# Fullstory vs Glassbox Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing a detailed visual representation of customer experiences, allowing teams to pinpoint where users drop off. Users appreciate the ability to track sessions and add custom events, which enhances their understanding of user interactions.
- **Users say** that Glassbox stands out for its automatic data capture capabilities, eliminating the need for tagging. This feature allows for quick and accurate analysis of user behavior, making it easier to generate insightful reports based on session replays.
- **Reviewers mention** that Fullstory's support is highly rated, with many users highlighting the quality of assistance they receive. The platform's troubleshooting capabilities, combined with technical information available during sessions, help teams address issues effectively.
- **According to verified reviews** , Glassbox is praised for its comprehensive and transparent view of user behavior, particularly through its visual session replay feature. This allows users to quickly identify areas of friction and improve the overall user experience.
- **G2 reviewers note** that while Fullstory has a strong presence in the mid-market segment, it may not cater as effectively to enterprise-level needs compared to Glassbox, which is favored by larger organizations. This difference in focus can impact the suitability of each tool for specific business sizes.
- **Users highlight** that Glassbox's user interface is intuitive and easy to navigate, contributing to a smoother onboarding experience. In contrast, some Fullstory users have reported challenges with setup, indicating that Glassbox may be more user-friendly for new adopters.



| | Fullstory | Glassbox | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 1,050 | 809 | 
| **Largest Market Segment** | Mid-Market (43.5% of reviews) | Enterprise (77.8% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### Glassbox

Pros:
- Ease of Use (210 reviews)
- Session Replay (190 reviews)

Cons:
- Session Issues (70 reviews)
- Not Intuitive (65 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Glassbox | 
|---|---|---|
  | **Meets Requirements** | 8.7 (890 reviews) | 9.8 (739 reviews) | 
  | **Ease of Use** | 8.3 (902 reviews) | 9.7 (741 reviews) | 
  | **Ease of Setup** | 8.4 (536 reviews) | 9.8 (476 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 9.8 (343 reviews) | 
  | **Quality of Support** | 9.0 (689 reviews) | 9.8 (738 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 9.9 (347 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 9.8 (730 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Glassbox

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Glassbox** | 9.9/10 | 667 |

#### Metrics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 9.9 (573 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 9.9 (567 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 9.9 (560 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 9.9 (564 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 9.9 (559 reviews) | 
| **Retention** | 7.8 (246 reviews) | 9.9 (546 reviews) | 
| **Return** | 7.7 (246 reviews) | 9.9 (541 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 9.9 (546 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 9.9 (542 reviews) | 

#### Reporting

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | 9.9 (554 reviews) | 
| **Trending** | 8.3 (264 reviews) | 9.9 (541 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | 9.8 (532 reviews) | 
| **Segmentation** | 8.7 (268 reviews) | 9.9 (533 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 9.9 (528 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 9.9 (520 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 9.9 (532 reviews) | 

#### Other

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | 9.9 (522 reviews) | 
| **Site Search Reporting** | 7.8 (232 reviews) | 9.9 (505 reviews) | 
| **Load Time Monitoring** | 8.0 (256 reviews) | 9.9 (503 reviews) | 
| **Campaign Tracking** | 7.6 (227 reviews) | 9.9 (497 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | 9.9 (491 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | 9.8 (486 reviews) | 
| **Administration Alerts** | 7.6 (215 reviews) | 9.9 (488 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | 10.0 (5 reviews) | 

#### Administration

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 9.9 (516 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | 9.9 (492 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | 9.9 (530 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | 9.8 (518 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 94 |
| **Glassbox** | 10.0/10 | 549 |

#### User Identification

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | 9.9 (478 reviews) | 
| **User Segmentation** | 8.5 (78 reviews) | 10.0 (481 reviews) | 
| **Geolocation** | 8.8 (78 reviews) | 10.0 (485 reviews) | 

#### Tracking & Reporting

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | 10.0 (472 reviews) | 
| **Real-Time Insights** | 9.0 (76 reviews) | 10.0 (471 reviews) | 
| **Attribution** | 8.2 (75 reviews) | 10.0 (468 reviews) | 
| **Dashboard** | 8.8 (80 reviews) | 9.9 (465 reviews) | 
| **User Path Tracking** | 8.7 (82 reviews) | 10.0 (474 reviews) | 
| **User Activity History** | 8.8 (81 reviews) | 10.0 (468 reviews) | 

#### Metrics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | 10.0 (457 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | 9.9 (469 reviews) | 
| **Retention** | 8.2 (73 reviews) | 10.0 (470 reviews) | 
| **Return** | 8.1 (74 reviews) | 10.0 (467 reviews) | 
| **Conversions** | 8.7 (78 reviews) | 9.9 (470 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 438 |
| **Glassbox** | 9.7/10 | 599 |

#### User Behavior

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | 9.8 (518 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | 9.8 (514 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | 9.8 (515 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (358 reviews) ✓ Verified | 9.8 (501 reviews) ✓ Verified | 
| **Split URL Testing** | 8.1 (72 reviews) | 9.8 (506 reviews) | 
| **Data Analysis** | 8.3 (362 reviews) ✓ Verified | 9.8 (528 reviews) ✓ Verified | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | 9.9 (494 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | 9.8 (540 reviews) ✓ Verified | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | 9.8 (561 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Cross-system Integration** | 6.1 (25 reviews) | 8.5 (11 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Glassbox** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Glassbox** | 9.8/10 | 483 |

#### Product Analytics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | 10.0 (449 reviews) | 
| **User-Level Analytics** | 8.6 (205 reviews) | 9.9 (449 reviews) | 
| **Segmentation** | 8.5 (199 reviews) | 9.9 (450 reviews) | 
| **Funnels** | 8.4 (213 reviews) | 10.0 (452 reviews) | 
| **Alerts** | 7.3 (197 reviews) | 9.9 (457 reviews) | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | 10.0 (451 reviews) | 
| **User Scoring** | 7.3 (189 reviews) | 9.9 (468 reviews) | 
| **Integrations** | 7.5 (176 reviews) | 10.0 (445 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | 9.5 (7 reviews) | 
| **Cross-system Integration** | 5.2 (9 reviews) | 9.8 (7 reviews) | 
| **Adaptive Learning** | 5.9 (9 reviews) | 9.2 (6 reviews) | 
| **Proactive Assistance** | 5.2 (9 reviews) | 10.0 (6 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 90 |
| **Glassbox** | 10.0/10 | 322 |

#### Analytics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | 10.0 (294 reviews) | 
| **Dashboard** | 8.2 (83 reviews) | 10.0 (297 reviews) | 
| **Web Analytics** | 8.4 (84 reviews) | 10.0 (293 reviews) | 
| **Campaign Tracking** | 7.5 (78 reviews) | 10.0 (297 reviews) | 
| **Customer Demographics** | 7.1 (77 reviews) | 10.0 (295 reviews) | 
| **Predictive Analytics** | Feature Not Available | 10.0 (311 reviews) | 

#### Administration

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | 10.0 (307 reviews) | 
| **A/B Testing** | 6.7 (80 reviews) | 10.0 (290 reviews) | 
| **Integrations** | 7.2 (77 reviews) | 10.0 (290 reviews) | 

#### Generative AI

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | 10.0 (58 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Glassbox** | 10.0/10 | 449 |

#### Experience

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | 10.0 (435 reviews) | 
| **Session Replay** | Not enough data | 9.9 (437 reviews) | 
| **Behavioral Analysis** | Not enough data | 9.9 (438 reviews) | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Management

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Content Management** | Not enough data | 9.9 (407 reviews) | 
| **Alerts** | Not enough data | 9.9 (431 reviews) | 
| **Budget Analysis** | Not enough data | 9.9 (430 reviews) | 

#### Performance

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | 10.0 (430 reviews) | 
| **Performance Monitoring** | Not enough data | 10.0 (432 reviews) | 
| **Issue Tracking** | Not enough data | 10.0 (429 reviews) | 
| **Resource Monitoring** | Not enough data | 10.0 (430 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Glassbox** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Glassbox** | 9.8/10 | 345 |

#### Platform Basics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Templates** | Not enough data | 9.9 (340 reviews) | 
| **Exporting** | Not enough data | 9.9 (340 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 9.9 (333 reviews) | 
| **Multiple Personas** | Not enough data | 9.9 (335 reviews) | 
| **Data Analytics ** | Not enough data | 10.0 (163 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (7 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Glassbox** | 9.8/10 | 514 |

#### Platform Basics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.9 (471 reviews) ✓ Verified | 
| **Journey Optimization** | Not enough data | 9.8 (475 reviews) ✓ Verified | 

#### Platform Data

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Journey Reporting** | Not enough data | 9.9 (472 reviews) ✓ Verified | 
| **Trends Reporting** | Not enough data | 9.9 (470 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 9.9 (477 reviews) ✓ Verified | 
| **Advanced Data Filtering** | Not enough data | 9.9 (473 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Journey Mapping** | Not enough data | 9.8 (473 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 9.9 (466 reviews) ✓ Verified | 
| **Automated Alerts** | Not enough data | 9.9 (477 reviews) ✓ Verified | 

#### Agentic AI - Customer Journey Analytics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 10.0 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.5 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 10.0 (6 reviews) | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Glassbox** | 9.8/10 | 218 |

#### Feedback Management

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Tagging** | Not enough data | 9.9 (211 reviews) | 
| **Segmentation** | Not enough data | 9.9 (211 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.9 (211 reviews) | 

#### Feedback Analysis

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 9.9 (212 reviews) | 
| **Sentiment Analysis** | Not enough data | 9.7 (209 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 9.9 (211 reviews) | 

#### Feedback Sources

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Online Reviews** | Not enough data | 9.9 (210 reviews) | 
| **Surveys** | Not enough data | 9.9 (212 reviews) | 
| **Social Media** | Not enough data | 9.4 (210 reviews) | 
| **Customer Service Channels** | Not enough data | 9.9 (209 reviews) | 

#### Generative AI

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.8 (67 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Digital Accessibility Platforms

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Glassbox** | N/A | N/A |

#### Monitoring

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Dynamic Crawling** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 

#### Reporting

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Prioritization** | Not enough data | Not enough data | 
| **Site Comparison** | Not enough data | Not enough data | 

#### Automation

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Automated Testing** | Not enough data | Not enough data | 
| **Automated Scan** | Not enough data | Not enough data | 

#### Functionality

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Automated Regression Testing** | Not enough data | Not enough data | 
| **Customizable Testing Tools** | Not enough data | Not enough data | 
| **Multi-User Testing** | Not enough data | Not enough data | 
| **Filtering ** | Not enough data | Not enough data | 
| **Overlay Engine** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | Not enough data | 

#### Agentic AI - Digital Accessibility Platforms

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Digital Accessibility Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Glassbox** | N/A | N/A |

#### Support

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Recommendations** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 

#### Reporting

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Page Reports** | Not enough data | Not enough data | 
| **Broken Link Checker** | Not enough data | Not enough data | 

#### Functionality

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Individual Page Auditing** | Not enough data | Not enough data | 
| **Quality Assurance Dashboard** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | Not enough data | 

#### Agentic AI - Digital Accessibility Tools

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Glassbox** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Glassbox** | 10.0/10 | 304 |

#### Generative AI

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI Text Generation** | Not enough data | 10.0 (62 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Survey Management

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | 10.0 (290 reviews) | 
| **Survey Deployment** | Not enough data | 10.0 (270 reviews) | 
| **Feedback Collection** | Not enough data | 10.0 (269 reviews) | 
| **Device Responsiveness** | Not enough data | 9.6 (264 reviews) | 

#### Process Management

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | 10.0 (264 reviews) | 
| **Trigger Alerts** | Not enough data | 10.0 (266 reviews) | 
| **Real-Time Analysis** | Not enough data | 10.0 (268 reviews) | 
| **Real-Time Action** | Not enough data | 10.0 (280 reviews) | 

#### System Management

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Security** | Not enough data | 10.0 (243 reviews) | 
| **System Monitoring** | Not enough data | 10.0 (238 reviews) | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Glassbox** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Glassbox** | 9.9/10 | 499 |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | 9.9 (480 reviews) | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | 9.9 (481 reviews) | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | 9.9 (466 reviews) | 
| **Data Quantification** | 8.1 (171 reviews) | 9.9 (464 reviews) | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | 9.9 (467 reviews) | 

#### Reporting

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | 10.0 (467 reviews) | 
| **Session Replays** | 9.3 (199 reviews) | 9.9 (466 reviews) | 
| **Monitoring** | 8.7 (186 reviews) | 9.9 (467 reviews) | 
| **Data Segmentation** | 8.4 (173 reviews) | 10.0 (460 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Glassbox** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Glassbox** | 10.0/10 | 496 |

#### Metrics

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | 10.0 (457 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | 9.9 (469 reviews) | 
| **Retention** | 8.2 (73 reviews) | 10.0 (470 reviews) | 
| **Return** | 8.1 (74 reviews) | 10.0 (467 reviews) | 
| **Conversions** | 8.7 (78 reviews) | 9.9 (470 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Glassbox** | 10.0/10 | 495 |

#### Variation Testing

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | 10.0 (429 reviews) | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | 10.0 (428 reviews) | 
| **Conversion Goal** | 8.1 (49 reviews) | 10.0 (431 reviews) | 
| **Percentage of Traffic** | 8.5 (51 reviews) | 10.0 (436 reviews) | 
| **Confidence Level** | 7.7 (49 reviews) | 10.0 (427 reviews) | 
| **Multivariant Testing** | 7.1 (47 reviews) | 10.0 (430 reviews) | 

#### Reporting

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | 10.0 (459 reviews) | 
| **Reports and Dashboards** | 9.0 (54 reviews) | 10.0 (456 reviews) | 

#### Personalization

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | 10.0 (445 reviews) | 
| **Custom Targeting** | 7.8 (48 reviews) | 10.0 (428 reviews) | 
| **Data Segmentation** | 9.0 (52 reviews) | 10.0 (425 reviews) | 

#### Administration

| Feature | Fullstory | Glassbox | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | 10.0 (426 reviews) | 
| **QA Testing** | 8.3 (47 reviews) | 10.0 (428 reviews) | 
| **Performance and Reliability** | 9.3 (53 reviews) | 10.0 (429 reviews) | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | 10.0 (429 reviews) | 

---
## Categories
**Shared Categories (7):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (5):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Glassbox (7):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Digital Accessibility Platforms ](https://www.g2.com/categories/Digital-accessibility-platforms), [Digital Accessibility Tools ](https://www.g2.com/categories/digital-accessibility-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Glassbox | 
|---|---|---|
| **Small-Business** | 38.2% | 4.8% | 
| **Mid-Market** | 43.5% | 17.4% | 
| **Enterprise** | 18.3% | 77.8% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

#### Glassbox

- **Financial Services:** 37.2%
- **Insurance:** 11.5%
- **Retail:** 11.1%
- **Telecommunications:** 6.2%
- **Banking:** 3.6%
- **Leisure, Travel & Tourism:** 2.8%
- **Airlines/Aviation:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Information Technology and Services:** 1.9%
- **Hospitality:** 1.8%
- **Other:** 19.4%

---
## Alternatives

### Alternatives to Fullstory

- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2373 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)

### Alternatives to Glassbox

- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2373 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2937 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Glassbox

- Title: [Can you configure struggle scores based on a journey type](https://www.g2.com/discussions/43453-can-you-configure-struggle-scores-based-on-a-journey-type) — 2 comments, 1 upvote
  > **Top comment:** "Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager  - or reach out to me directly if you like and I will..."
- Title: [When do we get to utilize Customer Journey Maps?](https://www.g2.com/discussions/32920-when-do-we-get-to-utilize-customer-journey-maps) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features. 
With your impending..."
- Title: [What is the best way to insights which are only relevant to me](https://www.g2.com/discussions/41291-what-is-the-best-way-to-insights-which-are-only-relevant-to-me) — 1 comment, 1 upvote
  > **Top comment:** "Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the..."
- Title: [User Sessions](https://www.g2.com/discussions/40386-user-sessions) — 1 comment, 1 upvote
  > **Top comment:** "That's a great question Peter the can be done with a customized report - please reach out to this email and I will be glad to help you..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-glassbox)