is the best tool to know our website **What problems is Google Analytics 360 solving and how is that benefiting you?** I m a software developer so sometimes I want to know how my website is work so I use Google analytics 360 and I get all the information and reports of my website ### 20. In depth tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Google Analytics 360?** Analyze productivity of the team and self Analyze business plan performance **What do you dislike about Google Analytics 360?** Nothing too much Wish ease of use was better **What problems is Google Analytics 360 solving and how is that benefiting you?** Analyze productivity of the team and self Analyze business plan performance ### 21. Google Analytics 360 is a set of powerful tools to optimize marketing activities. **Rating:** 4.0/5.0 stars **Reviewed by:** Nikhil K. | Digital Marketing Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2020 **What do you like best about Google Analytics 360?** A collection of seven different tools build for enterprise, integrated as one platform. Google Analytics 360 helps you to understand 1.How visitors arrive at the website and app. 2.what they do while there are there. 3.weather or not they convert on your goal. **What do you dislike about Google Analytics 360?** You can't track Individual users so you can't really see and understand how specific users behave on your site and get valuable data. Google Analytics 360 (GA360) is the paid version of Google Analytics **What problems is Google Analytics 360 solving and how is that benefiting you?** Data collections. Integrations and data quality Custom funnels Advanced analysis Data-driven attribution BigQuery ### 22. Google analytics for higher education **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Google Analytics 360?** I love being able to connect google analytics to my google ads account! **What do you dislike about Google Analytics 360?** It is not the most beginner friendly, so there’s a steep learning curve for new colleagues and teammates **Recommendations to others considering Google Analytics 360:** Consider enrolling in google analytics academy for an in depth view of the platform! **What problems is Google Analytics 360 solving and how is that benefiting you?** I love being able to customize our goals and track our e-commerce platform. I’m trying to use the skills I learned in big tech in my higher education position. ### 23. Web analytics - full and several functions **Rating:** 4.0/5.0 stars **Reviewed by:** Maria S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2020 **What do you like best about Google Analytics 360?** The most important tool is the reporting tool for the incoming traffic on the homepage. The functions in the dashboard are wide and fully functional. Live data is available and accurate, the automated keyword search is important for the SEO tool. **What do you dislike about Google Analytics 360?** The only thing would be that the positions in the dashboard are often changing and there is no possibility to adjust the main dashboard tab bar to our needings. **What problems is Google Analytics 360 solving and how is that benefiting you?** Controlling the incoming guest traffic on our homepage, plus functions to adjust the content and getting the important SEO informations to reach people easier. Analytics are helping us to provide better services for our clients. ### 24. GA is a great platform but 360 is not a necessary upgrade for 90% of businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2020 **What do you like best about Google Analytics 360?** Google Analytics is the industry standard, so there's great understanding across the industry and consistency in reporting which is great. Some features are missing but they've made a lot of improvements to the problem areas in the recent v4. **What do you dislike about Google Analytics 360?** Some challenges with user tracking (great for page level reporting though). 360 is also incredibly expensive and doesn't add that much value, it's mostly for large businesses with really large datasets and Google Big Query requirements. **What problems is Google Analytics 360 solving and how is that benefiting you?** Have a better understanding our customers, what they are doing on our website and how well our sales process is performing. ### 25. I used this product to gain more insight into the AEDmaster website. **Rating:** 4.0/5.0 stars **Reviewed by:** Admin A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Google Analytics 360?** That all information can be organized. **What do you dislike about Google Analytics 360?** I found the program a bit complicated at first. **Recommendations to others considering Google Analytics 360:** If you want to take your website to the next level, we recommend Google Analytics 360. So if you are looking for a program that can help you further. At the moment, I cannot name any other programs that meet the same requirements. **What problems is Google Analytics 360 solving and how is that benefiting you?** AEDmaster had many pages that were not indexed. Therefore, used Google Analytics 360. ### 26. Google Analytics: Next big Google product? **Rating:** 4.0/5.0 stars **Reviewed by:** Prakhar J. | Senior Associate Marketing Strategy and Analytics , Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2020 **What do you like best about Google Analytics 360?** Ease of implementation and intergrations with other google tools. One click data export to big query and powerful visualization tool- google data studios **What do you dislike about Google Analytics 360?** Granularity of reports and data extraction out of tool is impossible without bigquery which is another paid tool **Recommendations to others considering Google Analytics 360:** Need to look into the business requirements very carefully while making the decision to purchase **What problems is Google Analytics 360 solving and how is that benefiting you?** Data export and granularity of data ### 27. Useful software for online business improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Leon S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2020 **What do you like best about Google Analytics 360?** We used Google Analytics 360 in the past for marketing purposes. It was quite useful and powerful in our opinion. **What do you dislike about Google Analytics 360?** I think the dashboard can be better. If you compare it to Analytics or Ahrefs/MOZ. **Recommendations to others considering Google Analytics 360:** Useful when you want to get free and quick data about your website. If you want more insights, we think other software like Analytics work better. **What problems is Google Analytics 360 solving and how is that benefiting you?** Data. it is all about data. Improving our website with data from Google Analytics 360. ### 28. Google Analytics is a really helpful analytics tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2021 **What do you like best about Google Analytics 360?** All analytics data under one platform available for our perusal. Better tools for analytics available, more accurate data available. **What do you dislike about Google Analytics 360?** User interface is a bit complicated, it could have been more user friendly. Especially the beginners find it really complex **Recommendations to others considering Google Analytics 360:** Go for it, its a really good analytics tool with very accurate data available **What problems is Google Analytics 360 solving and how is that benefiting you?** Digital analytics of data. Benefits are- all data available at one single platform, analytical data is more accurate ### 29. The differences count. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Google Analytics 360?** The data freshness is almost on the hour for us which is highly reliable. **What do you dislike about Google Analytics 360?** There's no way, that I know of, to calculate ad cost attribution, which has been slightly inconvenient. **Recommendations to others considering Google Analytics 360:** If you have experience with Google Analytics and find yourself either maxing out the hits or wanting to learn more about your users/visitors it's worth the upgrade! **What problems is Google Analytics 360 solving and how is that benefiting you?** 360 has been super helpful in making our website more comprehensive. The funnel feature alone has decreased user time navigating the check out process whilst maintaining the same, if not slightly higher, traffic. ### 30. Easy to implement Users Deep and comprehensive Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Siddharth J. | Food Blogger Content Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2020 **What do you like best about Google Analytics 360?** GA has extreme capabilities, it's aptly 360 Analysis. Implementation and analyzing the user's data is easy. It provides Data and present report in real-time. There are self-help videos if you stuck at some point, mostly it's intuitive and tools effortlessly integrate the digital data. **What do you dislike about Google Analytics 360?** It's expensive. The project has to be of substantial worth or else ROI will be negative. More expectations from the support. **Recommendations to others considering Google Analytics 360:** Getting along with it you will realize, the data analytics is deep, and at some point, you will have to assign some more informed person to manage the analysis and work over it to target the audience with Apt tools. **What problems is Google Analytics 360 solving and how is that benefiting you?** The deep user behavior analysis are effective and provide idea about target areas and which points that have to be handled with care. ### 31. Google analytics real time review **Rating:** 5.0/5.0 stars **Reviewed by:** Kuldeep G. | Financial Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2021 **What do you like best about Google Analytics 360?** User friendly and its dashboard for analysis. **What do you dislike about Google Analytics 360?** Nothing to dislike in this wonderful app. **Recommendations to others considering Google Analytics 360:** Must try application **What problems is Google Analytics 360 solving and how is that benefiting you?** Daily data ,Lead generated,Reach out and Views on our page. ### 32. A great tool for insight into your analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe L. | Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2020 **What do you like best about Google Analytics 360?** The system is easy to use, navigate, and understand. **What do you dislike about Google Analytics 360?** This has been a great tool for us - no complaints! **What problems is Google Analytics 360 solving and how is that benefiting you?** Keeping track of how our website is doing in terms of traffic month to month ### 33. One Of the best Tool -Google Analytics 360 **Rating:** 4.0/5.0 stars **Reviewed by:** Kumar Malay Singh P. | ScrumMaster® | Project Manager| Functional Consultant | Business Analyst , Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about Google Analytics 360?** Google Analytics is one of the most well known and widely used web-based analytics service to track and reports important website data such as traffic, bounce rates, traffic sources, and more. The tool offers ample amounts of data on your website audience, audience behaviour, website acquisition and conversion metrics as well as a real-time view of the audience on your site. Because of this, it is a very loved tool which is rarely thought of or spoken about negatively. User interface of the google analytics is very user friendly as well as detailed, any person with basic understanding of BI & analicis can user. It have all the ingredients of an analytics data platform and capable of creating business value from insights along with sophisticated modeling template. There are number of visualizations available which helps user to create the interactive dashboard. it enables users to have Proactive Insights wherein system gives you all possible way to view the data with help of machine learning Advanced filters helps business users to Customize your data to meet your needs, users can Create custom channel groupings, content groupings, and calculated metrics. with Google Analytics you can: Data Accessibility- Access the data anywhere through Mobile apps or web application, Data Segmentations-In addition to built-in segments, User can create custom segments Funnel Analysis- User can create custom multi channel Funnel to analyse the data. Create custom reports Integrate with other tools Show real-time traffic data Understand where your traffic came from Rank your pages by popularity Track campaigns Export to Excel **What do you dislike about Google Analytics 360?** Cost: Though Google Analytics is free of charge so everyone can use it. However, sadly this does have a limit. in case your site exceeds 5 million impressions per month, you are required to pay for Google Analytics 360 which is a hefty $150,000 per year. Complex Due to huge data, number of visualizations it becomes complex and confusing in terms of data reading, In order to understand all of its complexities, you need to learn. The issue with this it that is can be fairly time-consuming to sit through the training, practice the tool and become familiar with where the information is. due to data coming only from one source that is website, it lacks independence and is it entirely reliable of the website data. **Recommendations to others considering Google Analytics 360:** It should allow more integrations points **What problems is Google Analytics 360 solving and how is that benefiting you?** Currently we are using to track the demographic penetrations of the customer services operations as well user profiling ### 34. Great tool to analyze insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Google Analytics 360?** Google Analytics 360 is a complete tool and it helps you get support. **What do you dislike about Google Analytics 360?** I believe the cost is too high in some situations. **What problems is Google Analytics 360 solving and how is that benefiting you?** With this tool our team was able to understand issues we were experiencing in terms of digital analytics. ### 35. The perfect solution for any firm that spends money on advertising! **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed E. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Google Analytics 360?** 99.9% uptime, support, and data freshness **What do you dislike about Google Analytics 360?** I didn't find any downsides yet, looks like it is perfectly crafted for all kinds of audience. **What problems is Google Analytics 360 solving and how is that benefiting you?** I have started understanding the audience that is interested in my business so now it's more precise strategy implementation! ### 36. Time-saving and amazing web analytics tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Donna A. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2020 **What do you like best about Google Analytics 360?** Google Analytics 360 is an extremely powerful tool that offers an additional user administration which is more suited for larger that have abundant users. It processes and stores huge amount of data. The sampling limit for reporting and limit for metrics and custom dimensions is higher and it has an integration with double click and Google Adwords. It offers almost endless row data transfer and gives enormous information about how many people are discovering and viewing your website and its speed of working is very fast. **What do you dislike about Google Analytics 360?** Menu options are difficult to understand for beginners and the navigation systems are bulky and the creation of funnels is awkward. It is a little bit costly from a start-up point of view and most of the features of Google analytics are a bit hard to learn. It is accurate for small companies or organizations. Although, you can customize dashboards, however, real-time flexible modifications are not easy. **What problems is Google Analytics 360 solving and how is that benefiting you?** Google Analytics 360 is an amazing tool that provides a comprehensive and innovative solution for gathering and analyzing enormous data. It is well suited for larger organizations and delivers very precise and detailed information, helpful in reporting and determining the data. It allows me to check if there is an issue with the websites and I can check the improvements in the website through different tests and modifications. ### 37. Review for google analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** December 30, 2020 **What do you like best about Google Analytics 360?** It is a very good website for both desktop and has an app for mobile **What do you dislike about Google Analytics 360?** customer service is not good, most of them are automated. And plenty of 3rd parties advertisements on the app which is distracting at times **What problems is Google Analytics 360 solving and how is that benefiting you?** It helps me deals with the analysis of the data which our team uses ### 38. Review 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2021 **What do you like best about Google Analytics 360?** It’s user friendliness system and highly advanced data analysis **What do you dislike about Google Analytics 360?** Nothing as such, everything is perfect in 360 **What problems is Google Analytics 360 solving and how is that benefiting you?** Measure Your Site's Performance Across Devices With Fixes For A Better Browsing Experience. Use Google Alerts To Get Free Notification & Email Summary On New And Interesting Content. ### 39. Mad Analytical **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2021 **What do you like best about Google Analytics 360?** Using a streamlined product like Google Analytics has helped my business to understand how to maximize our advertising profits. **What do you dislike about Google Analytics 360?** Customer support is occasionally lacking. **Recommendations to others considering Google Analytics 360:** Don’t. **What problems is Google Analytics 360 solving and how is that benefiting you?** Understanding our consumer footprint is a problem that we have solved and a huge benefit. ### 40. Google Analytics - Preferred Tool by Clients **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Google Analytics 360?** I like that Google Analytics displays a pretty seamless dashboard and that I can easily toggle between my personal Gmail account and my clients' Google Analytics reporting suites **What do you dislike about Google Analytics 360?** I dislike that GA isn't compatible with Rakuten's proprietary reporting tools, so the sales numbers are always a bit off and can differ from ours slightly. **What problems is Google Analytics 360 solving and how is that benefiting you?** Being able to see which campaigns are performing best during key sale periods across my clients and compare our reporting for consistency is helpful ### 41. Great insight **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2021 **What do you like best about Google Analytics 360?** The data is easy to read and understand. I also like the features they offer **What do you dislike about Google Analytics 360?** Took a little more time than usual to learn the program **What problems is Google Analytics 360 solving and how is that benefiting you?** Website user data and information ### 42. Google Analytics 360 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Google Analytics 360?** The possibility to analyze the efficiancy of ad campaign and performance of the company or site **What do you dislike about Google Analytics 360?** I would like to have some tutorials to be able to use all features **What problems is Google Analytics 360 solving and how is that benefiting you?** I analyze the traffic of my Web-site, the most popular pages and articles ### 43. This is one of the best software to understand and study the advertisement which you have posted. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2020 **What do you like best about Google Analytics 360?** You get the proper number about what your advertisement is going through. The number of visitors and the results. **What do you dislike about Google Analytics 360?** Their is nothing to dislike. It's one of the perfect solution to your work. **What problems is Google Analytics 360 solving and how is that benefiting you?** Understanding what age group visits the ads and what's going wrong in the ads. ### 44. Analyze Customer Traffic, Engagement, and Conversions **Rating:** 3.5/5.0 stars **Reviewed by:** Gaurav G. | Senior Web Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2019 ### 45. unified reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2020 **What do you like best about Google Analytics 360?** It solves the issue of sampling, connecting to DV **What do you dislike about Google Analytics 360?** Cohorts and retention analysis is not that great and doesn't have all required options **Recommendations to others considering Google Analytics 360:** Lot can be explored. Various metrics at various level helps connecting the dots. So watchout for everything it gives you **What problems is Google Analytics 360 solving and how is that benefiting you?** Daily understanding product metrics and leveraging marketing insights. ### 46. Best way to get website analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2020 **What do you like best about Google Analytics 360?** The ease to setup the dashboard. Easy customer support. Best way to handle where my audience comes from **What do you dislike about Google Analytics 360?** Bit difficult for people with little knowledge of the tool and specific keywords. **What problems is Google Analytics 360 solving and how is that benefiting you?** Using it for marketing my websites. Using it to identify my audience and their affinity.no problem as of now ### 47. A great product for tracking analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Courtney C. | Assistant Media Planner, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Google Analytics 360?** Google products are very straightforward and easy to use for the most part. I am able to pull valuable reports to understand analytics. I only use it across standard metrics for the most part but would be interested in some of the more advanced capabilities. **What do you dislike about Google Analytics 360?** There are certain items that i don't have access to so am unable to look up certain criteria. We are unable to use google analytics to measure video quartile data across certain placements. **What problems is Google Analytics 360 solving and how is that benefiting you?** To be able to pull reports. I especially like the new instant report option when i just want to reference something quickly. Pulling the traditional reports too are very helpful in analyzing data. ### 48. It is exactly tailored to my interests. **Rating:** 4.0/5.0 stars **Reviewed by:** Marissa S. | Business Strategy Consultant, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2019 **What do you like best about Google Analytics 360?** Its beautiful interface i like, it is something that I highlight a lot about this program because it makes me feel very comfortable. In addition, your accumulated reports help you compare your site data with other site data. It should be noted that it gives me the ability to report on the work you are doing and not have to rely on other equipment in the company to analyze and manipulate your data. I like the technical support provided by Google Analytics 360 in which it has a team of technical experts that provide the necessary support. **What do you dislike about Google Analytics 360?** It is very important to note that the program is highly qualified, however, I would like there to be an easier way to configure the monitoring in great form. **Recommendations to others considering Google Analytics 360:** I recommend this product because you will love this application for all your Google needs. It is an amazing tool for everyone who ventures into business. It should be noted that it is an extremely useful tool to achieve great importance in business and everything related to advanced projects. It is extremely cool and you will surely like it. **What problems is Google Analytics 360 solving and how is that benefiting you?** It benefits us because we follow the progress of our clients on our sites. We also consider the software to be quite useful and its execution requires few costs. We can target more complex audiences than ever. It is beneficial to be able to see live updates of how many people are currently using any website. ### 49. A premium ecosystem Google marketing platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Laura W. | Junior business analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2019 **What do you like best about Google Analytics 360?** Google Analytics 360 provides us options and save you from large data sampling. You can have a quick way to see relevant data in report. You can track data and check how your business is going. It can track your performance of business. You can expand the quota of sample data easily. Its rolling up reporting helps you to compare your site data with other site data. You can have integration with different Google apps such as Google cloud, search ads, Google big query etc. **What do you dislike about Google Analytics 360?** Google analytics 360 is still limited as well and it provides you limited amount of data on website. Its components are not completely independent. It is complex and confusing to learn from new users. It has much higher data limitation in collecting data. It does not report things correctly. In group setting you must find traffic issues and then it causes data less reliable. And your incorrect data reports cannot be deleted. Still if you want to add more data you must need to pay not completely free for extra data traffic. **What problems is Google Analytics 360 solving and how is that benefiting you?** So benefit of upgrading to Google analytics 360 is it allows you unlimited accounts you want. It has no limitation in account and data sampling. It provides you separate data for each stakeholder and web properties. Tracking in this version is easy and good. It provides option of rolling up to customers to create reporting of their sent data. It provides you native integration of different Google products as well which are not free but it provides you free integration. ### 50. A wonderful web analytics tool to keep track of user traffic and behavior **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Google Analytics 360?** - One of the best analytics tool I have come across that allows me to track data of multiple websites, learn about end user activities on various websites and offers real time view of the audience which is the best attribute according to me. - Good UX design and integration with other platforms. - very user friendly. **What do you dislike about Google Analytics 360?** Nothing to dislike except for the price. **Recommendations to others considering Google Analytics 360:** A good product. Go for it! **What problems is Google Analytics 360 solving and how is that benefiting you?** I am currently using Google Analytics 360 to see real-time data of audiences that visit my website. It allows me to track the traffic on my website. ## Google Analytics 360 Discussions - [Iron](https://www.g2.com/discussions/50936-best) - 2 comments, 2 upvotes - [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) - 1 comment, 1 upvote - [How can become best blogger](https://www.g2.com/discussions/how-can-become-best-blogger) - 1 comment, 1 upvote - [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) - 2 comments, 1 upvote - [How do you for product market](https://www.g2.com/discussions/how-do-you-for-product-market) - 1 comment, 1 upvote - [View Google Analytics 360 pricing details and edition comparison](https://www.g2.com/products/google-analytics-360/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+02%3A47%3A56+-0500&secure%5Bsession_id%5D=48721ddd-c587-4ee7-9df2-80279e611f72&secure%5Btoken%5D=ea5e7a7ff0acfae4eaba5351b61989ca6b7a33f7a38863cd713843b47e496d9a&format=llm_user) ## Google Analytics 360 Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Reporting** - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Google Analytics 360 Alternatives - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,886 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,328 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,171 reviews)