--- title: BuzzSumo Reviews meta_title: 'BuzzSumo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 107 reviews by the users' company size, role or industry to find out how BuzzSumo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 107 scale: '5' date_modified: '2026-09-28' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

BuzzSumo Reviews & Product Details

Profile Status

This profile is currently managed by BuzzSumo but has limited features.

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Pricing

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

User Insights

Average based on 107 real user reviews.

Implementation Time

<1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Year

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Social media analytics that works!"
4/5
What do you like best about BuzzSumo?

It lets marketers analyze the best performing content in any industry cause it identifies the most shared content for a specific topic, author or domain. Absolutely, a great resource to keep track of competitors and discover key influencers in your business field. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I would prefer to filter out news sites and focus on contents that are commonly shared between less important influencers. Review collected by and hosted on G2.com.

Laura L.
LL
Laura L.
Account Executive
Public Relations and Communications
Small-Business (50 or fewer emp.)
"Amazing tool for SEO"
5/5
What do you like best about BuzzSumo?

I love the function of this program and the detailed social reporting built into it. Keyword searches are made easily translatable. So much yes for this program. Bonus, you get to see the trending content as well. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Not much to complain about with this program. Maybe it would be nice to be able to have more customization. Review collected by and hosted on G2.com.

Daniel K.
DK
Daniel K.
Co-Founder
Marketing and Advertising
Small-Business (50 or fewer emp.)
"This tool is unreal!"
5/5
What do you like best about BuzzSumo?

How much you can learn from the data provided. E.g. looking at content that is getting a lot of shares online and coming up with new content ideas based on those. I also love the social listening side of the tool. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Feels a tad expensive, other than that its awesome! Review collected by and hosted on G2.com.

Ksenia N.
KN
Ksenia N.
Digital Marketing Manager
Computer Software
Mid-Market (51-1000 emp.)
"Know the trends and the trendsetters"
5/5
What do you like best about BuzzSumo?

Accurate

Has lots of filtering options

Features all the major social networks Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I don't dislike anything yet.

I wish they were more upfront and informative about all the different things we can do with the software. I'm 100% sure i don't know about all the possibilities of Buzzsumo and not using it to its full potential. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Verified User in Online Media
Small-Business (50 or fewer emp.)
"Buzzsumo is great"
5/5
What do you like best about BuzzSumo?

I like how it's easy to use and gives us insightful information on our competitors. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I don't think its super accurate / I wish I could understand better why certain things show up in buzzsumo or not. I've seen content show up in the top slots but these aren't necessarily are best performing quizzes always. Review collected by and hosted on G2.com.

Suchitra N.
SN
Suchitra N.
Accounting Specialist
Marketing and Advertising
Mid-Market (51-1000 emp.)
"BuzzSumo reviews "
4.5/5
What do you like best about BuzzSumo?

So easy to find influencers for organizing an event in a remote city. You are able to to see the influencers' response rate and their content sharing rate. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

the price. It is really expensive to get the pro version. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
AT
Verified User in Transportation/Trucking/Railroad
Small-Business (50 or fewer emp.)
"Great for Outreach"
5/5
What do you like best about BuzzSumo?

I love that I can see who shared related content Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I haven't found anything to dislike yet because the program is still new to me. Review collected by and hosted on G2.com.

Verified User in Writing and Editing
UW
Verified User in Writing and Editing
Small-Business (50 or fewer emp.)
"Useful No Nonsense Tool - Recently Nerfed Free Version"
4/5
What do you like best about BuzzSumo?

Buzzsumo is good at broad context thin penetration research, and quite honestly it is also a useful tool for buzz-specific recreational research. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Buzzsumo's organizational layout is somewhat clunky, rather than intuitive. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Verified User in Internet
Mid-Market (51-1000 emp.)
"Great tool for listening across the web"
4.5/5
What do you like best about BuzzSumo?

I really like the automated emails that I get from BuzzSumo that give me a look into the social sharing of content from our site or from content that we are mentioned it. The best part is that it lets me know if there is a link back - this has allowed me to reach out to bloggers/vendors and ask for a link back! The system is also super easy to use with all of the bells and whistles it has. I can easily do social listening, influencer tracking, and see what content of mine is performing the best. It is a truly powerful tool. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I don't really have any dislikes about BuzzSumo. It does take a little bit to look through all of the results it gives you and sometimes doesn't explain why something or someone is more important than the next. Review collected by and hosted on G2.com.

Stefania A.
SA
Stefania A.
Social Senior Analyst, Analytics & Data Insights
Marketing and Advertising
Enterprise (> 1000 emp.)
"Adds great value to any report and is very inexpensive "
5/5
What do you like best about BuzzSumo?

Easy to use for any level, from hardcore analyst to intern. It quickly provides PR and social data as well as trend analysis based on Facebook data. Great to identify insights around owned and earned content for any brand, topics, corporate. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

There is nothing I don't really like about this product. It would be great to have more visibility and influence of their products roadmap and help them develop new features based on marketing needs. Review collected by and hosted on G2.com.

Questions about BuzzSumo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is BuzzSumo used for?

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GU
Guest User

What is your experience with BuzzSumo for content research, and what challenges have you faced?

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Pricing Options

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

Suite

$499.00
BuzzSumo Comparisons
BuzzSumo Features
Report Exporting
Competitor Analysis
Post Performance
Hashtag Analytics
Query Builder
Content Sources
Content Suggestions
Collaboration
Content Management