Link copied to clipboard # Google Analytics vs Google Analytics 360 Comparison - What are their main differences? Share [ Export ](/compare/google-analytics/google-analytics-360/export.csv) Google AnalyticsGA 360[+ Add Product](#) Reviews **Google Analytics** [ 4.5/5(6,877) ](https://www.g2.com/products/google-analytics/reviews#reviews) **Google Analytics 360** [ 4.4/5(599) ](https://www.g2.com/products/google-analytics-360/reviews#reviews) Pricing **Google Analytics** No pricing available **Google Analytics 360** No pricing available **Pricing Insights** from reviews Time to Implement **Google Analytics** 1 monthFaster Based on 1257 responses **Google Analytics 360** 2 months Based on 66 responses Return on Investment **Google Analytics** 8 months3 months sooner Based on 919 responses **Google Analytics 360** 11 months Based on 47 responses Perceived Cost **Google Analytics** $$$$$ **Google Analytics 360** $$$$$ Average Discount **Google Analytics** 9% **Google Analytics 360** 12%3% more ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") ![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Google Analytics** [ Insights (200) ](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1558198&qs=pros-and-cons#reviews)[ Analytics (160) ](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1559967&qs=pros-and-cons#reviews)[ Learning Curve (99) ](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1558796&qs=pros-and-cons#reviews)[ Complexity (69) ](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1560089&qs=pros-and-cons#reviews) **Google Analytics 360** [ Insights (9) ](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452311&qs=pros-and-cons#reviews)[ Easy Integrations (6) ](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453436&qs=pros-and-cons#reviews)[ Learning Curve (5) ](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452519&qs=pros-and-cons#reviews)[ Complex Features (4) ](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452223&qs=pros-and-cons#reviews) Integrations **Google Analytics** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_becef96b2dd755b1a2c1c8f6a5e2cb1c/al-query.jpg "Product Avatar Image") Al Query ](https://www.g2.com/products/al-query/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ee30f5ed6da59fce0103c3bf455b3d1d/alpharank.png "Product Avatar Image") AlphaRank ](https://www.g2.com/products/alpharank/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c84c6bae4fe50f2afd182f37c02de8d/apartments-com.jpg "Product Avatar Image") Apartments.com ](https://www.g2.com/products/apartments-com/reviews)[ View all ](https://www.g2.com/products/google-analytics/integrations) **Google Analytics 360** Not enough data Screenshots **Google Analytics** ![Google Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/77112/expirable-direct-uploads_2F07358a62-8eb6-4f4a-871b-6529fd4fd586_2FAnalytics_Funnel.png) **Google Analytics 360** ![Google Analytics 360 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/31803/Google_20Analytics_20Premium_screenshot-1.png) Ratings Meets Requirements **Google Analytics** 9.0 9.05,713 **Google Analytics 360** 8.8 8.8452 Ease of Use **Google Analytics** 7.8 7.85,752 **Google Analytics 360** 8.1 8.1455 Ease of Setup **Google Analytics** 8.0 8.02,961 **Google Analytics 360** 8.0 8.0201 Ease of Admin **Google Analytics** 8.3 8.32,652 **Google Analytics 360** 8.4 8.4189 Quality of Support **Google Analytics** 7.5 7.54,764 **Google Analytics 360** 8.0 8.0411 Has the product been a good partner in doing business? **Google Analytics** 8.3 8.32,430 **Google Analytics 360** 8.5 8.5185 Product Direction (% positive) **Google Analytics** 8.5 8.55,567 **Google Analytics 360** 8.4 8.4436 Features Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.4 4,756 8.4 380 Metrics Sessions - Digital Analytics 9.0(won by 0.3) 4124 8.7 325 Engagement 8.8(won by 0.3) 4063 8.5 334 Entry and Exit Pages 8.7(won by 0.2) 3961 8.5 323 Standard Event Tracking 8.6(tied score) 3640 8.6(tied score) 306 Custom Event Tracking 8.4(tied score) 3417 8.4(tied score) 299 Retention 8.4(tied score) 3602 8.4(tied score) 305 Return 8.5(won by 0.3) 3646 8.2 303 Conversions 8.6(won by 0.2) 3776 8.4 311 Funnels 8.2(tied score) 3326 8.2(tied score) 289 Reporting Trending 8.5 3566 8.6(won by 0.1) 310 Retroactive Reporting 8.2 3262 8.4(won by 0.2) 279 Segmentation 8.4 3525 8.5(won by 0.1) 297 Mobile Reporting 8.5(won by 0.1) 3433 8.4 291 Unification Across Devices 8.3(won by 0.1) 3110 8.2 268 Custom Reports and Dashboards 8.5 3736 8.6(won by 0.1) 316 Real-Time Reporting Feature Not Available Feature Not Available Other User Data 8.5(tied score) 3732 8.5(tied score) 302 Site Search Reporting 8.5(won by 0.1) 3495 8.4 306 Load Time Monitoring 8.3(tied score) 3284 8.3(tied score) 291 Campaign Tracking 8.7(won by 0.1) 3522 8.6 305 E-Commerce 8.5(tied score) 2701 8.5(tied score) 267 Promotional Messages 8.0 2418 8.2(won by 0.2) 248 Administration Alerts 8.2 2798 8.3(won by 0.1) 266 Agentic AI - Digital Analytics Autonomous Task Execution 7.7(won by default) 82 Not enough data Cross-system Integration 8.2(won by default) 91 Not enough data Proactive Assistance 7.9(won by default) 91 Not enough data Decision Making 8.4(won by default) 93 Not enough data Administration API / Integrations 8.5(tied score) 2681 8.5(tied score) 247 QA Testing 8.2(tied score) 2334 8.2(tied score) 243 Performance and Reliability 8.9(won by 0.3) 3489 8.6 296 User, Role, and Access Management 8.9(won by 0.3) 3566 8.6 293 Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);) 8.8 1,366 8.8 131 User Identification Demographics 8.9 1175 9.1(won by 0.2) 112 User Segmentation 8.8 1131 9.0(won by 0.2) 109 Geolocation 9.1(won by 0.1) 1147 9.0 104 Predictive Analytics Not enough data Not enough data Tracking & Reporting Custom Event Tracking 8.6 1016 8.9(won by 0.3) 99 Real-Time Insights 8.9(won by 0.1) 1162 8.8 110 Attribution 8.5 1066 8.9(won by 0.4) 103 Activity Dashboard 8.9 1176 9.0(won by 0.1) 109 User Path Tracking 8.7 1120 8.8(won by 0.1) 104 User Activity History 8.6 1093 8.8(won by 0.2) 101 Multi-Channel Attribution Not enough data Not enough data In-App Events Tracking Not enough data Not enough data Metrics Engagement 8.8 233 9.0(won by 0.2) 33 Exit Tracking 8.7(won by 0.1) 229 8.6 33 Retention 8.8(won by 0.2) 222 8.6 34 Return 8.6(won by 0.1) 232 8.5 33 Conversions 8.8(won by 0.2) 235 8.6 33 Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Additional Functionality Monitoring Not enough data Not enough data Push Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Data Modeling Not enough data Not enough data Funnel Analysis Not enough data Not enough data For Marketers Not enough data Not enough data Single Sign On Not enough data Not enough data Workflow Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Mobile Access Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Session Recording Not enough data Not enough data Data Visualization Not enough data Not enough data Root Cause Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Generative AI Not enough data Not enough data Cohort Analysis Not enough data Not enough data Issue Management Not enough data Not enough data Compliance Management Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data API Not enough data Not enough data Reporting/Analytics Not enough data Not enough data A/B Testing Not enough data Not enough data Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.7 268 8.7 36 Metrics Engagement 8.8 233 9.0(won by 0.2) 33 Exit Tracking 8.7(won by 0.1) 229 8.6 33 Retention 8.8(won by 0.2) 222 8.6 34 Return 8.6(won by 0.1) 232 8.5 33 Conversions 8.8(won by 0.2) 235 8.6 33 Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Data Exchange Platforms[Hide 10 FeaturesShow 10 Features](javascript:void(0);) 9.2 17 Not enough data Exchange Functions Data Transmission 9.3(won by default) 15 Not enough data Data Normalization 9.3(won by default) 15 Not enough data Data as a Service Market Data Acquisition 9.3(won by default) 15 Not enough data Industry Data Acquisition 9.1(won by default) 15 Not enough data Source Data Acquisition 9.5(won by default) 14 Not enough data Targeted Data Acquisition 9.2(won by default) 14 Not enough data Management Source and Destination Selection 9.3(won by default) 14 Not enough data Solution Integration 9.3(won by default) 14 Not enough data Reporting and Visualization 8.9(won by default) 14 Not enough data Data Governance 9.2(won by default) 14 Not enough data Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.4 1,732 Not enough data Tools Contact Collection 8.3(won by default) 1119 Not enough data Audience Insights 8.9(won by default) 1495 Not enough data Social Sharing 8.3(won by default) 1252 Not enough data Metrics Entry and Exit Pages 8.9(won by default) 1462 Not enough data Sessions 8.9(won by default) 1501 Not enough data Engagement 8.9(won by default) 1498 Not enough data Return 8.7(won by default) 1413 Not enough data Conversions 8.7(won by default) 1429 Not enough data Search Rank 8.4(won by default) 1364 Not enough data Agentic AI - Content Analytics Autonomous Task Execution 7.7(won by default) 38 Not enough data Cross-system Integration 8.2(won by default) 38 Not enough data Adaptive Learning 7.7(won by default) 38 Not enough data Proactive Assistance 7.8(won by default) 38 Not enough data Decision Making 7.9(won by default) 40 Not enough data Show 1 feature category with incomplete data Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data Not enough data Content Creation Content Creation Tools Not enough data Not enough data Content Curation Not enough data Not enough data Buyer Personas Not enough data Not enough data Content Management Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Optimization SEO Not enough data Not enough data A/B Testing Not enough data Not enough data Dashboards & Reporting Not enough data Not enough data Audience Targeting Not enough data Not enough data ROI Reporting Not enough data Not enough data Logistics Customizable Templated Workflows Not enough data Not enough data Internal Communication Not enough data Not enough data Version Control Not enough data Not enough data Editing and Approval Tools Not enough data Not enough data Distribution Features Not enough data Not enough data Social Media Integration Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Approval Process Control Not enough data Not enough data Additional Functionality Alerts/Notifications Not enough data Not enough data Publish Scheduling Not enough data Not enough data Email Marketing Not enough data Not enough data Content Library Not enough data Not enough data Conversion Tracking Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Social Promotion Not enough data Not enough data Data Visualization Not enough data Not enough data Editorial Calendar Not enough data Not enough data Drag & Drop Not enough data Not enough data Campaign Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Channel Campaigns Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Templates Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Customizable Branding Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Data Import/Export Not enough data Not enough data Filtering Not enough data Not enough data Activity Tracking Not enough data Not enough data Social Media Monitoring Not enough data Not enough data User Insights Reviewers' Company Size [![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews) Google Analytics Small-Business(50 or fewer emp.) 60.1% Mid-Market(51-1000 emp.) 28.3% Enterprise(\> 1000 emp.) 11.7% [![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")](https://www.g2.com/products/google-analytics-360/reviews) Google Analytics 360 Small-Business(50 or fewer emp.) 50.3% Mid-Market(51-1000 emp.) 30.9% Enterprise(\> 1000 emp.) 18.8% Small-Business (50 or fewer emp.) 60.1% 50.3% Mid-Market (51-1000 emp.) 28.3% 30.9% Enterprise (\> 1000 emp.) 11.7% 18.8% Reviewers' Industry [![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews) Google Analytics Marketing and Advertising 21.4% Information Technology and Services 7.9% Computer Software 6.8% Internet 4.4% Retail 2.8% Other 56.7% [![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")](https://www.g2.com/products/google-analytics-360/reviews) Google Analytics 360 Marketing and Advertising 20.6% Information Technology and Services 6.1% Computer Software 5.1% Education Management 3.1% Retail 3.1% Other 62.0% FAQs ## Google Analytics vs GA 360 FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Google Analytics vs GA 360? Google Analytics and GA 360 differ most clearly in scale, data limits, and support, with GA 360 positioned for enterprise needs and Google Analytics favored for small business and cost-sensitive use cases. | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | [GA 360](https://www.g2.com/products/google-analytics-360/reviews) | | --- | --- | | 4.5/5 (6,863 reviews) | 4.4/5 (599 reviews) | | Small-Business | Small-Business | | 8.0 | 8.0 | | 7.5 | 8.0 | | Real-time data and integrations | Advanced reporting and enterprise data limits | ### How do the pricing models of Google Analytics and GA 360 compare? Google Analytics is considered the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **Google Analytics:** In recent reviews, many highlight its free pricing and strong value for small businesses and agencies managing multiple clients. - **GA 360:** Reviewers frequently cite the high cost as a trade-off, noting its premium pricing is justified only for organizations needing enterprise-scale analytics and unsampled data. - **Switching reasons:** Several reviewers mention upgrading to GA 360 primarily to overcome data sampling and reporting limits in the free version. ### What are the best alternatives to Google Analytics and GA 360? The top three alternatives to Google Analytics and GA 360 are Amplitude, Chartbeat, and Semrush. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6,863 reviews) | Small-Business | Free for most use cases | Real-time data and integrations | | [GA 360](https://www.g2.com/products/google-analytics-360/reviews) | 4.4/5 (599 reviews) | Small-Business | Premium pricing for enterprise features | Advanced reporting and enterprise data limits | | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2,977 reviews) | Mid-Market | — | Product analytics and behavioral insights | | [Chartbeat](https://www.g2.com/products/chartbeat/reviews) | 4.4/5 (69 reviews) | Mid-Market | — | Editorial analytics and content performance | | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4,026 reviews) | Small-Business | — | SEO and competitive intelligence | ### Which Digital Analytics features should I prioritize when comparing Google Analytics and GA 360? Buyers should prioritize data limits, reporting capabilities, integrations, segmentation, and support quality when comparing Google Analytics and GA 360. - **Data limits:** GA 360 is frequently cited for higher data limits and unsampled data, especially in enterprise use cases. - **Reporting capabilities:** GA 360 reviewers highlight advanced reporting and customizable dashboards, while Google Analytics is praised for real-time data and customizable reports. - **Integrations:** Both products are noted for strong integrations with Google Ads, BigQuery, and other Google Marketing Platform tools; GA 360 receives additional mentions for enterprise-level integrations. - **Segmentation:** Both products are recognized for robust segmentation, with GA 360 reviewers specifically citing enhanced segmentation and custom funnels. - **Support quality:** GA 360 scores higher on Quality of Support (8.0 vs 7.5), with reviewers noting enterprise-level support as a differentiator. ### What are the pros and cons of Google Analytics vs GA 360? Google Analytics is strongest for cost-effectiveness and ease of access, while GA 360 stands out for advanced reporting, higher data limits, and enterprise support. - **Google Analytics strengths:** Free pricing, real-time data, strong integrations with Google Ads and other marketing tools, and suitability for small businesses and agencies. - **Google Analytics trade-offs:** Reviewers note a steep learning curve, complex UI for new users, data sampling on large datasets, and limited enterprise features. - **GA 360 strengths:** Advanced reporting, unsampled data, higher data limits, customizable dashboards, and enterprise-level support. Reviewers highlight integrations with BigQuery and Google Ads, and faster data processing. - **GA 360 trade-offs:** High cost, steep learning curve, complex setup, and interface complexity. Reviewers mention the premium pricing is only justified for organizations with large-scale analytics needs. ### Is Google Analytics or GA 360 better for small businesses? Google Analytics is the better fit for small businesses, as reflected by its largest reviewer segment and strong small-business sentiment. - **Google Analytics:** Small-Business is the largest reviewer segment, with reviewers consistently praising its free pricing, ease of access, and suitability for agencies and small teams. - **GA 360:** Small-Business is also the largest reviewer segment, but reviewers frequently cite the high cost and enterprise focus as barriers for smaller organizations. ### Which Digital Analytics platform has better integrations? Google Analytics and GA 360 are rated at parity for integrations, with both products receiving strong reviewer support for Google ecosystem integrations. - **Google Analytics:** Google Ads (173 all-time mentions), Facebook (88), and Firebase (14) are the most frequently cited integrations. - **GA 360:** Reviewers highlight integrations with Google Ads, BigQuery, and other Google Marketing Platform tools, with multiple mentions of easy integrations and advanced data connections. ### How do Google Analytics and GA 360 compare on customer support? GA 360 scores 0.5 points higher than Google Analytics on Quality of Support, a material difference favoring GA 360. - **Google Analytics:** Reviewers describe support as adequate for a free product, with most relying on documentation and community resources rather than direct support. - **GA 360:** Reviewers consistently cite enterprise-level support, faster response times, and dedicated account management as key benefits, reflected in its higher support score (8.0 vs 7.5). ### Which is easier to implement, Google Analytics or GA 360? Google Analytics and GA 360 are rated at parity for Ease of Setup, both scoring 8.0, with reviewers noting similar setup experiences. - **Google Analytics:** Reviewers describe setup as straightforward for basic use cases, especially with guided onboarding, but note increased complexity for advanced tracking and custom events. - **GA 360:** Reviewers report a similar setup experience, with additional complexity for advanced features and integrations, but also mention helpful onboarding resources and support for enterprise deployments. ### Which product has better Segmentation? Both Google Analytics and GA 360 are recognized for strong segmentation capabilities, with GA 360 reviewers specifically highlighting enhanced segmentation and custom funnels. - **Google Analytics:** Segmentation is frequently cited as a core feature in recent reviews, with reviewers praising its flexibility for analyzing user behavior and campaign performance. - **GA 360:** Reviewers highlight advanced segmentation, custom funnels, and unsampled data as key differentiators for enterprise-level analysis. Alternatives **Google Analytics Alternatives** ![Chartbeat](https://images.g2crowd.com/uploads/product/hd_favicon/656868fad28cc509b5ab209b27ebf5f1/chartbeat.svg "Chartbeat") [ Chartbeat ](/products/chartbeat/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo") [ Pendo ](/products/pendo-io-pendo/reviews) **Google Analytics 360 Alternatives** ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews)