--- title: Google Analytics 360 Reviews meta\_title: 'Google Analytics 360 Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 599 reviews by the users' company size, role or industry to find out how Google Analytics 360 works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 599 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ## Top-Rated Alternatives [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Adobe Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Analytics") Adobe Analytics 4.2/5(1,245) ](https://www.g2.com/products/adobe-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics-360/competitors/alternatives) # Google Analytics 360 Reviews & Product Details Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [Google Analytics 360 Community](https://www.g2.com/products/google-analytics-360/discuss) Solution Type Best-of-Breed Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgoogle-analytics-360%2Freviews%3Ffilters%255Bnps_score%255D%255B%255D%3D2) ## User Insights Average based on 599 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ![Madalina R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Madalina R.") MR Madalina R. Senior Business Consultant Consulting Enterprise (\> 1000 emp.) 5/27/2026 "Reliable, Feature-Rich, and Easy to Use" 4/5 What do you like best about Google Analytics 360? Reliability, diversity of functions and ease of use Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? Funnels. I feel like it's not able to measure funnels very well. I would also like to have a more flexible interface for setting up dashboards with metrics from various categories. And last but not least, I dislike that some values in customized reports do not match the ones on official dashboards. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? Tracking performance Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 Gives Campaign ![Andrea C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea C.") AC Andrea C. photographer and filmmaker Media Production Small-Business (50 or fewer emp.) 10/3/2025 "Comprehensive, in-depth, but not intuitive." 4/5 What do you like best about Google Analytics 360? What I like best about Google Analytics 360 is the seamless integration with BigQuery, which allows for incredibly powerful and customized analysis of raw, unsampled data. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? While the software is quite powerful, I find the interface challenging to use and not particularly intuitive. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? By solving the critical problems of data sampling and restrictive data limits, Google Analytics 360 provides us with complete, trustworthy datasets, which directly benefits our ability to make high-stakes marketing and product decisions with much greater confidence. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Vivek S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vivek S.") VS Vivek S. manager Mid-Market (51-1000 emp.) 11/7/2024 "The quicker data refresh rate compared to the standard version" 3.5/5 What do you like best about Google Analytics 360? Custom funnels, unsampled reports, and enhanced segmentation allow for in-depth performance analysis. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? The interface and advanced features can be overwhelming for beginners, requiring a steep learning curve. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? The quicker data refresh rate compared to the standard version is beneficial for making timely decisions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Abhishek G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishek G.") AG Abhishek G. Head of Counseling & Guidance Cell Small-Business (50 or fewer emp.) 5/9/2024 "Real Time Reports" 4/5 What do you like best about Google Analytics 360? The dashboard has multiple options to filter our data what one wants to analyse Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? Nothing as much but I feel some more features need to be added Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? It's helping us to track the click rate on our website through ad campaigns Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile SP Somya P. Small-Business (50 or fewer emp.) 2/9/2024 "Report analysis tool" 3.5/5 What do you like best about Google Analytics 360? This really helped us in accessing real time data which helped us in understand customer approvh towards our app and website and better work towards ROI Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? As it give 1000s of sessions in one report so studying that really need expertise to know which is more relevant for us to inprove things in future Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? It helped us in connecting our insights into results which can improve the efficiency to make data works in our approach Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Piyush S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piyush S.") PS Piyush S. Assistant Manager Small-Business (50 or fewer emp.) 8/23/2023 "Recommend analytic product for any business" 3.5/5 What do you like best about Google Analytics 360? It has various type of attribution modelling (perennial problem of a marketer), Across channel/device type coverage for reporting - IOS/Windows/Android, Query Support (GBQ) & ability to customized dimension and reports. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? You need to either have a GA expert with you or you need to deal with third party services who are specialized in GA, Takes time to understand the tool - since it has so many reports and data points, Integration sometimes becomes a challenge Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? It's a must've analytics platform for companies in online domain. From integration of multiple channels like Adwords/Sales Force to handling large volume of data to deep product integration- it covers almost everything Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/17/2023 "Google Analytics 360 Review" 4/5 What do you like best about Google Analytics 360? The best features of Google analytics include Deep Product integration and Cross platform analysis. That means if you wanna do an analysis between two platforms, you can do it easily. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? The things I dislike about Google Analytics 360 are that its a premium service also there is limited customisation for users. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? Tracking website traffic and user behavior to monitoring conversion rates are some of the uses of Google Analysis 360. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![vivek v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "vivek v.") VV vivek v. Maintenance Cum Project ENGINEER Small-Business (50 or fewer emp.) 10/10/2023 "ANALYTICAL SOFTWARE" 4/5 What do you like best about Google Analytics 360? Quickly analyzation of data and collaborate with team with an easy-to-use interface. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? Basic version Google Analytics is free and the premium version Google Analytics 360 is very high. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? It is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mehmet Emin O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mehmet Emin O.") MO Mehmet Emin O. Şirket Sahibi Small-Business (50 or fewer emp.) 7/20/2023 "Sampling Sucks, If you’re big enough you should switch to 360" 4/5 What do you like best about Google Analytics 360? After hitting 500K limit, Google analytics starts to sample your traffic with its free version and that does not necessarily guarantee some valuable information is not lost. That's why using GA 360 is super important. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? Although it's really important have GA 360, it comes with a cost and if you are a company which is growing fast and get rid of audience sampling, this cost might hurt your balance sheet. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? It's providing me better data quality compared to freemium versions. I got also help from dedicated person who know the tool on Google end. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Irene L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Irene L.") IL Irene L. Operations Manager Mid-Market (51-1000 emp.) 9/14/2023 "Google Analytics 360 offers robust data tracking, enabling data-driven decisions." 4/5 What do you like best about Google Analytics 360? The ability to handle higher volumes of data and provide advanced analysis for enterprise-level businesses. Review collected by and hosted on G2.com. What do you dislike about Google Analytics 360? One disadvantage of Google Analytics 360 is its cost, as it is significantly more expensive than the standard version, making it less accessible for smaller businesses. Review collected by and hosted on G2.com. What problems is Google Analytics 360 solving and how is that benefiting you? It handles high data volumes, allowing to track and analyze extensive user interactions without data sampling, ensuring accurate insights. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Google Analytics 360? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Google Analytics 360 ](https://www.g2.com/products/google-analytics-360/discussions/new) ![Klepon M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klepon M.") KM Klepon Mas denox • Last activity over 4 years ago Iron 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/50936-best) GU Guest User • Last activity almost 4 years ago How does Google Analytics 360 work? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-does-google-analytics-360-work) [ View all Discussions ](https://www.g2.com/products/google-analytics-360/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 11 months ### Average Discount 12% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/google-analytics-360/pricing) ## How much does GA 360 cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 9 purchases. Get Price Estimate Google Analytics 360 Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics 4.2/5(1,245) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-google-analytics-360) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-google-analytics-360) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/google-analytics-360-vs-mixpanel) ##### ##### Google Analytics 360 Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Trending Segmentation Custom Reports and Dashboards Other User Data Site Search Reporting Campaign Tracking Administration Performance and Reliability [ View More Features ](https://www.g2.com/products/google-analytics-360/features) ## Work at Google? 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[ Claim this profile ](https://www.g2.com/products/google-analytics-360/claim_requests/new?utm_medium=profile-footer-claim-cta&utm_source=g2) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics) ##### Explore More [Which bot platforms have a genuinely usable no-code builder that a non-technical marketer can set up in a day without reading documentation?](https://www.g2.com/discussions/bot-platforms-which-bot-platforms-have-a-genuinely-usable-no-code-builder-that-a-non-technical-marketer-can-set-up)[Top-rated catalog management software for B2B sales](https://www.g2.com/discussions/top-rated-catalog-management-software-for-b2b-sales)[What are the highest rated awards management software platforms for enterprise teams recognizing thousands of employees annually?](https://www.g2.com/discussions/what-are-the-highest-rated-awards-management-software-platforms-for-enterprise-teams-recognizing-thousands-of-employees-annually) [What is the best earned wage access software for a mid-size company that wants fast employee payouts without waiting for a full payroll cycle to close?](https://www.g2.com/discussions/what-is-the-best-earned-wage-access-software-for-a-mid-size-company-that-wants-fast-employee-payouts-without-waiting-for-a-full-payroll-cycle-to-close)[Paessler PRTG vs Zabbix vs Pandora FMS for a small IT team: which gives the best visibility without a full-time admin?](https://www.g2.com/discussions/paessler-prtg-vs-zabbix-vs-pandora-fms-for-a-small-it-team-which-gives-the-best-visibility-without-a-full-time-admin)[Pros and Cons Details](https://www.g2.com/products/google-analytics-360/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)