Compare BuzzSumo and Sprout Social 
At a Glance
Market Segments
Small-Business (60.6% of reviews)
Small-Business (44.7% of reviews)
Entry-Level Pricing
$199.00
Starting at $79.00 1 user/per month (billed annually)
BuzzSumo
Star Rating
(106)4.5 out of 5
Market Segments
Small-Business (60.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00
Browse all 4 pricing plansSprout Social
Star Rating
(6,407)4.4 out of 5
Market Segments
Small-Business (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to BuzzSumo. Users appreciate its native social listening capabilities, which help them identify trends and potential crises before they escalate.
- Users say that Sprout Social offers a seamless experience from setup to scheduling, with many noting that the platform is intuitive and easy to learn. One user highlighted that it only took a few hours to understand the system, making it a breeze to get started.
- Reviewers mention that BuzzSumo shines in content research, with users praising its ability to quickly identify high-performing content across various platforms. This feature saves time and helps marketers focus on what works best in their campaigns.
- According to verified reviews, while BuzzSumo is easy to use and integrates multiple content marketing tools, some users feel that it lacks the comprehensive social media management features that Sprout Social provides, such as monitoring messages and mentions across all platforms.
- Users highlight that Sprout Social's reporting features are particularly helpful, with many finding the reports and graphs beneficial for presentations. This capability is a strong point for teams that need to showcase their social media performance effectively.
- G2 reviewers note that while BuzzSumo has a higher star rating, its limited number of reviews compared to Sprout Social raises questions about the reliability of its feedback. Sprout Social's extensive user base and recent positive feedback provide a more robust picture of its capabilities and user satisfaction.
Pricing
Entry-Level Pricing
BuzzSumo
Content Creation
$199.00
For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)
- 2 Years of Historical Data
- 1 User
- Unlimited Exports
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
BuzzSumo
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
92
8.5
5,417
Ease of Use
9.0
92
8.8
5,478
Ease of Setup
9.1
37
8.7
3,831
Ease of Admin
9.1
35
8.8
2,243
Quality of Support
8.8
66
8.6
4,831
Has the product been a good partner in doing business?
9.1
31
8.7
2,209
Product Direction (% positive)
8.8
88
8.9
5,306
Features by Category
Social Analytics
8.7(won by 1.0)
46
7.7
2978
Feature Not Available
7.8(won by default)
3156
8.8(tied score)
54
8.8(tied score)
3377
Feature Not Available
7.2(won by default)
2601
Feature Not Available
7.0(won by default)
2607
9.2(won by 1.9)
10
7.3
2369
9.3(won by 2.2)
9
7.1
2307
Reports & Dashboards
Feature Not Available
8.1(won by default)
3227
8.3
42
8.5(won by 0.2)
3270
Feature Not Available
8.5(won by default)
3127
8.9(won by default)
9
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
892
Not enough data
6.3(won by default)
889
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
886
Not enough data
6.3(won by default)
891
Content & Collaboration
Not enough data
8.9
3212
Not enough data
7.9
2924
Not enough data
8.2
3023
Not enough data
8.0
2907
Not enough data
8.3
3010
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4371
Not enough data
8.9
4407
Not enough data
8.1
3822
Not enough data
8.5
4235
Not enough data
Feature Not Available
Not enough data
7.9
2909
Not enough data
7.5
2491
Agentic AI - Social Media Management
Not enough data
6.2
1063
Not enough data
6.4
1053
Not enough data
6.6
1069
Not enough data
6.5
1044
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.5
1036
Content Discovery
8.5
13
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
Not enough data
Not enough data
Content Curation
8.9
11
Not enough data
9.2
12
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Content Distribution
9.0
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
8
Not enough data
Not enough data
Not enough data
Agentic AI - Content Curation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.6
40
8.5
1908
8.8
38
7.0
1433
9.0
7
8.1
1229
8.8
7
7.9
1196
8.5
8
7.7
1168
8.9
6
7.8
1191
Agentic AI - Social Media Listening Tools
Not enough data
6.4
385
Not enough data
6.5
392
Not enough data
6.4
385
Not enough data
6.4
385
Not enough data
6.5
386
Data Management & Analysis
Feature Not Available
7.5
1211
8.3
39
8.6
1991
8.9
6
8.1
1229
Not enough data
7.8
1127
Generative AI
Not enough data
7.1
864
Not enough data
6.9
849
Process
Not enough data
8.4
1468
Not enough data
7.9
1247
Not enough data
7.7
1007
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1522
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1125
Not enough data
8.4
1433
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Database
9.0
8
Not enough data
Feature Not Available
Not enough data
9.2
8
Not enough data
Outreach
8.8
8
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Reporting
9.4
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
BuzzSumo and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
BuzzSumo is categorized as Content Curation and Media and Influencer Targeting
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
BuzzSumo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.7%
Internet
10.6%
Information Technology and Services
7.7%
Computer Software
6.7%
Writing and Editing
2.9%
Other
38.5%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.6%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.9%
Alternatives
Discussions
BuzzSumo has no discussions with answers
Is there a place of education for users?
7 Comments
BR
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
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