[ GA 360 Reviews ](https://www.g2.com/products/google-analytics-360/reviews) [ GA 360 Reviews ](https://www.g2.com/products/google-analytics-360/reviews) # Google Analytics 360 Features ##### ## Metrics (14) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Show More ##### ## Reporting (6) Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## User Identification (3) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Show More ##### ## Tracking & Reporting (6) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Dashboard Provides a holistic summary of your data. User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![AgencyAnalytics](https://images.g2crowd.com/uploads/product/hd_favicon/491ffc24550886572f36b0de7e64a082/agencyanalytics.svg "AgencyAnalytics") Sponsored AgencyAnalytics 4.7/5 (453) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5 (2,864) ](https://www.g2.com/products/amplitude-analytics/reviews) [ ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") Mixpanel 4.5/5 (1,326) ](https://www.g2.com/products/mixpanel/reviews) [ ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") Adobe Analytics 4.2/5 (1,147) ](https://www.g2.com/products/adobe-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics-360/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [User Segmentation](/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. Google Analytics 360 Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics 4.2/5 (1,217) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-google-analytics-360) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5 (6,852) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-google-analytics-360) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5 (1,369) [ Compare Now ](https://www.g2.com/compare/google-analytics-360-vs-mixpanel) ##### Categories on G2 [ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics) ##### Explore More [ corporate learning management system ](https://www.g2.com/discussions/help-me-choose-a-good-corporate-learning-management-system-in-2025)[ Which is the most trusted encryption software by security officers at healthcare and financial services organizations based on user reviews? ](https://www.g2.com/discussions/which-is-the-most-trusted-encryption-software-by-security-officers-at-healthcare-and-financial-services-organizations-based-on-user-reviews)[ Top-rated contact center quality assurance software vendors ](https://www.g2.com/discussions/top-rated-contact-center-qa-software-vendors) [ Best platforms for employee self-service desk booking ](https://www.g2.com/discussions/what-are-the-best-platforms-for-employee-self-service-desk-booking)[ Which event management software is best for small business ](https://www.g2.com/discussions/which-event-management-software-is-best-for-small-business)[ Pros and Cons Details ](https://www.g2.com/products/google-analytics-360/reviews?qs=pros-and-cons) Show More [ corporate learning management system ](https://www.g2.com/discussions/help-me-choose-a-good-corporate-learning-management-system-in-2025)[ Which is the most trusted encryption software by security officers at healthcare and financial services organizations based on user reviews? ](https://www.g2.com/discussions/which-is-the-most-trusted-encryption-software-by-security-officers-at-healthcare-and-financial-services-organizations-based-on-user-reviews)[ Top-rated contact center quality assurance software vendors ](https://www.g2.com/discussions/top-rated-contact-center-qa-software-vendors) [ Best platforms for employee self-service desk booking ](https://www.g2.com/discussions/what-are-the-best-platforms-for-employee-self-service-desk-booking)[ Which event management software is best for small business ](https://www.g2.com/discussions/which-event-management-software-is-best-for-small-business)[ Pros and Cons Details ](https://www.g2.com/products/google-analytics-360/reviews?qs=pros-and-cons)