Best Publisher Ad Server Software

How Many Publisher Ad Server Software Products Does G2 Track?

Total Products under this Category: 139

Category Stats (Sep 2026)

  • Average Rating: 4.32/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: ADvendio (+7.69%) - Among all products in this category, ADvendio recorded the largest rating increase compared to last month

Last updated: September 11, 2026

How Does G2 Rank Publisher Ad Server Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 1,700+ Authentic Reviews
  • 139+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Publisher Ad Server Software

G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence

Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)

AdSense

Google AdSense is a program that enables website owners and content creators to monetize their online content by displaying targeted advertisements. By integrating AdSense, publishers can earn revenue as Google matches ads to their site based on content and visitors. Key Features and Functionality: - Automated Ad Placement: AdSense uses Google AI to optimize ad placements, ensuring ads are displayed in locations that maximize visibility and engagement. - Customizable Ad Formats: Publishers can choose from various ad formats, including text, display, and native ads, to match their site's design and user experience. - Performance Reports: AdSense provides detailed reports on ad performance, allowing users to track earnings, impressions, and clicks to make informed decisions. - Ad Control: Users have the ability to block ads they find unsuitable and customize the types of ads that appear on their site. Primary Value and Solutions: AdSense offers a straightforward way for publishers to generate income from their online content without the need for direct advertiser relationships. It connects publishers with a vast network of advertisers, ensuring relevant ads are displayed to their audience. This not only enhances the user experience by showing pertinent ads but also allows publishers to focus on creating quality content while AdSense handles the ad management and optimization.

Average Rating: 4.2/5.0

Total Reviews: 248

How Do G2 Users Rate AdSense?

  • Ease of Admin: 8.4/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.7/10)
  • Ease of Use: 8.4/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind AdSense?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Who Uses This: Manager, Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 81% Small, 14% Medium

What Are Recent G2 Reviews of AdSense?

What Are G2 Users Discussing About AdSense?

Google Ad Manager

DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

Average Rating: 4.2/5.0

Total Reviews: 232

How Do G2 Users Rate Google Ad Manager?

  • Ease of Admin: 7.9/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 8.7/10)
  • Ease of Use: 7.8/10 (Category avg: 8.8/10)
  • Ease of Setup: 7.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Google Ad Manager?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Publishing
  • Company Size: 42% Medium, 37% Small

What Are Recent G2 Reviews of Google Ad Manager?

What Are G2 Users Discussing About Google Ad Manager?

Opti Digital

Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.

Average Rating: 4.5/5.0

Total Reviews: 39

How Do G2 Users Rate Opti Digital?

  • Ease of Admin: 9.0/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.7/10)
  • Ease of Use: 8.8/10 (Category avg: 8.8/10)
  • Ease of Setup: 9.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Opti Digital?

  • Seller: Opti Digital
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Céret, FR
  • LinkedIn® Page: www.linkedin.com
    52 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 57% Small, 40% Medium

What Are Recent G2 Reviews of Opti Digital?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 145

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Ease of Admin: 7.5/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.7/10)
  • Ease of Use: 8.5/10 (Category avg: 8.8/10)
  • Ease of Setup: 7.9/10 (Category avg: 8.6/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute Inc.
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • Twitter: @SASsoftware
    60,863 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Banking
  • Company Size: 46% Medium, 34% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive insights offered by SAS Customer Intelligence 360, enhancing their marketing strategies and engagement.
  • Users appreciate the ease of use in SAS Customer Intelligence 360, enhancing their data management and analysis experience.
  • Users value the advanced analytics of SAS Customer Intelligence 360, enhancing campaign effectiveness and audience targeting.
  • Users appreciate the comprehensive customer mapping features of SAS Customer Intelligence 360 for understanding customer interactions.
  • Users value the flexibility and automation of SAS Customer Intelligence 360 for creating tailored marketing strategies.
Cons
  • Users face a steep learning curve, finding the interface complex and requiring time to navigate effectively.
  • Users often face integration issues with SAS Customer Intelligence 360, making setup and data manipulation challenging.
  • Users find the product expensive, which affects their overall perception and willingness to invest in the software.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring training and time to fully integrate.
  • Users find the complexity of SAS Customer Intelligence 360 challenging, requiring additional training and support for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

EX.CO

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

Average Rating: 4.3/5.0

Total Reviews: 23

How Do G2 Users Rate EX.CO?

  • Ease of Admin: 8.5/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.7/10)
  • Ease of Use: 8.4/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind EX.CO?

  • Seller: EX.CO
  • Year Founded: 2012
  • HQ Location: New York, US
  • Twitter: @EXCOPlatform
    196 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    328 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Medium, 36% Small

What Do G2 Reviewers Say About EX.CO?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from EX.CO, highlighting their responsiveness and valuable strategic insights.
  • Users value EX.CO for their outstanding customer satisfaction, appreciating their exceptional service and responsiveness to diverse needs.
  • Users highlight the immediate revenue impact and exceptional customer service provided by EX.CO for business growth.
  • Users value the flexibility and monetisation support of EX.CO, enjoying seamless integration and exceptional customer service.
  • Users value the ease of use of EX.CO, noting a simple setup and efficient customer support throughout their experience.
Cons
  • Users note that the dashboard interface could be improved for better video performance and metrics analysis.
  • Users feel that the analytics limitations hinder deep insights into video performance compared to monetization metrics.
  • Users face cost limitations due to insufficient availability of tailored syndicated content for specific needs.
  • Users experience a short learning curve with EX.CO but find support helpful to overcome initial challenges.
  • Users find the limited geographic data of EX.CO insufficient for their hyper-local content needs.

What Are Recent G2 Reviews of EX.CO?

Sizmek Ad Server

Sizmek Ad Suite gives you everything you need to create, distribute, and optimize your messaging, including ad serving, creative authoring, and industry-leading dynamic creative optimization. Harness the power of a worldwide platform, delivering more than 1.5 trillion impressions a year.

Average Rating: 4.2/5.0

Total Reviews: 11

How Do G2 Users Rate Sizmek Ad Server?

  • Ease of Admin: 9.2/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.7/10)
  • Ease of Use: 9.3/10 (Category avg: 8.8/10)
  • Ease of Setup: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Sizmek Ad Server?

  • Seller: Amazon
  • Year Founded: 1994
  • HQ Location: Seattle, WA
  • Twitter: @amazon
    5,898,422 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    765,743 employees on LinkedIn®
  • Ownership: AMZN

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 45% Small, 36% Medium

What Are Recent G2 Reviews of Sizmek Ad Server?

What Are G2 Users Discussing About Sizmek Ad Server?

AdButler

AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising potential. Some of AdButlers solutions include: Display Ad Server Manage your digital display advertising with robust campaign management, publisher management, targeting, scheduling and analytics. Self Serve Market Place Create your own self-serve market place and allow advertisers to buy advertising directly on your website with their credit card. Open your inventory to micro-budget small and medium businesses while also serving your direct and programmatic bookings. Programmatic Ad Server Conduct programmatic auctions with client-side header bidding, server-side openRTB, S2S and dedicated connectors. Native Ad Server Create and serve Native ads the use of paid ads that match the look and feel or your website, app or other media. Fully customizable templates. Video Ad Server Schedule and serve all VAST compatible video ads to any client. Full analytics support. Email Ad Server Complement your existing web program with self-serve and direct-sold ads in email campaigns and newsletters. AdButler’s email ad server works with the popular email providers like mail chimp, SendGrid and more. Mobile Ad Server Serve ads to mobile web and in your mobile app using AdButler’s mobile SDK. Digital Out of Home Ad Server Serve to digital out of home screens anywhere, billboards, smart mirrors, taxi-cabs, elevators, where ever. API Ad Server Build your own Ad Server with AdButler’s APIs in weeks instead of months of years. APIs also let you Monetize ad-block users with server-side ad calls. Demand-side platform Manage your programmatic and direct buying through one simple interface. Global CDN With over 30 points of presence worldwide AdButler serves your creative assets with blazing speed. AdButler is the fastest Ad Server in the world. Custom Solutions, AdButler’s experienced Ad Tech engineers can help you build a custom solution based on the AdButler Platform. Customized workflows, business logic, and interfaces. Fully White Labeled Take control with a fully white-labeled experience. All of our solutions can be white-labeled giving your Advertisers and Publishers a bespoke customized portal.

Average Rating: 4.5/5.0

Total Reviews: 62

How Do G2 Users Rate AdButler?

  • Ease of Admin: 8.8/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.7/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind AdButler?

  • Seller: SparkLIT
  • Year Founded: 1998
  • HQ Location: Victoria, Canada
  • Twitter: @sparklit_apps
    9 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Publishing
  • Company Size: 88% Small, 13% Medium

What Do G2 Reviewers Say About AdButler?

AI-generated summary from verified user reviews

Pros
  • Users find AdButler's ease of use exceptional, with straightforward updates and a flexible, user-friendly interface.
  • Users value the easy setup of AdButler, appreciating its unique features and seamless integration with their solutions.
  • Users love the efficient performance results of AdButler, simplifying ad management and enhancing campaign outcomes effectively.
  • Users find it highly convenient to make easy updates to their ad programs with AdButler.
  • Users appreciate how AdButler's efficient campaign management simplifies handling multiple advertisers, enhancing performance and saving time.
Cons
  • Users find that budget management is complicated due to unclear pricing and lack of support for integration issues.
  • Users find the complex setup challenging due to insufficient customer support for integration and confusing pricing models.
  • Users find the navigation issues in AdButler's interface overwhelming, taking time to become comfortable with its features.
  • Users are frustrated with poor customer support for integration issues and complex configurations, alongside complicated pricing models.
  • Users find the training difficulty challenging, suggesting the need for more guides and platform training.

What Are Recent G2 Reviews of AdButler?

What Are G2 Users Discussing About AdButler?

Adpushup

AdPushup is a revenue optimization platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner and an IAB Member.

Average Rating: 4.4/5.0

Total Reviews: 24

How Do G2 Users Rate Adpushup?

  • Ease of Admin: 7.5/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.7/10)
  • Ease of Use: 8.5/10 (Category avg: 8.8/10)
  • Ease of Setup: 7.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Adpushup?

  • Seller: AdPushup
  • Year Founded: 2014
  • HQ Location: Wilmington, Delaware
  • Twitter: @adpushup
    1,604 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    166 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 96% Small, 4% Medium

What Are Recent G2 Reviews of Adpushup?

What Are G2 Users Discussing About Adpushup?

Broadstreet

Broadstreet is an Ad Manager that caters specifically to the needs of direct, digital ad sales. It's a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations.

Average Rating: 4.8/5.0

Total Reviews: 52

How Do G2 Users Rate Broadstreet?

  • Ease of Admin: 9.6/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 8.7/10)
  • Ease of Use: 9.4/10 (Category avg: 8.8/10)
  • Ease of Setup: 9.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Broadstreet?

  • Seller: Broadstreet Ads
  • Year Founded: 2012
  • HQ Location: Red Bank, NJ
  • Twitter: @Broadstreetads
    590 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Publisher
  • Top Industries: Publishing, Online Media
  • Company Size: 98% Small, 2% Medium

What Are Recent G2 Reviews of Broadstreet?

What Are G2 Users Discussing About Broadstreet?

MonetizeMore

MonetizeMore is a Google Certified Publishing Partner that has built an award-winning ad tech platform (PubGuru) to empower web publishers and app developers. 1000+ digital publishers trust us to manage their ad revenue optimization across 40 countries.

Average Rating: 4.9/5.0

Total Reviews: 27

How Do G2 Users Rate MonetizeMore?

  • Ease of Admin: 9.2/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.7/10)
  • Ease of Use: 9.4/10 (Category avg: 8.8/10)
  • Ease of Setup: 9.0/10 (Category avg: 8.6/10)

Who Is the Company Behind MonetizeMore?

  • Seller: MonetizeMore
  • Year Founded: 2010
  • HQ Location: White Rock, CA
  • Twitter: @monetizemore
    3,970 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    78 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 26% Medium

What Are Recent G2 Reviews of MonetizeMore?

What Are G2 Users Discussing About MonetizeMore?

Insticator

At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our Commenting Platform backed by hybrid AI and human moderation to our Trivia & Polls Unit which enables audiences to interact with content that speaks directly to them, Insticator reaches and pulls insights from over 350 million users monthly. Our vast roster of partners includes Gannett, USA Today, Major League Baseball, Ancestry, WebMD, and countless others. Headquartered in New York City, Insticator’s global footprint spans offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom. Visit insticator.com to learn more.

Average Rating: 4.4/5.0

Total Reviews: 13

How Do G2 Users Rate Insticator?

  • Ease of Admin: 9.0/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.7/10)
  • Ease of Use: 8.6/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Insticator?

Who Uses This Product?

  • Company Size: 57% Small, 43% Medium

What Are Recent G2 Reviews of Insticator?

What Are G2 Users Discussing About Insticator?

Kevel

Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more - allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. Learn more at www.kevel.com.

Average Rating: 4.5/5.0

Total Reviews: 43

How Do G2 Users Rate Kevel?

  • Ease of Admin: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.7/10)
  • Ease of Use: 8.0/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Kevel?

  • Seller: Kevel
  • Year Founded: 2010
  • HQ Location: Durham, North Carolina
  • Twitter: @kevelapi
    1,916 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    172 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 49% Small, 42% Medium

What Are Recent G2 Reviews of Kevel?

What Are G2 Users Discussing About Kevel?

EXADS

EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks!

Average Rating: 5.0/5.0

Total Reviews: 14

How Do G2 Users Rate EXADS?

  • Ease of Admin: 9.2/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.7/10)
  • Ease of Use: 9.6/10 (Category avg: 8.8/10)
  • Ease of Setup: 9.7/10 (Category avg: 8.6/10)

Who Is the Company Behind EXADS?

  • Seller: EXADS
  • Year Founded: 2013
  • HQ Location: Sandyford, IE
  • Twitter: @exads
    90 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    60 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 75% Medium, 19% Small

What Do G2 Reviewers Say About EXADS?

AI-generated summary from verified user reviews

Pros
  • Users find EXADS to be responsive and easy to set up, highlighting its efficient advertising capabilities.
  • Users appreciate the ease of setup with EXADS, finding it very responsive and user-friendly.
  • Users highlight the easy setup of EXADS, enabling quick and efficient use of the platform.
  • Users appreciate the ease of setup with EXADS, highlighting its responsiveness and quick deployment.
  • Users highlight the responsiveness and easy setup of EXADS' white-label ad serving technology, enhancing user experience.

What Are Recent G2 Reviews of EXADS?

What Are G2 Users Discussing About EXADS?

Perion One

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.

Average Rating: 4.0/5.0

Total Reviews: 90

How Do G2 Users Rate Perion One?

  • Ease of Admin: 7.5/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.7/10)
  • Ease of Use: 7.8/10 (Category avg: 8.8/10)
  • Ease of Setup: 7.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Perion One?

  • Seller: Perion
  • Year Founded: 2001
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    655 employees on LinkedIn®
  • Ownership: NASDAQ: PERI

Who Uses This Product?

  • Company Size: 46% Medium, 34% Small

What Do G2 Reviewers Say About Perion One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Perion One, allowing for seamless access to all necessary features efficiently.
  • Users appreciate the automation features of Perion One, saving time while effortlessly managing multiple platforms.
  • Users appreciate the centralized management of Perion One, making it easy to monitor all platforms efficiently.
  • Users highlight the great customer service of Perion One, enhancing their overall experience with the product.
  • Users find the customization and personalization features of Perion One to be invaluable for their daily tasks.
Cons
  • Users experience occasional data inaccuracy when the platform struggles to categorize data effectively, even with proper labeling.
  • Users report occasional difficulties in data categorization by tactic, even with strict naming conventions applied.
  • Users find the product expensive compared to the value it provides, making it less appealing.
  • Users report occasional data categorization inaccuracies that disrupt efficient use of the Perion One platform.

What Are Recent G2 Reviews of Perion One?

What Are G2 Users Discussing About Perion One?

DanAds

DanAds is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, and drive measurable growth through cutting-edge technology. In 2013, two Swedish entrepreneurs asked a bold question: “What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?” That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech.

Average Rating: 4.3/5.0

Total Reviews: 28

How Do G2 Users Rate DanAds?

  • Ease of Admin: 8.4/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.7/10)
  • Ease of Use: 8.4/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind DanAds?

  • Seller: DanAds
  • Company Website:
  • Year Founded: 2013
  • HQ Location: New York, NY
  • Twitter: @danadsselfserve
    1,533 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    116 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Large, 34% Medium

What Do G2 Reviewers Say About DanAds?

AI-generated summary from verified user reviews

Pros
  • Users value the friendly and dedicated team at DanAds, enhancing collaboration and driving successful solutions.
  • Users commend DanAds for its expert support in platform development and strategy, significantly enhancing business growth and differentiation.
  • Users commend the helpfulness of the DanAds team, fostering collaboration and driving successful solutions.
  • Users appreciate the excellent account management provided by DanAds, facilitating business growth and successful integrations.
  • Users value the responsive customer support from DanAds, which significantly enhances their platform adoption and integration success.
Cons
  • Users experience poor customer support due to time zone delays, affecting timely responses and follow-up updates.
  • Users faced account management issues leading to disruptions, although DanAds has since improved manager alignment.
  • Users find it challenging to manage larger campaigns with multiple line items and products, especially traditional media buyers.
  • Users find it challenging to manage campaign management issues, especially when dealing with larger campaigns and multiple products.
  • Users suggest that DanAds lacks self-service data management tools, impacting efficiency in managing business operations.

What Are Recent G2 Reviews of DanAds?

What Are G2 Users Discussing About DanAds?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated November 8, 2024

Publisher Ad Server Topics

Expand/Collapse

Learn More About Publisher Ad Server Software

What is an Ad Server? 

An ad server is a fundamental advertising technology responsible for placing ads on websites and apps. It manages and delivers digital ads, ensuring they reach the right audiences. Publisher ad servers store ad data and distribute ads across multiple platforms, tracking impressions, clicks, and other vital statistics. They can also target specific ads to users based on predefined criteria, enhancing relevance and engagement.

Two main types of publisher ad server software exist: hosted solutions, which are maintained by a third party, and self-hosted solutions, managed in-house on a private server. Selecting the top publisher ad servers depends on your business needs, considering factors such as scalability and user features. The best publisher ad server software offers seamless integration with ad networks, robust analytics, and advanced targeting, positioning it as a critical tool in optimizing ad effectiveness and revenue.

Why do Publishers Need Ad Servers?

Ad servers are essential for publishers aiming to monetize digital content effectively. Here’s a closer look at why publishers rely heavily on ad server technologies.

  • Efficient ad management: Ad servers automate the delivery and tracking of ads, enabling publishers to manage diverse ad formats with ease and precision. This automation ensures that advertising efforts are both scalable and efficient.
  • Maximizing revenue streams: By connecting with a larger pool of advertisers and managing inventory effectively, ad servers help publishers increase their revenue potential through targeted ad placements and competitive pricing strategies.
  • Real-time analytics and reporting: Ad servers provide detailed insights into campaign performance, allowing publishers to make data-driven decisions. This real-time feedback loop helps optimize ad strategies for better engagement and profitability.
  • Inventory control and pricing: With an ad server, publishers can maintain control over their ad inventory and set pricing strategies that align with their financial goals, ensuring transparent and profitable ad operations.
  • Integration with ad networks and exchanges: Ad servers support seamless integration with various ad networks and exchanges, broadening exposure to potential advertisers and enhancing ad fill rates, which boosts overall revenue.
  • Strategic advantage: Ad servers enable effective app monetization strategies, ensuring publishers remain agile and competitive.

What are the Common Features of Publisher Ad Server Software?

The following are some core features within publisher ad server programs that can help users identify if this type of software will meet their business needs:

  • Ad creation and management: Publisher ad servers enable efficient creation and management of ads and campaigns. They facilitate inventory sales through ad networks, bundling ad units across publishers for advertisers.
  • Third-party integrations: The best ad server software integrates easily with third-party ad networks and exchanges, offering proprietary ad inventory. They often function as SSPs, allowing real-time, impression-based marketplace transactions.
  • Ad automation: Top publisher ad servers automate ad deployment to achieve campaign goals such as views and clicks. They have customizable settings (e.g., time frame, location) that align with business objectives and require minimal user intervention.
  • Tracking and analytics: Publisher ad server software provides robust analytics for tracking ad performance and revenue generation. These tools offer insights into audience behavior to inform future ad strategies and enhance effectiveness.

What are the Benefits of Publisher Ad Server Software?

Ad server software has many benefits, whether for a small company with a limited budget or large conglomerates. Below are some examples: 

  • Easy implementation: This software often requires little setup. Once bought, the total onboarding to publishing time is relatively short. This helps the publisher move quickly and efficiently in starting revenue flow. 
  • Simple publishing tools: Publisher ad server software's goal is to generate revenue from advertisements. However, the goal is also to save time and effort to maximize profit. Therefore, the simplicity of a single dashboard to run all elements of a campaign is preferred. 
  • Diverse revenue stream: Publishers are often reliant on a singular method of income. These tools allow them to incorporate different types of ads digitally (also in multiple formats) to bring a more consistent revenue stream. 

Who Uses Publisher Ad Server Software?

While multiple stakeholders can use publisher ad server software, its purpose is very specific. 

  • Marketing professionals: The entire purpose of this software is to create an easy and accessible way to manage advertisements across a variety of channels, regardless of industry. This could mean anyone with the ability to learn how to use the software can, but more often than not, a marketing or social media professional would be tasked with this role. 
  • Growth marketing managers: Creating and publishing ads that meet the requirements, publication on an ad exchange, plus formatting and creating the content for them can be a large job. This responsibility will often fall to a marketing manager or a growth marketing manager. They have the skill set to run said ads while maintaining them and tracking their analytics. 

Challenges with Publisher Ad Server Software

Below are the top challenges of using these tools:

  • Finding the right publisher: It’s common experience to look for the right fit for any software that is well-trusted and has a good reputation. Publisher ad servers are no different, especially since they are attached to revenue goals. Be sure to check if the functionality suits the business needs and that the server is financially stable to facilitate a smooth payout. 
  • ROI: Since an ad server is used to create an alternative revenue stream, the main goal is actually to make money. One should ask if the return on investment (ROI) is worth the software. It’s crucial to monitor the targeting and performance, which can affect revenue goals. 

Which Companies Should Buy Publisher Ad Server Software?

  • Digital marketing agencies or services: Creating advertisements (via native or mobile) costs time and money. Some agencies and independent services provide end-to-end creation, campaign deployment, and monetization services, so they’ll need to utilize publisher ad servers to generate additional revenue for clients. Depending on the type of agency and the type of ad goals one is trying to accomplish, it could be more cost-effective to use this type of service. 
  • Any business looking to increase digital ad revenue: Because of its simplicity, a publisher ad server can be utilized by many different industries and businesses. Any type of digital ad (mobile, native, digital, out-of-home, display, etc.) can be created and run from a publisher ad server. Finding software solutions to speed up that process without compromising the product can be invaluable. 

How to Buy Publisher Ad Server Software?

Start by systematically approaching the purchase of top publisher ad server software to ensure alignment with business goals and requirements. Follow these steps for gathering requirements, comparing products, and making informed decisions.

  • Requirements gathering (RFI/RFP): Identify software that enables digital publishers to monetize their websites effectively through online ads. Ensure the product aligns with core business objectives.
  • Create a long list: Start by understanding which products don't meet your key needs. Focus on essential features—like publishing channels and content types—and exclude options lacking these. Remember, if a product offers non-essential, unique features that don't align with primary goals, it's prudent to exclude it.
  • Create a Shortlist: Select products that closely match your necessary features and business requirements. Utilize reviews and third-party evaluations to refine your choices further and ensure reliability.
  • Conduct Demos: Opt for free trials, often between one week and a month, to evaluate how the software suits your needs. Use this period to assess features and prepare questions crucial to your purchasing decision. Review tiered pricing plans to ensure they align with your business size and needs during discussions with sales contacts.

How to choose the best Publisher Ad Server Software?

Selecting the best publisher ad server software involves careful consideration and collaboration with internal teams to match the software's capabilities with business needs. Follow these outlined steps to make a wise investment.

  • Choose a selection team: Involve key internal stakeholders, like managers and department heads, in the purchasing decision to align strategy and ensure transparency in cost and implementation. Consider both financial implications and implementation timelines.
  • Negotiation: While negotiation may not always be necessary, never compromise on essential features, add-ons, or services. Evaluate extra costs for potentially beneficial features and attempt to include them in the base package where possible.
  • Final decision: Base the decision on aligning with business objectives and staying within budget. Ensure all stakeholders agree on how this software will enhance business outcomes.


Researched and written by Victoria Blackwell