Compare Google Analytics vs Google Analytics 360

See this
comparison of Google Analytics vs. Google Analytics 360
based on data from user reviews. Google Analytics rates 4.5/5 stars with 4,025 reviews. Google Analytics 360 rates 4.2/5 stars with 318 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
8.7
Ease of Use
Ease of Use
7.7
7.9
Ease of Setup
Ease of Setup
7.8
7.7
Ease of Admin
Ease of Admin
8.2
8.3
Quality of Support
Quality of Support
7.4
7.9
Ease of Doing Business With
Ease of Doing Business With
8.2
8.4
Product Direction (% positive)
Product Direction (% positive)
8.4
8.1
Meets Requirements
Google Analytics
9.0
Google Analytics 360
8.7
Ease of Use
Google Analytics
7.7
Google Analytics 360
7.9
Ease of Setup
Google Analytics
7.8
Google Analytics 360
7.7
Ease of Admin
Google Analytics
8.2
Google Analytics 360
8.3
Quality of Support
Google Analytics
7.4
Google Analytics 360
7.9
Ease of Doing Business With
Google Analytics
8.2
Google Analytics 360
8.4
Product Direction (% positive)
Google Analytics
8.4
Google Analytics 360
8.1

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Google Analytics 360
8.7
Engagement
Google Analytics
8.7
Google Analytics 360
8.5
Entry and Exit Pages
Google Analytics
8.7
Google Analytics 360
8.5
Standard Event Tracking
Google Analytics
8.5
Google Analytics 360
8.6
Custom Event Tracking
Google Analytics
8.3
Google Analytics 360
8.4
Retention
Google Analytics
8.3
Google Analytics 360
8.3
Return
Google Analytics
8.4
Google Analytics 360
8.2
Conversions
Google Analytics
8.6
Google Analytics 360
8.3
Funnels
Google Analytics
8.1
Google Analytics 360
8.1
Reporting
Real-Time Reporting
Google Analytics
8.7
Google Analytics 360
8.8
Trending
Google Analytics
8.5
Google Analytics 360
8.5
Retroactive Reporting
Google Analytics
8.2
Google Analytics 360
8.4
Segmentation
Google Analytics
8.4
Google Analytics 360
8.4
Mobile Reporting
Google Analytics
8.5
Google Analytics 360
8.4
Unification Across Devices
Google Analytics
8.2
Google Analytics 360
8.2
Custom Reports and Dashboards
Google Analytics
8.5
Google Analytics 360
8.5
User Identification
Demographics
Google Analytics
8.9
Google Analytics 360
9.1
User Segmentation
Google Analytics
8.8
Google Analytics 360
9.2
Geolocation
Google Analytics
9.0
Google Analytics 360
9.0
Other
User Data
Google Analytics
8.5
Google Analytics 360
8.4
Site Search Reporting
Google Analytics
8.5
Google Analytics 360
8.2
Load Time Monitoring
Google Analytics
8.3
Google Analytics 360
8.2
Campaign Tracking
Google Analytics
8.7
Google Analytics 360
8.4
E-Commerce
Google Analytics
8.5
Google Analytics 360
8.4
Promotional Messages
Google Analytics
8.1
Google Analytics 360
8.2
Administration Alerts
Google Analytics
8.2
Google Analytics 360
8.3
Tracking & Reporting
Crash Reporting
Google Analytics
8.0
Google Analytics 360
8.7
Custom Event Tracking
Google Analytics
8.4
Google Analytics 360
8.9
Real-Time Insights
Google Analytics
8.8
Google Analytics 360
9.1
Attribution
Google Analytics
8.5
Google Analytics 360
8.8
Dashboard
Google Analytics
8.8
Google Analytics 360
9.0
User Path Tracking
Google Analytics
8.7
Google Analytics 360
8.9
User Activity History
Google Analytics
8.6
Google Analytics 360
8.8
Administration
API / Integrations
Google Analytics
8.4
Google Analytics 360
8.3
QA Testing
Google Analytics
8.1
Google Analytics 360
8.1
Performance and Reliability
Google Analytics
8.9
Google Analytics 360
8.5
User, Role, and Access Management
Google Analytics
8.9
Google Analytics 360
8.6
Metrics
Sessions - Mobile App Analytics
Google Analytics
9.0
Google Analytics 360
8.7
Engagement
Google Analytics
8.9
Google Analytics 360
8.7
Exit Tracking
Google Analytics
8.7
Google Analytics 360
8.8
Events
Google Analytics
8.7
Google Analytics 360
8.7
Retention
Google Analytics
8.6
Google Analytics 360
8.4
Return
Google Analytics
8.6
Google Analytics 360
8.6
Conversions
Google Analytics
8.7
Google Analytics 360
8.6
Funnels
Google Analytics
8.5
Google Analytics 360
8.3
Reporting
Real-Time
Google Analytics
8.9
Google Analytics 360
9.0
Trending
Google Analytics
8.7
Google Analytics 360
8.7
Retroactive Reporting
Google Analytics
8.5
Google Analytics 360
8.4
Segmentation
Google Analytics
8.6
Google Analytics 360
8.5
Dashboards
Google Analytics
8.9
Google Analytics 360
8.7
Custom Reports and Dashboards
Google Analytics
8.6
Google Analytics 360
8.7
Other
User Data
Google Analytics
8.7
Google Analytics 360
8.6
Load Time Monitoring
Google Analytics
8.6
Google Analytics 360
8.5
Campaign Tracking
Google Analytics
8.8
Google Analytics 360
8.8
E-Commerce
Google Analytics
8.6
Google Analytics 360
9.0
Tracking
Standard Tracking
Google Analytics
9.0
Google Analytics 360
8.8
Tracking Flexibility
Google Analytics
8.7
Google Analytics 360
8.7
Notifications and Alerts
In-App Notifications
Google Analytics
8.5
Google Analytics 360
8.3
System Notifications
Google Analytics
8.5
Google Analytics 360
8.1
Alerts
Google Analytics
8.4
Google Analytics 360
8.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
49.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
31.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.7%
19.2%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.7%
Google Analytics 360
Small-Business
49.4%
Mid-Market
31.4%
Enterprise
19.2%

Reviewers' Industry

 
Marketing and Advertising
21.0%
Marketing and Advertising
19.2%
 
Information Technology and Services
6.8%
Computer Software
5.7%
 
Computer Software
6.4%
Information Technology and Services
4.7%
 
Internet
5.9%
Internet
3.5%
 
Higher Education
2.7%
Entertainment
3.5%
 
Other
57.1%
Other
63.5%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
6.8%
Computer Software
6.4%
Internet
5.9%
Higher Education
2.7%
Other
57.1%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.7%
Information Technology and Services
4.7%
Internet
3.5%
Entertainment
3.5%
Other
63.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Administrator

I don't really have dislike except perhaps unnecessary data gets downloaded into the excel files when downloading.

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Administrator

I don't really have dislike except perhaps unnecessary data gets downloaded into the excel files when downloading.

Screenshots

 
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