Certain Reviews & Product Details

Certain Overview

What is Certain?

Certain is the leading enterprise event experience platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into cross-channel marketing campaigns to improve sales and marketing results. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees. Headquartered in San Francisco, with offices in Chapel Hill, NC, Europe and Asia Pacific, Certain helps enterprises across the globe realize greater results from their events. Visit Certain on the web at www.certain.com and follow us on Twitter @Certain

Certain Details
Website
Product Description

Certain is the leading enterprise Event Automation solution that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees.

How do you position yourself against your competitors?

Unlike its competitors, Certain focuses on what really matters when it comes to events: delivering a measurable outcome. Certain's flexible platform allows enterprises to capture greater data on their attendees to deliver real-time, personalized marketing to their customers and prospects.

Differentiators:

1. Capture greater attendee data pre, during and post event.
2. Real-time, native integrations with Oracle, Marketo and Salesforce.
3. Complete, end-to-end event automation capabilities including registration, check-in, event mobile, meeting scheduler, speaker and session management, and native integrations.
4. As opposed to other event management platforms that are branded with the event management's branding, Certain enables brands to put their branding front and center.
5. True enterprise scale.


Seller Details
Seller
Certain
Company Website
Year Founded
1994
HQ Location
San Francisco, CA
Twitter
@Certain
12,158 Twitter followers
LinkedIn® Page
www.linkedin.com
107 employees on LinkedIn®
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Certain Screenshots

Certain Reviews

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Esta plataforma permite realizar una automatizacion procesos comerciales para un mayor incremento en señales de compras basadas en campañas de marketing. Las herramientas y funciones que proporciona son ideales para los especialistas en marketing ya que permiten decifran y obtener la informacion necesaria de los clientes. Review collected by and hosted on G2.com.

What do you dislike?

Certain no es adecuado para cualquier persona, se necesita una buena base de conocimientos para utilizarla. Lo mejor es pedir ayuda a un profesional si no tienes la informacion que se requiere para poder aprender rapido sobre su funcionamiento y asi empezar a desarrollar tu trabajo en ella. No hemos tenido experiencias negativas. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Es excelente para cualquier tipo de evento comercial que requiera campos especificos de los usuarios registrantes. No lo recomendaria para eventos unicos ya que su configuracion seria mas compleja y el tiempo invertido seria mayor al acostumbrado. Si no eres experto o no tienes los conocimientos para la creacion de pagina de eventos con cierta regularidad, busca otra opcion que sea mas simple de utilizar y su curva de aprendizaje sea menor. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Realizamos en nuestra empresa una automatizacion para mantener el flujo del correo electronico en cuanto al registro de aprobados, rechazados y pendientes, para orientar al usuario los siguientes pasos  que se deben tomar. Nos permite realizar formularios de  registros de manera mas organizada ademas de crear tipos de asistentes, codigos de registros en general es muy completa. Una muy buena eleccion, de esta manera mantenemos al cliente satisfecho e interesado. Review collected by and hosted on G2.com.

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Mr.
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I loved the easiness of the platform, the availability of reports and how accurate it is. Review collected by and hosted on G2.com.

What do you dislike?

The difficulty of importing exhibitors profiles to the platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have at least 3 or 4 sessions of practice before using it as a final product. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm doing appointment diaries for IBTM AMERICAS 2019 and also 2018. I actually enjoy that the platform is focused on HB, this way all appointments are based on a funded decision and we don't oblige the HB to assist to the appointments. Review collected by and hosted on G2.com.

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Digital Demand and Marketing Operations Manager - LATAM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Certain is a great platform that allowed us to be faster and better organized on our event execution. Review collected by and hosted on G2.com.

What do you dislike?

There is not a dislike, I think there are things to improve or incorporate in the future. Needs change every day and teams evolve. Tools need to evolve with us. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Certain is a great tool for us and the integration with existing platforms and tools used in the company made it really great for our daily base job, specially on measure our success executing events. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are getting better an more easy to GTM web pages, registrations, automated emails and of course, on site attendee scans. Review collected by and hosted on G2.com.

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Hosted Buyer Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

it is friendly and really allow users to do a lot of changes, support is very good Review collected by and hosted on G2.com.

What do you dislike?

all mailing campaigns kinda go to spam to the end user Review collected by and hosted on G2.com.

Recommendations to others considering the product:

very good service Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Registration Review collected by and hosted on G2.com.

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AE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The Certain platform has more options for customization than I've ever seen. It is great to be able to make it fit to the unique events we do. Review collected by and hosted on G2.com.

What do you dislike?

The only issue is that the system isn't super intuitive and it takes a lot of manual work to make updates. HTML knowledge is definitely required to manage, even on an individual event level. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Event registration, exhibitor resource center Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I love all of the customizations that can be made, as well as all of the features that are offered. Review collected by and hosted on G2.com.

What do you dislike?

I hope they fix the issue with creating a poll. It becomes a bit of a three-step process and I feel as though that can be simplified. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

No issues. Review collected by and hosted on G2.com.

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Marketing Manager, Global Programs and Events
Computer Software
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Certain is a very robust system that provides the right solutions for large events that require complex registration set ups on the back end, while providing a branded, user friendly, customized experience on the front end. Review collected by and hosted on G2.com.

What do you dislike?

It takes a bit of time to become familiar with using the back end, however, once you learn how to use it, it becomes more intuitive. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using Certain has allowed our company to eliminate working in silos, and benefit from centralization. We can now provide similar experiences globally, maintain brand standards, produce immediate reporting results, all along with knowing that the information in the system is being held securely. Review collected by and hosted on G2.com.

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AI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

How easy it is to use the mobile app on any device. The desk top version is a welcome relief to make things easier for spreadsheets. Review collected by and hosted on G2.com.

What do you dislike?

Setting up the printer can be a little difficult once on site. To add a printer is a little time consuming. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a great time savings over the old res process. It make my life easier. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It is a great way to keep up with registration and attendees in real time. Review collected by and hosted on G2.com.

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UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

There is so much flexibility with how you can build a registration form/s within Certain. Review collected by and hosted on G2.com.

What do you dislike?

if you are a beginner, there is too much flexibility/need for knowledge. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Streamlined reporting across multiple events Review collected by and hosted on G2.com.

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UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Certain software is very robust and functional. We have learned many different ways to make it sing and present our clients with websites and registration sites to meet their (sometimes very challenging) needs. I appreciate the ease with which we can access the HTML and CSS code to create displays and registration forms that are (now) responsive. Badging module has improved and the new Touchpoint (mobile app) is extremely promising. Review collected by and hosted on G2.com.

What do you dislike?

Not good at group registrations. Use of discount codes has improved. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a very robust system and more software than a lot of people need, but if you have complex programs, definitely consider Certain. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Solve the full gamut of online registration problems for clients on a daily basis. Review collected by and hosted on G2.com.

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AF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

From a daily user perspective, the tool was flexible enough to do just about anything you want it to, if you have enough experience using the tool, time and technical knowledge. The setup could be time consuming but if you put in the effort, you could really customize. Its a marketers dream for reporting and email customization, again if you can figure out how to setup it. You can create multiple registration forms which was nice if you needed them. Review collected by and hosted on G2.com.

What do you dislike?

The platform is overly complicated and things are not necessarily where you expect them.It can be a long process to get simple tasks executed and if every single step isnt setup perfectly, things will go wrong. Customer support on the phone is a nightmare. System is meant to be customized on every level...there are really no 'standardized' structures/foundations to how the system works. It is not for the occasional user - you have to have dedicated support in order to make this solution work. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Try to setup a real-life event that you have on your calendar - go through every aspect to see how the system works and how intense the setup is. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

online registration and event sites. Review collected by and hosted on G2.com.

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UL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

the appointment system and certain check in application are really good and easy to use Review collected by and hosted on G2.com.

What do you dislike?

glitches in reporting, forms and finance management areas Review collected by and hosted on G2.com.

Recommendations to others considering the product:

if you organise small scale events then this program is good to use however if you are a big company then Certain is weak for handling large data and producesglitches. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

our company organises trade and business events so certain is used for managing the data, building forms, communicating with the delegates and scheduling appointmnents Review collected by and hosted on G2.com.

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UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Should you find yourself getting proposals from various Event Registration Systems, you can trust that Certain has most of the boxes checked that some of the bigger players have: Event configuration, room block management, event websites, forms, groups, and more. Review collected by and hosted on G2.com.

What do you dislike?

While I mentioned that they have most the bells and whistles you are looking for, you might find it extremely difficult to manage these features. Certain was designed by programmers, so the majority of the components are not intuitive in their location or application. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Decide if money is your biggest driving in selecting a registration system. If Certain is all you can afford, then you will make it work - but if you have a bit of wiggle room I'd say go with another company that has thought about the ease of use and has a better reputation for customer support. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The benefit with using Certain, along with most Event Registration Systems, is that you are removing the human error from the data collection. If you are trying to manage RSVPs through email and excel workbooks, there is a strong possibility that you will overlook or duplicate data. Review collected by and hosted on G2.com.

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Marketing Manager, Oracle Marketing Cloud Events
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love the flexibility in modules and the ability to completely customize the look and feel. I also find it very valuable that you can manage all aspects of your event in one place, so all of the data is connected. It makes it so much easier to manage changes and communicate with attendees. Review collected by and hosted on G2.com.

What do you dislike?

Advanced HTML/CSS knowledge is needed to really sufficiently design the event shell. Not all teams might have this resource available to them, so they have to spend additional dollars on contractors or agencies to help in the build. Once you get past this hurdle though, you can easily reuse past events to leverage code that was used before, so that is a plus. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Loop in your marketing ops and web/design teams when discussing implementation and execution to make sure that all necessary parties are engaged. This will streamline the rollout, maximize the integration and tracking capability, and will ensure that nothing is missed on the front end that will have to be considered later (like integrations with your MAP, tracking, SSO, etc.) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Certain allows me to keep everything in one place, to streamline my event management and automate so many event processes, from registration to session submissions, to networking event RSVPs, to surveys. Review collected by and hosted on G2.com.

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Meeting Manager
Hospitality
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Certain is easy to use and extremely efficient. It makes life so much easier to copy the event from last year to this year and just change the dates & times. I love being able to pull reports so quickly. Review collected by and hosted on G2.com.

What do you dislike?

the logic part of the site is extremely confusing. It takes me a long time to figure out how to add items. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Its great for those responsible for registering attendees. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The benefits are definitely being able to pull reports quickly to send to clients. Review collected by and hosted on G2.com.

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Senior e-Commerce Analyst, Financial Operations
Higher Education
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Certain has so many tools within their software that one can build an event in ways that he/she hadn't thought of . Review collected by and hosted on G2.com.

What do you dislike?

Parts of Certain are a bit rigid for example changing the payment in Forms you would need to change it in the Event Setup. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

How to submit articles in Certain, documentation for approval. Review collected by and hosted on G2.com.

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Sales and Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I loved that we could see real time stats and see exactly which attendees were registered and which attendees were walk-ins. Review collected by and hosted on G2.com.

What do you dislike?

One member of my team had a crashing issue, but I never experienced it so I have nothing negative to say! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

This app streamlined a huge portion of our event and was actually a great conversation starter. For that reason alone this app is completely priceless. Review collected by and hosted on G2.com.

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Financial Administrator
Higher Education
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like that the dashboard gives me a quick overview of our registration numbers. Review collected by and hosted on G2.com.

What do you dislike?

I find the program very clunky. I have had the worst time with creating invoices and trying to get a simple logo on the top of the page. Even tech support couldn't really help. It should not be so hard! Some of the edit features seem to require programming knowlege - not helpful for this end-user. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Being able to receive payment by credit card. This is the program the my employer makes available for us, as an institution, to use. Review collected by and hosted on G2.com.

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AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like that Certain serves as a repository for everything related to an event from the registration form, housing, and payment. It's nice to have it all in one place. Review collected by and hosted on G2.com.

What do you dislike?

Certain is not intuitive. The fields are not named in a way that makes it easy for someone that is new to this program to set up their event properly. Now that I'm doing an event for the second year in a row, it's easier, but the learning curve was very steep. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Without Certain, we would have had to use more than one platform/website to do our event tracking. The fact that Certain is available and supported by my institution has been helpful. Review collected by and hosted on G2.com.

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UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Certain is a very robust event and conference management tool. The flexibility in event creation is second to none. I have tried many others and certain is by far my preferred choice. Review collected by and hosted on G2.com.

What do you dislike?

Customer service could be improved. An enhanced user community of active forums would be very helpful Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We manage hundreds of conferences and events in certain each year. Review collected by and hosted on G2.com.

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UH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Custom reporting capabilities, calendar of upcoming events, registration platform Review collected by and hosted on G2.com.

What do you dislike?

Not intuitive, no dashboard, registration form URLs are not unique (more difficult to track in Analytics) Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It would be more helpful to use an event automation software that integrates with our marketing efforts, i.e. Salesforce for us. Certain often feels like a totally separate beast we have to deal with because it has always been used. We have to export email addresses on a weekly basis and upload them into our email marketing platform and this becomes quite time consuming and the likelihood of human error increases greatly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Organization of many repeat events throughout the year. Certain keeps track of our participant records and we are able to do some demographic analysis, as well as time lag to conversion analysis with the info it provides. Review collected by and hosted on G2.com.

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UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The best feature is that Certain software is all in the cloud, so I'm able to easily pull attendee lists, accommodations, contacts, etc. on the go. This is great when you are running from place to place getting different things set up. It also houses a lot of my information about each event, so I've been able to upload documents and steer away from crowded Google Drive pages. It also provides a fairly simple and straightforward registration process, which is great. Review collected by and hosted on G2.com.

What do you dislike?

It doesn't have all the features I need, but of course not every software is perfect. I've heard from a couple of people I've worked with in the industry that it can be difficult to pull registration sometimes and use the event mobile side of it, but I never had any issues. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Think about how much you need this software. It is great for bigger sized event companies or event planners. You don't need it if you are throwing one-offs on occasion. The registration page layouts can be confusing to those that aren't experienced in using some design tools. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

This has been a great help with registration and keeping track of some of my records. It has also helped me to become more organized and more stylish with my registration pages. Review collected by and hosted on G2.com.

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IC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

A lot of Features that a Company can benefit from. However, we have only tried some of them.

Customizing communications and reports as well as the room sharing / accomodation module. Connection to Marketing Automation Tools (for example Marketo) is possible. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes HTML knowledge makes it easier.

The many functions of the tool make it complex and sometimes the structure doesn't seem very intuitive to me, as you have to do changes in different section for the (in my opinion) same function. As for every other tool implemenation, detailled trainings and localized templates are factors of success. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Save time for detailled Training and templates, especially if you require localization. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were very happy about a tool that includes accommodation planning as well as a tool for room sharing. Still, there are a lot of Features that we haven't implemented yet. Review collected by and hosted on G2.com.

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Founder and CEO
Events Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Flexibility within design functions and reporting. Full registration, housing and travel modules, with added Check In Easy, native mobile app, appointment scheduling. Review collected by and hosted on G2.com.

What do you dislike?

No software has all the features we'd ever want, and all software has features you don't need. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's not for everyone. It is very sophisticated and not best for a company managing a couple of smaller meetings a year. It takes time to learn, but once comfortable with the software you can make it do virtually anything you need. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We need flexible software that allows broad access to design functions, beyond basic WYSIWYG. We can design websites and forms that perfectly match our clients' demanding marketing needs. Review collected by and hosted on G2.com.

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Marketing Associate
Events Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The it is easy to use for our clients and we get no complaints! Review collected by and hosted on G2.com.

What do you dislike?

I have no heard of any problems with the system Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It allows us to have qualified buyers apply and not have unqualified buyers come to our show. Review collected by and hosted on G2.com.

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Do you work for Certain?