[ Glassbox Reviews ](https://www.g2.com/products/glassbox/reviews) [ Glassbox Reviews ](https://www.g2.com/products/glassbox/reviews) # Glassbox Features ##### ## Metrics (14) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Show More ##### ## Reporting (17) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Reports and Dashboards Access pre-built and custom reports and dashboards. Heat Maps Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points Session Replays Records web visitor sessions Monitoring Tracks and monitors web visitor behavior Data Segmentation Segments collected data on predetermined criteria Prioritization Prioritizes accessibility compliance issues by severity. Site Comparison Allows users to compare websites by accessibility compliance. Page Reports Provides accessibility compliance reports for individual pages. Broken Link Checker Checks for broken links on webpages. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (11) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Data Storage The ability to store large quantities of data for analysis within the platform itself. A/B Testing Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. Integrations Integrations with other software tools in order to fascilitate the exchange of data collected by various software. Show More ##### ## Variation Testing (6) A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. WYSIWYG Editor Quickly create variant web pages with an easy-to-use WYSIWYG editor. Conversion Goal Able to set any user action as the conversion goal of the test. Percentage of Traffic Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. Confidence Level Able to view or adjust the necessary confidence level of your test. Multivariant Testing Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. Show More ##### ## Personalization (3) Standard Targeting Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. Custom Targeting Show different versions based on any variable set up to be tracked on the app's back end. Data Segmentation Segment data by various user demographics to find deeper trends within specific user groups. Show More ##### ## Survey Management (4) Brand Design Consistency Creates feedback forms that are consistent with the design of the site. Survey Deployment Supports the creation and deployment of different survey types on different channels or devices. Feedback Collection Solicits, captures, and centralizes feedback from both structured and unstructured sources. Device Responsiveness Allows designs to adapt automatically to the device that users access the survey or software. Show More ##### ## Process Management (4) Feedback Aggregation Aggregates feedback and transforms feedback into actionable insights. Trigger Alerts Triggers creation of a new case after customer leaves feedback. Real-Time Analysis Analyze collected feedback near or in real-time. Real-Time Action Trigger strategic workflows to quickly resolve issues and increase customer satisfaction. Show More ##### ## System Management (2) Security Provides a secure and compliant system. System Monitoring Continually inspects, audits, and monitors system to keep it up to date. Show More ##### ## Analysis (5) Conversion Opportunities Identifies poorly performing or problematic areas of a web page Side-By-Side Analysis Overlays heatmaps on top of existing web pages Mobile Device Analysis Optimizes to gather insight about mobile web browser visitors Data Quantification Contextualizes web visitor behavior beyond pure data points and statistics Webpage Element Analysis Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page Show More ##### ## User Identification (3) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Show More ##### ## Tracking & Reporting (6) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Dashboard Provides a holistic summary of your data. User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Show More ##### ## User Behavior (3) Click Tracking Tracks where users are clicking on a web page. Mouse Movement Tracks mouse movement over a web page. Frustration Tracking See where users experience the most difficulty on a web page. Show More ##### ## A/B Testing (4) Error and Bug Tracking Tracks sessions where users encountered errors and bugs. Split URL Testing Split web traffic to a page between two different URLs. Data Analysis Offers insights into relationships between user information and user behavior. Notes Leave notes on sessions and bugs. Show More ##### ## Visitor Information (2) User Identification Collects user information (location, IP address, email, etc.). Search Box Search sessions by keywords or IP address. Show More ##### ## Product Analytics (8) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Analytics (6) Reports Data collected and analyzed by the platform delivered in an easily digestible format. Dashboard Reports and other relevant data housed in a single, easy-to-navigate location. Web Analytics Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. Campaign Tracking Tools to track the success of various marketing campaigns in order to optimize marketing efforts. Customer Demographics The ability to collect and analyze customer data in order to determine which demographics make up a customer base. Predictive Analytics Predictions of future behavior based on past and present data. Show More ##### ## Experience (3) Real-Time Monitoring Provides users with real-time information on how individuals are using accessibility accomodation tools to interact with the site or application. Session Replay Tracks application and infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste. Behavioral Analysis Allow administrators to gain valuable insights related to end-user behavior. Show More ##### ## Management (3) Content Management Monitors web-content ensuring all assets and resources are displayed as intended, alerting administrators as issues arise. Alerts Alert over email, text, phone call, or more to multiple parties. Budget Analysis Provides information related to unnecessary spending and unused resources relating to their digital offerings. Show More ##### ## Performance (4) Uptime Monitoring Generates alerts for whenever a website or application goes down, experiences an error, makes a major change, or other events. Performance Monitoring Provides tools to track and measure application or website performance. Issue Tracking Track problems and manage resolutions related to end-user experience issues. Resource Monitoring Tracks infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste. Show More ##### ## Platform Basics (7) Templates Provide templates for customer journey mapping to jumpstart the process. Exporting Ability to export customer journey maps in a variety of formats to present and analyze. Multi-user Access and Collaboration Allow team members to invite others to collaborate on journey maps and make direct changes. Multiple Personas Provide the ability to compare the experiences of multiple personas in one journey map. Data Analytics Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. Dynamic Segmentation Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). Journey Optimization Automates the testing and optimization of customer-facing messaging and campaigns. Show More ##### ## Platform Data (4) Journey Reporting Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). Trends Reporting Ability to measure product usage by feature, campaign performance by source, and other trending metrics. Dashboards Provides dashboards to combine and visualize quantitative and qualitive customer journey data. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. Show More ##### ## Platform Additional Functionality (3) Journey Mapping Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. Integrations Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. Automated Alerts Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. Show More ##### ## Feedback Management (3) Tagging Tag content to organize and assign to specific departments or categories Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Feedback Analysis (3) Thematic Analysis Identifies key phrases, themes, and patterns within a given text Sentiment Analysis Outputs the sentiment (positive or negative) of a given text NPS/CSAT Scoring Measures and reports on NPS, CSAT, or other metrics over time Show More ##### ## Feedback Sources (4) Online Reviews Analyzes feedback from online reviews Surveys Analyzes feedback from surveys through built-in survey features or integrations with survey tools Social Media Analyzes customer feedback from social media Customer Service Channels Analyzes feedback sourced from integrations with customer service tools, such as help desks and live chat Show More ##### ## Monitoring (4) Compliance Monitoring Contains accessibility compliance monitoring for content and/or site layout Real-Time Monitoring Provides users with real-time information on how individuals are using accessibility accommodation tools to interact with the site Dynamic Crawling Contains dynamic crawling functionality to monitor a diverse range of content Task Management Allow users to assign and complete tasks related to compliance issues. Show More ##### ## Automation (2) Automated Testing Automatically tests new web pages for accessibility compliance. Automated Scan Automatically scans or monitors websites for new accessibility compliance issues. Show More ##### ## Functionality (8) Automated Regression Testing Automates regression testing for developers and QA teams Customizable Testing Tools Provides customizable content testing and/or site testing tools Multi-User Testing Contains incremental and multi-user testing tools Filtering Contains filtering tools that allow developers to experience the website as a visually impaired individual Overlay Engine Allows users to overlay accessibility skins to ensure compliance without altering the underlying code Individual Page Auditing Contains page by page auditing tools to determine accessibility Quality Assurance Dashboard Provides users with quality assurance dashboards to help track exactly how accessible your site is Integration Software is available as an integration for a larger platform. Show More ##### ## Support (2) Recommendations Offers recommendations on how to resolve an accessibility compliance issue. Progress Tracking Tracks progress toward site-wide accessibility compliance. Show More ##### ## Generative AI (5) AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. AI Text-to-Speech Simulates human-like speech from text inputs. AI Text-to-Speech Simulates human-like speech from text inputs. Show More ##### ## Agentic AI - Session Replay (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Customer Journey Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Heatmap Tools (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Product Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Customer Journey Mapping (1) Autonomous Task Execution Capability to perform complex tasks without constant human input Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Accessibility Platforms (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Accessibility Tools (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - E-Commerce Analytics (5) Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Experience Monitoring (DEM) (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. 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[View Glossary](/glossary) [User Segmentation](/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. [Issue Tracking](/glossary/issue-tracking-definition) Issue tracking is a system that registers all issues in a centralized repository as they are reported by customers. Learn more about the different types of issue tracking software and how organizations can utilize them. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. [QA Testing](/glossary/qa-testing-definition) QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues. [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. Glassbox Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bec1afe91426bc6e35b257ba902d889b/contentsquare.png "Product Avatar Image") Contentsquare 4.6/5 (635) [ Compare Now ](https://www.g2.com/compare/contentsquare-vs-glassbox) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7c9a73590d298181d8d2df5c933c8f93/fullstory.png "Product Avatar Image") Fullstory 4.5/5 (1,051) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-glassbox) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_960c5533707bd30df25033b359053009/quantum-metric.jpg "Product Avatar Image") Quantum Metric 4.6/5 (273) [ Compare Now ](https://www.g2.com/compare/glassbox-vs-quantum-metric) ##### Categories on G2 [ Customer Journey Analytics ](https://www.g2.com/categories/customer-journey-analytics)[ Customer Journey Mapping ](https://www.g2.com/categories/customer-journey-mapping)[ Feedback Analytics ](https://www.g2.com/categories/feedback-analytics) [ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Enterprise Feedback Management ](https://www.g2.com/categories/enterprise-feedback-management)[ Product Analytics ](https://www.g2.com/categories/product-analytics)[ Session Replay ](https://www.g2.com/categories/session-replay)[ E-Commerce Analytics ](https://www.g2.com/categories/e-commerce-analytics)[ Mobile App Optimization ](https://www.g2.com/categories/mobile-app-optimization)[ Heatmap Tools ](https://www.g2.com/categories/heatmap-tools)[ Digital Accessibility Platforms ](https://www.g2.com/categories/Digital-accessibility-platforms)[ Digital Accessibility Tools ](https://www.g2.com/categories/digital-accessibility-tools)[ Digital Experience Monitoring (DEM) ](https://www.g2.com/categories/digital-experience-monitoring-dem) Show More ##### Explore More [ What tool offers the most advanced audience segmentation features? ](https://www.g2.com/discussions/what-tool-offers-the-most-advanced-audience-segmentation-features)[ Best-rated client success software for tech enterprises ](https://www.g2.com/discussions/best-rated-client-success-software-for-tech-enterprises)[ Best platforms for integrating bug tracking with CI/CD ](https://www.g2.com/discussions/best-platforms-for-integrating-bug-tracking-with-ci-cd) [ Best AI software for automating legal document creation ](https://www.g2.com/discussions/what-is-the-best-ai-software-for-automating-legal-document-creation-fb132e0b-fde6-4f03-b9ac-ddd5516989a9)[ Top tools for managing online product displays ](https://www.g2.com/discussions/what-are-the-top-tools-for-managing-online-product-displays)[ Pros and Cons Details ](https://www.g2.com/products/glassbox/reviews?qs=pros-and-cons) Show More [ What tool offers the most advanced audience segmentation features? ](https://www.g2.com/discussions/what-tool-offers-the-most-advanced-audience-segmentation-features)[ Best-rated client success software for tech enterprises ](https://www.g2.com/discussions/best-rated-client-success-software-for-tech-enterprises)[ Best platforms for integrating bug tracking with CI/CD ](https://www.g2.com/discussions/best-platforms-for-integrating-bug-tracking-with-ci-cd) [ Best AI software for automating legal document creation ](https://www.g2.com/discussions/what-is-the-best-ai-software-for-automating-legal-document-creation-fb132e0b-fde6-4f03-b9ac-ddd5516989a9)[ Top tools for managing online product displays ](https://www.g2.com/discussions/what-are-the-top-tools-for-managing-online-product-displays)[ Pros and Cons Details ](https://www.g2.com/products/glassbox/reviews?qs=pros-and-cons)