--- title: BuzzSumo Reviews meta_title: 'BuzzSumo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 107 reviews by the users' company size, role or industry to find out how BuzzSumo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 107 scale: '5' date_modified: '2026-07-12' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # BuzzSumo Reviews **Vendor:** Cision **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 107 ## About BuzzSumo Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on. ## BuzzSumo Pros & Cons **What users like:** - Users appreciate BuzzSumo's **powerful content research** , offering insights that enhance their content marketing strategies and save time. (3 reviews) - Users appreciate the **ease of use and comprehensive content marketing tools** offered by BuzzSumo for effective content creation. (2 reviews) - Users love BuzzSumo’s **powerful content research** , saving time and effortlessly discovering high-performing content across various platforms. (2 reviews) - Users appreciate the **ease of use** of BuzzSumo, benefiting from integrated content marketing tools all in one place. (1 reviews) - Users love the **easy discovery of high-performing content** on BuzzSumo, enhancing their engagement strategies effectively. (1 reviews) - Research Tools (1 reviews) - Users value BuzzSumo for its **time-saving capabilities** , enabling efficient content research and performance analysis. (1 reviews) - Trend Analysis (1 reviews) **What users dislike:** - Users find BuzzSumo's higher-tier plans to be **expensive** for small teams or individual users to access premium features. (1 reviews) - Users often find the **interface overwhelming** initially due to the vast number of data points presented. (1 reviews) - Users find the **initial difficulty** of BuzzSumo's overwhelming interface challenging due to the numerous data points presented. (1 reviews) - Users find the **interface overwhelming** initially due to the abundance of data points, complicating navigation. (1 reviews) - Users find the **learning curve steep** due to the overwhelming number of data points in BuzzSumo's interface. (1 reviews) - Users find the **limited mobile support** of BuzzSumo makes accessing features cumbersome, especially on the go. (1 reviews) - Not Intuitive (1 reviews) - Users find BuzzSumo's interface to be **not user-friendly** , as navigation can feel unintuitive and cumbersome at times. (1 reviews) - Slow Performance (1 reviews) ## BuzzSumo Reviews ### 1. Buzzsumo review **Rating:** 4.5/5.0 stars **Reviewed by:** Vijay C. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2019 **What do you like best about BuzzSumo?** This tool is an excellent tool for finding influencer on various social media platform. Moreover, I can discover the best performing content on social media and it helps me develop great content for my website and help me gain more traffic **What do you dislike about BuzzSumo?** I did not come across any significant flaws in this tool **What problems is BuzzSumo solving and how is that benefiting you?** This tool is helping us to get connected with influencer's or experts in our niche. Moreover, this tool does help me to discover high performing content across the internet and also let me know how many peoples are interacting with our content ### 2. Priceless insights into content trends **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2019 **What do you like best about BuzzSumo?** Helps me get an insight into what content is being shared and is resonating with different audiences. **What do you dislike about BuzzSumo?** Search is sometimes reliant too much on exact match keywords, so you end up with irrelevant stories that happen to be very popular, because they use a single keyword. **What problems is BuzzSumo solving and how is that benefiting you?** Very useful when planning content strategy and ideas, helps give validation on what content will resonate. Their blog is also incredibly useful with great insights based on REAL data. ### 3. Great Content Marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about BuzzSumo?** The interface makes it easy to uncover social and search metrics tied to a topic or a specific piece of content in a way that enables quick but useful insights to inform content strategy. **What do you dislike about BuzzSumo?** I've found that the "Questions" feature to pull lots of outdated information, but it could just be a byproduct of the searches I've done and not a flaw of the tool itself. **What problems is BuzzSumo solving and how is that benefiting you?** It's one of the best and quickest ways to uncover the format and type of content that gets the most engagement surrounding a topic to inform an approach. ### 4. Best content analyzer on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about BuzzSumo?** Super easy to use Find great content for your specific industry Works great for social media Helps me write better articles as I can see what is already out there in one spot. **What do you dislike about BuzzSumo?** I haven't been able to find anything that I dislike about the software. **Recommendations to others considering BuzzSumo:** Highly recommend this software **What problems is BuzzSumo solving and how is that benefiting you?** Finding content topics that relate to our specific industry has been very helpful. It helps me create better content that my readers want to see. Also helps see what competitors are writing about. ### 5. Great for evaluating your own site and for finding experts/influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan J. | SEO Program Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2018 **What do you like best about BuzzSumo?** BuzzSumo is amazing. I love the "influencer" feature that allows me to find leading voices on any topic. I love the ability to see and download everything that has been shared on my (or any) site in the last year. This helps clients understand how their content marketing programs are or are not working. I also love the site comparison feature, showing you shat types and lengths of content on sites get shared the most. **What do you dislike about BuzzSumo?** There is really nothing I don't like about BuzzSumo. It provides a totally unique service at a very reasonable price. **Recommendations to others considering BuzzSumo:** I can't recommend BuzzSumo highly enough. if you're spending money on content marketing and social media, this is a must have product for the money. **What problems is BuzzSumo solving and how is that benefiting you?** I use BuzzSumo in two ways: 1) I use it to evaluate the health of content marketing programs for my clients and competitors. How much of our content is being shared on social media? What percentage of pages? What topics and content types are shared the most? BuzzSumo tells e all of this. It also allows me to do research: has this topic been written about a thousand times already? What are the most popular articles about this topic? 2) I also use BuzzSumo for finding influencers . This product has been invaluable to me in finding people to interview for articles. People who have a following and can help improve the likelihood of my content being shared and discovered. ### 6. LOVE Buzzsumo **Rating:** 4.5/5.0 stars **Reviewed by:** Amanda T. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2018 **What do you like best about BuzzSumo?** It let's me see what my competitors are doing and helps me create content that's most relevant in my niche **What do you dislike about BuzzSumo?** Can only do a couple searches at a time before you reach the max **What problems is BuzzSumo solving and how is that benefiting you?** knowing how to phrase copy with things that are trending on social ### 7. Best way to find influencers in your niche **Rating:** 4.0/5.0 stars **Reviewed by:** Emily H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2018 **What do you like best about BuzzSumo?** The ease of search in the "Find Influencers" section, and the breadth of results you get each time you search. **What do you dislike about BuzzSumo?** That the search results are limited to searching in Twitter bios. Also, wish I could easily de-dupe searches (I know this is probably impossible). Finally, would love to be able to sort by country, and not just city location. **Recommendations to others considering BuzzSumo:** Great to pul down great, big lists of Twitter users. **What problems is BuzzSumo solving and how is that benefiting you?** We're finding a boatload of potential new users for our influencer marketplace. ### 8. Buzzsumo is great for staying up to date on popular topics **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2018 **What do you like best about BuzzSumo?** I love being able to use filtering tools and search queries to quickly find trending articles, then being able to find who exactly is sharing these articles to compile an outreach list for client marketing. **What do you dislike about BuzzSumo?** A lot to be desired from the backlink intelligence data. **Recommendations to others considering BuzzSumo:** Give it a try! The data you can pull out of Buzzsumo in 5 minutes is amazing. Saves my agency a lot of time when researching subject matter for future posts and finding influential users. **What problems is BuzzSumo solving and how is that benefiting you?** Content creation, curation and outreach list building. ### 9. Fantastic Content Marketing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** James P. | Paid Media Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2017 **What do you like best about BuzzSumo?** The ability to search for relevant and trending content and topics which can act as a pivotal part of your marketing research for creating content online - you can also see what content is being shared the most via channel which is also helpful and what content type, allowing you to further refine your content strategy and online marketing efforts. Allows you to also search for influencers based on keywords and industries and see their social following - allowing you to amplify your content and start forming relationships, the list tool on Buzzsumo is really helpful in segmenting your influencers. In addition influencers and finding relevant content, you can use the insight to improve your website performance, especially with your blog and attracting links from the influencers you have identified. **What do you dislike about BuzzSumo?** The cost is very expensive, especially for freelancers like me! **Recommendations to others considering BuzzSumo:** If you want a more holistic tool to content marketing and improving your influencer strategy - then Buzzsumo is one of the best tools out there. **What problems is BuzzSumo solving and how is that benefiting you?** I have been able to find what content is relevant to my product/service, industry or niche and finding the relevant influencers to amplify my efforts. I have been able to increase my organic reach on all social platforms as well, as well as increasing my SERPs through high-quality backlinking - although this requires a long-term approach. ### 10. BuzzSumo helps social media marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica A. | Communications Intern, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2018 **What do you like best about BuzzSumo?** I love that BuzzSumo gives my company the ability to track word and topic trends. This software makes it easy for us to see what is being said online through articles and forums. It helps us figure out what areas to focus on and gives us a good analysis to dive deeper into our research. **What do you dislike about BuzzSumo?** Sometimes if you don't filter properly it glitches and brings up irrelevant articles. **What problems is BuzzSumo solving and how is that benefiting you?** We preform a lot of our initial research through BuzzSumo because it helps us grab an overall understanding of what is being talked about in a specific area. ### 11. Social media analytics that works! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2018 **What do you like best about BuzzSumo?** It lets marketers analyze the best performing content in any industry cause it identifies the most shared content for a specific topic, author or domain. Absolutely, a great resource to keep track of competitors and discover key influencers in your business field. **What do you dislike about BuzzSumo?** I would prefer to filter out news sites and focus on contents that are commonly shared between less important influencers. **What problems is BuzzSumo solving and how is that benefiting you?** Social media analytics strongly improved with the use of this tool. Competitors can be analyzed faster and prospects are closer to your business. ### 12. Amazing tool for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Laura L. | Account Executive, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2018 **What do you like best about BuzzSumo?** I love the function of this program and the detailed social reporting built into it. Keyword searches are made easily translatable. So much yes for this program. Bonus, you get to see the trending content as well. **What do you dislike about BuzzSumo?** Not much to complain about with this program. Maybe it would be nice to be able to have more customization. **Recommendations to others considering BuzzSumo:** Nothing to add at this time. **What problems is BuzzSumo solving and how is that benefiting you?** SEO is extremely important when you are a content marketer. This program is a great asset for keyword optimization. ### 13. This tool is unreal! **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel K. | Co-Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2018 **What do you like best about BuzzSumo?** How much you can learn from the data provided. E.g. looking at content that is getting a lot of shares online and coming up with new content ideas based on those. I also love the social listening side of the tool. **What do you dislike about BuzzSumo?** Feels a tad expensive, other than that its awesome! **What problems is BuzzSumo solving and how is that benefiting you?** Ensuring I get alerted when anyone mentions me online anywhere. ### 14. Know the trends and the trendsetters **Rating:** 5.0/5.0 stars **Reviewed by:** Ksenia N. | Digital Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about BuzzSumo?** Accurate Has lots of filtering options Features all the major social networks **What do you dislike about BuzzSumo?** I don't dislike anything yet. I wish they were more upfront and informative about all the different things we can do with the software. I'm 100% sure i don't know about all the possibilities of Buzzsumo and not using it to its full potential. **What problems is BuzzSumo solving and how is that benefiting you?** Identify trendy topics and content Identify the different industry pain point Identify the platforms that have the most sharing ### 15. Buzzsumo is great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2018 **What do you like best about BuzzSumo?** I like how it's easy to use and gives us insightful information on our competitors. **What do you dislike about BuzzSumo?** I don't think its super accurate / I wish I could understand better why certain things show up in buzzsumo or not. I've seen content show up in the top slots but these aren't necessarily are best performing quizzes always. **What problems is BuzzSumo solving and how is that benefiting you?** We use it to get ideas from competitors and see what types of content are working for our competitors. ### 16. BuzzSumo reviews **Rating:** 4.5/5.0 stars **Reviewed by:** Suchitra N. | Accounting Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2017 **What do you like best about BuzzSumo?** So easy to find influencers for organizing an event in a remote city. You are able to to see the influencers' response rate and their content sharing rate. **What do you dislike about BuzzSumo?** the price. It is really expensive to get the pro version. **What problems is BuzzSumo solving and how is that benefiting you?** Finding influencers within a certain following range. Also it helps find what content is trending which helps with blog posts and content creation. ### 17. Great for Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2018 **What do you like best about BuzzSumo?** I love that I can see who shared related content **What do you dislike about BuzzSumo?** I haven't found anything to dislike yet because the program is still new to me. **Recommendations to others considering BuzzSumo:** Not sure yet because I am still new to it. **What problems is BuzzSumo solving and how is that benefiting you?** We can now create great content that is proven to be "viral" in the past. ### 18. Useful No Nonsense Tool - Recently Nerfed Free Version **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2018 **What do you like best about BuzzSumo?** Buzzsumo is good at broad context thin penetration research, and quite honestly it is also a useful tool for buzz-specific recreational research. **What do you dislike about BuzzSumo?** Buzzsumo's organizational layout is somewhat clunky, rather than intuitive. **What problems is BuzzSumo solving and how is that benefiting you?** Researching trending articles and finding influencers and terms to use in content. ### 19. Great tool for listening across the web **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2017 **What do you like best about BuzzSumo?** I really like the automated emails that I get from BuzzSumo that give me a look into the social sharing of content from our site or from content that we are mentioned it. The best part is that it lets me know if there is a link back - this has allowed me to reach out to bloggers/vendors and ask for a link back! The system is also super easy to use with all of the bells and whistles it has. I can easily do social listening, influencer tracking, and see what content of mine is performing the best. It is a truly powerful tool. **What do you dislike about BuzzSumo?** I don't really have any dislikes about BuzzSumo. It does take a little bit to look through all of the results it gives you and sometimes doesn't explain why something or someone is more important than the next. **What problems is BuzzSumo solving and how is that benefiting you?** BuzzSumo helps me to listen socially, track and find influencers, look at what content of mine is performing the best and is most widely shared, and keep track of brand mentions. As I said above, it is a very powerful tool. ### 20. Adds great value to any report and is very inexpensive **Rating:** 5.0/5.0 stars **Reviewed by:** Stefania A. | Social Senior Analyst, Analytics & Data Insights, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2017 **What do you like best about BuzzSumo?** Easy to use for any level, from hardcore analyst to intern. It quickly provides PR and social data as well as trend analysis based on Facebook data. Great to identify insights around owned and earned content for any brand, topics, corporate. **What do you dislike about BuzzSumo?** There is nothing I don't really like about this product. It would be great to have more visibility and influence of their products roadmap and help them develop new features based on marketing needs. **Recommendations to others considering BuzzSumo:** Great for Facebook and PR data! **What problems is BuzzSumo solving and how is that benefiting you?** It's great to connect the dots when reporting for social media campaigns. I can finally report on media amplification from a social perspective and by setting up the alert emails I've been able to identify communication crisis sooner than my clients or any other social listening tool. ### 21. This is a really useful tool for assessing which content is popular. **Rating:** 5.0/5.0 stars **Reviewed by:** Claire B. | Digital Marketing Client Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2018 **What do you like best about BuzzSumo?** It’s a helpful tool for validating content ideas, improving upon them and developing content that works hard. **What do you dislike about BuzzSumo?** Results are limited when using a free account. **Recommendations to others considering BuzzSumo:** Great and useful tool. Worth giving a try! **What problems is BuzzSumo solving and how is that benefiting you?** Buzzsumo is really helpful for assessing which content ideas are likely to be popular and determining which are worth pursuing. ### 22. Helpful insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2018 **What do you like best about BuzzSumo?** I like that the tool isn't overly complicated, and makes it easy to save searches and do quick research. **What do you dislike about BuzzSumo?** I wish the lower paid level didn't have limits on the number of reports you can pull. **Recommendations to others considering BuzzSumo:** Take advantage of the onboarding call and occasional webinars - it really helps to quickly learn the tool. **What problems is BuzzSumo solving and how is that benefiting you?** It has helped track certain keywords to understand what people are talking about, and who the main influencers are. It also helps me do research around certain topics, and set alerts for back links to our brand. ### 23. BuzzSumo is a great tool for blog, media dn FB analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2017 **What do you like best about BuzzSumo?** Their UX and ability to kick out simple reports is extremely useful. **What do you dislike about BuzzSumo?** They could offer more data on influencers. **What problems is BuzzSumo solving and how is that benefiting you?** We are able to show clients the social performance of content and media pieces. Buzz also gives us a great look into Facebook posts (most social tools are heavily Twitter-focused). ### 24. great for building influencer lists **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2017 **What do you like best about BuzzSumo?** I like that I can build influencer lists and share them with other members of my team. I like that I can search and build influencer lists based on keywords present in their social media handles. **What do you dislike about BuzzSumo?** After I've added someone to a list, they still show up in my results. although they show up as already added to a group, I just wish they weren't shown at all. **What problems is BuzzSumo solving and how is that benefiting you?** trying to build influencer lists for our content team to do outreach. this tool was really helpful in making influencer list building fast, and easily shareable with other members of the team. ### 25. Buzzsumo - Helps me find Hot Topics for my Niche **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan C. | Full Stack Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2017 **What do you like best about BuzzSumo?** What I loved the most about Buzzsumo is that it's so easy to use. Just enter any topic or keyword into the list and it will immediately provide you with a list of articles and topics that have worked well for that topic in terms of engagement and shares. This is important when doing keyword and competitive research. I know that there are other tools out there that can do this, but this is where Buzzsumo excels. After finding the list of topics that are getting top shares, you'll also be able to check who shared this article and you could reach out to them via twitter. Definitely a wonderful tool for research and outreach. **What do you dislike about BuzzSumo?** Buzzsumo is great at looking at the social shares and engagement of particular topics, but it doesn't do well in backlink analysis. Backlink analysis is done much better in other tools and softwares available in the market. **Recommendations to others considering BuzzSumo:** Definitely worth trying! What I really liked about this tool is that it's so easy to use. You can quickly check keywords and topics in the search box and get results in an instant. There is a little bit of learning curve but you will be able to get up to speed in using it in no time. **What problems is BuzzSumo solving and how is that benefiting you?** I was able to find the best products and opportunities for my niche by looking at the best topics to write about. This has helped me save time and resources in allocating where I spend my content writing efforts. ### 26. Fantastic for idea mining and understanding what performs and doesn't in the content space **Rating:** 4.0/5.0 stars **Reviewed by:** Eugene F. | Senior SEO Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2017 **What do you like best about BuzzSumo?** I really like that I can put any topic in and I automatically get a list of content that has performed well in the social space, can organize it by time to ensure seasonality is not impacting the findings and even by type of content. This can even help me figure out which type of content does better overall and decide on how I budget for which content throughout the year. I really like the trending now section as well - very entertaining. I also use the url alerts that I get via email every single time someone links to our site - great for staying on top of your link building campaign. The influencer section is also very interesting as well. **What do you dislike about BuzzSumo?** In the influencer section there is a filter called "regular people" - what the heck is this? I really wish they would give information on how they are deciding who is a journalist vs influencer and so fourth - seems a little random without explanation. Also I have no idea if a post was boosted and that could sway my perception of what I think did well when in reality maybe it only did well because a lot of funds were put behind the post. **Recommendations to others considering BuzzSumo:** For content marketing - this is the industry standard. **What problems is BuzzSumo solving and how is that benefiting you?** I am trying to understand what kind of content we need to produce by analyzing past information from our competitors as well as our own - as well at the type of topics that seem to resonate. ### 27. BuzzSumo for Influencer Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about BuzzSumo?** What I enjoy most about BuzzSumo is the platform's ease-of-use. I've used other tools such as Meltwater, etc. to search for influencers for several brands and campaigns, but BuzzSumo has been by far the easiest to use with the most accurate results. **What do you dislike about BuzzSumo?** I dislike that I cannot search for influencers based on more social media accounts. As far as I know, you can only search twitter users to find users with large followings/engagement ratings. **What problems is BuzzSumo solving and how is that benefiting you?** Finding influential persons to support marketing campaigns. ### 28. Awesome tool for content marketing inspiration/analytics and competitive research. **Rating:** 5.0/5.0 stars **Reviewed by:** Pierre d. | Content Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2017 **What do you like best about BuzzSumo?** -The content analysis tool is great for tracking performance and competitor research. -The mentions tool is perfect for monitoring online presence. -Most shared content tool is great for finding inspiration and trending topics. **What do you dislike about BuzzSumo?** -Search history maximum is 1 year, but they're changing that to include all-time results soon. That will certainly increase the value of this platform. -Link analytics accuracy is limited, there are better programs out there than majestic. **Recommendations to others considering BuzzSumo:** If you want a holistic tool for content marketing research and analytics, then look no further. **What problems is BuzzSumo solving and how is that benefiting you?** -Trending content R&D -Competitor benchmarking -Monitoring mentions -Social analytics ### 29. Fast and intuitive marketing analytics product. Great UI, and they're adding more features. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2017 **What do you like best about BuzzSumo?** It's super easy to use, clients love it! **What do you dislike about BuzzSumo?** Nothing -- it's fast, and very powerful! **Recommendations to others considering BuzzSumo:** Be careful with the Chrome extension. The numbers they display are sometimes different from just going to the website **What problems is BuzzSumo solving and how is that benefiting you?** We're tracking how many times our PR-agency placed stories were shared, and what people are talking about in certain topics (like security, or IoT) ### 30. Fantastic tool to improve content marketing efforts! **Rating:** 4.5/5.0 stars **Reviewed by:** Allie W. | Head of Product Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2017 **What do you like best about BuzzSumo?** BuzzSumo has been a great way for our team to stay on top of our competitors' content and PR mentions. It helps us plan out our editorial calendar and identify publications we should be targeting with our content. **What do you dislike about BuzzSumo?** I wish the trending filters could be a little more customized. **What problems is BuzzSumo solving and how is that benefiting you?** We are able to stay on top of our own content marketing efforts while also keeping tabs on competitors. ### 31. One of the Best Content Marketing Tools in the Market **Rating:** 5.0/5.0 stars **Reviewed by:** Sandeep M. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2017 **What do you like best about BuzzSumo?** Essentially a content marketing tool, Buzzsumo allows you to search for the most popular/shared content online for any given topic. The pro version of the tool allows you to see who has shared the content online and filter by type (such as influencers and brands) and location. A nifty feature if you’re planning to create similar (better) content online and then do an email outreach to promote your content. If you’re a fan of Brian Dean and his skyscraper technique, then Buzzsumo is the tool you should subscribe to right away in order to successfully implement skyscraper technique and get high quality backlinks. When combined with a blogger outreach tool like the next one on my list, Buzzsumo is a must-have tool to rank high in search engines. **What do you dislike about BuzzSumo?** It could be cheaper. $99/month is way too expensive! **What problems is BuzzSumo solving and how is that benefiting you?** I write 2-3 blog posts a week for my own blogs and at least 1 blog post/week for each of my agency clients. I use Buzzsumo to see what's trending for any given topic. I also use it to fetch high-quality backlinks via influencer marketing. ### 32. Must-have for content research & distribution **Rating:** 5.0/5.0 stars **Reviewed by:** Tom W. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2017 **What do you like best about BuzzSumo?** I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients. **What do you dislike about BuzzSumo?** Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome. **Recommendations to others considering BuzzSumo:** Give the trial a go. Use it for content research and outreach first. You'll find that identifying marketing outreach opportunities becomes much easier. Will need to use alongside Hunter.io to identify email addresses. **What problems is BuzzSumo solving and how is that benefiting you?** Outreach, influencer marketing, content research, SEO ### 33. Great tool for media monitoring **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2017 **What do you like best about BuzzSumo?** This is a great tool if you want to find out the reach of the stories the media are publishing about your company/organization. **What do you dislike about BuzzSumo?** Would be great to include analysis for other platforms beyond Facebook. **What problems is BuzzSumo solving and how is that benefiting you?** Media monitoring for brand ### 34. I'm a fan! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2017 **What do you like best about BuzzSumo?** The ability to find relevant content fast as well as identify influencers in a given space. I also like being able to sort influencers based on engagement, not just vanity metrics. **What do you dislike about BuzzSumo?** Nothing so far, but I'm still learning elements of it. **Recommendations to others considering BuzzSumo:** I highly recommend giving it a try. The features are excellent, it's easy to use, and the price is fair. **What problems is BuzzSumo solving and how is that benefiting you?** Access to relevant content from across the web as well as targeted influencer reports makes life easier and allows for more creative and agile business approaches. ### 35. A must have for content marketers and writers **Rating:** 5.0/5.0 stars **Reviewed by:** Janessa L. | Content Marketing Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2016 **What do you like best about BuzzSumo?** I use Buzzsumo for a variety of things. One of my favorite use cases has become when I want to supplement a piece I'm writing with quotes or articles from other thought leaders in the space. I plug some keywords in Buzzsumo and can immediately surface the most shared articles on that topic--big time saver. **What do you dislike about BuzzSumo?** Nothing I can think of. It's a great tool that I use nearly every time I write anything. **Recommendations to others considering BuzzSumo:** It's an unusual mix of features and at first it can be tough to see how it fits into the tools you're already using. The good thing is they deliver a lot of value at no cost. I started using it to get a feel for the social traction of keywords I wanted to pursue...eventually paying for the whole suite of features just made sense. **What problems is BuzzSumo solving and how is that benefiting you?** -- finding great content to supplement what I'm writing -- tracking brand mentions & backlinks -- monitoring who is sharing content I've written ### 36. the most important tool that I use for my content marketing and SEO campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2017 **What do you like best about BuzzSumo?** good Content Insights, Influencer Amplification,content alerts, competitor analysis,Instant Search of Last 12 Months,Quickly gives social share counts, **What do you dislike about BuzzSumo?** Nothing to dislike here, all features are quite perfect and makes your SEO work easy with quick insights **Recommendations to others considering BuzzSumo:** use it for perfect SEO **What problems is BuzzSumo solving and how is that benefiting you?** Content Insights, Influencer Amplification,content alerts, competitor analysis,Instant Search of Last 12 Months,Quickly gives social share counts, ### 37. Nearly-Flawless Keyword Monitoring and Influencer-Finding Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Robert G. | Content Marketer, Security and Investigations, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2016 **What do you like best about BuzzSumo?** BuzzSumo is the best platform in my bag of marketing tricks. I use it to monitor mentions of relevant keywords and branded terms on the web. As a content marketer, this helps me find relevant content to share, link to, and be inspired by. I can also contact the authors and see if they're interested in writing content for us. I also use it to find influencers who can share content after we produce it. BuzzSumo has an excellent tool for monitoring Twitter for the best influencers in a specific industry. You can then create a list of influencers so you know who to reach out to after you create your badass content. **What do you dislike about BuzzSumo?** Some BuzzSumo tool aren't as robust as others. For instance, the monitoring and influencer tool is fully built out but other sections are still trying to reach that level of excellence. But really, it's hard to "dislike" this because at least the company is shipping new tools. **What problems is BuzzSumo solving and how is that benefiting you?** - We now have full control over managing brand mentions all across the web - We can now identify key content and influencers in our niche industry - We can quickly produce a backlink report ### 38. I use BuzzSumo almost every day. It's a great way for me to share mentions on social. **Rating:** 3.5/5.0 stars **Reviewed by:** Becky L. | Social Media Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2016 **What do you like best about BuzzSumo?** The daily emails. It makes it easier than having to search through Google alerts. I also like that it shows how many shares each article got so you know which is worth sharing with your audience. **What do you dislike about BuzzSumo?** I don't love the actual platform. I don't use it as much as I suppose I could. **What problems is BuzzSumo solving and how is that benefiting you?** The emails are amazing. I read them every day and use it to share the articles. ### 39. BuzzSumo is a great tool for nonprofit organizations **Rating:** 5.0/5.0 stars **Reviewed by:** Josh H. | Crypto Philanthropy Education Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2016 **What do you like best about BuzzSumo?** As a nonprofit organization, I am limited on resources for marketing tools. BuzzSumo has some great features that are free as well as entry level paid features. **What do you dislike about BuzzSumo?** I am limited on the number of keywords I can track at my particular membership level. **What problems is BuzzSumo solving and how is that benefiting you?** Content curation is so much easier using BuzzSumo. I'm able to identify stories that other sources have not. ### 40. Brilliant **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about BuzzSumo?** Had held off using the tool initially due to the cost. Seemed good, but... Then I bought a subscription and started using it. Wow - now I totally see the value and do not see how anyone could think of doing without this tool if they're digital marketing. It's not a cost - it's an investment in being a better marketer. BuzzSumo has also allowed me to experiment and discover new ways of reaching target audiences. Really like that if I find an article I can type in the URL and very often get share stats for that particular article even if it doesn't show in the standard search results for a given topic. **What do you dislike about BuzzSumo?** complete restrictions of some functions on base account. Be happier with limited usage rather than no usage. Like much of the rest of the tool, I didn't see the value of it until I used it. There's only so much you can play with & understand in a 2 week trial. Alternatively, temporary uplifts - buy X uses of this higher subscription service. Would allow me to manage my budget with my activity. get frustrated sometimes on the keywords I choose. I know there's content out there on the topic (can "google it"), but the tool says nothing found. Not sure why - would like tools for FB similar to the twitter tools (influencers, sharers, etc) - there may well be technical reasons why not. **What problems is BuzzSumo solving and how is that benefiting you?** proven content research, competitive research, publisher research, ### 41. Great for finding trending news to share! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2016 **What do you like best about BuzzSumo?** Easy to filter for country, language, timeline, etc. Search function works well. Layout is user friendly - not hard to teach someone new to the team how to use Buzzsumo. **What do you dislike about BuzzSumo?** It's not very pretty, honestly. The site is a little slow sometimes. The main nav text isn't obvious enough so sometimes it's hard to find what tab you want to be in. **Recommendations to others considering BuzzSumo:** I love this tool for content idea brainstorming, finding trending news to share on Facebook, and finding the types of photos that generally do well on Facebook. I'd like to try testing out the Top Author feature to help identify outreach contacts but haven't had a chance yet. **What problems is BuzzSumo solving and how is that benefiting you?** Useful for gathering shareable social media content (photos, trending news, etc.). Also helpful for brainstorming content ideas by looking at what's been popular on other sites. ### 42. Very useful for viral social listening **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2016 **What do you like best about BuzzSumo?** You can search based on a topic, keyword (or key phrase) and based on a domain. You can see comprehensive query results that can be sorted based on your priorities. **What do you dislike about BuzzSumo?** To search just for the USA is difficult. There is a filter, but it is specific to the top level domain (as in .us). **Recommendations to others considering BuzzSumo:** I'm not sure if you could use it by itself, I use it together with other tools to build my SEO and backlink strategy. It depends on what you are trying to do, but you might be able to do well with just this tool for SEO. **What problems is BuzzSumo solving and how is that benefiting you?** Understanding what people are talking about, what people care about, and how topics spread. ### 43. The ultimate tool for doing research before you write content **Rating:** 5.0/5.0 stars **Reviewed by:** Alex P. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2016 **What do you like best about BuzzSumo?** It's second to none when it comes to researching what topics and styles of writing are the most shareable online. **What do you dislike about BuzzSumo?** It's a little pricey when you compare it to Ahrefs, which has a similar tool but also has a lot of SEO and keyword research value for the same price. **Recommendations to others considering BuzzSumo:** Try out Ahrefs too. If you have the budget and don't care about SEO, go with Buzzsumo. **What problems is BuzzSumo solving and how is that benefiting you?** I'm solving the problem of being able to provide evidence-based marketing; I want to know the answers to the test before I take it. Buzzsumo helps find gaps in the content that's already out there, or validates my assumptions that certain kinds of content work better than others. ### 44. Excellent software to know the big shots in your industry! **Rating:** 5.0/5.0 stars **Reviewed by:** Premna J. | Digital Marketing Analyst, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2016 **What do you like best about BuzzSumo?** Content research tab letting you analyse what topic is trending and doing better than the rest. They also let you filter out the results on various factors like date, language, content type and country. **What do you dislike about BuzzSumo?** That there is a daily limit on the number of searches you can perform in the free version. **Recommendations to others considering BuzzSumo:** For people looking to reach out to influencers, this is a very useful tool. **What problems is BuzzSumo solving and how is that benefiting you?** I'm being able to target more influencers relevant to my industry. ### 45. Great tool for content discovery **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2016 **What do you like best about BuzzSumo?** Unlike a lot of tools, BuzzSumo have invested to keep Twitter metrics in their app, so you can see popular content on Twitter too. It's quick and easy to drill into the tool and alerts can keep you unto speed **What do you dislike about BuzzSumo?** It's not brilliant at discovering really niche content, but that may be due to the lack or specify of the content, rather than limitations of BuzzSumo **Recommendations to others considering BuzzSumo:** Try setting up alerts so the tool is working for you, and you can find and curate content as it comes in, instead of actively looking for it! **What problems is BuzzSumo solving and how is that benefiting you?** It helps us day to day to discover great new content, for our business to use internally, and to share ourselves on social media. It helps us keep unto speed on what content is out there, and where ### 46. Good effort, needs some work for greek issues. **Rating:** 3.0/5.0 stars **Reviewed by:** Katerina N. | Press and Communication Ofiicer, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2016 **What do you like best about BuzzSumo?** I like the fact that I can find what is trending currentlly in my industry, whitch are the top posters in the industry and how people engage to diefferent kinds of posts. **What do you dislike about BuzzSumo?** The fact that it doesn't work semantically but litteraly and it is not totaly applicable in greek reality. **Recommendations to others considering BuzzSumo:** Don't forget to use the date filtre otherwise the results will not be up to date. **What problems is BuzzSumo solving and how is that benefiting you?** The usual analytics don't show information about specific industries. With Buzzssumo I compare data from different apps and have a complete picture about what is trending. ### 47. Tools that does it all **Rating:** 5.0/5.0 stars **Reviewed by:** Priit V. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2015 **What do you like best about BuzzSumo?** I like that it is easy to use and I don´t have to spend time setting it up or learning how to use it. My favourite feature is the content research feature that allows me to find content that has been shared the most. **What do you dislike about BuzzSumo?** I have not really benefited from the Trending Now feature, so I don´t find it useful for me. **What problems is BuzzSumo solving and how is that benefiting you?** I am responsible for content creation, so when creating topics for our blog I need to know if these topics are popular or not. It has also given us great insight into our competitors content creation strategy. ### 48. So helpful! Can't believe I didn't find this sooner! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2016 **What do you like best about BuzzSumo?** It helps me generate quality content that I know will be relevant and timely for my readers. **What do you dislike about BuzzSumo?** The cost of pro is a little high. I wish it was a little cheaper. **What problems is BuzzSumo solving and how is that benefiting you?** Generating content ideas and ensuring that they will be of value to my readers. ### 49. BuzzSumo review for small internal marketing department **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2016 **What do you like best about BuzzSumo?** Buzzsumo is awesome to find out what of your content is being shared, by whom and where. **What do you dislike about BuzzSumo?** Nothing so far. The BuzzSumo product has lived up to all that it reported to be. **What problems is BuzzSumo solving and how is that benefiting you?** Which content is performing the best. ### 50. One of my favorite marketing tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2015 **What do you like best about BuzzSumo?** Buzzsumo makes content analysis easy. Understand which content performs the best on social media and understand the attributes of that content that perform best (length, day posted, article type). Additionally, see who is sharing your content, what else they share, who they interact with, and who the influencers are in your industry. **What do you dislike about BuzzSumo?** There really isn't much I dislike about this product. I have been using it for years. **Recommendations to others considering BuzzSumo:** BuzzSumo s constantly adding new features and asking for user feedback. **What problems is BuzzSumo solving and how is that benefiting you?** For marketers, both in house and on the agency side, Buzzsumo helps inform your content marketing decisions and allows you to create the content your users are actually sharing. ## BuzzSumo Discussions - [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for) - [What is content research?](https://www.g2.com/discussions/what-is-content-research) - [Where do I find content?](https://www.g2.com/discussions/where-do-i-find-content) - [How much does BuzzSumo cost?](https://www.g2.com/discussions/how-much-does-buzzsumo-cost) - [What is BuzzSumo used for?](https://www.g2.com/discussions/what-is-buzzsumo-used-for) - [View BuzzSumo pricing details and edition comparison](https://www.g2.com/products/buzzsumo/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-12+17%3A16%3A37+-0500&secure%5Bsession_id%5D=6d81124e-5e1c-4dca-8bca-009cb8195702&secure%5Btoken%5D=adbec45f2a854dd35c032da0f22f9506333bc7b202f002c10e2d0042834e93ce&format=llm_user) ## BuzzSumo Features **Social Analytics** - Competitor Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis **Content Discovery** - Query Builder - Content Sources - Content Suggestions - Multimedia Support **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Exporting - White Label **Database** - Media Database - Newsroom **Content Curation** - Collaboration - Content Management - Analytics and Reporting **Data Management & Analysis** - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Outreach** - Media Distribution - PR Planner - Social Media Services **Content Distribution** - Social Media - Integrations - SEO **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting** - Monitoring **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Curation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top BuzzSumo Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,627 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,291 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,395 reviews)