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Contentstack

By Contentstack

4.4 out of 5 stars

How would you rate your experience with Contentstack?

Contentstack Reviews & Product Details

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Contentstack Integrations

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Contentstack Media

Contentstack Demo - Modular Blocks
Allow content editors to build and edit dynamic pages within our headless CMS without needing a developer’s help.
Contentstack Demo - Experience Extensions
Easily integrate with your preferred marketing technologies (Brightcove, Marketo, Salesforce, etc.) without being bound to built-in preset tools.
Contentstack Demo - Multiple Environments
Create unlimited content management system environments, such as development, testing, staging, and production, to map to your content production process.
Contentstack Demo - Workflows
Set up and define workflows and approvals with our modern CMS that map to your business processes for content management and publishing.
With so many brands competing for attention, your customers won't stick around for irrelevant offers or the same old static experiences. Contentstack Edge is the world's first adaptive digital experience platform (DXP), built for the AI era
Play Contentstack Video
With so many brands competing for attention, your customers won't stick around for irrelevant offers or the same old static experiences. Contentstack Edge is the world's first adaptive digital experience platform (DXP), built for the AI era
Discover how MongoDB scaled innovation, reduced CMS maintenance, and increased migration velocity by 400% using Contentstack’s AI and automation capabilities. Hear from Subi Babu, Lead, Web Engineering.
Play Contentstack Video
Discover how MongoDB scaled innovation, reduced CMS maintenance, and increased migration velocity by 400% using Contentstack’s AI and automation capabilities. Hear from Subi Babu, Lead, Web Engineering.
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Contentstack Reviews (272)

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Contentstack Reviews (272)

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4.4
272 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the user-friendly interface and flexibility of Contentstack, which allows for efficient content management across various platforms. Many appreciate how it enables teams to work independently, streamlining workflows and reducing reliance on developers. However, some users note that the learning curve can be steep, particularly for those unfamiliar with headless CMS systems.

Pros & Cons

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GG
Digital Product Manager
Mid-Market (51-1000 emp.)
"Enhances Content Management and Publishing Efficiency"
What do you like best about Contentstack?

I appreciate Contentstack's ability to accelerate delivery while maintaining governance with its flexible, modular content modeling. The use of standardized reusable components ensures consistency without compromising speed. The operational advantage of scheduled publishing offers precise, low-risk releases. I find the headless, API-first architecture beneficial for true omnichannel reuse, which is crucial when planning multi-surface rollouts with one source of truth for web, app, and beyond. I also like how Contentstack adheres to MACH principles, making it easier to integrate with tools like analytics platforms, personalization engines, and commerce systems. The modular components' versatility is a big plus, allowing us to build pages and experiences efficiently. Scheduling publishes has streamlined our workflow, letting us plan releases ahead of time for precise content launches. The efficient cache invalidation ensures updated content reflects instantly, keeping our consultants informed with the most current information. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

Although localization is a core feature, there is complexity in managing localized content, with workflows that can be unintuitive. Localization for different markets is hidden under a dropdown, which complicates the process. Improving visibility into localization status would be beneficial. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

Thank you for your thoughtful feedback and for sharing your experience migrating to Contentstack! It’s great to know your migration from Contentful went smoothly , that’s exactly the kind of agility we aim to deliver. We appreciate your feedback on documentation and onboarding. Our team is actively enhancing our documentation with deeper examples and best practices, and we also encourage you to explore Contentstack Academy , our free, on-demand learning hub with guided courses to help teams build confidence and master new capabilities at their own pace.

Thank you again for trusting Contentstack to power your digital content operations.

See how Contentstack improved
Paul S.
PS
Professional Triathlete
Mid-Market (51-1000 emp.)
"Modular Content That Keeps Complex Sites Moving Fast"
What do you like best about Contentstack?

Contentstack makes it easy to manage and update a large, complex website without creating bottlenecks. The modular content approach is the biggest win for our team, we can make frequent changes, reuse components across pages, and launch updates quickly without heavy developer involvement. It’s flexible enough for custom needs but still approachable for non-technical users, which has made collaboration between marketing, content, and digital teams much more efficient. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

Some modules feel limited in flexibility, especially when more custom layouts or edge cases come up. There’s also no built-in ability to make direct HTML updates, which means more advanced changes still require developer support instead of being handled directly within the CMS. Review collected by and hosted on G2.com.

Mohammed R.
MR
Senior Software Analyst
Enterprise (> 1000 emp.)
"Efficient Content Management with Room for Improved Bulk Editing"
What do you like best about Contentstack?

I use Contentstack for my daily project activities, including managing homepage and category pages, which makes my tasks significantly more manageable. The platform excels in scheduling, allowing me to plan content deployments in advance, making the process smooth and stress-free. Its scheduling feature is particularly valuable as it ensures timely and reliable publication of updates without needing constant supervision. The user-friendly interface and structured workflows of Contentstack enhance my ability to perform quick content updates and manage multiple entries efficiently, reducing the dependency on developers and minimizing the risk of errors. I appreciate how it centralizes content management, eliminating manual intervention and promoting a streamlined workflow. The version control and scheduling features contribute to maintaining content consistency and alignment with brand guidelines. Furthermore, Contentstack smoothly integrates with tools like Jira, Figma, and Google Analytics, augmenting its efficiency in managing content from creation to publication. The overall setup was intuitive and quickly understood, backed by clear documentation and responsive support. Switching from Salesforce CMS to Contentstack for its flexibility and faster management has been a positive change, substantially enhancing our agility in content management. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

While Contentstack is a powerful and user-friendly platform, I feel that some areas could be improved to enhance the overall experience. For instance, the bulk editing feature needs to be more intuitive. Currently, managing a large number of entries or components necessitates opening each one individually, which can be time-consuming, especially for projects involving frequent content updates like seasonal homepage banners or campaign pages. A more robust bulk editing capability, such as the ability to modify fields and publish multiple entries at once, would save a significant amount of time and reduce manual effort. Additionally, navigating large sets of entries could be streamlined. When handling multiple content types or entries across environments, finding specific items sometimes requires several clicks. Enhancements like advanced filtering, custom views, or advanced searches with saved queries could make locating and updating content more efficient. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

Thank you for your positive feedback! We're thrilled to hear that Contentstack has streamlined your workflows and improved your content delivery. Our support team is dedicated to providing responsive and helpful assistance, and we're glad to hear they've made a positive impact.

Carlos L.
CL
E-commerce manager
Mid-Market (51-1000 emp.)
"User-Friendly and Intuitive, Best for Website Management"
What do you like best about Contentstack?

I find Contentstack to be an invaluable tool for my day-to-day work, primarily due to its user-friendly nature. Although it may not seem intuitive at first, it becomes quite easy to navigate over time, making it a reliable asset in managing our website's build and operations. I had some experience with other similar tools, but Contentstack stands out as the best, offering significant advantages compared to the alternatives I've tried. Moreover, the initial setup process was straightforward and intuitive, even without prior experience, enhancing my overall efficiency. It's also worth noting that despite its sophisticated capabilities, Contentstack integrates well with other software like Talon One and Yotpo, which further streamlines my workflow. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

I find the notification of changes in Contentstack could be improved. A couple of weeks back, the interface changed slightly, which wasn't a huge issue, but it would be better if they could send notifications or emails discussing these changes before they happen, rather than after. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

We understand your concern about the constant changes and we are continuously working to ensure that all updates are improvements for our users. Thank you for your feedback.

Karli S.
KS
Digital Community Engagement Manager
Enterprise (> 1000 emp.)
"Way easier to make your own and learn to use than other CMS products"
What do you like best about Contentstack?

Contentstack offers a LOT of the capabilities I used to have to research, implement, test and continuously update and manage through plug-ins when my site ran on Wordpress. It's nice having everything available just from Contentstack's product line. It's much easier for my small team to manage the backend as admins and set up workflows. We brought in a new hire right after we moved to Constentack and asked him to become our subject matter expert on it. There were tons of courses and resources available directly from Contenstack to quickly get him up to speed and rock and rolling. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

There are a few things that seem standard for a CMS that we have had to ask our dev team to work with Contentstack to deploy. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

We're thrilled to hear that Contentstack has made managing your site easier and more efficient for your team! We appreciate your feedback on areas for improvement and will work closely with our dev team to address any standard CMS features that may be missing. Our goal is to provide a seamless experience for our users, and we value your input in helping us achieve that. If you have any specific requests or suggestions, please feel free to reach out to our support team. Thank you for choosing Contentstack, and we look forward to continuing to support your digital needs.

"Scalable CMS with Intuitive Customization"
What do you like best about Contentstack?

I like that Contentstack scales easily as we grow and allows our teams to create, structure, and update content independently across multiple digital channels and platforms. Its simple and intuitive user experience makes it easy for editors to use, while also providing the flexibility to customize it to our specific workflows and integrations. The way it helps power scalable, multilingual, and multi-brand experiences is also valuable. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

I would like to have a better way to migrate branches to another branch, such as copying the whole main, including assets, to the develop branch. The bulk import and export, including assets, could be improved. Review collected by and hosted on G2.com.

Ufraa K.
UK
Assistant Manager in Digital Marketing
Enterprise (> 1000 emp.)
"Contentstack: Where Flexibility Meets Complexity"
What do you like best about Contentstack?

As a CMS, it performs at impressive speed, making both content management and updates efficient. Changes are reflected on the live site almost instantly, which I find very convenient. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

Limits on extensions, custom fields, workflows, assets etc. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

Thank you for taking the time to share your experience with Contentstack! We’re thrilled to hear that the platform’s speed and near-instant publishing have made your day-to-day content operations more efficient.

We also appreciate your feedback around limits on extensions, custom fields, workflows, and assets. Our product team is continually exploring ways to expand flexibility while keeping performance and stability high, so insights like yours are incredibly valuable as we prioritize future enhancements.

Thank you again for being part of the Contentstack community!

Kirsty D.
KD
Senior Digital Executive
Enterprise (> 1000 emp.)
"Reliable, flexible CMS"
What do you like best about Contentstack?

The flexibility. Overall, it is a good CMS in terms of being able to develop it and mould it into what you need to fit your requirements and support the business. It has a good amount of features available and if something is not available, it's likely it can be developed and added. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

Search function does not work very well when you have the amount of content that we do on our system. It can sometimes take a while to find the piece of content you're looking for. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

Thank you for sharing your positive feedback about Contentstack! We're thrilled to hear that you appreciate the flexibility and customization options it offers. We understand the importance of having a CMS that can be tailored to meet your specific business needs.

We apologize for the inconvenience you've experienced with the search function. Your feedback is valuable to us, and we will certainly look into ways to improve the search functionality to make it more efficient, especially for systems with a large amount of content.

If you have any further suggestions or encounter any other issues, please feel free to reach out to our support team. We are here to assist you and ensure you have a seamless experience with Contentstack. Thank you for choosing Contentstack!

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
"Efficient Enhancements but Component Management Needs Improvement"
What do you like best about Contentstack?

I love how a lot of enhancements require minimal development work for website components; experimenting and approving new development features on testing environments can seamlessly be pushed to production with minimal page crashes or bugs. Implementation is also very easy - results are rendered instantly instead of going through a publication queue. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

Components can sometimes be difficult to track, especially on lengthy pages. If lengthy pages need to be restructured, individual components need to be expanded before dragged/dropped, as opposed to the name of the item being displayed on the display field. Duplicating components also come with challenges, as making any adjustments on the duplicated component will interfere with the original file - ideally, there should be a way to change content on the duplicated components without it interfering with the original component. Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

Thank you for sharing your detailed feedback with us! We're thrilled to hear that you appreciate the efficiency and ease of implementation that Contentstack offers. We understand your concerns regarding component management and the challenges you face with tracking and duplicating components. We are continuously working on improving our platform, and your feedback is invaluable in helping us identify areas for enhancement.

Our team is actively looking into ways to streamline component tracking and duplication processes to make them more user-friendly. We appreciate your patience and understanding as we work towards providing a better experience for our users. If you have any specific suggestions or further feedback, please feel free to reach out to us. We are here to assist you and ensure that your experience with Contentstack is as seamless as possible.

Elizabeth V.
EV
Global Product Marketing Manager
Mid-Market (51-1000 emp.)
"Intuitive CMS: Why Contentstack empowers our non-technical teams"
What do you like best about Contentstack?

Contentstack has become a core component of our content operations, serving as the central hub for both our website content and all of our CRM communications. As a non-technical user, my experience has been largely positive, especially regarding how quickly we’ve been able to scale our content output and onboard new team members.

For our non-technical teams, the user interface is incredibly intuitive and easy to use. This simplicity is a massive win, making the platform genuinely simple to use and to onboard users without needing a deep dive into code or complex documentation.

I also appreciate the platform's modular approach, which gives us many different content "modules" to choose from. This flexibility allows us to structure content exactly how we need it for different channels. For my daily work, adding assets and localized content is straightforward. I can easily manage multiple language versions of an entry, which has significantly streamlined our international publishing workflows. The quick adoption and high comfort level among our editors prove the success of its design. Review collected by and hosted on G2.com.

What do you dislike about Contentstack?

While the daily content editing is smooth, I do encounter a couple of recurring technical frustrations, particularly within the Asset Manager.

My biggest pain point is the occasional bug when uploading assets. The search function for a specific folder directly from the assets page often acts up. It will either fail to return results or just be generally unresponsive. The workaround is to click on "upload" and then search for the desired folder from that specific modal, which is a bit of a nuisance when I’m just trying to locate an existing image.

Also, while I find localization easy, I know other teams struggle with the platform’s limitations on bulk operations (like publishing more than 20 entries at once). Review collected by and hosted on G2.com.

Response from Bianca Anderson of Contentstack

Hi Elizabeth,

Thank you so much for this incredible feedback, we’re thrilled to hear how Contentstack has become the hub for your content operations. It’s exactly why we designed our platform with intuitive workflows, modular flexibility, and streamlined localization at its core.

We appreciate you sharing your experience with Asset Manager and bulk publishing. Our product team is actively focused on optimizing both areas to make asset management and high-volume publishing even smoother. Thank you for being part of the Contentstack community and for helping us get better every day.

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Contentstack Features
Content Authoring
Rich Text Editor
Versioning
SEO
Flexible Navigation Structures
User, Role, and Access Management
Image Management
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