# Certain vs Cvent Event Marketing & Management Comparison | | Certain | Cvent Event Marketing & Management | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | | **Total Reviews** | 120 | 2,144 | | **Largest Market Segment** | Small-Business (40.2% of reviews) | Small-Business (36.5% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Certain Pros: - Customer Support (28 reviews) - Ease of Use (25 reviews) Cons: - Confusing Processes (9 reviews) - Learning Curve (8 reviews) ### Cvent Event Marketing & Management Pros: - Ease of Use (33 reviews) - Event Management (31 reviews) Cons: - Expensive (10 reviews) - Not Intuitive (10 reviews) --- ## Ratings Comparison | Rating | Certain | Cvent Event Marketing & Management | |---|---|---| | **Meets Requirements** | 8.5 (111 reviews) | 8.5 (1628 reviews) | | **Ease of Use** | 8.0 (110 reviews) | 7.8 (1677 reviews) | | **Ease of Setup** | 7.8 (92 reviews) | 7.4 (1162 reviews) | | **Ease of Admin** | 8.3 (91 reviews) | 7.8 (1112 reviews) | | **Quality of Support** | 9.0 (107 reviews) | 8.7 (1593 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (90 reviews) | 8.4 (1091 reviews) | | **Product Direction (% positive)** | 7.6 (106 reviews) | 8.5 (1551 reviews) | --- ## Pricing ### Certain #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Cvent Event Marketing & Management #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Event Registration & Ticketing | Product | Score | Reviews | |---|---|---| | **Certain** | N/A | N/A | | **Cvent Event Marketing & Management** | 8.2/10 | 1298 | #### Registration | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Event creation** | 8.0 (56 reviews) | 8.4 (1192 reviews) | | **User registration process** | 8.5 (59 reviews) | 8.5 (1205 reviews) | | **Payment processing** | 8.4 (49 reviews) | 8.4 (901 reviews) | | **Mobile check-in** | 7.9 (45 reviews) | 8.7 (731 reviews) | | **On-site tickets and registration** | 7.9 (41 reviews) | 8.5 (660 reviews) | #### Generative AI | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **AI Text Generation** | Not enough data | 7.6 (30 reviews) | #### Marketing and Communications | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Event website creation** | 7.5 (50 reviews) | 8.0 (1084 reviews) | | **Email automation** | 8.5 (51 reviews) | 8.2 (1086 reviews) | | **Email customization** | 8.4 (52 reviews) | 8.1 (1097 reviews) | | **Contact list management** | 8.0 (48 reviews) | 8.0 (1013 reviews) | | **Social media promotion** | 5.7 (27 reviews) | 7.7 (490 reviews) | | **Lead generation and retrieval** | 6.6 (32 reviews) | 7.9 (455 reviews) | #### Agentic AI - Event Registration & Ticketing | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | ### Event Management Platforms | Product | Score | Reviews | |---|---|---| | **Certain** | 7.3/10 | 98 | | **Cvent Event Marketing & Management** | 8.2/10 | 1300 | #### Registration | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Event creation** | 8.0 (56 reviews) | 8.4 (1192 reviews) | | **User registration process** | 8.5 (59 reviews) | 8.5 (1205 reviews) | | **Payment processing** | 8.4 (49 reviews) | 8.4 (901 reviews) | | **Mobile check-in** | 7.9 (45 reviews) | 8.7 (731 reviews) | | **On-site tickets and registration** | 7.9 (41 reviews) | 8.5 (660 reviews) | #### Marketing and Communications | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Event website creation** | 7.5 (50 reviews) | 8.0 (1084 reviews) | | **Email automation** | 8.5 (51 reviews) | 8.2 (1086 reviews) | | **Email customization** | 8.4 (52 reviews) | 8.1 (1097 reviews) | | **Contact list management** | 8.0 (48 reviews) | 8.0 (1013 reviews) | | **Social media promotion** | 5.7 (27 reviews) | 7.7 (490 reviews) | | **Lead generation and retrieval** | 6.6 (32 reviews) | 7.9 (455 reviews) | #### Event Operations | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Site selection** | 6.8 (30 reviews) | 8.4 (502 reviews) | | **Supplier procurement** | 5.5 (22 reviews) | 8.3 (128 reviews) | | **Hotel and transportation planning** | 7.0 (35 reviews) | 8.2 (406 reviews) | | **Staff management** | 7.0 (29 reviews) | 8.1 (327 reviews) | | **Budget management** | 6.5 (24 reviews) | 7.8 (318 reviews) | | **Session scheduling** | 7.7 (42 reviews) | 8.3 (683 reviews) | | **Speaker submissions** | 7.1 (29 reviews) | 8.1 (352 reviews) | | **Exhibition management** | 7.0 (30 reviews) | 8.1 (319 reviews) | #### Attendee Engagement | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Event agendas and schedules** | 8.3 (77 reviews) ✓ Verified | 8.5 (820 reviews) | | **Floor plans / maps** | 7.7 (61 reviews) ✓ Verified | 8.3 (470 reviews) | | **Social media integrations** | 7.0 (55 reviews) ✓ Verified | 8.0 (394 reviews) | | **Attendee networking** | 7.3 (60 reviews) ✓ Verified | 8.1 (427 reviews) | | **Attendee surveys** | 7.9 (60 reviews) ✓ Verified | 8.3 (605 reviews) | #### Platform | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Performance and reliability** | 8.3 (58 reviews) | 8.5 (976 reviews) | | **Reporting and dashboards** | 8.3 (54 reviews) | 8.3 (961 reviews) | | **API / integrations** | 7.8 (46 reviews) | 7.9 (617 reviews) | | **Multiple event management** | 8.8 (55 reviews) | 8.8 (817 reviews) | #### Generative AI | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **AI Text Generation** | 5.3 (16 reviews) | 7.3 (30 reviews) | #### Agentic AI - Event Management Platforms | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Autonomous Task Execution** | 5.2 (8 reviews) | Not enough data | | **Multi-step Planning** | 5.8 (8 reviews) | Not enough data | | **Cross-system Integration** | 5.6 (8 reviews) | Not enough data | ### Lead Retrieval | Product | Score | Reviews | |---|---|---| | **Certain** | N/A | N/A | | **Cvent Event Marketing & Management** | 8.1/10 | 11 | #### At-Event Tools | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Business Card Scanner** | Not enough data | 7.8 (9 reviews) | | **Notetaking** | Not enough data | 7.6 (9 reviews) | | **Device Rental** | Not enough data | 7.8 (9 reviews) | #### Post-Event Tools | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Lead Follow-Up** | Not enough data | 8.2 (10 reviews) | | **Lead Analysis** | Not enough data | 7.6 (9 reviews) | | **Interaction History** | Not enough data | 8.3 (9 reviews) | #### Software Offerings | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Web Portal** | Not enough data | 8.5 (10 reviews) | | **Mobile Application** | Not enough data | 8.8 (8 reviews) | | **Integrations & APIs** | Not enough data | 8.3 (9 reviews) | #### Agentic AI - Lead Retrieval | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Event Marketing | Product | Score | Reviews | |---|---|---| | **Certain** | 7.9/10 | 8 | | **Cvent Event Marketing & Management** | 8.2/10 | 344 | #### Marketing and Communications | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Lead generation and retrieval** | 7.9 (7 reviews) | 8.1 (149 reviews) | | **Social media promotion** | Not enough data | 7.8 (147 reviews) | | **Event website creation** | 8.1 (7 reviews) | 8.4 (297 reviews) | | **Email customization** | 9.3 (7 reviews) | 8.2 (297 reviews) | | **Contact list management** | 8.3 (7 reviews) | 8.2 (274 reviews) | #### Attendee Engagement | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Social media integrations** | Not enough data | 7.9 (147 reviews) | | **Attendee networking** | 6.3 (5 reviews) | 8.1 (176 reviews) | | **Attendee surveys-attendee engagement** | 6.4 (6 reviews) | 8.3 (211 reviews) | #### Registration | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Event creation** | 8.5 (8 reviews) | 8.6 (310 reviews) | | **User registration process** | 8.8 (8 reviews) | 8.6 (311 reviews) | | **Mobile check-in** | 8.6 (7 reviews) | 8.8 (204 reviews) | #### Generative AI | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **AI Text Generation** | Not enough data | 7.6 (14 reviews) | #### Agentic AI - Event Marketing | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Virtual Event Platforms | Product | Score | Reviews | |---|---|---| | **Certain** | 7.5/10 | 9 | | **Cvent Event Marketing & Management** | 8.3/10 | 166 | #### Administration | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Event Configuration** | 9.0 (8 reviews) | 8.5 (134 reviews) ✓ Verified | | **Event Marketing** | 8.5 (8 reviews) | 8.5 (111 reviews) ✓ Verified | | **Speaker Access and Control** | 7.9 (8 reviews) | 8.3 (112 reviews) | | **Advanced Reporting** | 8.3 (8 reviews) | 8.6 (128 reviews) ✓ Verified | #### Virtual Experience | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Virtual Lobby** | 5.5 (7 reviews) | 8.3 (113 reviews) | | **Built-In Webcasting** | 5.2 (7 reviews) | 8.2 (109 reviews) | | **Webcasting Integrations** | 6.5 (8 reviews) | 8.2 (113 reviews) ✓ Verified | | **Cross-Device Functionality** | 6.9 (6 reviews) | 8.3 (112 reviews) ✓ Verified | | **Session / Agenda Management** | Not enough data | Not enough data | | **Live Streaming & Recording** | Not enough data | Not enough data | | **Registration & Attendee Management** | Not enough data | Not enough data | | **Event Setup & Scheduling** | Not enough data | Not enough data | | **Branding & Customization** | Not enough data | Not enough data | | **Interactive Speaker / Moderator Controls** | Not enough data | Not enough data | #### Engagement | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Online Event Agenda** | 9.0 (8 reviews) | 8.7 (133 reviews) ✓ Verified | | **Interactive Content** | 9.0 (5 reviews) | 8.5 (126 reviews) ✓ Verified | | **1:1 Networking** | Not enough data | 7.9 (102 reviews) ✓ Verified | | **Exhibitors/Sponsorships** | 8.6 (6 reviews) | 8.2 (107 reviews) ✓ Verified | | **Gamification & Incentives** | Not enough data | Not enough data | | **Real‑Time Interaction Tools** | Not enough data | Not enough data | | **Networking / Matchmaking** | Not enough data | Not enough data | #### Generative AI | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **AI Text Generation** | 5.7 (5 reviews) | 7.9 (14 reviews) | #### Agentic AI - Virtual Event Platforms | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration / Support - Virtual Event Platforms | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Role‑Based Access & Permissions** | Not enough data | Not enough data | | **Security & Compliance** | Not enough data | Not enough data | #### Insights & Scale - Virtual Event Platforms | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **User Capacity & Reliability** | Not enough data | Not enough data | | **Analytics & Reporting** | Not enough data | Not enough data | ### Mobile Event Apps | Product | Score | Reviews | |---|---|---| | **Certain** | 7.9/10 | 85 | | **Cvent Event Marketing & Management** | N/A | N/A | #### Agentic AI - Mobile Event Apps | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | #### Attendee Engagement | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Event agendas and schedules** | 8.3 (77 reviews) ✓ Verified | 8.5 (820 reviews) | | **Floor plans / maps** | 7.7 (61 reviews) ✓ Verified | 8.3 (470 reviews) | | **Social media integrations** | 7.0 (55 reviews) ✓ Verified | 8.0 (394 reviews) | | **Attendee networking** | 7.3 (60 reviews) ✓ Verified | 8.1 (427 reviews) | | **Attendee surveys** | 7.9 (60 reviews) ✓ Verified | 8.3 (605 reviews) | ### Event Planning | Product | Score | Reviews | |---|---|---| | **Certain** | N/A | N/A | | **Cvent Event Marketing & Management** | N/A | N/A | #### Agentic AI - Event Planning | Feature | Certain | Cvent Event Marketing & Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (4):** [Event Marketing Software](https://www.g2.com/categories/event-marketing), [Event Management Platforms](https://www.g2.com/categories/event-management-platforms), [Event Planning Software](https://www.g2.com/categories/event-planning), [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms) **Unique to Certain (1):** [Mobile Event Apps](https://www.g2.com/categories/mobile-event-apps) **Unique to Cvent Event Marketing & Management (2):** [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing), [Lead Retrieval Software](https://www.g2.com/categories/lead-retrieval) --- ## Reviewer Demographics ### By Company Size | Segment | Certain | Cvent Event Marketing & Management | |---|---|---| | **Small-Business** | 40.2% | 36.5% | | **Mid-Market** | 26.5% | 36.3% | | **Enterprise** | 33.3% | 27.2% | ### By Industry #### Certain - **Events Services:** 20.0% - **Non-Profit Organization Management:** 17.4% - **Higher Education:** 9.6% - **Information Technology and Services:** 5.2% - **Computer Software:** 5.2% - **Medical Devices:** 4.3% - **Education Management:** 3.5% - **Financial Services:** 3.5% - **Hospitality:** 3.5% - **Hospital & Health Care:** 3.5% - **Other:** 24.3% #### Cvent Event Marketing & Management - **Non-Profit Organization Management:** 15.6% - **Events Services:** 8.9% - **Education Management:** 5.9% - **Higher Education:** 5.6% - **Computer Software:** 5.3% - **Financial Services:** 4.8% - **Information Technology and Services:** 4.2% - **Hospital & Health Care:** 3.8% - **Hospitality:** 3.0% - **Leisure, Travel & Tourism:** 2.3% - **Other:** 40.6% --- ## Alternatives ### Alternatives to Certain - [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (439 reviews) - [Splash](https://www.g2.com/products/splash/reviews) — 4.4/5 stars (369 reviews) - [Eventbrite](https://www.g2.com/products/eventbrite/reviews) — 4.3/5 stars (912 reviews) - [Whova](https://www.g2.com/products/whova/reviews) — 4.8/5 stars (1888 reviews) - [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (945 reviews) - [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews) - [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1773 reviews) - [ON24](https://www.g2.com/products/on24/reviews) — 4.3/5 stars (1212 reviews) - [Tripleseat](https://www.g2.com/products/tripleseat-tripleseat/reviews) — 4.5/5 stars (359 reviews) - [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (445 reviews) ### Alternatives to Cvent Event Marketing & Management - [Whova](https://www.g2.com/products/whova/reviews) — 4.8/5 stars (1888 reviews) - [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1773 reviews) - [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews) - [PheedLoop](https://www.g2.com/products/pheedloop/reviews) — 4.8/5 stars (321 reviews) - [EventMobi](https://www.g2.com/products/eventmobi/reviews) — 4.6/5 stars (254 reviews) - [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (945 reviews) - [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews) - [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (439 reviews) - [InEvent](https://www.g2.com/products/inevent/reviews) — 4.5/5 stars (145 reviews) - [Swapcard](https://www.g2.com/products/swapcard/reviews) — 4.6/5 stars (226 reviews) --- ## Top Discussions ### Certain - Title: [What is Certain platform?](https://www.g2.com/discussions/what-is-certain-platform) — 2 comments > **Top comment:** "An Amazing Event Management Platform" - Title: [How can I learn more or get a demo of your event app?](https://www.g2.com/discussions/learn-more-55afdb21-0137-4f41-bfd4-1b4fc99e5e34) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "To request a free demonstration, you can go to www.gatherdigital.com and click on "Get a Demo." Or you can send an email to contact@gatherdigital.com. We'd..." - Title: [We spend a lot of money on paper surveys. Can we put surveys in the app and be able to get the results easily?](https://www.g2.com/discussions/surveys) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Surveys are easy to add to the app and the reporting is instantaneous. You can add questions (multiple choice, yes/no, rating and open comment) for each..." - Title: [I've heard about using event apps to help my exhibitors get new leads at a conference. How does that work?](https://www.g2.com/discussions/exhibitor-lead-gathering) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Gathering leads in the app is really easy. You can offer lead retrieval to certain exhibitors or all of them! Using the in-app scanner, exhibitors can easily..." - Title: [How can I be sure that my organization and attendee data is safe in the app?](https://www.g2.com/discussions/data-security-on-event-apps) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "That's a great question and one that should be on everyone's mind. You'll want to be certain that the event app vendor you choose has all processes in place..." ### Cvent Event Marketing & Management - Title: [What's the best way to contact support](https://www.g2.com/discussions/what-s-the-best-way-to-contact-support) — 2 comments, 1 upvote > **Top comment:** "Their chat feature is great!" - Title: [how do I he award-winning reputation and review managem](https://www.g2.com/discussions/24301-how-do-i-he-award-winning-reputation-and-review-managem) — 2 comments, 3 upvotes > **Top comment:** "Your question seems to have gotten a little mixed up with a lot of extra stuff added in on the site - but if you are asking how to organize speakers' names -..." - Title: [What is Cvent Registration used for?](https://www.g2.com/discussions/what-is-cvent-registration-used-for) — 1 comment > **Top comment:** "Cvent Registration is used to capture the invitee details such as profile information, hotel room booking & travel requests and customized registration..." - Title: [What is cvent used for?](https://www.g2.com/discussions/what-is-cvent-used-for) — 1 comment > **Top comment:** "Cvent helps me to oversee and manage events that are offered by one of my clients. We use it to create online registration opportunities for trainings where..." - Title: [How has your experience been so far with the Virtual Attendee Hub?](https://www.g2.com/discussions/35286-how-has-your-experience-been-so-far-with-the-virtual-attendee-hub) — 1 comment, 1 upvote > **Top comment:** "We had a great event for our first time with the VAH. Easy for users to use and so many overall features to solve all our issues and needs. The Professional..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/certain-certain-vs-cvent-event-marketing-management)