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Compare BuzzSumo and Sprout Social 
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At a Glance
Market Segments
Small-Business (60.6% of reviews)
Small-Business (44.9% of reviews)
Entry-Level Pricing
$199.00
Starting at $199.00 1 user/per month (billed annually)
BuzzSumo
Star Rating
(106)4.5 out of 5
Market Segments
Small-Business (60.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00
Browse all 4 pricing plansSprout Social
Star Rating
(5,754)4.4 out of 5
Market Segments
Small-Business (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring 9.1, which allows for seamless scheduling and planning of social media posts. In contrast, BuzzSumo lacks a dedicated content calendar, which may hinder users looking for comprehensive planning tools.
- Reviewers mention that BuzzSumo shines in Content Suggestions with a score of 9.3, providing users with valuable insights on trending topics and content ideas. Sprout Social, while strong in other areas, does not offer a comparable feature, which may limit content discovery for users.
- G2 users highlight that BuzzSumo's Influencer Identification feature, scoring 8.8, is superior for brands looking to connect with key influencers in their niche. Sprout Social's lower score of 7.1 indicates it may not be as effective in this area, potentially impacting influencer marketing strategies.
- Users on G2 appreciate Sprout Social's robust Social Publishing capabilities, scoring 8.9, which streamline the process of posting across multiple platforms. BuzzSumo, while effective in analytics, does not focus as heavily on publishing, which could be a drawback for users prioritizing this functionality.
- Reviewers mention that Sprout Social's Report Customizability feature, with a score of 8.1, allows for tailored reporting that meets specific business needs. In contrast, BuzzSumo's lower score of 6.7 in this area suggests less flexibility, which may frustrate users seeking detailed insights.
- Users say that BuzzSumo's Sentiment Analysis feature, scoring 9.4, provides deeper insights into audience reactions, making it a valuable tool for brands monitoring public perception. Sprout Social's score of 7.4 indicates it may not offer the same level of detail, which could be a consideration for brands focused on reputation management.
Pricing
Entry-Level Pricing
BuzzSumo
Content Creation
$199.00
For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)
- 2 Years of Historical Data
- 1 User
- Unlimited Exports
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
BuzzSumo
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
92
8.5
5,014
Ease of Use
9.0
92
8.8
5,067
Ease of Setup
9.1
37
8.7
3,453
Ease of Admin
9.1
35
8.8
2,159
Quality of Support
8.8
66
8.6
4,485
Has the product been a good partner in doing business?
9.1
31
8.7
2,126
Product Direction (% positive)
8.8
88
8.9
4,939
Features by Category
Social Analytics
8.7(won by 1.0)
46
7.7
2944
Feature Not Available
7.8(won by default)
3128
8.8(won by 0.1)
54
8.7
3292
Feature Not Available
7.2(won by default)
2584
Feature Not Available
7.0(won by default)
2591
9.2(won by 2.0)
10
7.2
2350
9.3(won by 2.2)
9
7.1
2287
Reports & Dashboards
Feature Not Available
8.1(won by default)
3166
8.3
42
8.5(won by 0.2)
3231
Feature Not Available
8.5(won by default)
3071
8.9(won by default)
9
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
883
Not enough data
6.2(won by default)
876
Not enough data
6.2(won by default)
868
Not enough data
6.2(won by default)
874
Not enough data
6.2(won by default)
874
Content & Collaboration
Not enough data
8.9
3111
Not enough data
7.9
2901
Not enough data
8.2
2954
Not enough data
8.0
2849
Not enough data
8.3
2962
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4134
Not enough data
8.9
4125
Not enough data
8.1
3772
Not enough data
8.5
4075
Not enough data
Feature Not Available
Not enough data
7.9
2863
Not enough data
7.5
2461
Agentic AI - Social Media Management
Not enough data
6.2
1050
Not enough data
6.4
1041
Not enough data
6.5
1037
Not enough data
6.5
1033
Not enough data
6.4
1025
Not enough data
6.4
1026
Not enough data
6.4
1022
Content Discovery
8.5
13
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
Not enough data
Not enough data
Content Curation
8.9
11
Not enough data
9.2
12
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Content Distribution
9.0
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
8
Not enough data
Not enough data
Not enough data
Agentic AI - Content Curation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.6
40
8.5
1887
8.8
38
7.0
1426
9.0
7
8.0
1190
8.8
7
7.9
1177
8.5
8
7.7
1148
8.9
6
7.8
1176
Agentic AI - Social Media Listening Tools
Not enough data
6.4
382
Not enough data
6.4
380
Not enough data
6.4
383
Not enough data
6.4
381
Not enough data
6.4
381
Data Management & Analysis
Feature Not Available
7.5
1193
8.3
39
8.6
1946
8.9
6
8.0
1212
Not enough data
7.8
1117
Generative AI
Not enough data
7.1
856
Not enough data
6.9
845
Process
Not enough data
8.4
1445
Not enough data
7.9
1233
Not enough data
7.7
999
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1493
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1121
Not enough data
8.4
1416
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Database
9.0
8
Not enough data
Feature Not Available
Not enough data
9.2
8
Not enough data
Outreach
8.8
8
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Reporting
9.4
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
BuzzSumo and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
BuzzSumo is categorized as Content Curation and Media and Influencer Targeting
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
BuzzSumo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.7%
Internet
10.6%
Information Technology and Services
7.7%
Computer Software
6.7%
Writing and Editing
2.9%
Other
38.5%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Alternatives
Discussions
BuzzSumo has no discussions with answers
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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