BuzzSumo Reviews & Product Details

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.

Seller

Cision

Languages Supported

English

Product Description

BuzzSumo shows you the most shared links and key influencers for any topic or website. Ideal for content strategy, outreach and competitive research.

Overview by

Susan Moeller (BuzzSumo)

Pricing

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

View More Pricing Information

Top-Rated Alternatives

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BuzzSumo Media

Looks for keywords, topics, URLs and more using our Content Analyzer. See engagements from Facebook, Twitter, Reddit, and Pinterest, as well as backlinks across multiple channels.

See trends in results, what worked, where it worked and why. View engagement over time, average engagement by network, average engagement by day published, top domains, Facebook reactions, and more.

See what's trending where you are, whether geographically or in business! See where stories are being shared and how quickly they're getting attention. View our pre-defined curated feeds, or build your own custom feed to follow the stories that matter to you.

What questions is the Internet asking that Google can't answer? Identify opportunities for where your content could fit, and understand what your audience really wants to know.

Generate thousands of relevant keywords and understand the popularity of keywords to identify topics with high demand.

BuzzSumo Demo - Media Mention Monitoring

BuzzSumo monitors your competitors, brand mentions, backlinks, and industry updates. Alerts ensure you catch important events, and discover media opportunities.

BuzzSumo Reviews (106)

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Verified User in Financial Services

Small-Business (50 or fewer emp.)

12/18/2020

"Better Content Optimization"

4.5/5

What do you like best about BuzzSumo?

Buzzsumo is a great tool to use to optimize website content. You can use different features to help inform your website keyword strategy and see what is trending upward, pus it offers competitor insights. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

After the 30 day trial, there is a cost associated with the higher tier account options. The free version is a good option if you are just starting out with keyword research for your company. Review collected by and hosted on G2.com.

Md Imdad U.

Search Engine Optimization Specialist and Web Researcher

Small-Business (50 or fewer emp.)

3/15/2021

"Really good tool for online marketers"

4/5

What do you like best about BuzzSumo?

Content strategy development is the sweetest one of the Buzzsumo Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

It is a bit pricy compare to other tools Review collected by and hosted on G2.com.

Midhat B.

Marketing manager

Enterprise (> 1000 emp.)

10/13/2020

"Great tool for measuring social trends"

4.5/5

What do you like best about BuzzSumo?

It has very simple and easy to use interface and shows accurate top trends for social media. It tracks web mentions, competitors analysis in real-time and what is popular in the market relevant to your product. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Price is too high to afford for small companies, lowest monthly package is $99. It is not too intelligent to show results based in previous searches and doesn’t allow negative keyword entry. Review collected by and hosted on G2.com.

Sujata S.

Digital Marketing Trainer

Mid-Market (51-1000 emp.)

6/12/2020

"Best research and monitoring tool."

5/5

What do you like best about BuzzSumo?

BuzzSumo helped me lot to find the content which most shared on social media channels.

Using this we can find influencer related to particular topic.

By entering we can find what is shared socially. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I don't see any dislike, it's best research and monitoring tool Review collected by and hosted on G2.com.

Paul K.

Marketing Assistant

Marketing and Advertising

Mid-Market (51-1000 emp.)

12/2/2019

"Digital marketing validation"

4.5/5

What do you like best about BuzzSumo?

BuzzSumo is an excellent tool to understand social networking sites and to share your content, as well as to compose your own version and add more detail. Backlinks per connection are shown and the amount of shares on each social network has increased for us. It always helps us to stay on the trend in the industry, to ensure that we do not miss major events, subjects or ideas. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Some of the team members have had trouble using it. Mainly on the resource for brand names that include near ties to the title of our business. Maybe it's because Buzzsumo is lacking good data for some domains, which makes it inadequate for new sites. Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

Buzzsumo would be a powerful tool for any Marketing team. However, you must consider it has come complications when you intend to deliver the content at a video or a personal event, which may make marketing hard for small businesses. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

We use BuzzSumo for our social networking sites and digital marketing validation. It is really of great value as it allows us to study subjects, discover material for posting or find new product ideas. We also use it to link to our customers' websites and rivals and for analysis with influencers. This tool allows my content team to measure the impact of their job and entries. I am also using it to discover bloggers to get more views and links to my material. Review collected by and hosted on G2.com.

Leonor S.

Gerente superior de recursos humanos

Mid-Market (51-1000 emp.)

10/29/2019

"buzzsumo is the best tool for research"

3.5/5

What do you like best about BuzzSumo?

I believe that BuzzSumo is the best solution to measure how much an article has been shared on the web BuzzSumo's alert and media monitoring are excellent. Collect a considerable amount of media that other services lose. The tool is also intuitive and easily adjusted to meet the changing needs of the client. The ability to assess the social impact of published media is also extremely useful. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

the only drawback we have found is its high price for a small company it would be very difficult to justify its price instead for a large company as we are a tool that necessary Review collected by and hosted on G2.com.

Walid M.

Marketing Positions

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/14/2019

"Improve your digital strategies with BuzzSumo "

4/5

What do you like best about BuzzSumo?

BuzzSumo helps us to identify the most efficient publication times for material. It also allows us to find out which words are most commonly checked for our products and services. BuzzSumo also lets you label your own vocabulary and the vocabulary of your rivals. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The theme subjects proposed by BuzzSumo are all good, but they are used by everyone. I wish it could recommend more original subjects. Also, the marketer tabs are a bit messy as they are focused on Twitter identities and I have seen bot accounts often mixing in the tests. Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

Buzzsumo is very appropriate for businesses that want to reach social media impacts to try to improve their digital marketing scheme's shareholding. It is also excellent to study competition and to check at the social media account of a rival, what kind of material they create and in which they thrive. Also, it is ideal for digital marketers that find difficult to figure out what the target is and for finding bloggers on a specific subject or in a market. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

We are using Buzzsumo in the Marketing department to assist us in our digital strategies. The index offers information to help our business to assess the more open and sensitive channels of social media for certain subjects or types of content. It also allows us to see what names and terms were common in order to layout our own user site titles. Review collected by and hosted on G2.com.

Román E.

Digital Marketing & Communication Consultant

Mid-Market (51-1000 emp.)

10/3/2019

"Content marketing for social media based on strong yet simple analytics"

4.5/5

What do you like best about BuzzSumo?

Buzzsumo brings together in a single platform a whole series of content marketing insights oriented especifically to social networks.

The platform has added functionalities, and now it includes a whole range of useful functions such as monitoring, content insights, content marketing based on website backlinks, influencer marketing, etc. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The interface looks a bit 2000's. It has recently been updated, though. Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

Strongly recommended tool for people working in media, social media management and analytics, market research, trends research, influencer marketings, online reputation management. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

Fundamentally, it is an excellent content library, with ideas for creating new content and for making comparisons between traditional media clipping impact measurement and reach on social networks.

It is a fundamental tool when it comes to obtaining multi-channel data on how our contents are working. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/15/2019

"Good tool to find content but not for Influencer marketing"

3.5/5

What do you like best about BuzzSumo?

I like the ability to search for top content across the web, in addition you can also search for content topics or questions if you are limited in this area. I like the filters available, for example you can search by content type, word count, publisher size, etc. The monitoring tool is also good for setting up alerts. If you are monitoring an influencer campaign (blogging only) you can add the links to a project for monitoring engagement, this is useful if you are not using another tool. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Even though you are using an easy keyword for your search, there are no many results as you would expect. And even worst, the filters will narrow down more the results. The monitoring tool is good to have, but you can't rely your monitoring and social strategy on Buzzsumo. The influencer tool is limited, I would say this not a tool for that! It only works with Facebook and Twitter. Nowadays most of the influencers are on Instagram and YouTube. Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

Great for finding content, but you can't rely upon your influencer campaign. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

Finding top-performing content. You can always find content with any search engine, but with Buzzsumo you can know which topics and content are actually performing good. You can set up alerts or use them to discover topics if you don't use another tool. Review collected by and hosted on G2.com.