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Compare BuzzSumo and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (60.6% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
$199.00
Starting at $199.00 1 user/per month (billed annually)
BuzzSumo
Star Rating
(106)4.5 out of 5
Market Segments
Small-Business (60.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00
Browse all 4 pricing plansSprout Social
Star Rating
(6,192)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to BuzzSumo. Users appreciate its native social listening capabilities, which help them identify trends and potential crises before they escalate.
- Users say that Sprout Social offers a seamless experience from setup to scheduling, with many noting that the platform is intuitive and easy to learn. One user highlighted that it only took a few hours to understand the system, making it a breeze to get started.
- Reviewers mention that BuzzSumo shines in content research, with users praising its ability to quickly identify high-performing content across various platforms. This feature saves time and helps marketers focus on what works best in their campaigns.
- According to verified reviews, while BuzzSumo is easy to use and integrates multiple content marketing tools, some users feel that it lacks the comprehensive social media management features that Sprout Social provides, such as monitoring messages and mentions across all platforms.
- Users highlight that Sprout Social's reporting features are particularly helpful, with many finding the reports and graphs beneficial for presentations. This capability is a strong point for teams that need to showcase their social media performance effectively.
- G2 reviewers note that while BuzzSumo has a higher star rating, its limited number of reviews compared to Sprout Social raises questions about the reliability of its feedback. Sprout Social's extensive user base and recent positive feedback provide a more robust picture of its capabilities and user satisfaction.
Pricing
Entry-Level Pricing
BuzzSumo
Content Creation
$199.00
For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)
- 2 Years of Historical Data
- 1 User
- Unlimited Exports
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
BuzzSumo
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
92
8.5
5,274
Ease of Use
9.0
92
8.8
5,334
Ease of Setup
9.1
37
8.7
3,699
Ease of Admin
9.1
35
8.8
2,226
Quality of Support
8.8
66
8.6
4,711
Has the product been a good partner in doing business?
9.1
31
8.7
2,192
Product Direction (% positive)
8.8
88
8.9
5,190
Features by Category
Social Analytics
8.7(won by 1.0)
46
7.7
2974
Feature Not Available
7.8(won by default)
3155
8.8(tied score)
54
8.8(tied score)
3362
Feature Not Available
7.2(won by default)
2602
Feature Not Available
7.0(won by default)
2608
9.2(won by 1.9)
10
7.3
2368
9.3(won by 2.2)
9
7.1
2306
Reports & Dashboards
Feature Not Available
8.1(won by default)
3214
8.3
42
8.5(won by 0.2)
3264
Feature Not Available
8.5(won by default)
3124
8.9(won by default)
9
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
Not enough data
6.2(won by default)
889
Not enough data
6.2(won by default)
879
Not enough data
6.2(won by default)
887
Not enough data
6.3(won by default)
889
Content & Collaboration
Not enough data
8.9
3182
Not enough data
7.9
2923
Not enough data
8.2
3006
Not enough data
8.0
2889
Not enough data
8.3
2999
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4290
Not enough data
8.9
4312
Not enough data
8.1
3811
Not enough data
8.5
4178
Not enough data
Feature Not Available
Not enough data
7.9
2897
Not enough data
7.5
2488
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1053
Not enough data
6.5
1059
Not enough data
6.5
1045
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.5
1036
Content Discovery
8.5
13
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
Not enough data
Not enough data
Content Curation
8.9
11
Not enough data
9.2
12
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Content Distribution
9.0
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
8
Not enough data
Not enough data
Not enough data
Agentic AI - Content Curation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.6
40
8.5
1901
8.8
38
7.0
1433
9.0
7
8.0
1215
8.8
7
7.9
1194
8.5
8
7.7
1161
8.9
6
7.8
1189
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
386
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Data Management & Analysis
Feature Not Available
7.5
1207
8.3
39
8.6
1963
8.9
6
8.1
1223
Not enough data
7.8
1124
Generative AI
Not enough data
7.1
862
Not enough data
6.9
848
Process
Not enough data
8.4
1463
Not enough data
7.9
1245
Not enough data
7.7
1006
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1519
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1125
Not enough data
8.4
1428
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Database
9.0
8
Not enough data
Feature Not Available
Not enough data
9.2
8
Not enough data
Outreach
8.8
8
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Reporting
9.4
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
BuzzSumo and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
BuzzSumo is categorized as Content Curation and Media and Influencer Targeting
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
BuzzSumo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.7%
Internet
10.6%
Information Technology and Services
7.7%
Computer Software
6.7%
Writing and Editing
2.9%
Other
38.5%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.9%
Alternatives
Discussions
BuzzSumo has no discussions with answers
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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