--- title: Google Analytics 360 Reviews meta_title: 'Google Analytics 360 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 599 reviews by the users' company size, role or industry to find out how Google Analytics 360 works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 599 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Google Analytics 360 Reviews **Vendor:** Google **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 599 ## About Google Analytics 360 Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences. ## Google Analytics 360 Pros & Cons **What users like:** - Users value the **advanced reporting and seamless integration** of Google Analytics 360 for actionable insights and decision-making. (6 reviews) - Users appreciate the **easy integrations** of Google Analytics 360, enhancing their connection with the Google ecosystem. (5 reviews) - Users appreciate the **ease of use** of Google Analytics 360, simplifying data collection and integration across platforms. (3 reviews) - Users appreciate the **seamless integration** with Google tools, enhancing data analysis and marketing strategies effectively. (3 reviews) - Users value the **smart insights** from Google Analytics 360, effectively improving ROI and customer understanding. (2 reviews) - Helpful (2 reviews) - Journey Analysis (2 reviews) - Users appreciate the **advanced reporting** capabilities of Google Analytics 360, enabling insightful analysis and data-driven decision-making. (2 reviews) - Attribution (1 reviews) - Business Growth (1 reviews) **What users dislike:** - Users find the **steep learning curve** of Google Analytics 360 daunting, making initial setup and navigation challenging. (4 reviews) - Users find the **cluttered interface** of Google Analytics 360 difficult to navigate and challenging for beginners. (2 reviews) - Users find the **complex features** of Google Analytics 360 overwhelming, creating a steep learning curve for beginners. (2 reviews) - Users find the **complexity** of Google Analytics 360 overwhelming, especially with its steep learning curve and setup requirements. (2 reviews) - Users note that Google Analytics 360 is **expensive** , making it less accessible for smaller teams and budgets. (2 reviews) - Limited Charting Capabilities (2 reviews) - Users find the **steep learning curve** of Google Analytics 360 challenging, complicating setup and effective usage for newcomers. (2 reviews) - Users find the **complex setup** of Google Analytics 360 challenging, requiring advanced skills and dedicated resources. (1 reviews) - Users find the **difficult learning** curve of Google Analytics 360 challenging, particularly for beginners navigating the complex interface. (1 reviews) - Improvements Needed (1 reviews) ## Google Analytics 360 Reviews ### 1. Awesome Tool for everyone **Rating:** 5.0/5.0 stars **Reviewed by:** Markus M. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Google Analytics 360?** I love how intuitive the system can be. Makes analytics easy. Allows me to see interaction within my Web page. Give me insight to what I shouldn't shouldn't change. It's absolutely amazing for everything that I work on and use I would recommend this to anyone who is starting a business. Creating graphs charts and data has never been easier. **What do you dislike about Google Analytics 360?** I wish I had more flexibility for all the tools I used. Some of the items I wish I could get data on I can't. It makes it a little difficult to continue to alter what I need to. It's still an absolutely amazing tool though. Just need some better integration tools. Wish it had more compatibility. I think it was the best part of beginning my business in my journey with analytics and marketing. **Recommendations to others considering Google Analytics 360:** I would highly advise you guys to go ahead and download this as soon as possible. Add this to your business is tool of analytics. Google 3 sixties made it easier for me to do everything I need to. Absolutely awesome in every single way I advise you to take some time and understand exactly what you dive into it 100% take a few courses to understand exactly how the tool works then go from there. **What problems is Google Analytics 360 solving and how is that benefiting you?** It's allowing me to analyze my business on a macro scale. I'm solving mine certainty with what's working what's not working. Allowing me to analyze my business. Let's become a major part of how I operate. And how have you interviewed the content I'm creating. Did have a few tiny bugs but nothing that wouldn't solve within seconds. ### 2. Data availability is immense **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Google Analytics 360?** You can get a huge amount of data from this platform **What do you dislike about Google Analytics 360?** It is very expensive to use as a platform **What problems is Google Analytics 360 solving and how is that benefiting you?** It gives clear picture of the product ### 3. Awesome experience with Google analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Ajekiigbe V. | Sales Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Google Analytics 360?** Help track campaigns and advertisement performance Give details about demography Analyze the source of traffic in details **What do you dislike about Google Analytics 360?** Poor tracking of false orders. Not easy to understand and use for beginners **Recommendations to others considering Google Analytics 360:** I recommend this software for all businesses and organizations **What problems is Google Analytics 360 solving and how is that benefiting you?** It's increased conversion and yields from our ads. Boost our brand ### 4. Must for all Ecommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2022 **What do you like best about Google Analytics 360?** User behavior analytucs, revenue analytics, people behavior **What do you dislike about Google Analytics 360?** Very recently it fails a lot to fetch data which is not very recent **What problems is Google Analytics 360 solving and how is that benefiting you?** I am primarily using it to understand my website traffic, user behavior, products waterfall ### 5. Loved the product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Google Analytics 360?** I liked how we are able to organise our website report and find every single data about my website **What do you dislike about Google Analytics 360?** The product looks bit bulk size as it take too much time to load sometimes **What problems is Google Analytics 360 solving and how is that benefiting you?** It helped and saved loads of my time taking out traffic and website report manually. ### 6. East to combine data sources **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel L. | Public Affairs, Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Google Analytics 360?** I like how easy it is to search for the data medium you want to access when you're on various url traffic views. It's also easy to export data and link to google data studio. **What do you dislike about Google Analytics 360?** Sometimes if you have a massive site that pulls people through URL's with forms or applications, it can get a little confusing to keep track of the drop off rates. **What problems is Google Analytics 360 solving and how is that benefiting you?** Traffic source mediums for marketing recruitment. Helps us understand our most fruitful strategies in driving various audiences to our sites, and where they get caught up in our application processes. ### 7. Best Data Management Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Sitaraman R. | DM Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Google Analytics 360?** Google Analytics 360 is the best tool to make one’s life easy. The mode of operation is very quick and very effective. This gives a significant power to understand which is lacked in the standard version. This next level Google Analytics 360 helps the person and the organisation to note down the things in a systematic manner. GA 360’s data is easily able to integrate with Googles big data platform & Big query. **What do you dislike about Google Analytics 360?** The most important part of any tool is Privacy. It is very important to keep the data secret and safe from the third party. Google Analytics 360 should focus more on addressing the issue of privacy. There are also chances to get the insight rich report lost which is made out of hard efforts. It seems very difficult to work on such model with these critical issues. **Recommendations to others considering Google Analytics 360:** All those people who are in search of a Tool which would be a one stop for all their complex problems, Google Analytics 360 is a solution for that. GA 360 has in itself to customize the parameters based on the requirements of the different persons based on different views. So this helps the organisation to track, implement, run the new changes. The use of this tool is very feasible, where it has training videos to help things learn quickly. The turn around time for reports is also very quick. **What problems is Google Analytics 360 solving and how is that benefiting you?** Google Analytics 360 has helped in adding more custom field as per the requirement of the organisation. This creates a strong base for the organisation irrespective of the size of the organisation. This has proven that even the huge organisation can use Google Analytics 360 and work in a proper and systematic way. ### 8. Google Analytics 360 Review **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasios N. | Growth Lead, Manufacturing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Google Analytics 360?** Google Analytica 360 is the best tool for anyone who seeks to gain insight for his/her company data and maximize its potential in the digital world. **What do you dislike about Google Analytics 360?** The custom funnels could be a bit more easy to understand for people with not much experience. **What problems is Google Analytics 360 solving and how is that benefiting you?** I used Google Analytics 360 to gain some data from the digital analysis of my website and social media. I also seek to use the mobile app analytics once I launch my mobile app/ ### 9. The most benefial tool for a website **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Google Analytics 360?** I like best is to understand my customers intentions by analizing their clicks. You can get all the data without personal data of course about your customers and you can directly target them in Ads. **What do you dislike about Google Analytics 360?** It might be hard to make some calculations without taking the data to the excel, and when you take it to excell the format is not so useful . You need to make zome arrangement to the data, it can be complicated because of commas and dots. **Recommendations to others considering Google Analytics 360:** It might be hard to get support from directly Google, it should be better to work with an agency first. **What problems is Google Analytics 360 solving and how is that benefiting you?** We are using it to analyze every step of our shopping journey. You can analyze demographical data, website pages, products, customers etc. There are a lot of different dimension to look at. ### 10. Awesome product **Rating:** 5.0/5.0 stars **Reviewed by:** Shashank R. | ORM manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Google Analytics 360?** UI UX - interactive and insightful. Good **What do you dislike about Google Analytics 360?** Repetitive customisation. Should be able to forecast the trends **What problems is Google Analytics 360 solving and how is that benefiting you?** Website analytics and social media listening ### 11. Great Tool for understanding your websites performance and metrics **Rating:** 5.0/5.0 stars **Reviewed by:** James R. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Google Analytics 360?** You can drill down the exact page an follow the users interaction to determine what needs to be changed to improve site performance and converstions. **What do you dislike about Google Analytics 360?** The only thing about this tool that I don't like is that it can be slow loading the different screens. **Recommendations to others considering Google Analytics 360:** Make sure you read all the helpful tips and guides to get started. **What problems is Google Analytics 360 solving and how is that benefiting you?** Solving our digital advertising campaigns and finding new ways to improve and turn visitors into leads and sales. ### 12. Good thing About google Analytics 360 **Rating:** 5.0/5.0 stars **Reviewed by:** Clement O. | freelancer sales and marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Google Analytics 360?** Using Google Analytics has enabled me to gain a better understanding of my website content and my audience's interactions with my website. **What do you dislike about Google Analytics 360?** google analytics 360 is good but there is no free trial **What problems is Google Analytics 360 solving and how is that benefiting you?** I always use google analytics to track our user's interactions with our website. ### 13. Complete statistics about site **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Google Analytics 360?** One of the funniest analytics product which define complete details about the site and their performance. The wasy we customize our processes is as simple as possible **What do you dislike about Google Analytics 360?** Too much of numbers and categories that might confuse you a little bit. Apart from this everything is fine. **What problems is Google Analytics 360 solving and how is that benefiting you?** Campaign results can be completely viewed where there is a visit in the site. Visitors based on location, time, medium can be easily segregated. ### 14. Quick and Insightful **Rating:** 4.5/5.0 stars **Reviewed by:** Jenn J. | Program Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2021 **What do you like best about Google Analytics 360?** I really enjoy using Google Analytics 360 for work purposes, I find the tool to be very user friendly and intuitive. The data collected is very relevant and provides great insights into the life of our business. **What do you dislike about Google Analytics 360?** Would appreciate more data collection options, expanded time frames, and the possibility to go deeper into certain areas of analysis. Would also appreciate more user licences at the same price point. **What problems is Google Analytics 360 solving and how is that benefiting you?** Solve the issue of being able to see the impact of our use of Google products, the reach of customers and potential customers that can benefit and grow our business. ### 15. What you have grown to expect from Google. **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas P. | Editorial & Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Google Analytics 360?** It is overpowered, which means that there is no doubt that it has what you need. If you what analytics on any subject, they have the option to find it. **What do you dislike about Google Analytics 360?** Can be very confusing and require a lot of Googling to understand how to see the numbers you want. It being overpowered is also a downside, unless you spend hours in this a day it is hard to understand. **Recommendations to others considering Google Analytics 360:** You won't be able to find something that is able to do what Google Analytics 360 does and with that much ease. My advice is to follow all of Google guides, and take strong notes so that you do not have to refer back to them all the time. **What problems is Google Analytics 360 solving and how is that benefiting you?** Understanding and presenting our website numbers. It helps present in the clearest way how we are doing, what we can be doing better, and what we can start to look further into. ### 16. One of the best analytic tool **Rating:** 5.0/5.0 stars **Reviewed by:** Chethan K. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2021 **What do you like best about Google Analytics 360?** Google analytic is one of the best tools in the market, it provides end to end solution to us, I recommend our customer use this tool and also it has a rich configuration to reach the required customer and easy to use it, So analytics tool one of the best is google analytics and it provides an end-to-end solution.Google analytic is one of the best tools in the market, it provides end to end solution to us, I recommend our customer use this tool and also it has a rich configuration to reach the required customer and easy to use it, So analytics tool one of the best is google analytics and it provides an end-to-end solution.Google analytic is one of the best tools in the market, it provides end to end solution to us, I recommend our customer use this tool and also it has a rich configuration to reach the required customer and easy to use it, So analytics tool one of the best is google analytics and it provides an end-to-end solution. **What do you dislike about Google Analytics 360?** Compare to other marketing tools the price is a bit costlier and we cannot bargin with th vendor for the pricing, this is the painful part about google analytics. Other than this everything is good about this tool so we recommend users to use this analytic tool. **Recommendations to others considering Google Analytics 360:** Yes I do recommend for our customers to use this analytic tool, Google analytics provides an end-to-end solution to our customers and it's easy to use also the price is a bit expensive but the tool UI and design is more powerful. **What problems is Google Analytics 360 solving and how is that benefiting you?** We use for our business and to understand the customer expectations ### 17. Google Analytics Review **Rating:** 4.0/5.0 stars **Reviewed by:** Yashaswini B. | S, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Google Analytics 360?** Google Analytics is one of the top analytics software in digital advertising. It has a lower barrier to entry for customers. Makes web tracking easier **What do you dislike about Google Analytics 360?** Its a Bit complex for a general user interface. Free features are minimal to make a purchase decision **Recommendations to others considering Google Analytics 360:** Its a good analytical software to measure organic footprint in your digital marketing space **What problems is Google Analytics 360 solving and how is that benefiting you?** Website visitor tracking ### 18. Quick Analysing **Rating:** 4.5/5.0 stars **Reviewed by:** Harshjot S. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Google Analytics 360?** The best thing about Google Analytics 360 is that it is easy and free to use. Also, the ample amount of knowledge it provides to analyze is tremendous for beginners. **What do you dislike about Google Analytics 360?** The UI/UX interface of the platform could have been more interactive; also, the flexibility to use more tools could have been better. **What problems is Google Analytics 360 solving and how is that benefiting you?** We're working and understanding our site interactions. ### 19. Media tracking at its best **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew D. | Assistant Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Google Analytics 360?** Seamless integration with Google Analytics, along with hybrid app and web asset development **What do you dislike about Google Analytics 360?** Lag time of accessing data is a lot. The lack of real-time data access creates issues when it comes to running campaigns and managing spends. Updated data takes as long as 48 hours in most cases to reflect. **What problems is Google Analytics 360 solving and how is that benefiting you?** Performance Marketing based on user behavior is the main problem we're trying to solve for. The benefits offered are complete transparency of distributed marketing and end-to-end tracking of the same. The ability to track and tweak live campaigns from anywhere adds to the convenience. ### 20. Google analytics analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Aashna B. | Content Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Google Analytics 360?** The breadth and depth of knowledge offered by Google analytics is brilliant. It is also good for beginners as it's free to use. **What do you dislike about Google Analytics 360?** The UX/UI can be improved. It is also confusing to relearn features after an update. **Recommendations to others considering Google Analytics 360:** Pay for the premium version for all features **What problems is Google Analytics 360 solving and how is that benefiting you?** I'm learning more about traffic, lead generation, customer habits and sales trends and numbers. It's ease of use and information saves a lot of time at work ### 21. Google review **Rating:** 3.5/5.0 stars **Reviewed by:** Elizabeth L. | Field Merchandising Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Google Analytics 360?** Ease of use for experienced and non experienced users Very easy to navigate and the online course was helpful **What do you dislike about Google Analytics 360?** Changing the format was challenging to do to share data **Recommendations to others considering Google Analytics 360:** We currently are using the free trial to navigate if this meets our needs Am very pleased with it so far and will be purchasing **What problems is Google Analytics 360 solving and how is that benefiting you?** Finding out who and where our customers are is extremely beneficial for us to target existing and different customers ### 22. Good for analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2022 **What do you like best about Google Analytics 360?** The precise detailing and control to break down the analytics reports helps in understanding the audience precisely. **What do you dislike about Google Analytics 360?** Nothing as of now. But there is always a room for improvement. **What problems is Google Analytics 360 solving and how is that benefiting you?** I'm using it to manage ad campaigns and other analytics like funnels. ### 23. If you want your business to grow, this is the option. **Rating:** 5.0/5.0 stars **Reviewed by:** Rogelio A. | English Teacher, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Google Analytics 360?** It is effortless and intuitive to use. When I first started to look for software that could help me to develop a marketing strategy, someone recommended this one to me, and it was great advice. **What do you dislike about Google Analytics 360?** Even though it is an easy tool for those of you that already know about analytics, maybe for someone without the knowledge is going to be difficult. **Recommendations to others considering Google Analytics 360:** Hopefully, before using it, at least take a course about it if you don't know about data analysis **What problems is Google Analytics 360 solving and how is that benefiting you?** Right now, we are working on analyzing the relationship between the interactions with the website and the number of purchases done by the people that visit the website, to find out how to promote our products or our website more effectively. ### 24. Really good information **Rating:** 5.0/5.0 stars **Reviewed by:** Yash B. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Google Analytics 360?** I like the tracking, analytics and all the reports of Google Analytics 360. **What do you dislike about Google Analytics 360?** Sometimes it lacks the information and accuracy of the data. **What problems is Google Analytics 360 solving and how is that benefiting you?** I am providing perfect reports to my clients of their marketing campaigns. The valuable data of demographics and traffic gives perfect idea on targeting the new campaigns. ### 25. A true industry leader **Rating:** 5.0/5.0 stars **Reviewed by:** Emilee Sheung-Yi Y. | Technical Product Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Google Analytics 360?** What's not to like about GA360? Very close to the ever-elusive attribution utopia **What do you dislike about Google Analytics 360?** There is a decent learning curve but this is as you would expect with a product this powerful **What problems is Google Analytics 360 solving and how is that benefiting you?** Understanding the performance of all marketing channels and what drives the most conversions. ### 26. Love this service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Google Analytics 360?** I love that it shows me at a glance my organic views and that it then breaks down my website into what landing pages were viewed most. I love that it shows me social media landing pages as well. **What do you dislike about Google Analytics 360?** Sometimes toggling between pages can be confusing, and the calendar feature is not as visible as I'd like. **Recommendations to others considering Google Analytics 360:** Use it to build your marketing platform. It's a great tool! **What problems is Google Analytics 360 solving and how is that benefiting you?** We are able to focus in on where our customers are coming from and have been able to tailor our digital marketing campaigns to best serve our current customers and draw in new ones. ### 27. Best tool to get insights of data **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek S. | Verification Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Google Analytics 360?** It provides tools which give a better insights of the data. **What do you dislike about Google Analytics 360?** The user interface is not easy to go through. Requires some amount of time to get used to it. **What problems is Google Analytics 360 solving and how is that benefiting you?** I used this platform to use the analytics support for the required data. ### 28. Its no easy, but its complete **Rating:** 4.0/5.0 stars **Reviewed by:** Rafael M. | Gestión de canal, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2021 **What do you like best about Google Analytics 360?** It can be integrated in wordpress easy. its cheaper **What do you dislike about Google Analytics 360?** Google change frecuently and you may investigated each **Recommendations to others considering Google Analytics 360:** There is other products, but Google have many aplications for business, and analitics of visitors **What problems is Google Analytics 360 solving and how is that benefiting you?** If you have good configuration, you can see analytics in real time ### 29. Easy to use that's why I like it **Rating:** 5.0/5.0 stars **Reviewed by:** Aamir J. | CCTV Operator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Google Analytics 360?** I think it's interface is quite good & responsive.... **What do you dislike about Google Analytics 360?** Some time pages enroll slowly but some time not regularly. **What problems is Google Analytics 360 solving and how is that benefiting you?** During using Google Analytics 360 I got 100%Accurate results... View likes dislike everything... ### 30. One of the best Web Analytics Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Pravin N. | Consultant - SFMC, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Google Analytics 360?** You can track every thing using the. Google analytics 360. **What do you dislike about Google Analytics 360?** Google analytics 360 is very costly product. Most of the business can't afford this. **What problems is Google Analytics 360 solving and how is that benefiting you?** Actually, we can track every aspect of online marketing activities. ### 31. Perfect tool for everyone **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2021 **What do you like best about Google Analytics 360?** Google Analytics 360 is the best tool for analyzing websites. It has a user-friendly interface. We can also get to know how many visitors visit our website. It is very easy to use and integrate with the help of the tutorials. It doesn't require any lessons for any new users to learn. The User Interface is well organized so that it represents the data in an understandable way. It has a reporting tool on the homepage for the incoming traffic. It provides present data in real-time. It allows the users to create an interactive dashboard with the help of numerous visualizations. With Google Analytics, we can access the data anywhere through mobile or web applications. Overall, Google Analytics 360 is a complete tool and it helps you to get support. **What do you dislike about Google Analytics 360?** First of all, Google Analytics is a little bit expensive. Customer service is not good since most of them are automated. I will take a lot of time to learn the program for beginners, and the learning period could be really long. Sometimes, it does not report things correctly. It provides you a limited amount of data on the website. It can be tricky sometimes to find the statistics you want. It is not working well with external trackers. The user can face some difficulty when merging multiple reports at a time. The user interface sometimes takes much time to reload. **What problems is Google Analytics 360 solving and how is that benefiting you?** Google Analytics helps in measuring the data analysis with accurate information. The best benefit is that the ability to see how many people are currently using a particular website. It also provides data about at what time the website is at its popular. It is very easy to create reports and dashboards. It helps in providing the digital analysis of the websites. It helps us to realize where to focus our efforts. ### 32. Best analytics solution for enterprise as well as retail professionals **Rating:** 4.5/5.0 stars **Reviewed by:** Swati A. | Senior Associate, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2021 **What do you like best about Google Analytics 360?** Marketing pixels, easy to implement analytics solution with tags for business. Customizable reports to extract data as per business requirements. **What do you dislike about Google Analytics 360?** So far, this is the best analytics tool; there is nothing to dislike. **What problems is Google Analytics 360 solving and how is that benefiting you?** Business insights, customize marketing campaigns and configure performance, lead conversions, analyzing data for the website to understand end to end user journey, click rations ### 33. Best Analytical Tool to track & analyze parameters **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2021 **What do you like best about Google Analytics 360?** Very Convenient & easy to use tool for tracking the marketing results. The data is segmented very specifically to generate reports **What do you dislike about Google Analytics 360?** Presence of some unwanted information can make it confusing for new users. **What problems is Google Analytics 360 solving and how is that benefiting you?** Tracking & analyzing marketing metrics of different channels. We generate output results from our current planned activities for actionable insights. ### 34. Good tools for data analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2021 **What do you like best about Google Analytics 360?** Charts, graphs and tables are my best features. **What do you dislike about Google Analytics 360?** Information overload is a problem with this app **What problems is Google Analytics 360 solving and how is that benefiting you?** Generating tables and charts for our data center. ### 35. The Only Analytics Solution You Need **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Google Analytics 360?** Google Analytics 360 is a nice step up from the free version and really is the only analytics platform you'll need. The ability to work well with external API's using actual data instead of sampled data opens up a world of possibilities. **What do you dislike about Google Analytics 360?** The price tag is no joke, so really this solution only works if you have the size of business that can justify it. **What problems is Google Analytics 360 solving and how is that benefiting you?** Everything from increasing traffic & conversions on-site to understanding who our target consumer is. GA 360 allows us to understand user behavior and optimize towards our goals. ### 36. Solid, but other platforms are better **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2022 **What do you like best about Google Analytics 360?** It's relatively easy for beginners to use vs. other platforms **What do you dislike about Google Analytics 360?** Other platforms like PowerBI have similar learning curves but are more powerful. **What problems is Google Analytics 360 solving and how is that benefiting you?** I do quick analyses with Google Analytics. It helps save time because it is often faster for very small things versus other software platforms. It also is relatively easy to share. ### 37. Great concept and useful for everybody **Rating:** 4.5/5.0 stars **Reviewed by:** Roberts S. | Ceo @ Bar "manana ", Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Google Analytics 360?** I like that it can be used not only by industry professionals but also for individuals and smaller companies who want to track their online activity and gain benefits in the long run from knowing their audience. **What do you dislike about Google Analytics 360?** There should be more marketing around it that everybody knows and can access with one click. **What problems is Google Analytics 360 solving and how is that benefiting you?** I solve one of the central aspects of business, knowing the customer and the target market. It allows me to track and monitor very easily and fast. ### 38. Robust analytics platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2021 **What do you like best about Google Analytics 360?** Being able to drill down to specific pages to get traffic level data about customers, top referral sources, track performance of campaigns from utm sources. **What do you dislike about Google Analytics 360?** There can be a learning curve if you are not familiar with the tool. Also, the terminology between unique user vs visits is different in GA as they use users and sessions. **What problems is Google Analytics 360 solving and how is that benefiting you?** Understanding user behavior, where potential drop offs are occurring, leveraging site search data to understand trends / shopping patterns. ### 39. Worth Looking into **Rating:** 4.0/5.0 stars **Reviewed by:** Rev Dr. Craig T. | Head of Podcaster Relations, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Google Analytics 360?** For me it was the Event integration via tag manager to measure tons of micro conversions in the customer experience. Also, you can find the best attribution models for your area. **What do you dislike about Google Analytics 360?** With the limited amount of Dimensions, I would have loved to have a few more **What problems is Google Analytics 360 solving and how is that benefiting you?** It helps you understand your customers' behaviour or product sales based on the following questions: why, when, who :) ### 40. GA **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Google Analytics 360?** You are able to track results and segment what sort of metrics to track **What do you dislike about Google Analytics 360?** Can be a bit of a learning curve trying to understand how to segment the traffic data to track for certain metrics, such as when a user interacts with a button on a website or when a user clicks a certain link **What problems is Google Analytics 360 solving and how is that benefiting you?** The scalability and the broad are data collections feature ### 41. Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2021 **What do you like best about Google Analytics 360?** I like the ability to track how homages perform during campaigns. **What do you dislike about Google Analytics 360?** How i can't break it down by cell level of the specific pages performance. **What problems is Google Analytics 360 solving and how is that benefiting you?** It makes it easy to track campaign results and analyze data to see how campaigns can be improved in the future. ### 42. Google Analytics 360 **Rating:** 5.0/5.0 stars **Reviewed by:** Sourabh M. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Google Analytics 360?** This tool is the advance version of google analytics and have multiple features which analytics doesnt, the sampling issues is resolved here and is mostly used by enterprise levels or agency folks **What do you dislike about Google Analytics 360?** The tool at times tend to be a bit confusing as I have used Analytics , so I think better layout could have been used just to differentiate it Else All good **What problems is Google Analytics 360 solving and how is that benefiting you?** Implementation of this tool is a bit of challenges , Attribution issues , connecting with various visualizers to get the data mapped ### 43. Good Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2021 **What do you like best about Google Analytics 360?** Google Analytics offers diverse spreadsheets of stats and important data. We use this tool regularly in monitoring our website. It has great querying features. **What do you dislike about Google Analytics 360?** Querying can be confusing and difficult to navigate. We use this tool in coordination with our IT staff. **What problems is Google Analytics 360 solving and how is that benefiting you?** Ability to track hits and deep dives. Google Analytics 360 has proven very valuable for us to track website information interest as well as helping us manage focus or combining information gathered from consumer use. ### 44. Know more about your website **Rating:** 4.5/5.0 stars **Reviewed by:** shazia a. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Google Analytics 360?** It helps in measuring website efficiency, suggests required changes for it to do better in google search. We get actionable steps from the data. **What do you dislike about Google Analytics 360?** Sometimes, the data is too overwhelming. and it doesn't have a free version. **Recommendations to others considering Google Analytics 360:** If you have a website that needs instant modification, based on the data then this is the tool you must consider. You can make instant changes that suit your requirement. **What problems is Google Analytics 360 solving and how is that benefiting you?** Technical support and freshness of data really keep the updation of the website really up and instant. ### 45. Easy to use & efficient platform **Rating:** 5.0/5.0 stars **Reviewed by:** Yuvaan M. | Performance Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Google Analytics 360?** Despite being new to the industry of digital marketing, navigating the platform is relatively simple and easy to understand. The UI is good and makes understanding data much simpler. **What do you dislike about Google Analytics 360?** Have not yet come across any major downsides to GA **What problems is Google Analytics 360 solving and how is that benefiting you?** Focusing on data-driven performance marketing is easy with GA ### 46. Google Analytics 360 improving learning **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Google Analytics 360?** Insights into the web traffic including demographics of the users, page accesses, different retention metrics and live analytics **What do you dislike about Google Analytics 360?** The UI can be further improved and can be made more simple for common tasks **What problems is Google Analytics 360 solving and how is that benefiting you?** Using analytics to identify what resources do students prefer to access and which help them develop core competencies in programming ### 47. Google Analytics 360 Provides the Key Insights We Need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2021 **What do you like best about Google Analytics 360?** I love the simple layout and ability to customize dates to identify website trends and growth. **What do you dislike about Google Analytics 360?** n/a Google Analytics 360 is excellent and takes care of all of our major data needs. **What problems is Google Analytics 360 solving and how is that benefiting you?** - Access to insightful data by day, week, month, and year over year. - Ability to decipher growth and areas to improve overall by website, page, site engagement, etc. ### 48. Google Analytics review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Google Analytics 360?** The overarching information from various aspects about the website / url. **What do you dislike about Google Analytics 360?** Export option to MS excel I couldn't find. **What problems is Google Analytics 360 solving and how is that benefiting you?** Search result ranking, page visits, average time spent by user on my blog etc. ### 49. Love the service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2019 **What do you like best about Google Analytics 360?** I love using google analytics. It has the most up to date information and keeps my business running smoothly **What do you dislike about Google Analytics 360?** I don’t dislike any of it the service is great **What problems is Google Analytics 360 solving and how is that benefiting you?** It helps me set goals so I can stay focused and better achieve them. ### 50. Google analytics is one of the trusted data matrix that I am using since 2008 **Rating:** 5.0/5.0 stars **Reviewed by:** Nilesh P. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2020 **What do you like best about Google Analytics 360?** With this 360, Google is offering even more in depth data analytics for companies like us who can directly deploy our data and matrix to study further in depth to understand and share the knowledge based user behaviors. This really helps us to understand the regular user patter even when in a repeated modes how user reacts or will react to the pagination. **What do you dislike about Google Analytics 360?** For us, dislike is other word when it comes to analytics that we don't understand, we take every update as a process of new learning. **Recommendations to others considering Google Analytics 360:** If one can spend 150,000 $ a year, I would definitely recommend to use this product for the betterment of their systems and services. **What problems is Google Analytics 360 solving and how is that benefiting you?** We understand the deep patterns of our interaction based on our Applications and users behavior on time to time, how and when they will react to our pages and updates - this helps us to build the knowledge on how repeatable we can process our data on the users profile. ## Google Analytics 360 Discussions - [Iron](https://www.g2.com/discussions/50936-best) - 2 comments, 2 upvotes - [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) - 1 comment, 1 upvote - [How can become best blogger](https://www.g2.com/discussions/how-can-become-best-blogger) - 1 comment, 1 upvote - [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) - 2 comments, 1 upvote - [How do you for product market](https://www.g2.com/discussions/how-do-you-for-product-market) - 1 comment, 1 upvote - [View Google Analytics 360 pricing details and edition comparison](https://www.g2.com/products/google-analytics-360/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+02%3A55%3A42+-0500&secure%5Bsession_id%5D=99e0fede-035f-40be-9b14-3c46a53d856f&secure%5Btoken%5D=85c3c34e9df82d0be50cfb4d3981663335124f3cefb8d20d35187aad6a544138&format=llm_user) ## Google Analytics 360 Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Reporting** - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Google Analytics 360 Alternatives - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,886 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,171 reviews)