---
title: DataFox Reviews
meta_title: 'DataFox Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 75 reviews by the users' company size, role or industry to
  find out how DataFox works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 75
  scale: '5'
date_modified: '2026-06-24'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---

# DataFox Reviews
**Vendor:** Oracle  
**Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 75
## About DataFox
DataFox was acquired by Oracle in October 2018. DataFox is a leading artificial intelligence (AI) data engine that continuously extracts company-level data and signals to elevate business performance across the enterprise. Enriching customer records with 70+ firmographic data points and 68 types of signals, DataFox allows you to infuse your workflows with trusted data and keep company data up to date forever. Using AI-sourced and human-verified company data, begin to profile and classify your customer base and expand your target market.



## DataFox Pros & Cons
**What users like:**

- Users value the **accurate risk scoring** from DataFox, enabling proactive management of supplier-related risks and changes. (1 reviews)
- Users value the **automation of risk scoring and alerts** in DataFox, enhancing supplier management efficiency. (1 reviews)
- Users appreciate the **data accuracy** of DataFox, which enhances supplier risk assessments and alerts for significant changes. (1 reviews)
- Users value the **risk assessment features** of DataFox, which provide timely alerts on supplier changes and risks. (1 reviews)
- Users value the **risk scoring and alerts** from DataFox, enhancing their supplier risk management and responsiveness. (1 reviews)

**What users dislike:**

- Users find DataFox **expensive for small businesses** , making it challenging to justify its value and usability. (1 reviews)
- Users find the **learning curve steep for small businesses** , making the platform challenging despite its capabilities. (1 reviews)
- Users find the **learning difficulty** of DataFox challenging, particularly for small businesses facing high costs. (1 reviews)
- Users find a **steep learning curve** with DataFox, especially for small businesses due to its complexity and price. (1 reviews)

## DataFox Reviews
  ### 1. Datafox helped us in procurring data

**Rating:** 3.5/5.0 stars

**Reviewed by:** Alan S. | Member, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2024

**What do you like best about DataFox?**

while using datafox I have found that it provides us a risk score based on the risk factor of the suppliers. It sends alerts when something important happens with a supplier, like a big company change or risk.

**What do you dislike about DataFox?**

I would say datafox works well for large scale businesss but when it comes down to small scale businesss its hard to understand the platform especially when it comes with a big price tag.

**What problems is DataFox solving and how is that benefiting you?**

The problem it saves for me is it gives a risk score based on the type of the supplier i needed though there are not many customizations included that can result inaccuracies but overall it helped to seperate risky suppliers around 80%.

  ### 2. DataFox has proven very useful to me , it  helped me a lot in sales,marketing and in investing too

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ravi Kumar S. | Consultancy Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about DataFox?**

Data Fox provides us complete data report,accurate and updated data report.What I like most about Data Fox is its sales and marketing.

**What do you dislike about DataFox?**

Everything about data fox is pretty good but sometimes bad support can be frustrating.

**What problems is DataFox solving and how is that benefiting you?**

Problem that i mainly used to solve was growing revenue from oracle sales,building better ABM campaign from marketing.

  ### 3. Easy to use and Understand

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kevin L. | Business Development Representative, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 27, 2021

**What do you like best about DataFox?**

Very simple to create lists and search for companies that are of interest to you. The lists can be static or dynamic allowing you to constantly add or subtract companies from those lists. 

When it comes to finding employee count, revenue, address, etc...Datafox puts this all right out in front of you and makes it very easy to find. Filtering by technographic has been one of the best things for my job as I am constantly prospecting to find new companies to work to sell too.

**What do you dislike about DataFox?**

Sometimes it logs you out too fast! But besides that, I have yet to find anything that I do not like. The info that is provided is typically pretty close to spot on.

**What problems is DataFox solving and how is that benefiting you?**

I am working to find new companies that are not in our CRM system that I can sync and then start to prospect into. Very easy to create lists and pull from the list quickly.

Being in Sales, it has made it a lot easier to find companies in my territory and quickly work to prospect them and find the tools that they may already be using.

  ### 4. Datafox user b/c my boss used to work there

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ross D. | Account Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 08, 2021

**What do you like best about DataFox?**

I like that you can cross reference CRM data inside of the system.

**What do you dislike about DataFox?**

I don't like that it feels rigid in its search capabilities.

**What problems is DataFox solving and how is that benefiting you?**

I am looking for companies that are similar to my prospect and or closed won accounts in similar industries. Easier to look here than SFDC.

  ### 5. DataFox’s CRM Integration Raises it above other sales research tools

**Rating:** 3.5/5.0 stars

**Reviewed by:** Alex C. | A, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 24, 2021

**What do you like best about DataFox?**

We use Salesforce, and DataFox seemlessly allows the user to sort accounts, with what we've found is very accurate revenue band calculation.

**What do you dislike about DataFox?**

Information is limited to company specific, you arent able to dig into specific employees or more nuanced company info.

**What problems is DataFox solving and how is that benefiting you?**

Working on narrowing down an enormous prospect list is made simple with FataFox's easy to use and sort application.

  ### 6. Data fox for Sales

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2021

**What do you like best about DataFox?**

Data fox has everything we need in one place and is easy to use

**What do you dislike about DataFox?**

Sometimes the partners or other tech integrated is wrong

**What problems is DataFox solving and how is that benefiting you?**

Verification and information

  ### 7. Decent integrations with SFDC/Marketing tools; not always the best data

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** August 14, 2021

**What do you like best about DataFox?**

Great way to get an overall picture of a book of business/list of accounts

**What do you dislike about DataFox?**

Data, including technographics, can sometimes be outdated

**What problems is DataFox solving and how is that benefiting you?**

Biggest benefit

  ### 8. Great for creating lists to sync to LinkedIn Sales Navigator

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2020

**What do you like best about DataFox?**

Datafox is able to sync with your Salesforce CRM where you can create dynamic lists that autoupdate with real data from SFDC. You can then export these account lists to LinkedIn SalesNavigator and run a search of keywords of your specific targets accounts. Another use is to run a past not current search on contacts from Customer Accounts.

**What do you dislike about DataFox?**

The enrichment data could use some work. It's not always the most accurate and updated.

**Recommendations to others considering DataFox:**

Great for List Building in conjunction with Sales Navigator

**What problems is DataFox solving and how is that benefiting you?**

I primarily use the tool for list building and the syncing capabilities which make it very robust.

  ### 9. Great for high volume prospecting!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steven S. | Senior Sales Development Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 27, 2020

**What do you like best about DataFox?**

The capabilities to load large lists of companies into a search and integrate that with SalesNavigator to make prospecting at the individual level more efficient.

**What do you dislike about DataFox?**

It would take a long time to get new features/search filters integrated.

**What problems is DataFox solving and how is that benefiting you?**

We are allowing our team to find and contact the right prospects in less amount of time.

  ### 10. Business Development Representative

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about DataFox?**

I like how easy it is to filter for accounts

**What do you dislike about DataFox?**

I get logged out numerous times throughout the day

**What problems is DataFox solving and how is that benefiting you?**

Getting logged out numerous times but the benefits of finding key accounts outweigh the pain of being logged out



- [View DataFox pricing details and edition comparison](https://www.g2.com/products/datafox/reviews/datafox-review-2148693?section=pricing&secure%5Bexpires_at%5D=2026-06-26+13%3A24%3A36+-0500&secure%5Bsession_id%5D=be75eefa-b58d-44e4-8a77-a706b7017390&secure%5Btoken%5D=eb345489b9043bb14033f36f4456475ff2e2147ecc9c778ed06de95a8f7c6a84&format=llm_user)

## DataFox Features
**Data Availability**
- Contact Data Availability
- Company Data Availability
- Industry Research Availability
- Technographic Data Availability

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Agentic AI - Lead Scoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - Marketing Account Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Data Accuracy**
- Contact Data Accuracy
- Company Data Accuracy
- Technographic Data Accuracy

**Lead Intelligence**
- Account-level Insights 

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Attribution**
- Lead Opportunity
- Lead Assignment
- Pipeline Acceleration

**Lead Management**
- Segmentation 
- Account Identification 

**Marketing Campaigns**
- Omni-Channel Tracking 
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 

**Discovery**
- Lead Management
- Scoring/Ranking
- Lead Context

**Agentic AI - Sales Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Platform**
- User, Role, and Access Management
- Performance and Reliability
- Reporting/Dashboards
- APIs

**Campaign Execution**
- Website Personalization 
- Prioritized Accounts 
- Trending Accounts 
- Email Campaigns 

**Management**
- Conversion Viability
- Workflow

**Platform**
- Data Synchronization
- Analysis

**Data Availability - Marketing Account Intelligence **
- Technographic Data Availability

**Agentic AI - Account Data Management**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Data Accuracy - Marketing Account Intelligence **
- Technographic Data Accuracy

**Features**
- Lead Builder
- Integration to CRM/Marketing Automation
- Data Cleaning/Enrichment
- Data Segmentation/Filtering
- Search
- News/People Alerts
- Reporting
- Messaging

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