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Compare Google Analytics and Google Analytics 360 
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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (50.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,587)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsGoogle Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics offers a solid foundation for small businesses with its user-friendly interface, while Google Analytics 360 provides advanced features that cater to larger enterprises, making it a better fit for organizations with more complex analytics needs.
- Reviewers mention that the real-time reporting capabilities in Google Analytics 360 are slightly superior, with an 8.9 rating compared to Google Analytics' 8.8, allowing businesses to make quicker data-driven decisions.
- G2 users highlight that Google Analytics excels in user segmentation with an 8.8 rating, while Google Analytics 360 edges ahead with a 9.0, providing more granular insights into user behavior and demographics.
- Users on G2 report that the custom reports and dashboards feature in Google Analytics 360, rated at 8.7, offers more flexibility and customization options compared to Google Analytics' 8.5, which is crucial for businesses needing tailored reporting.
- Reviewers say that Google Analytics 360 shines in its attribution capabilities, scoring an 8.9, which helps businesses better understand the customer journey, while Google Analytics has a slightly lower score of 8.5 in this area.
- Users report that the quality of support for Google Analytics 360 is rated higher at 8.0 compared to Google Analytics' 7.5, indicating that users of the premium version may receive more comprehensive assistance when needed.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Google Analytics
No trial information availableGoogle Analytics 360
No trial information availableRatings
Meets Requirements
9.0
5,486
8.8
447
Ease of Use
7.8
5,516
8.1
450
Ease of Setup
7.9
2,720
8.0
195
Ease of Admin
8.2
2,597
8.4
188
Quality of Support
7.5
4,566
8.0
406
Has the product been a good partner in doing business?
8.3
2,379
8.4
184
Product Direction (% positive)
8.5
5,363
8.4
431
Features by Category
Metrics
9.0
3996
8.7
324
8.7
3981
8.5
332
8.7
3920
8.5
322
8.6
3603
8.6
304
8.4
3373
8.4
298
8.4
3582
8.4
304
8.5
3629
8.2
303
8.6
3693
8.4
310
8.2
3285
8.2
286
Reporting
Feature Not Available
Feature Not Available
8.5
3528
8.6
310
8.2
3242
8.4
279
8.4
3482
8.5
296
8.5
3425
8.4
290
8.3
3101
8.2
268
8.5
3643
8.7
311
Other
8.5
3671
8.5
300
8.5
3486
8.4
305
8.3
3277
8.3
290
8.7
3414
8.6
302
8.5
2688
8.5
267
8.0
2415
8.2
248
8.2
2790
8.3
266
Agentic AI - Digital Analytics
7.7
76
Not enough data
8.0
77
Not enough data
7.6
76
Not enough data
8.3
78
Not enough data
Administration
8.5
2610
8.5
243
8.2
2321
8.2
243
8.9
3444
8.6
293
8.9
3555
8.6
293
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1172
9.1
111
8.8
1132
9.0
108
9.1
1144
9.0
103
Tracking & Reporting
8.6
1017
8.9
99
8.9
1160
8.8
109
8.5
1066
8.9
102
8.9
1175
9.0
108
8.7
1119
8.8
103
8.6
1094
8.8
101
Metrics
8.8
232
9.0
33
8.6
228
8.6
32
8.7
221
8.6
33
8.6
231
8.5
33
8.8
235
8.6
33
Exchange Functions
9.1
11
Not enough data
9.1
11
Not enough data
Data as a Service
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Not enough data
Management
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Not enough data
Tools
8.3
1121
Not enough data
8.9
1489
Not enough data
8.3
1253
Not enough data
Metrics
8.9
1462
Not enough data
8.9
1494
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
39
Not enough data
Metrics
8.8
232
9.0
33
8.6
228
8.6
32
8.7
221
8.6
33
8.6
231
8.5
33
8.8
235
8.6
33
Categories
Categories
Shared Categories
Google Analytics and Google Analytics 360 are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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