
It provides extremely simple data collection, advanced reporting, and strong integrations across the Google ecosystem. The ability to handle high traffic volumes without sampling is a huge advantage for our team. I especially value the deeper integrations with BigQuery, Google Ads, and other Google Marketing Platform tools, which make it easier to connect analytics data to activation and advanced analysis. Review collected by and hosted on G2.com.
The platform has a learning curve, as our team transitioned from standard GA or GA4. Setting up events, custom dimensions, and advanced reporting often requires technical expertise or dedicated analytics resources. Review collected by and hosted on G2.com.
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