# BuzzSumo vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in centralizing social media management, with users appreciating its ability to consolidate messages into one inbox, which enhances reporting accuracy and overall quality. This feature significantly aids in planning and managing social media platforms effectively.
- **Users say** that BuzzSumo shines in content research capabilities, allowing them to quickly identify high-performing content across various topics. Reviewers highlight how this feature saves time and helps in strategizing content marketing efforts by showcasing which articles garner the most engagement on social platforms.
- **According to verified reviews** , Sprout Social is praised for its user-friendly interface and easy setup process. New users have noted that the onboarding experience is intuitive, making it simple to get started and utilize the platform's features without a steep learning curve.
- **Reviewers mention** that while BuzzSumo offers a comprehensive suite of content marketing tools, some users feel that it may not be as robust in social media management compared to Sprout Social. This distinction is crucial for teams focused on both content creation and social engagement.
- **G2 reviewers highlight** that Sprout Social's analytics capabilities are a standout feature, with users enjoying the convenience of having all analytics in one place. This functionality not only simplifies content scheduling but also enhances the ability to track performance metrics effectively.
- **Users report** that BuzzSumo's ease of use is a significant advantage, particularly for those looking for a straightforward tool for content marketing. However, some users have noted that it may lack the depth of social media analytics that Sprout Social provides, which could be a deciding factor for businesses prioritizing social media engagement.



| | BuzzSumo | Sprout Social | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 107 | 6,433 | 
| **Largest Market Segment** | Small-Business (60.0% of reviews) | Small-Business (44.7% of reviews) | 
| **Entry Level Price** | $199.00 | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### BuzzSumo

Pros:
- Content Management (3 reviews)
- Content Creation (2 reviews)

Cons:
- Expensive (1 reviews)
- Information Overload (1 reviews)

### Sprout Social

Pros:
- Ease of Use (1874 reviews)
- Post Scheduling (1232 reviews)

Cons:
- Missing Features (749 reviews)
- Limited Features (548 reviews)

---
## Ratings Comparison
| Rating | BuzzSumo | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 8.8 (92 reviews) | 8.5 (5444 reviews) | 
  | **Ease of Use** | 9.0 (93 reviews) | 8.8 (5505 reviews) | 
  | **Ease of Setup** | 9.1 (38 reviews) | 8.7 (3860 reviews) | 
  | **Ease of Admin** | 9.1 (35 reviews) | 8.8 (2248 reviews) | 
  | **Quality of Support** | 8.8 (66 reviews) | 8.6 (4859 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (31 reviews) | 8.7 (2214 reviews) | 
  | **Product Direction (% positive)** | 8.8 (88 reviews) | 8.9 (5327 reviews) | 

---
## Pricing

### BuzzSumo

#### Entry-Level Pricing

Plan: Content Creation

Price: $199.00

Description: For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)

Key Features:
- 2 Years of Historical Data
- 1 User
- Unlimited Exports

[Browse all 4 editions](https://www.g2.com/products/buzzsumo/pricing)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 8.9/10 | 59 |
| **Sprout Social** | 7.3/10 | 3639 |

#### Social Analytics

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | 8.7 (47 reviews) | 7.7 (2978 reviews) | 
| **Follower Analysis** | Feature Not Available | 7.8 (3155 reviews) | 
| **Post Performance** | 8.8 (54 reviews) | 8.8 (3376 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 7.2 (2602 reviews) | 
| **Attribution** | Feature Not Available | 7.0 (2606 reviews) | 
| **Hashtag Analytics** | 9.2 (10 reviews) | 7.3 (2369 reviews) | 
| **Sentiment Analysis** | 9.3 (9 reviews) | 7.1 (2306 reviews) | 

#### Reports & Dashboards

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Report Customizability** | Feature Not Available | 8.1 (3228 reviews) | 
| **Report Exporting** | 8.3 (42 reviews) | 8.5 (3271 reviews) | 
| **Scalability** | Feature Not Available | 8.5 (3127 reviews) | 
| **White Label** | 8.9 (9 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (891 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (890 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (878 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (886 reviews) | 
| **Decision Making** | Not enough data | 6.3 (890 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | N/A | N/A |
| **Sprout Social** | 7.5/10 | 4665 |

#### Content & Collaboration

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (3219 reviews) | 
| **Content Library** | Not enough data | 7.9 (2927 reviews) | 
| **Shared Inbox** | Not enough data | 8.2 (3024 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (2909 reviews) | 
| **Users and Permissions** | Not enough data | 8.3 (3010 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 

#### Social Management

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.6 (4382 reviews) | 
| **Social Publishing** | Not enough data | 8.9 (4419 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (3827 reviews) | 
| **Social Engagement** | Not enough data | 8.5 (4241 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 7.9 (2912 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.5 (2495 reviews) | 

#### Agentic AI - Social Media Management

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (1062 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (1053 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (1070 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (1044 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (1035 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (1036 reviews) | 
| **Decision Making** | Not enough data | 6.5 (1036 reviews) | 

### Content Curation

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 8.9/10 | 18 |
| **Sprout Social** | N/A | N/A |

#### Content Discovery

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Query Builder** | 8.5 (13 reviews) | Not enough data | 
| **Content Sources** | 9.2 (13 reviews) | Not enough data | 
| **Content Suggestions** | 9.2 (14 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 

#### Content Curation

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Collaboration** | 8.9 (11 reviews) | Not enough data | 
| **Content Management** | 9.2 (12 reviews) | Not enough data | 
| **Customization** | Feature Not Available | Not enough data | 
| **Analytics and Reporting** | Not enough data | Not enough data | 

#### Content Distribution

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Social Media** | 9.0 (12 reviews) | Not enough data | 
| **Email Marketing** | Feature Not Available | Not enough data | 
| **Blogs/Websites** | Feature Not Available | Not enough data | 
| **Integrations** | 8.3 (8 reviews) | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Agentic AI - Content Curation

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 8.8/10 | 45 |
| **Sprout Social** | 7.4/10 | 2211 |

#### Monitoring & Listening

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Social Measurement** | 8.6 (40 reviews) | 8.5 (1910 reviews) | 
| **Influencer Identification** | 8.8 (38 reviews) | 7.0 (1432 reviews) | 
| **Brand Monitoring** | 9.2 (8 reviews) | 8.1 (1236 reviews) | 
| **Keyword Tracking** | 9.0 (8 reviews) | 7.9 (1196 reviews) | 
| **Trend Analysis** | 8.7 (9 reviews) | 7.7 (1169 reviews) | 
| **Competitor Analysis** | 8.9 (6 reviews) | 7.8 (1194 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (385 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (397 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (385 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (387 reviews) | 
| **Decision Making** | Not enough data | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | Feature Not Available | 7.5 (1215 reviews) | 
| **Social Reporting** | 8.3 (39 reviews) | 8.6 (2006 reviews) | 
| **Alerts and Notifications** | 8.9 (6 reviews) | 8.1 (1231 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (1130 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1632 |

#### Generative AI

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (865 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (850 reviews) | 

#### Process

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1469 reviews) | 
| **Tickets** | Not enough data | 7.9 (1248 reviews) | 
| **Macros** | Not enough data | 7.7 (1009 reviews) | 

#### Channels

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.8 (1523 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1126 reviews) | 
| **Reporting** | Not enough data | 8.4 (1434 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 9.0/10 | 9 |
| **Sprout Social** | N/A | N/A |

#### Database

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Media Database** | 9.0 (8 reviews) | Not enough data | 
| **Contact/Campaign Management** | Feature Not Available | Not enough data | 
| **Newsroom** | 9.2 (8 reviews) | Not enough data | 

#### Outreach

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Media Distribution** | 8.8 (8 reviews) | Not enough data | 
| **PR Planner** | 8.5 (8 reviews) | Not enough data | 
| **Social Media Services** | 8.8 (8 reviews) | Not enough data | 

#### Reporting

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Monitoring** | 9.4 (8 reviews) | Not enough data | 
| **Response Desk** | Feature Not Available | Not enough data | 
| **Impact Measurement** | Feature Not Available | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### User Rights/Roles

| Feature | BuzzSumo | Sprout Social | 
|---|---|---|
| **Version Control** | Feature Not Available | Not enough data | 
| **Team Collaboration** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to BuzzSumo (2):** [Content Curation Tools](https://www.g2.com/categories/content-curation), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)

**Unique to Sprout Social (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | BuzzSumo | Sprout Social | 
|---|---|---|
| **Small-Business** | 60.0% | 44.7% | 
| **Mid-Market** | 34.3% | 37.7% | 
| **Enterprise** | 5.7% | 17.6% | 

### By Industry

#### BuzzSumo

- **Marketing and Advertising:** 34.3%
- **Internet:** 10.5%
- **Information Technology and Services:** 7.6%
- **Computer Software:** 6.7%
- **Writing and Editing:** 2.9%
- **Human Resources:** 2.9%
- **Hospital & Health Care:** 1.9%
- **Higher Education:** 1.9%
- **Management Consulting:** 1.9%
- **Financial Services:** 1.9%
- **Other:** 27.6%

#### Sprout Social

- **Marketing and Advertising:** 20.4%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to BuzzSumo

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7283 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (353 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7283 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1101 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)

---
## Top Discussions

### BuzzSumo

No discussions available for this product.

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/buzzsumo-vs-sprout-social)