Glassbox Features
Metrics (14)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. 572 reviewers of Glassbox have provided feedback on this feature.
Engagement
Based on 566 Glassbox reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 560 Glassbox reviews.
Standard Event Tracking
As reported in 564 Glassbox reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. This feature was mentioned in 559 Glassbox reviews.
Retention
As reported in 545 Glassbox reviews. Accurately measure bounce rate.
Return
Based on 541 Glassbox reviews. Track user return rates and related metrics.
Conversions
Based on 546 Glassbox reviews. Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion. This feature was mentioned in 541 Glassbox reviews.
Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length. 457 reviewers of Glassbox have provided feedback on this feature.
Exit Tracking
Based on 469 Glassbox reviews. Accurately determines where users close the app during their sessions.
Retention
As reported in 470 Glassbox reviews. Accurately measures bounce rate.
Return
Tracks user return rates and related metrics. This feature was mentioned in 467 Glassbox reviews.
Conversions
As reported in 470 Glassbox reviews. Tracks what proportion of users convert via a certain action.
Reporting (17)
Real-Time Reporting
Obtain live data for who is currently accessing your site. 554 reviewers of Glassbox have provided feedback on this feature.
Trending
As reported in 540 Glassbox reviews. Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 532 reviewers of Glassbox have provided feedback on this feature.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 532 reviewers of Glassbox have provided feedback on this feature.
Mobile Reporting
Based on 528 Glassbox reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Based on 520 Glassbox reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. This feature was mentioned in 532 Glassbox reviews.
Segmentation
As reported in 460 Glassbox reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
Based on 457 Glassbox reviews. Access pre-built and custom reports and dashboards.
Heat Maps
Based on 467 Glassbox reviews. Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
Records web visitor sessions 466 reviewers of Glassbox have provided feedback on this feature.
Monitoring
As reported in 467 Glassbox reviews. Tracks and monitors web visitor behavior
Data Segmentation
Based on 460 Glassbox reviews. Segments collected data on predetermined criteria
Prioritization
Prioritizes accessibility compliance issues by severity.
Site Comparison
Allows users to compare websites by accessibility compliance.
Page Reports
Provides accessibility compliance reports for individual pages.
Broken Link Checker
Checks for broken links on webpages.
Other (7)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 522 Glassbox reviews.
Site Search Reporting
Report on keywords used in internal searches. This feature was mentioned in 505 Glassbox reviews.
Load Time Monitoring
Track load times on different devices and systems. This feature was mentioned in 503 Glassbox reviews.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. 497 reviewers of Glassbox have provided feedback on this feature.
E-Commerce
Track revenue and transactions. This feature was mentioned in 490 Glassbox reviews.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 486 Glassbox reviews.
Administration Alerts
As reported in 488 Glassbox reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (11)
API / Integrations
As reported in 516 Glassbox reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
As reported in 492 Glassbox reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 530 Glassbox reviews.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 518 reviewers of Glassbox have provided feedback on this feature.
API / Integrations
Based on 427 Glassbox reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately. 429 reviewers of Glassbox have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 430 Glassbox reviews.
User, Role, and Access Management
As reported in 430 Glassbox reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Data Storage
The ability to store large quantities of data for analysis within the platform itself. 308 reviewers of Glassbox have provided feedback on this feature.
A/B Testing
Based on 291 Glassbox reviews. Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Based on 291 Glassbox reviews. Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Variation Testing (6)
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 430 Glassbox reviews.
WYSIWYG Editor
Quickly create variant web pages with an easy-to-use WYSIWYG editor. 429 reviewers of Glassbox have provided feedback on this feature.
Conversion Goal
Able to set any user action as the conversion goal of the test. 432 reviewers of Glassbox have provided feedback on this feature.
Percentage of Traffic
As reported in 437 Glassbox reviews. Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
Confidence Level
Based on 428 Glassbox reviews. Able to view or adjust the necessary confidence level of your test.
Multivariant Testing
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. 431 reviewers of Glassbox have provided feedback on this feature.
Personalization (3)
Standard Targeting
Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. This feature was mentioned in 446 Glassbox reviews.
Custom Targeting
Show different versions based on any variable set up to be tracked on the app's back end. 429 reviewers of Glassbox have provided feedback on this feature.
Data Segmentation
Segment data by various user demographics to find deeper trends within specific user groups. This feature was mentioned in 426 Glassbox reviews.
Survey Management (4)
Brand Design Consistency
Based on 290 Glassbox reviews. Creates feedback forms that are consistent with the design of the site.
Survey Deployment
Supports the creation and deployment of different survey types on different channels or devices. This feature was mentioned in 270 Glassbox reviews.
Feedback Collection
Based on 269 Glassbox reviews. Solicits, captures, and centralizes feedback from both structured and unstructured sources.
Device Responsiveness
As reported in 264 Glassbox reviews. Allows designs to adapt automatically to the device that users access the survey or software.
Process Management (4)
Feedback Aggregation
As reported in 264 Glassbox reviews. Aggregates feedback and transforms feedback into actionable insights.
Trigger Alerts
Triggers creation of a new case after customer leaves feedback. 266 reviewers of Glassbox have provided feedback on this feature.
Real-Time Analysis
Analyze collected feedback near or in real-time. This feature was mentioned in 268 Glassbox reviews.
Real-Time Action
Trigger strategic workflows to quickly resolve issues and increase customer satisfaction. This feature was mentioned in 280 Glassbox reviews.
System Management (2)
Security
Provides a secure and compliant system. This feature was mentioned in 243 Glassbox reviews.
System Monitoring
Continually inspects, audits, and monitors system to keep it up to date. This feature was mentioned in 238 Glassbox reviews.
Analysis (5)
Conversion Opportunities
As reported in 480 Glassbox reviews. Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Overlays heatmaps on top of existing web pages This feature was mentioned in 481 Glassbox reviews.
Mobile Device Analysis
Based on 466 Glassbox reviews. Optimizes to gather insight about mobile web browser visitors
Data Quantification
Based on 464 Glassbox reviews. Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
Based on 467 Glassbox reviews. Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
User Identification (3)
Demographics
As reported in 478 Glassbox reviews. Identifies user demographics like gender or age.
User Segmentation
Enables the view of analytic data based on user segment. 481 reviewers of Glassbox have provided feedback on this feature.
Geolocation
Based on 485 Glassbox reviews. Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Enables you to define custom events for analysis. This feature was mentioned in 472 Glassbox reviews.
Real-Time Insights
As reported in 471 Glassbox reviews. Provides real-time reports.
Attribution
Measures user acquisition analytics. 468 reviewers of Glassbox have provided feedback on this feature.
Dashboard
Provides a holistic summary of your data. 465 reviewers of Glassbox have provided feedback on this feature.
User Path Tracking
Displays a users progress throughout specific paths in an application. This feature was mentioned in 474 Glassbox reviews.
User Activity History
As reported in 468 Glassbox reviews. Displays a users activity history.
User Behavior (3)
Click Tracking
Based on 520 Glassbox reviews and verified by the G2 Product R&D team. Tracks where users are clicking on a web page.
Mouse Movement
Based on 516 Glassbox reviews and verified by the G2 Product R&D team. Tracks mouse movement over a web page.
Frustration Tracking
Based on 517 Glassbox reviews and verified by the G2 Product R&D team. See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Based on 503 Glassbox reviews and verified by the G2 Product R&D team. Tracks sessions where users encountered errors and bugs.
Split URL Testing
As reported in 508 Glassbox reviews. Split web traffic to a page between two different URLs.
Data Analysis
Based on 528 Glassbox reviews and verified by the G2 Product R&D team. Offers insights into relationships between user information and user behavior.
Notes
Based on 496 Glassbox reviews and verified by the G2 Product R&D team. Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Based on 542 Glassbox reviews and verified by the G2 Product R&D team. Collects user information (location, IP address, email, etc.).
Search Box
Based on 562 Glassbox reviews and verified by the G2 Product R&D team. Search sessions by keywords or IP address.
Product Analytics (8)
Account-Level Analytics
As reported in 450 Glassbox reviews. Ability to see analytics at the account level.
User-Level Analytics
Based on 450 Glassbox reviews. Ability to see analytics at the user level.
Segmentation
Ability to compare usage across segments such as role, company size, etc. This feature was mentioned in 451 Glassbox reviews.
Funnels
See how users move though a product via grouped page sequences 453 reviewers of Glassbox have provided feedback on this feature.
Alerts
Based on 458 Glassbox reviews. Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement This feature was mentioned in 452 Glassbox reviews.
User Scoring
Scores customers and visitors to identify at-risk or thriving accounts. 469 reviewers of Glassbox have provided feedback on this feature.
Integrations
Based on 446 Glassbox reviews. Breadth and functionality of integrations with third-party products.
Analytics (6)
Reports
As reported in 295 Glassbox reviews. Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location. 298 reviewers of Glassbox have provided feedback on this feature.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. This feature was mentioned in 294 Glassbox reviews.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts. 298 reviewers of Glassbox have provided feedback on this feature.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base. 296 reviewers of Glassbox have provided feedback on this feature.
Predictive Analytics
Based on 311 Glassbox reviews. Predictions of future behavior based on past and present data.
Experience (3)
Real-Time Monitoring
Provides users with real-time information on how individuals are using accessibility accomodation tools to interact with the site or application. 437 reviewers of Glassbox have provided feedback on this feature.
Session Replay
Tracks application and infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste. 439 reviewers of Glassbox have provided feedback on this feature.
Behavioral Analysis
Allow administrators to gain valuable insights related to end-user behavior. This feature was mentioned in 439 Glassbox reviews.
Management (3)
Content Management
Based on 409 Glassbox reviews. Monitors web-content ensuring all assets and resources are displayed as intended, alerting administrators as issues arise.
Alerts
Based on 433 Glassbox reviews. Alert over email, text, phone call, or more to multiple parties.
Budget Analysis
As reported in 432 Glassbox reviews. Provides information related to unnecessary spending and unused resources relating to their digital offerings.
Performance (4)
Uptime Monitoring
Based on 432 Glassbox reviews. Generates alerts for whenever a website or application goes down, experiences an error, makes a major change, or other events.
Performance Monitoring
Based on 434 Glassbox reviews. Provides tools to track and measure application or website performance.
Issue Tracking
Based on 431 Glassbox reviews. Track problems and manage resolutions related to end-user experience issues.
Resource Monitoring
Based on 432 Glassbox reviews. Tracks infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste.
Platform Basics (7)
Templates
Provide templates for customer journey mapping to jumpstart the process. This feature was mentioned in 340 Glassbox reviews.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze. This feature was mentioned in 341 Glassbox reviews.
Multi-user Access and Collaboration
As reported in 334 Glassbox reviews. Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map. 336 reviewers of Glassbox have provided feedback on this feature.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. 164 reviewers of Glassbox have provided feedback on this feature.
Dynamic Segmentation
Based on 471 Glassbox reviews and verified by the G2 Product R&D team. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Based on 475 Glassbox reviews and verified by the G2 Product R&D team. Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Based on 472 Glassbox reviews and verified by the G2 Product R&D team. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Based on 470 Glassbox reviews and verified by the G2 Product R&D team. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Based on 476 Glassbox reviews and verified by the G2 Product R&D team. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Based on 473 Glassbox reviews and verified by the G2 Product R&D team. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
Based on 473 Glassbox reviews and verified by the G2 Product R&D team. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Based on 466 Glassbox reviews and verified by the G2 Product R&D team. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Based on 477 Glassbox reviews and verified by the G2 Product R&D team. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Feedback Management (3)
Tagging
Tag content to organize and assign to specific departments or categories This feature was mentioned in 211 Glassbox reviews.
Segmentation
As reported in 211 Glassbox reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. This feature was mentioned in 211 Glassbox reviews.
Feedback Analysis (3)
Thematic Analysis
Identifies key phrases, themes, and patterns within a given text 212 reviewers of Glassbox have provided feedback on this feature.
Sentiment Analysis
Outputs the sentiment (positive or negative) of a given text This feature was mentioned in 209 Glassbox reviews.
NPS/CSAT Scoring
Measures and reports on NPS, CSAT, or other metrics over time This feature was mentioned in 211 Glassbox reviews.
Feedback Sources (4)
Online Reviews
As reported in 210 Glassbox reviews. Analyzes feedback from online reviews
Surveys
Analyzes feedback from surveys through built-in survey features or integrations with survey tools This feature was mentioned in 212 Glassbox reviews.
Social Media
Analyzes customer feedback from social media 210 reviewers of Glassbox have provided feedback on this feature.
Customer Service Channels
Analyzes feedback sourced from integrations with customer service tools, such as help desks and live chat 209 reviewers of Glassbox have provided feedback on this feature.
Monitoring (4)
Compliance Monitoring
Contains accessibility compliance monitoring for content and/or site layout
Real-Time Monitoring
Provides users with real-time information on how individuals are using accessibility accommodation tools to interact with the site
Dynamic Crawling
Contains dynamic crawling functionality to monitor a diverse range of content
Task Management
Allow users to assign and complete tasks related to compliance issues.
Automation (2)
Automated Testing
Automatically tests new web pages for accessibility compliance.
Automated Scan
Automatically scans or monitors websites for new accessibility compliance issues.
Functionality (8)
Automated Regression Testing
Automates regression testing for developers and QA teams
Customizable Testing Tools
Provides customizable content testing and/or site testing tools
Multi-User Testing
Contains incremental and multi-user testing tools
Filtering
Contains filtering tools that allow developers to experience the website as a visually impaired individual
Overlay Engine
Allows users to overlay accessibility skins to ensure compliance without altering the underlying code
Individual Page Auditing
Contains page by page auditing tools to determine accessibility
Quality Assurance Dashboard
Provides users with quality assurance dashboards to help track exactly how accessible your site is
Integration
Software is available as an integration for a larger platform.
Support (2)
Recommendations
Offers recommendations on how to resolve an accessibility compliance issue.
Progress Tracking
Tracks progress toward site-wide accessibility compliance.
Generative AI (5)
AI Text Generation
Allows users to generate text based on a text prompt. 62 reviewers of Glassbox have provided feedback on this feature.
AI Text Generation
Allows users to generate text based on a text prompt. 67 reviewers of Glassbox have provided feedback on this feature.
AI Text Generation
As reported in 59 Glassbox reviews. Allows users to generate text based on a text prompt.
AI Text-to-Speech
Simulates human-like speech from text inputs.
AI Text-to-Speech
Simulates human-like speech from text inputs.
Agentic AI - Session Replay (1)
Cross-system Integration
Based on 13 Glassbox reviews. Works across multiple software systems or databases
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Accessibility Platforms (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Accessibility Tools (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Experience Monitoring (DEM) (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.
Issue tracking is a system that registers all issues in a centralized repository as they are reported by customers. Learn more about the different types of issue tracking software and how organizations can utilize them.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.





