--- title: BuzzSumo Reviews meta_title: 'BuzzSumo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 107 reviews by the users' company size, role or industry to find out how BuzzSumo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 107 scale: '5' date_modified: '2026-07-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # BuzzSumo Reviews **Vendor:** Cision **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 107 ## About BuzzSumo Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on. ## BuzzSumo Pros & Cons **What users like:** - Users appreciate BuzzSumo's **powerful content research** , offering insights that enhance their content marketing strategies and save time. (3 reviews) - Users appreciate the **ease of use and comprehensive content marketing tools** offered by BuzzSumo for effective content creation. (2 reviews) - Users love BuzzSumo’s **powerful content research** , saving time and effortlessly discovering high-performing content across various platforms. (2 reviews) - Users appreciate the **ease of use** of BuzzSumo, benefiting from integrated content marketing tools all in one place. (1 reviews) - Users love the **easy discovery of high-performing content** on BuzzSumo, enhancing their engagement strategies effectively. (1 reviews) - Research Tools (1 reviews) - Users value BuzzSumo for its **time-saving capabilities** , enabling efficient content research and performance analysis. (1 reviews) - Trend Analysis (1 reviews) **What users dislike:** - Users find BuzzSumo's higher-tier plans to be **expensive** for small teams or individual users to access premium features. (1 reviews) - Users often find the **interface overwhelming** initially due to the vast number of data points presented. (1 reviews) - Users find the **initial difficulty** of BuzzSumo's overwhelming interface challenging due to the numerous data points presented. (1 reviews) - Users find the **interface overwhelming** initially due to the abundance of data points, complicating navigation. (1 reviews) - Users find the **learning curve steep** due to the overwhelming number of data points in BuzzSumo's interface. (1 reviews) - Users find the **limited mobile support** of BuzzSumo makes accessing features cumbersome, especially on the go. (1 reviews) - Not Intuitive (1 reviews) - Users find BuzzSumo's interface to be **not user-friendly** , as navigation can feel unintuitive and cumbersome at times. (1 reviews) - Slow Performance (1 reviews) ## BuzzSumo Reviews ### 1. Excellent tool for Content Marketing Stack **Rating:** 5.0/5.0 stars **Reviewed by:** Brad Z. | Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2016 **What do you like best about BuzzSumo?** Love the trending content search, influencer search, and keyword content alerts **What do you dislike about BuzzSumo?** Not much to dislike. It is a great tool that any content marketer can extract value from. **Recommendations to others considering BuzzSumo:** Make sure to try out all the bells and whistles. Something for every type of marketer. **What problems is BuzzSumo solving and how is that benefiting you?** Finding trending content ideas to spur engagement and people to share our content. We've received more shares since using Buzzsumo. ### 2. BuzzSumo -- sourcing content **Rating:** 4.5/5.0 stars **Reviewed by:** Eric S. | Community Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2015 **What do you like best about BuzzSumo?** I find it valuable in sourcing blog content on a specific topic. It often comes up with articles that Google Blog Search misses (which is my other primary source) and it's pretty comprehensive. **What do you dislike about BuzzSumo?** It's not as comprehensive as it could be -- it's a good source but isn't quite enough to be a sole source. I also don't like the paywall, although I understand it, but I don't use it enough to quite merit the cost for me. **Recommendations to others considering BuzzSumo:** Just try it for free for a while and see if it's something you use enough to consider paying for. **What problems is BuzzSumo solving and how is that benefiting you?** I source a blog post for a client every week on the topic of crime fiction, and so I need to quickly go through recent news/blog posts to find something appropriate. I've found a fair amount of posts this way, especially earlier on (as our needs have gotten more specific to TV/film, I've found Google Blog Search to be more effective). ### 3. understanding trends **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2015 **What do you like best about BuzzSumo?** How easy it is to use and how many clients we can setup on one tool! **What do you dislike about BuzzSumo?** that it's a paid tool ;) It also takes some time to setup! **Recommendations to others considering BuzzSumo:** Take the time to set it up! **What problems is BuzzSumo solving and how is that benefiting you?** It's wonderful, we have several clients and there is something for them all ### 4. helpful in finding trending topics but sometimes you have to filter the noise **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2016 **What do you like best about BuzzSumo?** you can easily see social shares for each piece of content, but the results aren't always the most relevant. **What do you dislike about BuzzSumo?** The results are hit or miss, sometimes you have to really dig in to find the relevant, unique content that trends **What problems is BuzzSumo solving and how is that benefiting you?** identifying what people in our industry are most interested in and what types of content / topics have potential to go big ### 5. Good tool for Content Marketing strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie H. | Digital Marketing Manager, Telecommunications, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2015 **What do you like best about BuzzSumo?** I am a big fan of being able to see what has been written for specific topics and easily find out how successful the content has been overall and which social media tactic was most successful. **What do you dislike about BuzzSumo?** Nothing comes to mind that I dislike. It's a pretty powerful tool for content marketing planning. I have not yet bought a Pro account because the free version gets me the info I need but may look into that in the near future as our content marketing needs increase. **What problems is BuzzSumo solving and how is that benefiting you?** The audience we are targeting is very small and niche - so it's important to identify what content actually will attract them and more importantly engage them so we can propel more WOM marketing. ### 6. Great tool for content opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2015 **What do you like best about BuzzSumo?** BuzzSumo is very easy to use and navigate. I like how you can sort by the amount of shares each article or post got. **What do you dislike about BuzzSumo?** I feel like it is a bit bare bones at the moment and could be built out to be have more features and be more robust. **What problems is BuzzSumo solving and how is that benefiting you?** We are primarily using Buzzsumo to find content opportunities for our SEO clients. ### 7. Buzzsumo has been a great help to gain insights on my current content. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2015 **What do you like best about BuzzSumo?** The ability to see the channels that are linking to my site, the number of shares/links or engagements, and determine my strategy based on the best performing channel. **What do you dislike about BuzzSumo?** I dislike the limited options when not paying for it. **What problems is BuzzSumo solving and how is that benefiting you?** I am solving the lack of SEO clout from a small amount of back links, or engagements with the community. I am also able to see competitors and make conclusions about the standing of the brand I am working with. ## BuzzSumo Discussions - [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for) - [What is content research?](https://www.g2.com/discussions/what-is-content-research) - [Where do I find content?](https://www.g2.com/discussions/where-do-i-find-content) - [How much does BuzzSumo cost?](https://www.g2.com/discussions/how-much-does-buzzsumo-cost) - [What is BuzzSumo used for?](https://www.g2.com/discussions/what-is-buzzsumo-used-for) - [View BuzzSumo pricing details and edition comparison](https://www.g2.com/products/buzzsumo/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+19%3A34%3A32+-0500&secure%5Bsession_id%5D=6e1b858b-1139-4dcd-bb1c-863f89e3764d&secure%5Btoken%5D=5051e5fbc87e0873599fc463752fafe57de6630614da1be9bcee2728e7d9c084&format=llm_user) ## BuzzSumo Features **Social Analytics** - Competitor Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis **Content Discovery** - Query Builder - Content Sources - Content Suggestions - Multimedia Support **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Exporting - White Label **Database** - Media Database - Newsroom **Content Curation** - Collaboration - Content Management - Analytics and Reporting **Data Management & Analysis** - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Outreach** - Media Distribution - PR Planner - Social Media Services **Content Distribution** - Social Media - Integrations - SEO **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting** - Monitoring **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Curation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top BuzzSumo Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,627 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,300 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,516 reviews)