--- title: BuzzSumo Reviews meta_title: 'BuzzSumo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 107 reviews by the users' company size, role or industry to find out how BuzzSumo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 107 scale: '5' date_modified: '2026-09-28' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

BuzzSumo Reviews & Product Details

Profile Status

This profile is currently managed by BuzzSumo but has limited features.

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Pricing

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

User Insights

Average based on 107 real user reviews.

Implementation Time

<1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Year

Vijay C.
VC
Vijay C.
Graphic Designer
Small-Business (50 or fewer emp.)
"Buzzsumo review"
4.5/5
What do you like best about BuzzSumo?

This tool is an excellent tool for finding influencer on various social media platform. Moreover, I can discover the best performing content on social media and it helps me develop great content for my website and help me gain more traffic Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I did not come across any significant flaws in this tool Review collected by and hosted on G2.com.

Verified User in Information Services
UI
Verified User in Information Services
Mid-Market (51-1000 emp.)
"Priceless insights into content trends"
4.5/5
What do you like best about BuzzSumo?

Helps me get an insight into what content is being shared and is resonating with different audiences. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Search is sometimes reliant too much on exact match keywords, so you end up with irrelevant stories that happen to be very popular, because they use a single keyword. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great Content Marketing tool"
4.5/5
What do you like best about BuzzSumo?

The interface makes it easy to uncover social and search metrics tied to a topic or a specific piece of content in a way that enables quick but useful insights to inform content strategy. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I've found that the "Questions" feature to pull lots of outdated information, but it could just be a byproduct of the searches I've done and not a flaw of the tool itself. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Best content analyzer on the market"
5/5
What do you like best about BuzzSumo?

Super easy to use

Find great content for your specific industry

Works great for social media

Helps me write better articles as I can see what is already out there in one spot. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I haven't been able to find anything that I dislike about the software. Review collected by and hosted on G2.com.

Ryan J.
RJ
Ryan J.
SEO Program Manager
Information Technology and Services
Small-Business (50 or fewer emp.)
"Great for evaluating your own site and for finding experts/influencers"
5/5
What do you like best about BuzzSumo?

BuzzSumo is amazing. I love the "influencer" feature that allows me to find leading voices on any topic. I love the ability to see and download everything that has been shared on my (or any) site in the last year. This helps clients understand how their content marketing programs are or are not working. I also love the site comparison feature, showing you shat types and lengths of content on sites get shared the most. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

There is really nothing I don't like about BuzzSumo. It provides a totally unique service at a very reasonable price. Review collected by and hosted on G2.com.

Amanda T.
AT
Amanda T.
Co-Founder
Small-Business (50 or fewer emp.)
"LOVE Buzzsumo"
4.5/5
What do you like best about BuzzSumo?

It let's me see what my competitors are doing and helps me create content that's most relevant in my niche Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Can only do a couple searches at a time before you reach the max Review collected by and hosted on G2.com.

EH
Emily H.
Small-Business (50 or fewer emp.)
"Best way to find influencers in your niche"
4/5
What do you like best about BuzzSumo?

The ease of search in the "Find Influencers" section, and the breadth of results you get each time you search. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

That the search results are limited to searching in Twitter bios. Also, wish I could easily de-dupe searches (I know this is probably impossible). Finally, would love to be able to sort by country, and not just city location. Review collected by and hosted on G2.com.

KB
Kevin B.
Small-Business (50 or fewer emp.)
"Buzzsumo is great for staying up to date on popular topics"
4.5/5
What do you like best about BuzzSumo?

I love being able to use filtering tools and search queries to quickly find trending articles, then being able to find who exactly is sharing these articles to compile an outreach list for client marketing. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

A lot to be desired from the backlink intelligence data. Review collected by and hosted on G2.com.

James P.
JP
James P.
Paid Media Coordinator
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Fantastic Content Marketing Tool"
4/5
What do you like best about BuzzSumo?

The ability to search for relevant and trending content and topics which can act as a pivotal part of your marketing research for creating content online - you can also see what content is being shared the most via channel which is also helpful and what content type, allowing you to further refine your content strategy and online marketing efforts. Allows you to also search for influencers based on keywords and industries and see their social following - allowing you to amplify your content and start forming relationships, the list tool on Buzzsumo is really helpful in segmenting your influencers. In addition influencers and finding relevant content, you can use the insight to improve your website performance, especially with your blog and attracting links from the influencers you have identified. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The cost is very expensive, especially for freelancers like me! Review collected by and hosted on G2.com.

Jessica A.
JA
Jessica A.
Communications Intern
Hospital & Health Care
Small-Business (50 or fewer emp.)
"BuzzSumo helps social media marketers"
4/5
What do you like best about BuzzSumo?

I love that BuzzSumo gives my company the ability to track word and topic trends. This software makes it easy for us to see what is being said online through articles and forums. It helps us figure out what areas to focus on and gives us a good analysis to dive deeper into our research. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Sometimes if you don't filter properly it glitches and brings up irrelevant articles. Review collected by and hosted on G2.com.

Questions about BuzzSumo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is BuzzSumo used for?

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GU
Guest User

What is your experience with BuzzSumo for content research, and what challenges have you faced?

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Pricing Options

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

Suite

$499.00
BuzzSumo Comparisons
BuzzSumo Features
Report Exporting
Competitor Analysis
Post Performance
Hashtag Analytics
Query Builder
Content Sources
Content Suggestions
Collaboration
Content Management