--- title: BuzzSumo Reviews meta_title: 'BuzzSumo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 107 reviews by the users' company size, role or industry to find out how BuzzSumo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 107 scale: '5' date_modified: '2026-09-28' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

BuzzSumo Reviews & Product Details

Profile Status

This profile is currently managed by BuzzSumo but has limited features.

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Pricing

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

User Insights

Average based on 107 real user reviews.

Implementation Time

<1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Year

Verified User in Broadcast Media
IB
Verified User in Broadcast Media
Small-Business (50 or fewer emp.)
"Opportunity to grow with new ideas every day"
4/5
What do you like best about BuzzSumo?

BuzzSumo really helps in the production of great content. It in every step let's its user know what modifications would bring more engagement and how can one achieve that goal. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Nothing as such. The website may use a little more work rest everything else is great. Review collected by and hosted on G2.com.

SA
Surakshya A.
Social Media Officer
Mid-Market (51-1000 emp.)
"I do content research for my company through BuzzSumo"
4.5/5
What do you like best about BuzzSumo?

I find their Content Analyzer feature quite useful, as it allows me to conduct in-depth keyword-based research on various topics, brands, or websites by simply entering their URLs. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

BuzzSumo has so many features that optimal platform usage can be complex, particularly in aspects that don't apply to my work. Also, their user interface needs to be updated and can be made more engaging and attractive. Review collected by and hosted on G2.com.

Verified User in Higher Education
TH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"Best way to stay in trend with current content"
3.5/5
What do you like best about BuzzSumo?

Buzzsumo is an absolute amazing help! It has helped so much in getting the best kind of engaging content and enables to stay in trend. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Nothing as such at the moment. Would likes to use to more to tell Review collected by and hosted on G2.com.

DK
Divya K.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Useful tool for analyzing & improving digital presence"
4.5/5
What do you like best about BuzzSumo?

Buzzsumo has various stunning tools, such as a content analyzer that assists us in identifying top-performing content throughout the web and a content ideas generator that helps us produce fantastic content ideas for our websites. Also, this software is quite helpful in building backlinks of the web application for a better digital presence that contributes to the overall search engine optimization. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

One of the dislike parts of Buzzsumo is its topic explorer feature which is not entirely helpful and accurate as it displays all the words into a single display, highlighting only a few of them. Also, the pricing plan is quite expensive as compared to other analysis tools available in the market. Review collected by and hosted on G2.com.

JW
Jason W.
Fixed Operations
Enterprise (> 1000 emp.)
"Analytics For Best Performance"
4.5/5
What do you like best about BuzzSumo?

Analysising potential markets through prediction of helpful trading and links. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

It has been a supportive pillar in our operations, we are very grateful. Review collected by and hosted on G2.com.

Stephen F.
SF
Stephen F.
B2B Email Copywriter
Small-Business (50 or fewer emp.)
"Expensive, but with rich features."
3.5/5
What do you like best about BuzzSumo?

The content suggestion tools make it very easy to find topics with maximum potential reach for one's posting and alliances. It's very useful to be able to know what else is going on. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Honestly, it's mostly just a matter of price. it's extremely pricey for the features. You've got to have a serious budget to justify it. Fine if you're established but painful when you're just getting revenue streams in. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Intuitive content insights platform"
5/5
What do you like best about BuzzSumo?

I love how easy Buzzsumo is to navigate. You're not bombarded with a ton of features that aren't relevant to you—if you want to stick to just generating content ideas, there's one place for that, if you want to find trending topics, there's another. I also like the alert system where you can receive notifications right in your inbox. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The mentions and alerts mentioned above can sometimes not be as relevant or specific, I wish you could filter to the top 10 most relevant based on other factors instead of just how they are appearing in Google. Review collected by and hosted on G2.com.

Reynold D.
RD
Reynold D.
Developer
Small-Business (50 or fewer emp.)
"Work Life made easier"
4.5/5
What do you like best about BuzzSumo?

The platform is very user-friendly and gathering analytical information, tracking required content is really very easy. Our workload is a lot less stressed with Buzzsumo. Thanks for that. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

There is this deep longing for more and more features, the more information you provide the more ways of features are desired. There is a lot already and when there is more added to it more room for insights. Review collected by and hosted on G2.com.

HS
Hareem S.
Blogger
Small-Business (50 or fewer emp.)
"Excellent Tool To Track Popularity"
4/5
What do you like best about BuzzSumo?

I use BuzzSumo to discover trending topics on the internet at any given time. And after finding the topics, I create blog posts about them with target keywords of trending topics to increase the traffic I get. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

It is expensive and it doesn't collect data from some social media sites like Linkedin. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Verified User in Hospital & Health Care
Mid-Market (51-1000 emp.)
"Pretty unique tool for content/social media ideas"
4/5
What do you like best about BuzzSumo?

The ability to capture snapshots of the top content, top influencers, top media outlets, top social accounts that are relatable to your industry Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Not having contact info readily available Review collected by and hosted on G2.com.

Questions about BuzzSumo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is BuzzSumo used for?

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GU
Guest User

What is your experience with BuzzSumo for content research, and what challenges have you faced?

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Pricing Options

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

Suite

$499.00
BuzzSumo Comparisons
BuzzSumo Features
Report Exporting
Competitor Analysis
Post Performance
Hashtag Analytics
Query Builder
Content Sources
Content Suggestions
Collaboration
Content Management