BuzzSumo Reviews & Product Details

It’s a helpful tool for validating content ideas, improving upon them and developing content that works hard. Review collected by and hosted on G2.com.

Results are limited when using a free account. Review collected by and hosted on G2.com.

I like that the tool isn't overly complicated, and makes it easy to save searches and do quick research. Review collected by and hosted on G2.com.

I wish the lower paid level didn't have limits on the number of reports you can pull. Review collected by and hosted on G2.com.

Their UX and ability to kick out simple reports is extremely useful. Review collected by and hosted on G2.com.

They could offer more data on influencers. Review collected by and hosted on G2.com.

I like that I can build influencer lists and share them with other members of my team. I like that I can search and build influencer lists based on keywords present in their social media handles. Review collected by and hosted on G2.com.

After I've added someone to a list, they still show up in my results. although they show up as already added to a group, I just wish they weren't shown at all. Review collected by and hosted on G2.com.

What I loved the most about Buzzsumo is that it's so easy to use. Just enter any topic or keyword into the list and it will immediately provide you with a list of articles and topics that have worked well for that topic in terms of engagement and shares. This is important when doing keyword and competitive research. I know that there are other tools out there that can do this, but this is where Buzzsumo excels. After finding the list of topics that are getting top shares, you'll also be able to check who shared this article and you could reach out to them via twitter. Definitely a wonderful tool for research and outreach. Review collected by and hosted on G2.com.

Buzzsumo is great at looking at the social shares and engagement of particular topics, but it doesn't do well in backlink analysis. Backlink analysis is done much better in other tools and softwares available in the market. Review collected by and hosted on G2.com.

I really like that I can put any topic in and I automatically get a list of content that has performed well in the social space, can organize it by time to ensure seasonality is not impacting the findings and even by type of content. This can even help me figure out which type of content does better overall and decide on how I budget for which content throughout the year. I really like the trending now section as well - very entertaining. I also use the url alerts that I get via email every single time someone links to our site - great for staying on top of your link building campaign. The influencer section is also very interesting as well. Review collected by and hosted on G2.com.

In the influencer section there is a filter called "regular people" - what the heck is this? I really wish they would give information on how they are deciding who is a journalist vs influencer and so fourth - seems a little random without explanation. Also I have no idea if a post was boosted and that could sway my perception of what I think did well when in reality maybe it only did well because a lot of funds were put behind the post. Review collected by and hosted on G2.com.

What I enjoy most about BuzzSumo is the platform's ease-of-use. I've used other tools such as Meltwater, etc. to search for influencers for several brands and campaigns, but BuzzSumo has been by far the easiest to use with the most accurate results. Review collected by and hosted on G2.com.

I dislike that I cannot search for influencers based on more social media accounts. As far as I know, you can only search twitter users to find users with large followings/engagement ratings. Review collected by and hosted on G2.com.

-The content analysis tool is great for tracking performance and competitor research.

-The mentions tool is perfect for monitoring online presence.

-Most shared content tool is great for finding inspiration and trending topics. Review collected by and hosted on G2.com.

-Search history maximum is 1 year, but they're changing that to include all-time results soon. That will certainly increase the value of this platform.

-Link analytics accuracy is limited, there are better programs out there than majestic. Review collected by and hosted on G2.com.

It's super easy to use, clients love it! Review collected by and hosted on G2.com.

Nothing -- it's fast, and very powerful! Review collected by and hosted on G2.com.

BuzzSumo has been a great way for our team to stay on top of our competitors' content and PR mentions. It helps us plan out our editorial calendar and identify publications we should be targeting with our content. Review collected by and hosted on G2.com.

I wish the trending filters could be a little more customized. Review collected by and hosted on G2.com.