Compare Google Analytics and Google Analytics 360
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,814)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in user experience, with many praising its intuitive dashboard and seamless management of metrics like page views and session length. Users appreciate the refined UX that allows for easy audience segmentation based on behavior and demographics.
- Users say that Google Analytics 360 shines in handling large-scale, complex data, providing advanced reporting and access to unsampled data. This capability is particularly beneficial for enterprises needing robust segmentation options, making it a strong choice for larger organizations.
- Reviewers mention that Google Analytics has a significant edge in overall satisfaction, reflected in its high G2 Score. Many users highlight the depth of its reporting tools, which help them understand user interactions and traffic sources effectively.
- According to verified reviews, Google Analytics 360 offers a more comprehensive solution for businesses that require advanced features, such as event-based tracking and seamless integration with Google Ads. However, some users feel that it may not be as user-friendly for smaller businesses.
- Users report that while both products have similar ease of setup, Google Analytics is often seen as more accessible for small businesses. Reviewers appreciate its free offering and the extensive resources available for onboarding and support.
- Reviewers highlight that Google Analytics 360, despite its strengths, has fewer recent reviews compared to Google Analytics, which may indicate a less active user base. This could affect the perceived reliability of feedback and updates, making Google Analytics a more trusted choice for ongoing support and community engagement.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Google Analytics
No trial information availableGoogle Analytics 360
No trial information availableRatings
Meets Requirements
9.0
5,659
8.8
450
Ease of Use
7.8
5,696
8.1
453
Ease of Setup
8.0
2,903
8.0
199
Ease of Admin
8.3
2,630
8.4
189
Quality of Support
7.5
4,715
8.0
409
Has the product been a good partner in doing business?
8.3
2,408
8.5
185
Product Direction (% positive)
8.5
5,518
8.4
434
Features by Category
Metrics
9.0
4093
8.7
325
8.8
4043
8.5
333
8.7
3956
8.5
323
8.6
3632
8.6
305
8.4
3411
8.4
299
8.4
3600
8.4
304
8.5
3645
8.2
303
8.6
3758
8.4
311
8.2
3322
8.2
287
Reporting
Feature Not Available
Feature Not Available
8.5
3559
8.6
310
8.2
3260
8.4
279
8.4
3520
8.5
297
8.5
3435
8.4
291
8.3
3112
8.2
268
8.5
3711
8.6
314
Other
8.5
3720
8.5
301
8.5
3496
8.4
306
8.3
3285
8.3
291
8.7
3497
8.6
304
8.5
2704
8.5
267
8.0
2420
8.2
248
8.2
2799
8.3
266
Agentic AI - Digital Analytics
7.8
83
Not enough data
8.1
88
Not enough data
7.8
89
Not enough data
8.4
94
Not enough data
Administration
8.5
2668
8.5
246
8.2
2333
8.2
243
8.9
3482
8.6
294
8.9
3567
8.6
293
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
9.1
112
8.8
1132
9.0
109
9.1
1148
9.0
104
Tracking & Reporting
8.6
1017
8.9
99
8.9
1163
8.8
110
8.5
1067
8.9
103
8.9
1177
9.0
109
8.7
1121
8.8
104
8.6
1094
8.8
101
Metrics
8.8
234
9.0
33
8.7
229
8.6
33
8.8
223
8.6
34
8.6
233
8.5
33
8.8
236
8.6
33
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Not enough data
Management
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Tools
8.3
1120
Not enough data
8.9
1496
Not enough data
8.3
1253
Not enough data
Metrics
8.9
1463
Not enough data
8.9
1501
Not enough data
8.9
1498
Not enough data
8.7
1414
Not enough data
8.7
1430
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.2
39
Not enough data
7.7
39
Not enough data
7.9
39
Not enough data
8.0
41
Not enough data
Metrics
8.8
234
9.0
33
8.7
229
8.6
33
8.8
223
8.6
34
8.6
233
8.5
33
8.8
236
8.6
33
Categories
Categories
Shared Categories
Google Analytics and Google Analytics 360 are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.8%
Other
56.8%
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Discussions
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more