BuzzSumo Reviews & Product Details

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.

Seller

Cision

Languages Supported

English

Overview by

Susan Moeller (BuzzSumo)

Pricing

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

BuzzSumo Media

Looks for keywords, topics, URLs and more using our Content Analyzer. See engagements from Facebook, Twitter, Reddit, and Pinterest, as well as backlinks across multiple channels.

See trends in results, what worked, where it worked and why. View engagement over time, average engagement by network, average engagement by day published, top domains, Facebook reactions, and more.

See what's trending where you are, whether geographically or in business! See where stories are being shared and how quickly they're getting attention. View our pre-defined curated feeds, or build your own custom feed to follow the stories that matter to you.

What questions is the Internet asking that Google can't answer? Identify opportunities for where your content could fit, and understand what your audience really wants to know.

Generate thousands of relevant keywords and understand the popularity of keywords to identify topics with high demand.

BuzzSumo Demo - Media Mention Monitoring

BuzzSumo monitors your competitors, brand mentions, backlinks, and industry updates. Alerts ensure you catch important events, and discover media opportunities.

BuzzSumo Reviews (106)

G2 reviews are authentic and verified.

Here's how.

Surakshya A.

Social Media Officer

Mid-Market (51-1000 emp.)

10/25/2022

"I do content research for my company through BuzzSumo"

4.5/5

What do you like best about BuzzSumo?

I find their Content Analyzer feature quite useful, as it allows me to conduct in-depth keyword-based research on various topics, brands, or websites by simply entering their URLs. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

BuzzSumo has so many features that optimal platform usage can be complex, particularly in aspects that don't apply to my work. Also, their user interface needs to be updated and can be made more engaging and attractive. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

BuzzSumo has become my number one choice for analyzing several types of content, which helps us create better content marketing strategies for my company in the most structured and guided manner. Furthermore, I'm also able to analyze how other similar social media pages are doing so that we could also improve ours. Review collected by and hosted on G2.com.

Verified User in Higher Education

Small-Business (50 or fewer emp.)

7/3/2023

"Best way to stay in trend with current content"

3.5/5

What do you like best about BuzzSumo?

Buzzsumo is an absolute amazing help! It has helped so much in getting the best kind of engaging content and enables to stay in trend. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Nothing as such at the moment. Would likes to use to more to tell Review collected by and hosted on G2.com.

Divya K.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

11/25/2021

"Useful tool for analyzing & improving digital presence"

4.5/5

What do you like best about BuzzSumo?

Buzzsumo has various stunning tools, such as a content analyzer that assists us in identifying top-performing content throughout the web and a content ideas generator that helps us produce fantastic content ideas for our websites. Also, this software is quite helpful in building backlinks of the web application for a better digital presence that contributes to the overall search engine optimization. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

One of the dislike parts of Buzzsumo is its topic explorer feature which is not entirely helpful and accurate as it displays all the words into a single display, highlighting only a few of them. Also, the pricing plan is quite expensive as compared to other analysis tools available in the market. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

With the use of Buzzsumo's analytical tool, we can better understand the competitive digital presence practices. It assists us in producing an overview of how other comparable solutions are functioning, generating practical content ideas, and optimizing the application's digital presence starting at the beginning of the development process. Review collected by and hosted on G2.com.

Jason W.

Fixed Operations

Enterprise (> 1000 emp.)

7/31/2022

"Analytics For Best Performance"

4.5/5

What do you like best about BuzzSumo?

Analysising potential markets through prediction of helpful trading and links. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

It has been a supportive pillar in our operations, we are very grateful. Review collected by and hosted on G2.com.

Stephen F.

B2B Email Copywriter

Small-Business (50 or fewer emp.)

1/13/2022

"Expensive, but with rich features."

3.5/5

What do you like best about BuzzSumo?

The content suggestion tools make it very easy to find topics with maximum potential reach for one's posting and alliances. It's very useful to be able to know what else is going on. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Honestly, it's mostly just a matter of price. it's extremely pricey for the features. You've got to have a serious budget to justify it. Fine if you're established but painful when you're just getting revenue streams in. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/28/2022

"Intuitive content insights platform"

5/5

What do you like best about BuzzSumo?

I love how easy Buzzsumo is to navigate. You're not bombarded with a ton of features that aren't relevant to you—if you want to stick to just generating content ideas, there's one place for that, if you want to find trending topics, there's another. I also like the alert system where you can receive notifications right in your inbox. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The mentions and alerts mentioned above can sometimes not be as relevant or specific, I wish you could filter to the top 10 most relevant based on other factors instead of just how they are appearing in Google. Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

Buzzsumo is a great tool to have for content teams looking to expand their reach and come up with more out of the box content ideas in order to compete with competitors and SEO rankings. Very easy to set up and use! Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

We're using Buzzsumo to help generate content ideas. We often have an idea that we need help transforming into an actual blog post or story so being able to see the questions people are asking around a topic and other suggestions is huge. Review collected by and hosted on G2.com.

Reynold D.

Developer

Small-Business (50 or fewer emp.)

12/17/2021

"Work Life made easier"

4.5/5

What do you like best about BuzzSumo?

The platform is very user-friendly and gathering analytical information, tracking required content is really very easy. Our workload is a lot less stressed with Buzzsumo.Thanks for that. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

There is this deep longing for more and more features, the more information you provide the more ways of features are desired. There is a lot already and when there is more added to it more room for insights. Review collected by and hosted on G2.com.

Hareem S.

Blogger

Small-Business (50 or fewer emp.)

3/22/2022

"Excellent Tool To Track Pouplarity"

4/5

What do you like best about BuzzSumo?

I use BuzzSumo to discover trending topics on the internet at any given time. And after finding the topics, I create blog posts about them with target keywords of trending topics to increase the traffic I get. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

It is expensive and it doesn't collect data from some social media sites like Linkedin. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

4/25/2022

"Pretty unique tool for content/social media ideas"

4/5

What do you like best about BuzzSumo?

The ability to capture snapshots of the top content, top influencers, top media outlets, top social accounts that are relatable to your industry Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Not having contact info readily available Review collected by and hosted on G2.com.

Zahabiya K.

Content writer

Small-Business (50 or fewer emp.)

2/4/2022

"Do a complete backlink analysis,find content ideas and many more with BuzzSumo"

5/5

What do you like best about BuzzSumo?

The best part is analysing backlinks using keywords. It really helps us know the competition and create strategies accordingly. Also, it has many other useful features which I think are better than other sites like Nielpatel. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Each and every feature that I have used has been very useful to me. Review collected by and hosted on G2.com.