# DataFox Reviews **Vendor:** Oracle **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 75 ## About DataFox DataFox was acquired by Oracle in October 2018. DataFox is a leading artificial intelligence (AI) data engine that continuously extracts company-level data and signals to elevate business performance across the enterprise. Enriching customer records with 70+ firmographic data points and 68 types of signals, DataFox allows you to infuse your workflows with trusted data and keep company data up to date forever. Using AI-sourced and human-verified company data, begin to profile and classify your customer base and expand your target market. ## DataFox Pros & Cons **What users like:** - Users value the **accurate risk scoring and timely alerts** from DataFox, enhancing supplier management and decision-making. (1 reviews) - Users value the **automation of risk alerts** in DataFox, ensuring timely updates on supplier changes and risks. (1 reviews) - Users value the **data accuracy** of DataFox, enhancing supplier risk assessment and timely alerts on changes. (1 reviews) - Users value the **risk assessment features** of DataFox, which provide timely alerts on supplier changes and risks. (1 reviews) - Users value the **insights and alerts** from DataFox, helping them stay informed about supplier risks and changes. (1 reviews) **What users dislike:** - Users find DataFox **expensive** and challenging for small businesses, limiting accessibility and understanding of the platform. (1 reviews) - Users find the **learning curve challenging** for small businesses, especially given the high cost of DataFox. (1 reviews) - Users find **learning DataFox challenging** for small businesses due to its complexity and high cost. (1 reviews) - Users find a **steep learning curve** with DataFox, particularly challenging for small businesses amid high costs. (1 reviews) ## DataFox Reviews ### 1. Great for client segmenting and prioritization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2017 **What do you like best about DataFox?** DataFox is great for understanding the clients in our market, and segmenting clients based on company size, location, and growth signals. DataFox helps me prioritize which accounts to focus on, and where we should be spending the most time with high-value clients. **What do you dislike about DataFox?** DataFox is great for account intelligence. But is not as useful for contact info. **What problems is DataFox solving and how is that benefiting you?** Finding and prioritizing the best clients for building business at our firm, leading to better business with more high-value clients. ### 2. Love DataFox! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2017 **What do you like best about DataFox?** DataFox has lots of useful information that various people on my team can use. My favorite function is the contact search. I like that fact that most of the info is correct, but if something is old or not correct, you have the ability to let them know and they'll give you credit back. **What do you dislike about DataFox?** Sometimes for smaller companies they do not have much info - this is primarily when I use the DF Plugin for google. But that is pretty rare. **What problems is DataFox solving and how is that benefiting you?** DataFox has been great for building lists about companies and for finding contacts. Its a great UI, easy to use. ### 3. Great tool for account based marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2017 **What do you like best about DataFox?** DataFox allowed me to kick off a TAM expansion project and push those accounts to Salesforce so we could transition to an ABM strategy. **What do you dislike about DataFox?** The UI has so many bells and whistles, it can sometimes be overwhelming. That being said, my customer success manager always answers my questions as soon as they come up. **What problems is DataFox solving and how is that benefiting you?** Territory carving, tam expansion, and account prioritization ### 4. Contains variety of data type **Rating:** 4.5/5.0 stars **Reviewed by:** Chen Z. | Data Scientist, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2017 **What do you like best about DataFox?** DataFox can find me all kinds of data from funding information, overview and keywords of companies, general size of the companies to lead information. Meanwhile, I found the growth rate is useful. **What do you dislike about DataFox?** The accuracy of the data, especially revenue size could be improved. Found several cases where same funding round are counted twice. **What problems is DataFox solving and how is that benefiting you?** Located best companies for marketing campaign. ### 5. Great Experience and Product **Rating:** 4.0/5.0 stars **Reviewed by:** Tim R. | Senior Account Executive, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2017 **What do you like best about DataFox?** It makes building lists quick and easy which allows SDR's and Ae's to focus their time on selling. It allows provides a vast amount of Business Intelligence which is essential at every stage of the deal lifecycle. **What do you dislike about DataFox?** Love if the contact numbers could be slightly more accurate to save time. **What problems is DataFox solving and how is that benefiting you?** -List creation -Identifying new target accounts. -Contact lists. ### 6. Datafox review for Cohley **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2017 **What do you like best about DataFox?** I'm in Marketing Ops, and DataFox's lead enrichment connection to Salesforce has significantly decreased the time our reps spend qualifying their leads **What do you dislike about DataFox?** Honestly nothing comes to mind here, but we've only been a client for 6 weeks. **What problems is DataFox solving and how is that benefiting you?** Territory carving, TAM expansion, and their CS team helped me figure out the best strategy for transitioning to ABM ### 7. Marketing OPS + Sales Development go-to-tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2017 **What do you like best about DataFox?** The range of products within the Datafox platform. We can enrich accounts and contacts, research and pull new lists based on market data, and even review tradeshows before attending. **What do you dislike about DataFox?** Limited data in EU and Asia. This is a reality in most tools, but I was hoping Datafox could crack the code. **What problems is DataFox solving and how is that benefiting you?** Enriching our account database Deeper industry tagging Building tradeshow strategy ### 8. Solid Sales Resource **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2017 **What do you like best about DataFox?** DataFox instantly enriches our leads with information around industry, tech stack and a ton of other data points. As a Salesforce Administrator, this has allowed me to set up rules to auto assign leads to the right reps. **What do you dislike about DataFox?** I've heard from my reps that the UI takes some time getting used to, but in terms of the data foundation for Salesforce, there's nothing to dislike. **What problems is DataFox solving and how is that benefiting you?** Before, our inbound reps would have to spend hours finding the information that DataFox sends to us instantly. It's saving us a ton of time. ### 9. As a Sales Development Rep, prospecting would be much more difficult without Datafox **Rating:** 5.0/5.0 stars **Reviewed by:** Sam K. | Business Development, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2017 **What do you like best about DataFox?** The ability to see what companies have recently raised funding. **What do you dislike about DataFox?** How some of the company locations can be inaccurate. **What problems is DataFox solving and how is that benefiting you?** Datafox has provided the ability to filter through all companies and sort based on good identifying reasons to reach out such as funding date, company size, tech stack, industry and recent news. ### 10. DataFox helps me focus on high priority accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2017 **What do you like best about DataFox?** Their info around tech stack and industry allows me to prioritize best-fit accounts and focus on high ROI **What do you dislike about DataFox?** Contact information is sometimes inaccurate, but the workflow with Sales Navigator helps me get what I need **What problems is DataFox solving and how is that benefiting you?** Prioritizing my accounts and saving time with qualified leads ### 11. Increased my OB success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2017 **What do you like best about DataFox?** Creating custom lists based on my territory. **What do you dislike about DataFox?** Sometimes employee count is off and I've had instances where the HQ in DataFox doesn't match the coma **What problems is DataFox solving and how is that benefiting you?** I'm finding companies to outbound to faster. Using lists I've created based on territory to filter companies by industry, employee count, funding, etc. I used to scroll through our massive database of companies in Salesforce and it would take me hours. Now, it takes me 30 minutes-1 hour to find 3-4 good companies and contacts to reach out to. ### 12. Extremely Helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2017 **What do you like best about DataFox?** I like being able to see the tech stacks used, as well as company ranking/score, and having contacts within the company profile that I can unlock **What do you dislike about DataFox?** Sometimes the revenue for some companies is inaccurate **Recommendations to others considering DataFox:** Check on the revenue a little better for company profiles **What problems is DataFox solving and how is that benefiting you?** I am trying to find companies that would be great customers for my companies product, as well as generating leads/clientele to reach out to ### 13. Amazing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jake B. | Manager of Sales and Business Development (Flurry) , Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about DataFox?** They have really clean data. You can also set up a bunch of notifications and these notifications drive our outreach strategy **What do you dislike about DataFox?** They try to give you personal data like emails and phone#s The data is not great and the just need tot stick with company data **Recommendations to others considering DataFox:** Don't use them for Numbers of Emails. The company data and notifications makes it worth the money Also, you can send them a URL of a site and they will scrape it for you and upload the list of companies on that page. **What problems is DataFox solving and how is that benefiting you?** Every SDR on my team has a license. They use this to understand the prime targets in their territory and to create notification based prospecting strategy. ### 14. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2017 **What do you like best about DataFox?** the signals and dynamic lists are the most valuable in my daily role **What do you dislike about DataFox?** I wish I could submit new company add requests faster/more easily (I understand this is a nuanced complaint though) **What problems is DataFox solving and how is that benefiting you?** Prospecting much more quickly and effectively using DataFox ### 15. Great Prospecting Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2016 **What do you like best about DataFox?** I use DataFox frequently to assist with early prospecting and lead generation efforts. DataFox pulls from multiple resources and the contact information it returns is typically reliable. I also frequently save searches and use DataFox filters to do initial searches on potential target companies. **What do you dislike about DataFox?** I don't have too many complaints about the tool. Sometimes I think that the user interface could be improved to make the platform a bit more intuitive. I think that the News feature could be very interesting but I rarely use it. **Recommendations to others considering DataFox:** There are a number of prospecting/sales intelligence tools out in the market now. I'd recommend giving DataFox a try - it is a strong, comprehensive offering when compared to the platform price. **What problems is DataFox solving and how is that benefiting you?** As someone who works in sales and is constantly prospecting into new companies/accounts, DataFox helps me to 1) find potential new customers and 2) find contacts at those companies. Because the platform helps with both aspects of prospecting, it saves me quite a bit of time in the early portion of a sales cycle. ### 16. Great prospecting tool for the businesses I need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2017 **What do you like best about DataFox?** My favorite parts have to be their filtering functionality within the search when I'm looking for new companies and the ability to see similar companies. It totally streamlines the process of prospecting for me. **What do you dislike about DataFox?** Not every employee who I'm able to sync over to SFDC has an email or contact info, which I wasn't aware of before I had synced several over. That's not necessarily on DataFox but is the only flaw I can think of. **What problems is DataFox solving and how is that benefiting you?** It helps reduce the amount of time I'm aimlessly searching for companies on Google, enables me to sync over leads quickly into SFDC, has an intuitive UI, provides great background info on the companies, and allows me to view competitors. ### 17. A better way to predict who will buy and prospect with certainty **Rating:** 5.0/5.0 stars **Reviewed by:** Greg B. | Associate, Commercial Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2016 **What do you like best about DataFox?** The ability to pinpoint likely buyers, company scores and insights and the elegant interface. The DataFox team is amazing to work with and very open to customer feedback. They understand what it means to partner with customers. This evident in the product evolution - especially the latest release that has some impressive new features. **What do you dislike about DataFox?** Limited filtering on custom data sets. **Recommendations to others considering DataFox:** Don't just look at Datafox as another database, but a way to enhance your prospecting accuracy. Prospecting success is driven be how relevant/insightful you can be. DataFox quickly gives you insights and real data you can use to get the right prospect's attention. **What problems is DataFox solving and how is that benefiting you?** Prospecting for new clients in the commercial real estate market is very challenging given the extreme level of competition and the time sensitivity of requirements (potential deals). You can easily waste time prospecting into accounts where a deal was never going to materialize. Datafox allows me to track tenant strength in the Silicon Valley commercial real estate markets, predict potential future tenant requirements and to prospect into targeted accounts. Instead of calling on 200 accounts, I can focus on the 30 that will most likely buy. This has had a dramatic and positive impact on my sales cycle and close rate. ### 18. Datafox **Rating:** 4.5/5.0 stars **Reviewed by:** Conner N. | Account Management Operations and Analytics, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2016 **What do you like best about DataFox?** They have lots of information about tech companies **What do you dislike about DataFox?** They don't hav information about every company **Recommendations to others considering DataFox:** Like any other information source it's only a useful as what you do with that information. It would beneficial if they gave some sort of training or guidelines on best practices for using the information they provide to you. **What problems is DataFox solving and how is that benefiting you?** Our company has a self-service sign up model so it's beneficial to be able to get information on customers directly from salesforce ### 19. Using as a BDR **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2016 **What do you like best about DataFox?** I love the aggregation of information on prospects. Datafox makes it simple to see all the information I need to know in one location allowing me to call more prospects and spend less time looking for relevant personal information and triggers. **What do you dislike about DataFox?** It can be clunky at times due to limited filtering and customization **Recommendations to others considering DataFox:** I would absolutely recommend Datafox to other growing business development teams **What problems is DataFox solving and how is that benefiting you?** Prospecting for new clients is very challenging. You can easily waste time prospecting into accounts where you are calling into the wrong prospect or a deal was never going to materialize. Datafox eliminates some of that waste ### 20. Lead List Building with Data Fox **Rating:** 3.5/5.0 stars **Reviewed by:** Brady P. | Enterprise Business Development, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2016 **What do you like best about DataFox?** The extensive collection of SMB venture backed leads. **What do you dislike about DataFox?** The lack of more mainstream/enterprise information. The numerical data seems to be off a bit. **Recommendations to others considering DataFox:** Great tool for SDR's to build list of accounts. Not great for enterprise teams. **What problems is DataFox solving and how is that benefiting you?** It is simple to build a list of accounts to go after or ID from. The UI is better than building a list off of a competitor. ### 21. thanks datafox **Rating:** 4.0/5.0 stars **Reviewed by:** Shana C. | Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2016 **What do you like best about DataFox?** the filtering capability is what i like best, so many ways to conduct a search **What do you dislike about DataFox?** not easy to find doups in our existing systems **Recommendations to others considering DataFox:** very intuitive makes the prospecting headache lesser **What problems is DataFox solving and how is that benefiting you?** more qualified leads and meetings. all comes down to prospecting ### 22. Decent, but there are other better tools **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2016 **What do you like best about DataFox?** The search function (to find companies with certain attributes) is very intuitive and easy to use. It made the the search process itself easy. **What do you dislike about DataFox?** The company descriptions provided were extremely high level and often did not describe what the company actually offered. In addition, the search capability itself did not seem very "intelligent". **What problems is DataFox solving and how is that benefiting you?** My job requires finding a lot of startups to sift through. Having this type of service made the search easier by just getting a spreadsheet of startup names. I'd like to note that I am no longer using Datafox due to the earlier reasons provided above. ### 23. Great tool but can be hard for huge volume outbounding **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2016 **What do you like best about DataFox?** I like the clean UI, depth of companies, and filters for finding specific industries for companies. **What do you dislike about DataFox?** I dont like the fact that my colleague might be downloading the same list. **What problems is DataFox solving and how is that benefiting you?** finding new companies and making a targeted list to message very specifically to people. ### 24. primarily use this to find prospects **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2016 **What do you like best about DataFox?** UI is really easy to navigate and quickly build lists **What do you dislike about DataFox?** Can be clunky to set up, time consuming in that regard **Recommendations to others considering DataFox:** n/a **What problems is DataFox solving and how is that benefiting you?** building pipeline .. once set up it is really helpful for focusing my prospecting activities ### 25. Solid product for top of the funnel **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2016 **What do you like best about DataFox?** Comprehensive dataset on SMB and venture-backed companies. **What do you dislike about DataFox?** No major issues come to mind. Always quite easy and intuitive to use. **Recommendations to others considering DataFox:** Their connector to Salesforce.com is compelling, but not something we ever implemented. **What problems is DataFox solving and how is that benefiting you?** Building lists of companies to tailor outbound marketing efforts toward. Our use case is/was relatively narrow. - [View DataFox pricing details and edition comparison](https://www.g2.com/products/datafox/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-05-17+14%3A38%3A42+-0500&secure%5Bsession_id%5D=d3318360-e8de-4af5-9140-2863eca7c498&secure%5Btoken%5D=1db83d8ee474958ec313963c6a09bf968adaf2c0944f7a5925ea94b82dedf4f2&format=llm_user) ## DataFox Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Account-level Insights **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Lead Management** - Segmentation - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Platform** - Data Synchronization - Analysis **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging ## Top DataFox Alternatives - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,852 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (623 reviews) - [Datanyze](https://www.g2.com/products/datanyze/reviews) - 4.1/5.0 (436 reviews)