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# BuzzSumo vs Sprout Social Comparison - What are their main differences?

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BuzzSumoSprout Social[+ Add Product](#)

Pricing

**BuzzSumo**
Free Trial

**$199.00** Flat Rate Per Month · Content Creation

**$299.00** Flat Rate Per Month · PR & Comms

**$499.00** Flat Rate Per Month · Suite

**$999.00** · Enterprise

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**Sprout Social**
Free Trial

**$79.00** Per User Per Month · Standard

**$299.00** Per User Per Month · Professional

**$399.00** Per User Per Month · Advanced

**Custom Quote Available** · Enterprise

Show more

**Pricing Insights**
from reviews

Perceived Cost

**BuzzSumo**
$$$$$

**Sprout Social**
$$$$$

Average Discount

**BuzzSumo**
24%14% more

**Sprout Social**
10%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
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Time to Implement

**BuzzSumo** 6 months
Based on 100 responses

**Sprout Social** 6 months
Based on 100 responses

Return on Investment

**BuzzSumo** 6 months
Based on 100 responses

**Sprout Social** 6 months
Based on 100 responses

 ![BuzzSumo](https://images.g2crowd.com/uploads/product/hd_favicon/1547730941/buzzsumo.svg "BuzzSumo")

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

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**Pros & Cons**
from reviews

**BuzzSumo**

Content Management (3)

Content Creation (2)

Expensive (1)

Information Overload (1)

**Sprout Social**

Ease of Use (1875)

Post Scheduling (1233)

Missing Features (749)

Limited Features (548)

Integrations

**BuzzSumo**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f6ee5c9dddbf5c28b136829c8782ed1b/slack.png "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[
View all
](https://www.g2.com/products/buzzsumo/integrations)

**Sprout Social**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image")

Adobe

](https://www.g2.com/products/adobe-experience-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af1daed7deed7793dd8d0a6780b96c63/bynder.png "Product Avatar Image")

Bynder

](https://www.g2.com/products/bynder/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5de26a8150b7b1d0fa602f564d03096/cleargistix-tug-tow.jpg "Product Avatar Image")

Cleargistix Tug & Tow

](https://www.g2.com/products/cleargistix-tug-tow/reviews)[
View all
](https://www.g2.com/products/sprout-social/integrations)

Screenshots

**BuzzSumo**
 ![BuzzSumo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/95883/Tesla-Content-Search.png)

**Sprout Social**
 ![Sprout Social screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/24359/Smart-Inbox.png)

**Ratings**
from reviews

Meets Requirements

**BuzzSumo**

**8.8** /10

Based on 92 responses

**Sprout Social**

**8.6** /10

Based on 6,351 responses

Ease of Use

**BuzzSumo**

**9.0** /10

Based on 93 responses

**Sprout Social**

**8.8** /10

Based on 6,439 responses

Ease of Setup

**BuzzSumo**

**9.1** /10

Based on 38 responses

**Sprout Social**

**8.7** /10

Based on 4,720 responses

Ease of Admin

**BuzzSumo**

**9.1** /10

Based on 35 responses

**Sprout Social**

**8.8** /10

Based on 2,675 responses

Quality of Support

**BuzzSumo**

**8.8** /10

Based on 66 responses

**Sprout Social**

**8.6** /10

Based on 5,653 responses

Has the product been a good partner in doing business?

**BuzzSumo**

**9.1** /10

Based on 31 responses

**Sprout Social**

**8.7** /10

Based on 2,634 responses

Product Direction (% positive)

**BuzzSumo**

**8.8** /10

Based on 88 responses

**Sprout Social**

**8.8** /10

Based on 6,113 responses

**Features**
ratings from reviews

Social Media Analytics

**8.9** /10

Based on 59 responses

**8.3** /10

Based on 4,123 responses

Social Media Listening Tools

**8.8** /10

Based on 45 responses

**8.7** /10

Based on 2,449 responses

Social Media Management

Not enough data

**8.1** /10

Based on 5,451 responses

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Content Curation

**8.9** /10

Based on 18 responses

Not enough data

Social Customer Service

Not enough data

**7.8** /10

Based on 1,696 responses

Media and Influencer Targeting

**9.0** /10

Based on 9 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
60.0%

Mid-Market(51-1000 emp.)
34.3%

Enterprise(\> 1000 emp.)
5.7%

Small-Business(50 or fewer emp.)
60.0%

Mid-Market(51-1000 emp.)
34.3%

Enterprise(\> 1000 emp.)
5.7%

Small-Business(50 or fewer emp.)
45.0%

Mid-Market(51-1000 emp.)
37.4%

Enterprise(\> 1000 emp.)
17.6%

Small-Business(50 or fewer emp.)
45.0%

Mid-Market(51-1000 emp.)
37.4%

Enterprise(\> 1000 emp.)
17.6%

**Reviewers' Industry**

[![BuzzSumo](https://images.g2crowd.com/uploads/product/hd_favicon/1547730941/buzzsumo.svg "BuzzSumo")](https://www.g2.com/products/buzzsumo/reviews)
BuzzSumo

Marketing and Advertising
34.3%

Internet
10.5%

Information Technology and Services
7.6%

Computer Software
6.7%

Writing and Editing
2.9%

Other
38.1%

[![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")](https://www.g2.com/products/sprout-social/reviews)
Sprout Social

Marketing and Advertising
20.2%

Non-Profit Organization Management
6.4%

Higher Education
5.5%

Information Technology and Services
3.6%

Financial Services
3.1%

Other
61.1%

Alternatives

**BuzzSumo Alternatives**

 ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")

[
Meltwater
](/products/meltwater/reviews)

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24")

[
Brand24
](/products/brand24/reviews)

**Sprout Social Alternatives**

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social")

[
Sprinklr Social
](/products/sprinklr-social/reviews)

 ![Oktopost](https://images.g2crowd.com/uploads/product/hd_favicon/e4237aaf3edfaf2fc9d6735974583c18/oktopost.svg "Oktopost")

[
Oktopost
](/products/oktopost/reviews)

 ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")

[
Meltwater
](/products/meltwater/reviews)

## BuzzSumo vs Sprout Social FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Sprout Social vs BuzzSumo?

Sprout Social and BuzzSumo differ most clearly in their core strengths, with Sprout Social excelling in centralized social media management and BuzzSumo leading in content research and engagement analytics.

| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) |
| --- | --- |
| 4.4/5 (6,873 reviews) | 4.5/5 (107 reviews) |
| Small-Business | Small-Business |
| 8.7 | 9.1 |
| 8.6 | 8.8 |
| Centralized Management (953 all-time mentions) | Content Management (recent reviews) |

### How do the pricing models of Sprout Social and BuzzSumo compare?

BuzzSumo is rated higher for value, with a stronger Price/Cost satisfaction score than Sprout Social.

- **Sprout Social:** In recent reviews, many cite high costs and expensive add-ons as a drawback, especially for small businesses and additional seats.
- **BuzzSumo:** Reviewers frequently mention that while BuzzSumo is expensive, its value is justified by its robust content research and analytics capabilities.
- **Switching reasons:** Reviewers switching from Sprout Social often cite cost as a primary factor, while those moving to BuzzSumo highlight its comprehensive content analytics.

### What are the best alternatives to Sprout Social and BuzzSumo?

The top three alternatives to Sprout Social and BuzzSumo are Meltwater, Reputation, and Sprinklr Social.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6,873 reviews) | Small-Business | High cost, especially for additional seats | Centralized Management |
| [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) | 4.5/5 (107 reviews) | Small-Business | Expensive but robust analytics | Content Management |
| [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2,669 reviews) | Mid-Market | — | Media Monitoring |
| [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5 (2,469 reviews) | Mid-Market | — | Reputation Management |
| [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) | 4.1/5 (1,217 reviews) | Enterprise | — | Enterprise Social Suite |

### Which Social Media Suites features should I prioritize when comparing Sprout Social and BuzzSumo?

Buyers should prioritize analytics and reporting, content research, integrations, scheduling and publishing, and scalability when comparing Sprout Social and BuzzSumo.

- **Analytics and Reporting:** Sprout Social: 1,046 all-time mentions for analytics, 881 for reporting; BuzzSumo: robust analytics cited in recent reviews.
- **Content Research:** BuzzSumo: Content Management and Content Creation cited as top strengths in recent reviews; Sprout Social: —
- **Integrations:** Sprout Social: 575 all-time mentions for social media integration, Bitly integration cited; BuzzSumo: —
- **Scheduling and Publishing:** Sprout Social: 1,232 all-time mentions for post scheduling, 762 for scheduling posts; BuzzSumo: —
- **Scalability:** Sprout Social: Scalability listed as a feature; BuzzSumo: —

### What are the pros and cons of Sprout Social vs BuzzSumo?

Sprout Social's headline strength is centralized management and scheduling, while BuzzSumo's is content research and analytics.

- **Sprout Social strengths:** Centralized Management (953 all-time mentions), Post Scheduling (1,232), Analytics (1,046), Reporting (881), Ease of Use (1,874), Multi-platform support (782), Social Media Integration (575), Time-saving (662), Intuitive interface (753).
- **Sprout Social trade-offs:** High cost and expensive add-ons, limited features for certain platforms, occasional integration issues, and some complexity for new users (749 all-time mentions for missing features, 548 for limited features).
- **BuzzSumo strengths:** Content Management, Content Creation, Engagement analytics, Research Tools, and Trend Analysis cited in recent reviews.
- **BuzzSumo trade-offs:** Expensive for small businesses, information overload, initial learning curve, interface issues, and limited mobile support cited in recent reviews.

### Is Sprout Social or BuzzSumo better for small businesses?

Sprout Social is the better fit for small businesses, as both products are most popular in the Small-Business segment, but Sprout Social has a much larger review base and more small-business-focused feedback.

- **Sprout Social:** Small-Business is the largest segment, with reviewers highlighting its value for managing multiple accounts and saving time for small teams.
- **BuzzSumo:** Small-Business is also the largest segment, but reviewers frequently mention that its pricing can be a challenge for small businesses despite its strong analytics capabilities.

### Which Social Media Suites platform has better integrations?

Sprout Social is favored for integrations, with more reviewer-cited integration mentions than BuzzSumo.

- **Sprout Social:** Bitly integration is cited in recent reviews, with 13 all-time mentions, and 575 all-time mentions for social media integration.
- **BuzzSumo:** No specific integrations are cited in recent reviews.

### How do Sprout Social and BuzzSumo compare on customer support?

BuzzSumo and Sprout Social are rated in near-parity for Quality of Support, with BuzzSumo at 8.8 and Sprout Social at 8.6, a difference below the materiality threshold.

- **Sprout Social:** Reviewers describe support as helpful and responsive, with some citing occasional delays or billing frustrations.
- **BuzzSumo:** Reviewers mention support as generally good, with some requests for improved AI integration and more intuitive help resources.

### Which is easier to implement, Sprout Social or BuzzSumo?

BuzzSumo is rated higher for Ease of Setup, with a score of 9.1 versus Sprout Social's 8.7, a difference of 0.4 points.

- **Sprout Social:** Reviewers describe setup as straightforward and easy, with onboarding support frequently mentioned, though some note initial complexity due to feature depth.
- **BuzzSumo:** Reviewers consistently cite easy and fast setup, with minimal training required and a user-friendly onboarding experience.

### Which product has better Social?

Sprout Social is the stronger product for Social, with significantly higher reviewer-cited mention counts and feature coverage.

- **Sprout Social:** Social Media Management (855 all-time mentions), Social Media Integration (575), Multi-platform (782), and Scheduling Posts (762) are all highly cited; features include centralized management, scheduling, analytics, and reporting.
- **BuzzSumo:** Engagement and content management are cited in recent reviews, but with far fewer all-time mentions and less focus on direct social media management features.