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Compare Google Analytics and Google Analytics 360 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (50.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,665)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsGoogle Analytics 360
Star Rating
(595)4.4 out of 5
Market Segments
Small-Business (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in user satisfaction, boasting a significantly higher G2 Score compared to Google Analytics 360. Users appreciate the depth of information it provides, such as detailed visitor demographics and traffic sources, which enhances their understanding of website performance.
- Users say that Google Analytics offers a more intuitive and user-friendly experience, particularly with its analytics dashboard. Reviewers highlight how easy it is to track visitor interactions and analyze data trends, making it a preferred choice for small businesses.
- According to verified reviews, Google Analytics 360 shines in its ability to handle large volumes of data without sampling, which is a significant advantage for teams dealing with high traffic. Users value its advanced reporting capabilities and seamless integration with other Google services.
- Reviewers mention that while Google Analytics 360 has robust features, it may not be as accessible for smaller businesses due to its complexity and higher entry costs. Some users find the platform less straightforward compared to the free version, which can lead to a steeper learning curve.
- Users highlight that Google Analytics provides quick implementation and setup, with many praising its intuitive onboarding process. In contrast, Google Analytics 360, while powerful, may require more time and resources to fully leverage its capabilities.
- G2 reviewers note that support quality is generally better for Google Analytics, with users reporting more responsive assistance. In comparison, while Google Analytics 360 offers solid support, some users feel it lacks the same level of accessibility and responsiveness as its free counterpart.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Google Analytics
No trial information availableGoogle Analytics 360
No trial information availableRatings
Meets Requirements
9.0
5,540
8.8
448
Ease of Use
7.8
5,575
8.1
451
Ease of Setup
8.0
2,779
8.0
197
Ease of Admin
8.3
2,615
8.4
189
Quality of Support
7.5
4,610
8.0
407
Has the product been a good partner in doing business?
8.3
2,395
8.5
185
Product Direction (% positive)
8.5
5,419
8.4
432
Features by Category
Metrics
9.0
4037
8.7
324
8.8
4010
8.5
332
8.7
3940
8.5
322
8.6
3620
8.6
304
8.4
3394
8.4
298
8.4
3597
8.4
304
8.5
3644
8.2
303
8.6
3722
8.4
310
8.2
3307
8.2
286
Reporting
Feature Not Available
Feature Not Available
8.5
3547
8.6
310
8.2
3255
8.4
279
8.4
3500
8.5
296
8.5
3435
8.4
290
8.3
3114
8.2
268
8.5
3671
8.7
312
Other
8.5
3692
8.5
300
8.5
3499
8.4
305
8.3
3291
8.3
290
8.7
3443
8.6
302
8.5
2701
8.5
267
8.0
2426
8.2
248
8.2
2802
8.3
266
Agentic AI - Digital Analytics
7.7
85
Not enough data
8.0
86
Not enough data
7.7
85
Not enough data
8.4
92
Not enough data
Administration
8.5
2630
8.5
244
8.2
2334
8.2
243
8.9
3462
8.6
293
8.9
3566
8.6
293
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
9.1
111
8.8
1136
9.0
108
9.1
1151
9.0
103
Tracking & Reporting
8.6
1021
8.9
99
8.9
1166
8.8
109
8.5
1071
8.9
102
8.9
1180
9.0
108
8.7
1123
8.8
103
8.6
1098
8.8
101
Metrics
8.8
238
9.0
33
8.7
233
8.6
32
8.8
227
8.6
33
8.6
237
8.5
33
8.8
240
8.6
33
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
9.0
33
8.7
233
8.6
32
8.8
227
8.6
33
8.6
237
8.5
33
8.8
240
8.6
33
Categories
Categories
Shared Categories
Google Analytics and Google Analytics 360 are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
5.1%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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