Certain Reviews & Product Details

Certain is an enterprise Event Management platform designed to assist data-driven marketing professionals in enhancing revenue generation through the creation of engaging and personalized attendee experiences at scale. This platform caters to organizations looking to optimize their event strategies by leveraging data to inform decision-making and improve overall event effectiveness. The target audience for Certain includes marketing teams, event planners, and organizations that host a variety of events, whether in-person, virtual, or hybrid. These professionals seek to create memorable experiences for attendees while also ensuring that events contribute positively to their bottom line. Certain addresses these needs by offering a comprehensive suite of tools that facilitate the planning, execution, and analysis of events, allowing users to focus on delivering value to their attendees. A key feature of Certain is its real-time event data engine, which captures high-intent data from all global events. This capability enables organizations to gain insights into attendee behavior and preferences, which can be used to tailor experiences and improve engagement. Additionally, Certain's two-way integration with marketing automation platforms ensures that data flows seamlessly between systems, allowing for more effective follow-up and nurturing of leads generated from events. This integration is crucial for maximizing return on investment (ROI) as it enables organizations to track the impact of their events on overall marketing efforts. Certain stands out in the Event Management category by offering a robust set of features that prioritize data-driven decision-making. The platform not only captures data but also transforms it into actionable insights that can inform future event strategies. By providing a comprehensive view of attendee interactions and intent, Certain empowers organizations to make informed choices that enhance the overall event experience. This focus on personalization and engagement, combined with powerful analytics capabilities, positions Certain as a valuable tool for organizations aiming to elevate their event marketing efforts. Overall, Certain provides a sophisticated solution for enterprises looking to harness the power of data in their event management processes. By facilitating personalized attendee experiences and offering deep insights into event performance, Certain helps organizations drive greater revenue and achieve their marketing objectives effectively.

Product Website

Seller

Certain

Languages Supported

German, English, French, Italian, Spanish

Product Description

Certain is the event technology partner for organizations looking to turn exceptional attendee experiences into pipeline and revenue. Powered by AI and built for scale, Certain manages events, captures real-time engagement, and transforms attendee experiences into buying signals — helping event professionals team up with marketers to identify intent, personalize outreach, and accelerate sales. With seamless data orchestration, turnkey intelligence, and enterprise-grade security, Certain ensures every event drives measurable business impact.

Overview by

Zara Arsala

Discussions

Certain Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

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Certain Integrations

(9)

Verified by Certain

Certain Media

With Certain, events go beyond logistics. Our enterprise-grade platform helps you orchestrate seamless attendee journeys, personalize every interaction with AI, and connect engagement data to sales and marketing. From intimate roundtables to global conferences, bring your brand to life across...

Easily check-in attendees with simple swipe.

Certain Touchpoint is an Event Mobile App that delivers personalized event experiences at any scale. From tailored agendas to smart content and meeting suggestions, every interaction becomes a chance to understand attendees better and drive results.

Certain Event Advisor monitors each attendee’s profile, goals, interests, and in-event behavior to recommend the sessions, exhibits, and networking opportunities that matter most. With one click, overwhelming event agendas are turned into clear, high-impact event journeys.

Certain Demo - Signal Data Orchestration

Unleash the power of your event data. Move your event data anywhere, anytime throughout your technology stack with the industry's first real-time event data platform. With two-way integration into marketing automation platforms, Certain seamlessly captures high-intent data across all global e...

Use your event data to improve ROI across all your events. Get high intent data to make better decisions.

An overview of Certain Event Management solutions to manage and optimize events, deliver personalized attendee experiences at scale, and drive measurable pipeline and outcomes from your event programs.

Certain Touchpoint – An event mobile app that drives engagement, delights attendees, and turns every interaction into insight and measurable outcomes.

Certain Event Advisor – Uses AI-native Session Advisor to guide attendees with smart, personalized session recommendations.

Discover how Certain Touchpoint helped a leading hearing aid manufacturer take their attendee engagement to the next level.

Official Downloads

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Datasheet: Certain Buying Signals Solution

Certain Reviews (110)

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Sonalina C.

Digital Marketing Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

12/17/2025

"Robust Event Management with Powerful Customization and Scalability"

4.5/5

What do you like best about Certain?

Certain is robust in managing events, by ensuring that proper registrations is done, sessions are well organized and the attendees get the best results

The tool allows high configurations where users customize most of the processes like registration, approvals and pricing

The software supports massive attendees registration, with abilities to hold high value sessions for information sharing

Both attendances and sessions engagements are collectively managed and proper reporting established

Certain validates it’s effectiveness in matters integration, ensuring that information sharing is shared effectively

Certain is scalable to accommodate high level of collaboration and these events are always compliance Review collected by and hosted on G2.com.

What do you dislike about Certain?

Certain demands a learning curve that is difficult and requires resources for efficiency

Small events and webinars fees less efficient when working with Certain Review collected by and hosted on G2.com.

What problems is Certain solving and how is that benefiting you?

Certain is the brilliant choice in managing all forms of events, where it coordinates every tasks and ensure attendees feels comfortable and satisfied

The events data is highly centralized, giving users an easy registration process and session management

Certain maintains high compliance and proper approvals are done to enhance data privacy and ensure solid governance

The events held by Certain are revenue driven and this brings the marketing context on board

The software functions effectively with scalable number of attendees and events Review collected by and hosted on G2.com.

Graziana C.

IT Manager

Financial Services

Small-Business (50 or fewer emp.)

12/17/2025

"Streamlined Event Management with Robust Integration and Engagement"

4.5/5

What do you like best about Certain?

Certain concentrates on the efficiency of events, where it analyzes its lifecycle and ensures that everything is covered, from registration, accommodation, booking and payment

The tool tracks the attendees data, ensuring that the established engagements is robust and resourceful

The tool offers a registration form that is tailored to match the audience and the attendees

The app tracks the activities conducted by attendees and this ensures there is a successful engagement

Certain works collectively with CRMs, payments systems and marketing automation technologies Review collected by and hosted on G2.com.

What do you dislike about Certain?

Certain fails to accommodate bulk actions and this includes many attendees that needs extra help

Certain has a poor mobile app functionality, something that reduces the effectiveness of the functionalities Review collected by and hosted on G2.com.

What problems is Certain solving and how is that benefiting you?

Certain helps us handle all events and the required facilitation successfully and every process remains successful

The decisions we make concerning the attendance and the events are data based and this ensures perfect results

The experience of our attendees is well personalized, allowing us to deliver more articulate presentations

The software integrates with marketing tools and other CRM items and this makes it easy to conduct a follow up Review collected by and hosted on G2.com.

Tyler B.

Event Manager

Small-Business (50 or fewer emp.)

11/12/2025

"Excellent Support and Customization Options"

4/5

What do you like best about Certain?

Certain support is excellent, typically responds and resolves issues within 24 hours. Simple fixes like email formatting, specific settings that may affect registration, etc. They work until a resolution is found, no matter how difficult it may be and are able to do so over email communication. Once you figure your way around the software, it is fairly intuitive and offers many options to customize your registration setup. Email communication is easy to send out, importing registrants is quite easy, and managing capacities is a big leverage point. Review collected by and hosted on G2.com.

What do you dislike about Certain?

It is not necessarily user-friendly for those not experienced in coding or web design. Simple formatting can be a little complicated and often requires additional support, though support is quick and helpful. The expectation is the client working within the software should be an expert for their company, though as a new employee who jumped in with no training, it was a bit difficult to manage. Again, the support team is very helpful and informative so I have confidence when working through the system. Review collected by and hosted on G2.com.

What problems is Certain solving and how is that benefiting you?

Our institution recently integrated our internal payment system which bypasses the payment option provided via Certain, which includes services like PayPal. We had a short turnaround to implement this fairly complicated procedure but Certain was very supportive and worked quickly to find solutions to make it work. Though we have had a few hiccups along the way and haven't found resolutions for the few errors, I believe they take these matters seriously. The implementation itself will save our institution thousands of dollars in payment processing fees. Review collected by and hosted on G2.com.

Laura H.

Registration and housing manager

Small-Business (50 or fewer emp.)

5/28/2024

"Registration and housing manager"

4.5/5

What do you like best about Certain?

Certain is incredibly flexible and we use for almost all of of our clients. Their logic applies to nearly every section making customized registration flows very easy. I also love that we can inject code to specific pages and sections which allows us to match the clients branding and necessities. Reports are also great and allow to pretty much pull data in any form needed as well as provide links that my clients can use to pull data from the system any time they need it. Their customer support is very responsive and always easy to get in touch with. Given the amount of features it is very easy to use and they have recently made some changes to make some features easy to access Review collected by and hosted on G2.com.

What do you dislike about Certain?

I wish we could have some built in testing for email so we can control quality on different clients. Review collected by and hosted on G2.com.

What problems is Certain solving and how is that benefiting you?

Keeping everything in one place and easily accessible for both running the event and providing data points to clients. Along the basic built in features, there is a lot that can be customized to be able to handle different registration needs. We recently had clients inquiring about compliance and security . Certain provided all the documentation we needed as well as peace of mind for both us and our client. Review collected by and hosted on G2.com.

Response from Zara Arsala of Certain

edit

Thanks Laura, we appreciate you!

Jill R.

Sr. Account Manager

Events Services

Small-Business (50 or fewer emp.)

5/12/2015

"Certain software simplifies development of engaging event sites."

5/5

What do you like best about Certain?

Certain software is very robust and functional. We have learned many different ways to make it sing and present our clients with websites and registration sites to meet their (sometimes very challenging) needs. I appreciate the ease with which we can access the HTML and CSS code to create displays and registration forms that are responsive and branded to the clients' specifications. The on-demand badging module has improved over time. The Touchpoint (mobile app) is extremely functional and one of my favorite mobile apps to build out. The integration with Certain Platform is seamless, making the job easier by eliminating the need to download and upload profiles, speakers, sessions, etc. Gamification and lead retrieval are popular onsite and having lead retrieval within the existing mobile app is much easier (and intuitive) for exhibitors. Review collected by and hosted on G2.com.

What do you dislike about Certain?

Group registrations aren't as easy as I'd like, and when attendees return to update a group record, they can overwrite data if not careful. Use of discount codes has improved. Review collected by and hosted on G2.com.

Recommendations to others considering Certain:

It is a very robust system and more software than a lot of people need, but if you have complex programs, definitely consider Certain. Review collected by and hosted on G2.com.

What problems is Certain solving and how is that benefiting you?

Solves the full gamut of online registration problems for clients on a daily basis. We've rarely seen a client's registration problem/pain point that we couldn't resolve with Certain as the registration platform and mobile app. Review collected by and hosted on G2.com.

Response from Zara Arsala of Certain

edit

Thanks for the review Jill, we appreciate it!

Marissa F.

Project Manager - Registration Services

Events Services

Small-Business (50 or fewer emp.)

5/6/2021

"So comfortable with Certain platform!"

4.5/5

What do you like best about Certain?

Certain was the first platform I learned, and it feels so comfortable. They often make improvements to help make the registration process flow better. I like the drag and drop features, customization of form sections, flexibility in building robust websites. My team has creatively used websites, forms, and sessions to meet our unique client needs. Jeff Yarnell is so knowledgeable when providing platform use and development support, always willing to dig deeper and give clear answers. Certain has easy and robust reporting, which is a struggle at times in other platforms. I also like its housing module - especially rooming list change reports! The Touchpoint app has been a welcome addition. Review collected by and hosted on G2.com.

What do you dislike about Certain?

At times, the level 1 support can give answers that are not helpful or that obviously need escalation. As an experienced user, I wish we had access to higher level support in a quicker timeframe. We have not found many clients who have utilized the On24 virtual platform, so I am not confident in its success. The website builder has potential to be even greater, and I would like to see some improvements that can create sites more like you'd see in WordPress. It would be great to have a learning management type option, we often have to create these and they don't often work smoothly, but there could be more ease in building something like that. Review collected by and hosted on G2.com.

Recommendations to others considering Certain:

Take into account everything you will need from start to finish - from the first marketing email that gets sent to the post-event survey after the event. Platforms range in their capabilities, and only you as the meeting planner/event technologist will know what you can skimp on and what you require. Certain has a lot of strong points, but don't be afraid to customize your platforms and tools to build your toolkit and can be flexible with your needs. Review collected by and hosted on G2.com.

What problems is Certain solving and how is that benefiting you?

My clients benefit the most from the accommodations module and reporting. Roommate matching is a successful experience for them. Some come back to us regularly because of their reporting ability. The Touchpoint app is a valuable extension of the platform. Setting up and managing financial processes are understandable and straightforward. Review collected by and hosted on G2.com.

Verified User in Events Services

Small-Business (50 or fewer emp.)

10/27/2025

"Powerful Reporting and Support, but Customization Can Slow Things Down"

5/5

What do you like best about Certain?

Certain's reporting capabilities are impressively robust. We can quickly generate reports and share live report links with others. The change report is our favorite feature. After locking a report, it only displays updates, clearly highlighting what has changed. This makes it much easier for us to identify and communicate necessary updates to hotels and catering teams.

The customer service team is also excellent. I have worked with the same representatives for several years, and they are familiar with both me and our specific needs. Review collected by and hosted on G2.com.

What do you dislike about Certain?

At times, there are several places where changes need to be made to achieve the desired result. Because it is highly customizable, it isn't exactly plug and play, which can occasionally mean it takes longer to resolve an issue. Review collected by and hosted on G2.com.

Tracey M.

Medical Education Meeting Planner

Enterprise (> 1000 emp.)

10/17/2025

"Quality of Support"

5/5

What do you like best about Certain?

I have found their Customer Support to be very good. I needed help setting up two reports. I provided the fields that I needed and before I knew it, they had created the two reports and put them in my event. Very quickly understood what I needed and delivered. Very impressed. Review collected by and hosted on G2.com.

What do you dislike about Certain?

I'm in the learning curve and enjoy understanding more and more about Certain every day. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Enterprise (> 1000 emp.)

12/12/2025

"Exceptional Collaboration and Expertise with a Robust Platform"

5/5

What do you like best about Certain?

The collaboration, partnership, and willingness to work together to understand requirements and needs have been impressive. The company demonstrates significant tenure and expertise with the product. They offer more than just a registration system; it is a fully functioning platform capable of meeting your needs, provided you understand and can clearly communicate your company's priorities.

They have great integration capabilities with additional modules. Review collected by and hosted on G2.com.

What do you dislike about Certain?

There may be a learning curve, but it's made much easier thanks to the support team they have in place. Review collected by and hosted on G2.com.

TERESA M.

Program Manager

Enterprise (> 1000 emp.)

11/17/2025

"Sleek Design and User-Friendly Features with Excellent Support"

4.5/5

What do you like best about Certain?

I like the look and feel of the platform. Most of the features are easy to use once learned. The Certain help desk is fast and thorough when helping with issues. Review collected by and hosted on G2.com.

What do you dislike about Certain?

The system tends to be somewhat sensitive. When I add templates to the website, even a minor error like an extra space can cause the entire site to fail. Review collected by and hosted on G2.com.