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Compare BuzzSumo and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (60.6% of reviews)
Small-Business (44.7% of reviews)
Entry-Level Pricing
$199.00
Starting at $199.00 1 user/per month (billed annually)
BuzzSumo
Star Rating
(106)4.5 out of 5
Market Segments
Small-Business (60.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00
Browse all 4 pricing plansSprout Social
Star Rating
(6,109)4.4 out of 5
Market Segments
Small-Business (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to BuzzSumo. Users appreciate its intuitive interface and the ability to manage social publishing across multiple channels seamlessly, which enhances their workflow.
- According to verified reviews, Sprout Social has a much larger volume of feedback, with over 5,600 reviews compared to BuzzSumo's 104. This suggests that Sprout Social's user experiences are more reliable and reflective of a broader audience, giving potential buyers more confidence in its capabilities.
- Users say that Sprout Social's analytics module is a standout feature, providing clear and actionable performance insights. In contrast, while BuzzSumo offers powerful content research tools, some users feel it lacks the same depth in social media analytics, which can be crucial for comprehensive social strategy.
- Reviewers mention that Sprout Social's setup process is smooth and user-friendly, making it easy for new users to get started. BuzzSumo, while also noted for its ease of use, has fewer recent reviews, which may indicate less current user engagement or feedback on its setup experience.
- Users highlight that BuzzSumo shines in content discovery, allowing them to quickly identify high-performing articles across various platforms. However, Sprout Social's robust features for queue management and social publishing are often seen as more comprehensive for users focused on social media management.
- According to recent feedback, both platforms receive praise for their support quality, but Sprout Social's higher overall satisfaction ratings suggest that users may find its support more responsive and effective in addressing their needs compared to BuzzSumo.
Pricing
Entry-Level Pricing
BuzzSumo
Content Creation
$199.00
For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)
- 2 Years of Historical Data
- 1 User
- Unlimited Exports
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
BuzzSumo
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
92
8.5
5,173
Ease of Use
9.0
92
8.8
5,229
Ease of Setup
9.1
37
8.7
3,598
Ease of Admin
9.1
35
8.8
2,201
Quality of Support
8.8
66
8.6
4,618
Has the product been a good partner in doing business?
9.1
31
8.7
2,167
Product Direction (% positive)
8.8
88
8.9
5,093
Features by Category
Social Analytics
8.7(won by 1.0)
46
7.7
2961
Feature Not Available
7.8(won by default)
3144
8.8(won by 0.1)
54
8.7
3328
Feature Not Available
7.2(won by default)
2596
Feature Not Available
7.0(won by default)
2603
9.2(won by 2.0)
10
7.2
2359
9.3(won by 2.2)
9
7.1
2301
Reports & Dashboards
Feature Not Available
8.1(won by default)
3193
8.3
42
8.5(won by 0.2)
3251
Feature Not Available
8.5(won by default)
3106
8.9(won by default)
9
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
892
Not enough data
6.2(won by default)
887
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
884
Not enough data
6.3(won by default)
886
Content & Collaboration
Not enough data
8.9
3155
Not enough data
7.9
2913
Not enough data
8.2
2982
Not enough data
8.0
2867
Not enough data
8.3
2991
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4227
Not enough data
8.9
4235
Not enough data
8.0
3795
Not enough data
8.5
4138
Not enough data
Feature Not Available
Not enough data
7.9
2879
Not enough data
7.5
2478
Agentic AI - Social Media Management
Not enough data
6.2
1061
Not enough data
6.4
1051
Not enough data
6.5
1051
Not enough data
6.5
1043
Not enough data
6.4
1034
Not enough data
6.4
1035
Not enough data
6.4
1032
Content Discovery
8.5
13
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
Not enough data
Not enough data
Content Curation
8.9
11
Not enough data
9.2
12
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Content Distribution
9.0
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
8
Not enough data
Not enough data
Not enough data
Agentic AI - Content Curation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.6
40
8.5
1896
8.8
38
7.0
1430
9.0
7
8.0
1206
8.8
7
7.9
1186
8.5
8
7.7
1155
8.9
6
7.8
1183
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
387
Data Management & Analysis
Feature Not Available
7.5
1200
8.3
39
8.6
1959
8.9
6
8.0
1220
Not enough data
7.8
1123
Generative AI
Not enough data
7.1
862
Not enough data
6.9
848
Process
Not enough data
8.4
1452
Not enough data
7.9
1239
Not enough data
7.7
1002
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1509
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1123
Not enough data
8.4
1423
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Database
9.0
8
Not enough data
Feature Not Available
Not enough data
9.2
8
Not enough data
Outreach
8.8
8
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Reporting
9.4
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
BuzzSumo and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
BuzzSumo is categorized as Content Curation and Media and Influencer Targeting
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
BuzzSumo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.7%
Internet
10.6%
Information Technology and Services
7.7%
Computer Software
6.7%
Writing and Editing
2.9%
Other
38.5%
Marketing and Advertising
20.6%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.6%
Computer Software
3.2%
Other
60.8%
Alternatives
Discussions
BuzzSumo has no discussions with answers
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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